It's an occasionally ribald, frequently witty and unerringly erudite guided tour of the secret labyrinth that lurks beneath the English language, taking in monks and monkeys, film buffs and buffaloes, and explaining precisely what the Rolling Stones have to do with gardening.

    

    It’s actually an innovative way to understand chaos theory, and the remarkable complexity of modern professional football.   In Newton’s Football, journalist and New York Times bestselling author Allen St. John and TED Speaker and former Yale professor Ainissa Ramirez explore the unexpected science behind America’s Game. Whether it’s Jerry Rice finding the common ground between quantum physics and the West Coast offense or an Ivy League biologist explaining—at a granular level—exactly how a Big Mac morphs into an outside linebacker, Newton’s Football illuminates football—and science—through funny, insightful stories told by some of the world’s sharpest minds.   With a clear-eyed empirical approach—and an exuberant affection for the game—St. John and Ramirez address topics that have long beguiled scientists and football fans alike, including:   • the unlikely evolution of the football (or, as they put it, “The Divinely Random Bounce of the Prolate Spheroid”) • what Vince Lombardi has in common with Isaac Newton • how the hardwired behavior of monkeys can explain a head coach’s reluctance to go for it on fourth-down • why a gruesome elevator accident jump-started the evolution of placekicking • how Teddy Roosevelt saved football using the same behavioral science concept that Dreamworks would use to save Shrek • why woodpeckers don’t get concussions • how better helmets actually made the game more dangerous   Every Sunday the NFL shares a secret with only its savviest fans: The game isn’t just a clash of bodies, it’s a clash of ideas. The greatest minds in football have always possessed an instinctual grasp of science, understanding the big ideas and gritty realities that inform the game’s rich past, as well as its increasingly uncertain future.   Blending smart reporting, counterintuitive creativity, and compelling narrative, Newton’s Football takes gridiron analysis to the next level, giving fans a book that entertains, enlightens, and explains the game anew.Praise for Newton’s Football “It was with great interest that I read Newton’s Football. I’m a fan of applying of science to sport and Newton’s Football truly delivers. The stories are as engaging as they are informative. This is a great read for all football fans.”—Mark Cuban“A delightfully improbable book putting science nerds and sports fans on the same page.”—Booklist   “This breezily-written but informative book should pique the interest of any serious football fan in the twenty-first century.”—The American Spectator   “The authors have done a worthy job of combining popular science and sports into a work that features enough expertise on each topic to satisfy nerds and jocks alike. . . . The writers succeed in their task thanks to in-depth scientific knowledge, a wonderful grasp of football’s past and present, interviews with a wide array of experts, and witty prose. . . . [Newton’s Football is] fun and thought-provoking, proving that football is a mind game as much as it is a ball game.”—Publishers Weekly

    We are in an era where entire businesses are built on Instagram; kids in their bedrooms are racking up tens of millions of YouTube views; bloggers are becoming millionaires from their kitchen tables, and businesses are getting more attention from a viral video than a Super Bowl ad. But in a space that moves so fast, how can businesses keep up - let alone compete? And how do you make sure that your activity is profitable? Whether it’s building a targeted fanbase, selling more of your products & services or serving customers, every piece of your social media marketing campaign should be making you money. Combining the ‘holy grail’ marketing principles from some of history’s most successful marketers with the very latest social media strategies gives savvy businesses of all size a chance to ‘do’ social media in an entirely new way. Gone are the days of fumbling around in the dark. The new era is about testing, measuring and profit. From the psychological triggers that make us buy; employing social proof to stand out; using (and faking) controversy to sell more or just simply demonstrating your true competitive advantage, profitable social media marketing is here. As Head Ninja at Exposure Ninja, Tim Cameron-Kitchen has personally worked with hundreds of businesses of all shapes and sizes, and seen first hand how doing the right things on social media can transform a business. Yvonne Ivanescu came to Exposure Ninja from one of the world’s highest profile marketing agencies, and brought her brand experience to help business on the front line. This book is the distillation of everything that makes a profitable campaign, laid out in step-by-step instructions for you to follow and apply to your own business - whatever your size or market. So whether you’re a local plumber looking to pick up leads from Twitter, or an independent e-commerce site wanting the attention of influential bloggers, the strategies and profitable shortcuts for entrepreneur-run businesses in this book will give you a chance to compete in competitive markets where time and budget is of the essence.

    This new edition continues to offer the most complete technology/new media support package available. That technology/new media package includes: Interactives, Animations, and introducing Connect - online homework and course management.

    That edition was on the cutting edge of what was then known about the origins and nature of the universe. But the intervening years have seen extraordinary advances in the technology of observing both the micro- and the macrocosmic worlds. These observations have confirmed many of Professor Hawking's theoretical predictions in the first edition of his book, including the recent discoveries of the Cosmic Background Explorer satellite (COBE), which probed back in time to within 300,000 years of the universe's beginning and revealed wrinkles in the fabric of space-time that he had projected. Eager to bring to his original text the new knowledge revealed by these observations, as well as his own recent research, Professor Hawking has prepared a new introduction to the book, written an entirely new chapter on wormholes and time travel, and updated the chapters throughout.

    For the calculus-based General Physics course primarily taken by engineers and scientists.

     By the way, because he has this delusion that you should always put your money where your mouth is, he actually shows you the video where you can see his 17 Amazon Best Sellers. Bananas! He’s no saint, though! If you get his FREE COURSE he will try to sell you his complete, over-the-shoulder, professional Course down the line! He offers it for a crazy affordable price and he doesn’t even try to upsell you anything. This lunatic believes in transparency and providing real value. These are the worst scumbags! The craziest part is that, even if you don’t buy anything else, this book ALONE will give you EVERYTHING you need to publish your book on Amazon from A to Z! This is what I’ll teach you: - Choosing the Right Topic: The best way to earn a lot of money while having a sense of purpose! - Market Research: Learn how to get inspiration and improve your own book by looking at the right places! - Title Creation: Learn how to get readers bursting with curiosity and lining to get your book first! - Writing Your Book: The fastest way to structure your book all the way to the end! - Outsourcing: If you don't want to write it, learn how to outsource it the right way and end up with a masterpiece! - Cover Creation: Do it yourself easily and for free OR Get a professional graphic designer to do it for $5! - Description, Categories & Keywords: Learn the AIDA Formula for magic descriptions and know all the secrets to stand out! - Formatting and Publishing your Kindle EBook: I will provide you with the same skeleton file I personally use (already formatted! ) and I will show you, step-by-step, how to publish your Kindle book the right way! - Formatting and Publishing your Paperback Book: Learn how to publish the paperback version for FREE! I will teach how to get an already formatted template and show you, step-by-step, how to publish your physical book the right way! - Free Promotions and Getting Reviews: I will teach you how to set up a free promotion so you can get up to thousands of downloads and honest reviews that will make your book stand miles apart from your competitors! - Important Resources: Make your author's page &lt

    People of all ages frequently ask, “How did you find that so quickly?” Well, this book will explain just that! The planets in our solar system, the International Space Station, sunspots, birds, nebula, airplanes, and comets are just some of the items that his book will help you find!If you have been having difficulties enjoying your small telescope, this book is for you. There is something interesting about pretty much everything in outer space and it is exciting how many pop-culture references are derived from things in the night sky! Viewing the stars referenced in Star Trek, or talking about a character in Harry Potter named after a constellation, is just another way to make stargazing that much more fun! I am very excited to share my knowledge of astronomy and I am sure you will enjoy this book for years to come. By working through the 50 items in this book you will achieve a well-rounded understanding of amateur astronomy.

    

    Author Barrett adds to the fun of finding them by turning the search into six scavenger hunts, complete with clues, hints, and points to be scored. You'll find more than 200 new Mickey sightings in this edition over 1,000 hidden Mickeys in all. Fun for all ages!

    His ability with the sand wedge and putter are legendary not only among fans but his peers as well, and it is his skill with those clubs that is primarily responsible for his winning 34 tournaments on the PGA Tour, including three major championships. In his first-ever instruction book, Mickelson explains in detail how to master every phase of the short game.Mickelson maintains that any golfer of average ability can become a deadly short-game player by approaching the subject with a blend of science (proper mechanics and setup) and art (imagination and feel). Mickelson does a fine job explaining both; combining the wisdom of his great teachers with his own fertile imagination, cultivated from 34 years of experimentation, trial and error.No golfer can afford to miss out on Mickelson′s secrets and tips.

    In this pocket version of his bestselling Life Without Diabetes, Professor Roy Taylor offers a brilliantly concise explanation of what happens to us when we get type 2 and how we can escape it.Taylor's research has demonstrated that type 2 is caused by just one factor - too much internal fat in the liver and pancreas - and that to reverse it you need to strip this harmful internal fat out with rapid weight loss.In simple, accessible language, Taylor takes you through the three steps of his clinically proven Newcastle weight loss plan and shows how to incorporate the programme into your life.Complete with FAQs and inspirational tips from his trial participants, this is an essential read for anyone who has been given a diagnosis of type 2 diabetes or pre-diabetes and wants to understand their condition and transform their outcomes.

    Nor do you need to be a great scientist to appreciate the exciting discoveries and intriguing mysteries of our universe. Dr. Robert piccioni brings the excitement of modern scientific discoveries to general audiences. He makes the key facts and concepts understandable without "dumbing" them down. He presents them in a friendly, conversational manner and includes many personal anecdotes about the people behind the science. With 33 images and over 100 graphics, this book explains the real science behind the headlines and sound bites. Learn all about:our universe: how big? how old? what came before?the big bang, black holes and supernovaequantum mechanics and uncertaintyhow the immense and the minute are connectedwhat is special about general relativityhow mankind can become earth's best friend

    New features include an enhanced reader-friendly approach, new color illustrations, and a greater emphasis on clinical applications. A new, interactive CD-ROM offers three-dimensional animations of masticatory movements - including tooth contact relationships and temporomandibular joint movements - that bring the text's illustrations to life. Plus, an interactive mock examination mimics the National Board exam for outstanding review and practice.