Economics was described by the English economist Lionel Robbins in 1935 as 'the science of scarcity' but these days economics is everywhere, and it's never been more popular - as bestselling books such as Freakanomics attest. But what is economics really all about? What do the great economists think, and what can economics do for us today? David Orrell, author of Economyths, explains all in Introducing's trademark intelligent but witty stle, accompanied by brilliant illustrations from the legendary Borin van Loon.

    Introducing Feminism surveys the major developments that have affected women's lives from the seventeenth century to the present day."Readers who have forgotten the struggles of women who came generations—and centuries—before will appreciate this handsome little guide introducing the basics of feminist theory. Although far from an academic study, the cartoon-drawing format and merry black-and-white illustrations will render the book popular among younger groups in need of a rapid overview of the movement. From Mary Wollstonecraft to Betty Friedan, the diminutive volume offers a chronological history of feminism in its nascent roots in colonial times, to the 1960s Women's Movement and its modern form today. Most notable, the book places a large emphasis on the struggles of African-American women, highlighting the lives and careers of such activists as Sojourner Truth, Harriet Tubman, bell hooks and Audre Lorde. Another standout section covers Germaine Greer, a proponent of the idea that 'heterosexuality is a form of oppression, conditioning women to conform to their society's expectations of femininity and encouraging them to believe that their value depends on their appeal to men.'"— Kirkus Reviews

    His plays pack theatres and provide Hollywood with block-buster scripts; his works inspire mountains of scholarship and criticism every year. He has given us many of the very words we speak, and even some of the thoughts we think. Nick Groom and Piero explore how Shakespeare became so famous and influential, and why he is still widely considered the greatest writer ever. They investigate how the Bard has been worshiped at different times and in different places, used and abused to cultural and political ends, and the roots of intense controversies which have surrounded his work. Much more than a biography or a guide to his plays and sonnets, Introducing Shakespeare is a tour through the world of Will and concludes that even after centuries, Shakespeare remains the battlefield on which our very comprehension of humanity is being fought out.

    But what exactly is it, and how is it applied? It is a discipline that claims not to be a discipline - a radical critical approach for understanding racial, national, social and gender identities. Introducing Cultural Studies provides an incisive tour through the minefield of this complex subject, charting its origins in Britain and its migration to the USA, Canada, France, Australia and South Asia, examining the ideas of its leading exponents and providing a flavour of its use around the world. Covering the ground from Gramsci to Raymond Williams, postcolonial discourse to the politics of diaspora, feminism to queer theory, technoculture and the media to globalization, it serves as an insightful guide to the essential concepts of this fascinating area of study. It is essential reading for all those concerned with the quickening pulse of old, new and emerging cultures.

    Along the way, readers will be introduced to zombies and Chinese Rooms, ghosts in machines and Schrodinger's cat.

    Deconstructionists, poststructuralists, postmodernists, second-wave feminists, new historicists, cultural materialists, postcolonialists, black critics and queer theorists, among a host of others, all vie for our attention. Stuart Sim and Borin Van Loon's incisive graphic guide provides a route through the tangled jungle of competing ideas and provides an essential historical context, situating these theories within tradition of critical analysis going back to the rise of Marxism. They present the essential methods and objectives of each theoretical school in an incisive and accessible manner, and pay special attention to recurrent themes and concerns that have preoccupied a century of critical theoretical activity.

    Has the 21st century resolved the question of postmodernism or are we more than ever ensnared in its perplexities? Postmodernism seemed to promise an end to the grim Cold War era of nuclear confrontation and oppressive ideologies. Fukuyama's notoriously proclaimed end of history, the triumph of liberal democracy over Communist tyranny, has proved an illusion. We awoke in the anxious grip of globalization, unpredictable terrorism and unforeseen war. Introducing Postmodernism traces the pedigrees of postmodernism in art, theory, science and history, providing an urgent guide to the present. Derrida, Baudrillard, Foucault and many other icons of postmodern complexity are brilliantly elucidated by Richard Appignanesi and enlivened by the Guardian's Biff cartoonist Chris Garratt.

    This text on Lacan is one of a number of titles that is being relaunched with an updated cover.

    This sees human beings primarily as communicating animals. It looks at the way they use language, clothes, gestures, hair styles, visual images, shapes and colour to convey to one another their tastes, their emotions, their ideal self-image and the values of their society. Philip Thody and Ann Course elucidate Barthes' application of these ideas to literature, popular culture, clothes and fashion. They further clarify why his thinking in this area made him a key figure in the structuralist movement of the 1960s. Introducing Barthes describes how Barthes' insistence on pleasure, the delights of sexual non-conformity and the freedom of the reader to make use of existentialist, Marxist, Freudian and structuralist interpretations of literary texts continue to make him one of the most challenging of modern writers.

    There is only one known universe and it fell to Isaac Newton to discover its secrets. Newton was arguably the greatest scientific genius of all time and yet he remains a mysterious figure - a secret heretic, a mystic, an alchemist, and what is often forgotten, the scourge of forgers as England's Master of the Royal Mint.

    Superbly illustrated by Borin Van Loon, the book illuminates this process through a rich legacy of stories and explains the practices of meditation, Taoism and Zen. It goes on to describe the role of Buddhism in modern Asia and its growing influence on Western thought.

    At the subatomic level, one particle seems to know what the others are doing, and according to Heisenberg's "uncertainty principle", there is a limit on how accurately nature can be observed. And yet the theory is amazingly accurate and widely applied, explaining all of chemistry and most of physics. "Introducing Quantum Theory" takes us on a step-by-step tour with the key figures, including Planck, Einstein, Bohr, Heisenberg and Schrodinger. Each contributed at least one crucial concept to the theory. The puzzle of the wave-particle duality is here, along with descriptions of the two questions raised against Bohr's "Copenhagen Interpretation" - the famous "dead and alive cat" and the EPR paradox. Both remain unresolved.

    Those in favor of welcoming more immigrants often cite humanitarian reasons, while those in favor of more restrictive laws argue the need to protect native citizens.But economist Bryan Caplan adds a new, compelling perspective to the immigration debate: He argues that opening all borders could eliminate absolute poverty worldwide and usher in a booming worldwide economy—greatly benefiting humanity.With a clear and conversational tone, exhaustive research, and vibrant illustrations by Zach Weinersmith, Open Borders makes the case for unrestricted immigration easy to follow and hard to deny.

    This book addresses the chief accusations leveled against Freud and the oppositions to his discoveries.

    His extraordinary insights into human psychology, morality, religion and power seem quite clairvoyant today: existentialism, psychoanalysis, semiotics and postmodernism are plainly anticipated in his writings - which are famously enigmatic and often contradictory."Introducing Nietzsche" is the perfect guide to this exhilarating and oft-misunderstood philosopher.