The meme is also one of the most important--and controversial--concepts to emerge since 'The Origin of the Species' appeared nearly 150 years ago.In 'The Meme Machine' Susan Blackmore boldly asserts: "Just as the design of our bodies can be understood only in terms of natural selection, so the design of our minds can be understood only in terms of memetic selection." Indeed, Blackmore shows that once our distant ancestors acquired the crucial ability to imitate, a second kind of natural selection began, a survival of the fittest amongst competing ideas and behaviors. Ideas and behaviors that proved most adaptive - making tools, for example, or using language--survived and flourished, replicating themselves in as many minds as possible. These memes then passed themselves on from generation to generation by helping to ensure that the genes of those who acquired them also survived and reproduced. Applying this theory to many aspects of human life, Blackmore offers brilliant explanations for why we live in cities, why we talk so much, why we can't stop thinking, why we behave altruistically, how we choose our mates, and much more.With controversial implications for our religious beliefs, our free will, our very sense of "self," 'The Meme Machine' offers a provocative theory everyone will soon be talking about.

    Yet you'd have to fly every day for the next 26,000 years to assure yourself of dying in a crash. A leisurely canoe ride is more than 100 times deadlier. Think city streets are unsafe? You're more likely to come to harm in your own home, where every year you stand a 1 in 650 chance of being injured by your bed, mattress, or pillows—and each year 800 Americans die in accidents involving soft furnishings.We live in a world governed by fear, where packets of peanuts "may contain nuts" and children must be ever on the alert to "stranger danger." And yet, life expectancy has never been higher. Crime rates have plunged. Even unintentional injuries are down. So if we're so safe, why are we so afraid?How to Live Dangerously is a hilarious, straight-talking look at the things that terrify us. It considers life's real risks, not to mention the often ridiculous methods we've contrived to keep ourselves "safe." It encourages you to ignore fearmongers and embrace a new kind of freedom, in which we all worry a little less—and live a whole lot more.

    

    This race-realist endeavor exposes many inconvenient truths and will certainly become a catalyst for candid conversation.Flooded with statistics, headlines, pictures and other evidence, this book is not simply an anecdotal tale of a miserable, inner-city co-existence... it’s a war report.

    But the cliché is true: happiness truly is in the journey, not the destination.Psychologist Cassandra Dunn believes that happiness is available to all of us – and not just in some picture-perfect ideal life. Cass has helped thousands of people get from Crappy to Happy with her hit podcast. In this book Cass expands on those conversations and provides even more information and practical tools, helping you learn to let go, to find your people, to determine your direction and more.Your journey to living your best life begins right here and now.

    From classrooms built around group learning to open-plan offices that encourage endless meetings, it sometimes seems that the 21st century is designed for the extroverted. This TIME Spotlight Story explores the Upside of Being an Introvert.

    And then there are the riders: men of almost superhuman capabilities, men who have become his friends, men whose stories he has written day in day out for the past decade. But even the biggest fan can one day wake up to find that he has lost his faith. Bad Blood is the story of Jeremy Whittle's journey from unquestioning fan to Tour de France insider and confirmed sceptic. It's about broken friendships and a sport divided; about having to choose sides in the war against doping; about how galloping greed and corporate opportunism have led the Tour de France to the brink of destruction. Part personal memoir, part devastating exposé of a sport torn apart by drugs and scandal, Bad Blood is a love letter to one man's past, and a warning to cycling's future.

    Quoting from Arnold Schwarzenegger and Japanese writer Yukio Mishima, Lindqvist muses on what bodybuilding's increasing popularity says about contemporary society. "Bench Press" is an intoxicating blend of philosophical and political insight, emotional candor, and forgotten annals of the history of exertion.

    A journey of self-realization and renewed assessment of our lives, marked by silly anecdotes, mindless distractions, and everyday truths. This book is a humorous retelling of the author’s personal blunders and mind-boggling human behavior in general, strung together by a series of hilarious open letters. It is a modest pursuit to deliver a little relief, and diversion from the pandemic’s grim realities. It’s also an attempt to reaffirm the need for a good laugh to help deal with the doom and gloom that now surrounds our lives. Each letter picks up a relatable theme of our lockdown life – be it our obsession with baking banana bread, growing out our beards, or finding the fanciest holiday homes in Goa. What comes out, is a light and delightful offering that anyone living in this era shouldn’t miss. “A breezy read that goes well with your evening tea (like Marie Gold) or finds a permanent spot on your nightstand. A perfect picker-upper if you're feeling down, it reminded me of Bill Bryson's 'A Short History of Nearly Everything' and Hugh Prather's 'Notes to Myself'.”- Manish Bhatt, Founder/CCO August Communications“Hits a cord with everyone who has left the rat race of ‘acquiring new skills’. It is honest, straightforward, and downright hilarious. I loved the book. I found it clutter-breaking, relatable and non-preachy.” - Shilpi Agarwal, Blogger @bookgasmicSome important information:o The book is part memoir, part random lists and part mean musings.o It celebrates the ability to find humor in unexpected predicaments and life in general.o It’s a collection of letters addressed to the most unlikely of receivers, filled with pithy observations, irreverent and ruthless humor about the little idiosyncrasies of life in lockdown.o Each of these perfectly bite sized letters are wonderful accompaniments to the massive mood swings that is our reality in the times of corona.o Under no circumstance, this book is to be taken seriously, seriously.Savor this quick pick-me-up with a hot cup, a pinch of salt and a great deal of grins."

    The men who live through the plane crash must make their way toward the mountains separating NWT from the Yukon Territory while surviving off the land, facing tragedy and the wild, and uncompromising land and animals they come across. This is a story of extreme survival, and a rescue attempt that is beyond belief.

    They came, they conquered, and they took whatever they wanted. They were strong men in both body and mindset - their culture and religion promoted men to be "men" and their skill and bravery in battle was rewarded with status, plunder and women!Vikings were passionately devoted to their brothers, bonds formed in the bloody danger of battle. And they enjoyed these bonds of brotherhood with feasting and a lot of mead during the winter!But today, you live in a modern world of smartphones, suits and safety. Pillaging and plundering opportunities are limited, and many of your friends are probably too concerned with their iPhones or Gluten Free Diets to be interested in going on a foreign Viking campaign together.But is there still hope?Could the ancient Viking warrior lifestyle help you to rediscover your masculinity? Could it inspire you to become stronger, to become happier, to become more successful?...In this book, Liam Gooding walks you through his personal journey from the top to the bottom. He lost his multi-million dollar company, his house and his fiance. But worst of all, he lost his masculinity.But that's when he discovered the power and strength hidden within ancient Vikings. The liberating freedom of their mythology, the guiltless pride in building a strong and muscular body, the confident ambition of getting what you want in life (no matter who or what stands in your way).Becoming a Modern Viking allowed Liam to become a man again. To rebuild himself stronger than before, to embrace the body and the mindset that evolution and natural selection had intended, and to remove the chains and limitations of modern western society.... Chapter Highlights:• Build a Viking Body using principles and guidelines such as 'Lift Like A God' and 'Train Like A Warrior'• Follow a spreadsheet-free nutrition diet that allows a man to eat as much as he wants, and still boost testosterone and build muscle, or lose fat, depending on his goals• How to stop worrying about overwhelming situations by thinking like a Viking in the shield wall• How to become more assertive in social and professional situations• How to live in Winter Season or Raiding Season to encourage your body to build muscle or lose fat with just a few small changes to your routineModern Viking is not a fitness and exercise book promising to help you look like an Instagram model. It isn't a book about deep meditation and mindfulness.Modern Viking is a practical, no-nonsense self improvement book for men who want to become better men. Modern Viking is especially effective for bigger men - Liam Gooding stands at 6'5" and weighs 230 lb. He eats 4000 - 5000 kcal every day. And none of the women in his life every complain that he doesn't have "Instagram Abs"! Modern Viking is about looking like a man who can swing an axe, row a boat, build a house, and then carry his woman to bed after the days work!

    Peter Watson has produced a fluent and engaging narrative of the intellectual tradition of the twentieth century, and the men and women who created it.

    Attaining Your Desires is a simple guide to using the Law of Attraction in your everyday life. Chapters include How to Get What You Want, How to Overcome Adverse Condition, Strengthening Your Will, and making Your Subjective Mind Work for You. Long out of print, this landmark book is now once again available in its original, intended form. PS. For maximal benefit, this book should be read together with Dr Norman Vincent Peale's The Power of Positive Thinking, and Napoleon Hill's Think and Grow Rich

    Yet so many of us lack a talent for it. We are working longer hours, consuming more than ever before; technology erodes the work–life balance further; increasingly, people feel that only work gives existence meaning. In a world where time is money, what is the value of walking without purpose, socialising without networking, nesting when we could be on our laptops?Robert Dessaix shows, in this wonderfully thoughtful and witty book, how taking leisure seriously gives us back our freedom – to enjoy life, to revel in it, in fact; to deepen our sense of who we are as human beings. He explains how we can reclaim our right to ‘rest well’, and to loaf, groom, nest and play, as he guides us through the history of leisure. The result is a terrifically lively and engaging conversation that reminds us that at leisure we are at our most intensely and pleasurably human.

    Stephen Montgomery presents a fresh new look at the four temperaments, the four ancient "people patterns" that are the key to personality types. In this updated and expanded 2nd edition, Dr. Montgomery cites over 250 characters from well-known movies and TV shows The Wizard of Oz, Sex and the City, Harry Potter, Star Trek, Star Wars, The Fantastic Four, The Incredibles, The Lord of the Rings, Ghost Busters, and many more to help bring the temperaments alive for a modern audience.People Patterns features an easy-to-score personality quiz, and easy-to-read chapters on dating & mating, parents & children, and talent & career (with over 750 job suggestions grouped according to type). The book begins with a brief history of the four temperaments (tracing the idea back to Hippocrates), and it ends with port