In "Marketers Are From Mars, Consumers Are From New Jersey", Bob Hoffman, author of "101 Contrarian Ideas About Advertising" and "The Ad Contrarian" explains how marketers and advertisers have lost touch with consumers and are living in a fantasy land of their own invention -- fed by a cultural echo chamber of books, articles and conferences in which people like them talk to people like them.

    But radio came roaring back with a whole new concept. The war was over, the baby boom was on, the country was in clover, and a bold new beat was giving the syrupy songs of yesteryear a run for their money. Add transistors, 45 rpm records, and a young man named Elvis to the mix, and the result was the perfect storm that rocked, rolled, and reinvented radio.Visionary entrepreneurs like Todd Storz pioneered the Top 40 concept, which united a generation. But it took trendsetting “disc jockeys” like Alan Freed, Murray the K, Wolfman Jack, Cousin Brucie, and their fast-talking, too-cool-for-school counterparts across the land to turn time, temperature, and the same irresistible hit tunes played again and again into the ubiquitous sound track of the fifties and sixties. The Top 40 sound broke through racial barriers, galvanized coming-of-age kids (and scandalized their perplexed parents), and provided the insistent, inescapable backbeat for times that were a-changin’.Along with rock-and-roll music came the attitude that would literally change the “voice” of radio forever, via the likes of raconteur Jean Shepherd, who captivated his loyal following of “Night People”; the inimitable Bob Fass, whose groundbreaking Radio Unnameable inaugurated the anything-goes free-form style that would come to define the alternative frontier of FM; and a small-time Top 40 deejay who would ultimately find national fame as a political talk-show host named Rush Limbaugh.From Hunter Hancock, who pushed beyond the limits of 1950s racial segregation with rhythm and blues and hepcat patter, to Howard Stern, who blew through all the limits with a blue streak of outrageous on-air antics; from the heyday of summer songs that united carefree listeners to the latter days of political talk that divides contentious callers; from the haze of classic rock to the latest craze in hip-hop, Something in the Air chronicles the extraordinary evolution of the unique and timeless medium that captured our hearts and minds, shook up our souls, tuned in–and turned on–our consciousness, and went from being written off to rewriting the rules of pop culture.

    Now he shares his recollections of those encounters, providing a fascinating glimpse behind the scenes.Far from starry-eyed where Tony Blair Co are concerned, he looks back also to the Britain of his youth and castigates those responsible for its decline to "a Third World country … misruled by a typical Third World government, corrupt, incompetent and undemocratic".Controversial, witty and revealing – or "curmudgeonly", "reactionary", "undiluted spleen", according to the critics – The Light's on at Signpost has struck a chord with a great section of the public. Perhaps, as one reader suggests, it should be "hidden beneath the floorboards, before the Politically-Correct Thought Police come hammering at the door, demanding to confiscate any copies".

    With Healthy Shoulder Handbook, you can take yourself off that list. This friendly manual outlines the causes for common shoulder conditions, including shoulder impingement, rotator cuff, tendinitis, dislocation and repetitive motion injuries.Illustrated with over 300 step-by-step photographs, Healthy Shoulder Handbook offers easy-to-follow exercises to: • Build strength • Improve flexibility • Speed up recovery • Prevent injuryHealthy Shoulder Handbook also features specially designed programs to reverse or alleviate the strain from high-risk sports and occupations, including construction work, desk jobs, tennis, golf and more. Follow the approach in this book and you'll be able to quickly get back to the job (or back on the court!) and stay there--pain free!

    Kris Loomis offers a collection of down-to-earth personal essays that demonstrates the many ways yoga has transformed her life off the mat and why she keeps showing up every day for more. Not only has yoga improved her health and mental well-being, the study of this ancient practice has taught her to take personal responsibility for her actions and to focus on the bright side no matter what life hurls her direction.Whether you’re at the beginning of your yoga journey or if you’re already a ways down the path, you will find this book full of inspiring, encouraging, and often humorous lessons learned from someone who has walked the yoga walk, both as a teacher and dedicated practitioner, for two decades and counting.

    At the center of this history of China's Taiping rebellion (1845-64) stands Hong Xiuquan, a failed student of Confucian doctrine who ascends to heaven in a dream and meets his heavenly family: God, Mary, and his older brother, Jesus. He returns to earth charged to eradicate the "demon-devils," the alien Manchu rulers of China. His success carries him and his followers to the heavenly capital at Nanjing, where they rule a large part of south China for more than a decade. Their decline and fall, wrought by internal division and the unrelenting military pressures of the Manchus and the Western powers, carry them to a hell on earth. Twenty million Chinese are left dead.

    Ming was an only child born to loving parents during the ‘one child per family’ regime ,known as the “one child policy”,. She was lucky enough to be an only child but many in her village were not! Second-born children were hidden by their families from the authorities – kept up at night and hidden asleep under their houses during the day. “Children of the Night” fascinated Ming and she sneaked out to join them. She began staying up at night and playing with her friends until she too, started sleeping during the day. One night, the authorities raided her village, and brutally removed all the ‘identity less’ children who were playing outside at night, including Ming, despite her mother’s screams that she is an only child. The militia took them to a remote children’s house for re-education. Under harsh conditions of cold, hunger and physical abuse, Ming spends her adolescence there, even though she has an identity and belongs with her family. Her deep longing for her parents and home, instill in her a strong desire to escape. Will she succeed?

    A memoir of the life of the first female Nobel Laureate for Literature, who was also a world citizen and a major humanitarian, Pearl (Sydenstricker) Buck (1892-1973) three quarters of the way through her life. Published by the John Day Company to whose president, Richard John Walsh (1886-1960), she was then married, the book was successful and temporarily revived her waning reputation. The China oriented writer Helen Foster Snow described her partnership with John Day and Walsh as "the most successful writing and publishing partnership in the history of American letters." The firm had published everything she'd written since their marriage in 1935. Her biographer, Professor Peter Conn, describes the book as "a thickly textured representation of the Chinese and American societies in which she had lived." Friend of Eleanor Roosevelt, cultural ambassador between China and America, tireless advocate for racial democracy and women's rights and founder of the first international adoption agency, this is a book by and about a special American citizen of the twentieth century

    And the first dirty motion picture was screened just a few months later. Adult movies are nearly as old as cinema itself. "The Big Book of Porn" celebrates this controversial art form in all its timeless glory from the stag films of the 1920s and the Super 8 reels of the 50s to the VHS boom of the 80s and the interactive DVDs of Tomorrow. Chapters include: Know Your Classics: The twenty-five most important adult films of all time, including Debbie Does Dallas, Deep Throat, and an X-rated musical version of Alice in Wonderland. Great Moments in Porn History: From the first on-screen kiss to the invention of the silicone breast implant, these are major events that defined modern-day adult films. The Pantheon of Porn: These mini-bios of mega-stars like Seka, Linda Lovelace, and Marilyn Chambers are filled with surprising trivia. It s A Porn World, After All: We travel around the world from Australia and Canada to Germany and Japan to watch the best of international porn. Make Your Own Porno: All you need is a video camera, a willing partner, and these simple pointers ( Tell a story, Start with a bang, Parody a real film title whenever possible ). And that s just the beginning. You ll also find a glossary of unfamiliar terms, a catalog of favorite porn genres, tons of classic stills and posters, interviews with porn pioneers, the 300 goofiest porn titles of all time (Edward Penishands, Juranal Park, Oklahomo!), and much, much more."

    Her survival and perseverance through unimaginable circumstances, to arrive in the USA caused legendary talk show host, Barry Farber to dub her "The Ground Kisser."Awards - Reader-voted into the top 50 Books of 2019, Georgia Peach Award, and finalist in the SCWC Notable Book Awards.

    The premium we seek is happiness, now the ultimate consumer product."Happiness is no laughing matter." Relationships, society, and the political economy should at all somehow generate enduring chunks of it.Is the hunt for sustainable contentment just confusion - a kaleidoscope of diverse illusion? Drawing upon the ancient yoga science of the self, Hiding in Unnatural Happiness probes our contemporary approach to fulfilment and progress, and recommends another road, less travelled but timeless.