Ink is so much a part of daily life that we take it for granted, yet its invention was as significant as the wheel. Ink not only recorded culture, it bought political power, divided peoples, and led to murderous rivalries. Ancient letters on a page were revered as divine light, and precious ink recipes were held secret for centuries. And, when it first hit markets not so long ago, the excitement over the disposable ballpoint pen equalled that for a new smartphone--with similar complaints to the manufacturers. Curious about its impact on culture, literature, and the course of history, Ted Bishop sets out to explore the story of ink. From Budapest to Buenos Aires, he traces the lives of the innovators who created the ballpoint pen--revolutionary technology that still requires exact engineering today. Bishop visits a ranch in Utah to meet a master ink-maker who relishes igniting linseed oil to make traditional printers' ink. In China, he learns that ink can be an exquisite object, the subject of poetry, and a means of strengthening (or straining) family bonds. And in the Middle East, he sees the world's oldest Qur'an, stained with the blood of the caliph who was assassinated while reading it. An inquisitive and personal tour around the world, Ink asks us to look more closely at something we see so often that we don't see it at all.

    Updated to include two extended final chapters with in-depth prescriptions for building a career in advertising, this edition also features a real-world look at the day-to-day operations of today's ad agencies. Among the most disparaged campaigns in advertising history, the Mr. Whipple ads for Charmin toilet paper were also wildly successful. Sullivan explores the Whipple phenomenon, examining why bad ads sometimes work, why great ads sometimes fail, and how advertisers can learn to balance creative work with the mandate to sell products.

    Yet codes affect virtually every area of our lives, providing security, protecting identity, and enabling us to connect via the Internet across global boundaries. This lavishly illustrated encyclopedia surveys the history and development of code making and code breaking in all areas of culture and society-from hieroglyphs and runes to DNA, the Zodiac Killer, The Da Vinci Code, graffiti, and beyond. Beginning with the first codes, including those found in the natural world and among ancient peoples, the book casts a wide net, exploring secret societies, codes of war, codes of the underworld, commerce, human behavior, and civilization itself. Editor Paul Lunde and an extraordinary group of specialists have compiled the most comprehensive and complete collection of codes available. Visually stunning and packed with fascinating details, The Book of Codes tells the complete story of codes at a time when they have become fundamentally important to our lives.

    Many have written about the evolution of our grammar, pronunciation, and vocabulary, but only Lerer situates these developments in the larger history of English, America, and literature.Lerer begins in the seventh century with the poet Caedmon learning to sing what would become the earliest poem in English. He then looks at the medieval scribes and poets who gave shape to Middle English. He finds the traces of the Great Vowel Shift in the spelling choices of letter writers of the fifteenth century and explores the achievements of Samuel Johnson's Dictionary of 1755 and The Oxford English Dictionary of the late nineteenth and early twentieth centuries. He describes the differences between English and American usage and, through the example of Mark Twain, the link between regional dialect and race, class, and gender. Finally, he muses on the ways in which contact with foreign languages, popular culture, advertising, the Internet, and e-mail continue to shape English for future generations.Each concise chapter illuminates a moment of invention-a time when people discovered a new form of expression or changed the way they spoke or wrote. In conclusion, Lerer wonders whether globalization and technology have turned English into a world language and reflects on what has been preserved and what has been lost. A unique blend of historical and personal narrative, Inventing English is the surprising tale of a language that is as dynamic as the people to whom it belongs.

    This title shows a wide variety of interior details and describes how to add or restore elements that suggest a historic flair while keeping the home comfortable and functional.

    Contains the official biograpy of the Crypt Keeper, a history of EC Horror Comics, 105 covers, and other stories, facts, and features relating to Tale from the Crypt.

    First published in English in 1995, with an excellent introduction by Robin Kinross, this new edition includes a foreword by Rich Hendel, who considers current thinking about Tschichold's life and work.

    It examines the multi-faceted meanings and uses of language and emphasizes the ways that language encapsulates speakers' meanings and intentions.

    A rich source of information for readers of all ages, this book is divided into two sections, first looking at major sources of symbols (basic shapes, colors and numbers, the natural world), then, placing symbols in context of mythologies and religions, the human life cycle, people and culture, and symbol systems. Clear cross-referencing illuminates connections between symbols, while beautiful artwork and photography make this a collector's edition to treasure.

    We all dance to these primary rhythms. This book reveals the poetic cosmology that lies within the cycles of the Sun and Moon as seen from the Earth.

    Guns, which lead to so much death, work exactly as they’re designed to work. And every time we “improve” their design, they get better at killing. Facebook’s privacy settings, which have outed gay teens to their conservative parents, are working exactly as designed. Their “real names” iniative, which makes it easier for stalkers to re-find their victims, is working exactly as designed. Twitter’s toxicity and lack of civil discourse is working exactly as it’s designed to work.The world is working exactly as designed. And it’s not working very well. Which means we need to do a better job of designing it. Design is a craft with an amazing amount of power. The power to choose. The power to influence. As designers, we need to see ourselves as gatekeepers of what we are bringing into the world, and what we choose not to bring into the world. Design is a craft with responsibility. The responsibility to help create a better world for all.Design is also a craft with a lot of blood on its hands. Every cigarette ad is on us. Every gun is on us. Every ballot that a voter cannot understand is on us. Every time social network’s interface allows a stalker to find their victim, that’s on us. The monsters we unleash into the world will carry your name.This book will make you see that design is a political act. What we choose to design is a political act. Who we choose to work for is a political act. Who we choose to work with is a political act. And, most importantly, the people we’ve excluded from these decisions is the biggest (and stupidest) political act we’ve made as a society.If you’re a designer, this book might make you angry. It should make you angry. But it will also give you the tools you need to make better decisions. You will learn how to evaluate the potential benefits and harm of what you’re working on. You’ll learn how to present your concerns. You’ll learn the importance of building and working with diverse teams who can approach problems from multiple points-of-view. You’ll learn how to make a case using data and good storytelling. You’ll learn to say NO in a way that’ll make people listen. But mostly, this book will fill you with the confidence to do the job the way you always wanted to be able to do it. This book will help you understand your responsibilities.

    His influential work spans many practices over a 23-year period, from music packaging to installation work to printmaking. Here, he reveals his personal notebooks, photographs, sketches, and abandoned routes to iconic Radiohead artworks. Arranged chronologically, each chapter is dedicated to a major work—whether an album cover, promotional piece, or a personal project—and is presented as a step-by-step working case study. Featuring commentary by Thom Yorke and never-before-seen archival material, this is the first deep dive into Donwood’s creative practice and the artistic freedom afforded to him by working for a major music act. It is a must-have for fans of the band and anyone interested in graphic design and popular culture.

    But how do fonts affect what we read and influence the choices we make?This book opens up the science and the art behind how fonts influence you. It explains why certain fonts or styles evoke particular experiences and associations. Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. They’re hidden in plain sight, they trigger memories, associations and multisensory experiences in your imagination.* Fonts can alter the meanings of words right before your very eyes.* See what personalities fonts have, and what they reveal about YOUR personality.* Explore how you respond to fonts emotionally and can make fonts work for your message.* Be amazed that a font has the power to alter the taste of your food.This book is for anyone who is interested in giving words impact, who loves words and how they influence us.

    An analysis of letter forms, from Garamond and Bembo to the design and manufacture of sans-serif and newspaper type.