Drawing on years of experience as successful SEO consultants, Jennifer Grappone and Gradiva Couzin provide detailed, practical, and often surprisingly simple techniques for improving results. Their simple strategies include setting SEO goals, site optimization, developing and implementing a strategy that might include both free and paid efforts, and tools for monitoring trends, measuring the competition, and tracking results.

    Asynchronous programming lets you turn your own web sites into smooth, slick, responsive applications that make your users feel like they're back on the information superhighway, not stuck on a dial-up backroad.But who wants to take on next-generation web programming with the last generation's instruction book? You need a learning experience that's as compelling and cutting-edge as the sites you want to design. That's where we come in. With Head Rush Ajax, in no time you'll be writing JavaScript code that fires off asynchronous requests to web servers...and having fun doing it. By the time you've taken your dynamic HTML, XML, JSON, and DOM skills up a few notches, you'll have solved tons of puzzles, figured out how well snowboards sell in Vail, and even watched a boxing match. Sound interesting? Then what are you waiting for? Pick up Head Rush Ajax and learn Ajax and asynchronous programming the right way--the way that sticks.If you've ever read a Head First book, you know what to expect: a visually rich format designed for the way your brain works. Head Rush ramps up the intensity with an even faster look and feel. Have your first working app before you finish Chapter 1, meet up with the nefarious PROJECT: CHAOS stealth team, and even settle the question of the Top 5 Blues CDs of all time. Leave boring, clunky web sites behind with 8-tracks and hot pants--and get going with next-generation web programming."If you thought Ajax was rocket science, this book is for you. Head Rush Ajax puts dynamic, compelling experiences within reach for every web developer." -- Jesse James Garrett, Adaptive Path"A 'technology-meets-reality' book for web pioneers on the cutting edge." -- Valentin Crettaz, CTO, Condris Technologies

    Through the worst years of the Great Depression as many as five thousand laborers toiled twenty-four hours a day, seven days a week, to erect the huge structure that would harness the Colorado River and transform the American West.Construction of the giant dam was a triumph of human ingenuity, yet the full story of this monumental endeavor has never been told. Now, in an engrossing, fast-paced narrative, Joseph E. Stevens recounts the gripping saga of Hoover Dam. Drawing on a wealth of material, including manuscript collections, government documents, contemporary newspaper and magazine accounts, and personal interviews and correspondence with men and women who were involved with the construction, he brings the Hoover Dam adventure to life.Described here in dramatic detail are the deadly hazards the work crews faced as they hacked and blasted the dam’s foundation out of solid rock; the bitter political battles and violent labor unrest that threatened to shut the job down; the deprivation and grinding hardship endured by the workers’ families; the dam builders’ gambling, drinking, and whoring sprees in nearby Las Vegas; and the stirring triumphs and searing moments of terror as the massive concrete wedge rose inexorably from the canyon floor.Here, too, is an unforgettable cast of characters: Henry Kaiser, Warren Bechtel, and Harry Morrison, the ambitious, headstrong construction executives who gambled fortune and fame on the Hoover Dam contract; Frank Crowe, the brilliant, obsessed field engineer who relentlessly drove the work force to finish the dam two and a half years ahead of schedule; Sims Ely, the irascible, teetotaling eccentric who ruled Boulder City, the straightlaced company town created for the dam workers by the federal government; and many more men and women whose courage and sacrifice, greed and frailty, made the dam’s construction a great human, as well as technological, adventure.Hoover Dam is a compelling, irresistible account of an extraordinary American epic.

    His ruminations range from his obsession with theater to his concept of architecture as ritual. The illustrations--photographs, evocative images, as well as a set of drawings of Rossi's major architectural projects prepared particularly for this publication--were personally selected by the author to augment the text.

    The few buildings he was able to design during the 1920s, when he also spent much of his time painting and writing, brought him to the forefront of modern architecture, though it wasnt until after World War II that his epoch-making buildings were constructed, such as the Unite dHabitation in Marseilles and the Church of Notre Dame du Haut in Ronchamp. About the Series: Each book in TASCHEN's Basic Architecture Series features:an introduction to the life and work of the architect the major works in chronological order information about the clients, architectural preconditions as well as construction problems and resolutions a list of all the selected works and a map indicating the locations of the best and most famous buildings approximately 120 illustrations (photographs, sketches, drafts and plans)

    

    The 2nd edition is now full-color throughout and is completely updated and revised with the latest tips & tricks. This book will show you how to:Construct robust CSS layouts that work every time. Create sleek drop-down menus using only CSS. Build a professional tabbed navigation system. Replace image-based navigation with low-fat CSS lists. Design smarter, more usable CSS-flavored web forms. Use rounded corners minus the bloated HTML. Allow your visitors to select their preferred look and feel. Let the W3C validator do your debugging. Reduce the burden of site maintenance and updates. ... along with 92 other solutions to common questions and problems. The CSS Anthology: 101 Essential Tips, Tricks & Hacks is ideal for experienced Web designers who would like to add sparkle to their existing designs, as well as newcomers who want to learn Web design the right way the first time.The book is written so that it can be read cover to cover, or referred to like a cookbook with 101 different recipies for your Website. It's written in an easy-to-follow, consistent format that's well illustrated with plenty of full color screenshots and code examples, providing quick visual cues. If you hate wading through dry academic-style texts, then the illustrations and examples throughout this book will suit you

    Scott doesn’t just show you which sliders do what (every Lightroom book will do that). Instead, by using the following three simple, yet brilliant, techniques that make it just an incredible learning tool, this book shows you how to create your own photography workflow using Lightroom: Throughout the book, Scott shares his own personal settings and studiotested techniques. Each year he trains thousands of Lightroom users at his live seminars and through that he’s learned what really works, what doesn’t, and he tells you flat out which techniques work best, which to avoid, and why. The entire book is laid out in a real workflow order with everything step by step, so you can begin using Lightroom like a pro from the start. What really sets this book apart is the last chapter. This is where Scott dramatically answers his #1 most-asked Lightroom question, which is: “Exactly what order am I supposed to do things in, and where does Photoshop fit in?” You’ll see Scott’s entire start-to-finish Lightroom 5 workflow and learn how to incorporate it into your own workflow. Plus, this book includes a downloadable collection of some of the hottest Lightroom Develop module presets to give you a bunch of amazing effects with just one click! Scott knows first-hand the challenges today’s digital photographers are facing, and what they want to learn next to make their workflow faster, easier, and more fun. He has incorporated all of that into this major update for Lightroom 5. It’s the first and only book to bring the whole process together in such a clear, concise, and visual way. Plus, the book includes a special chapter on integrating Adobe Photoshop seamlessly right into your workflow, and you’ll also learn some of Scott’s latest Photoshop portrait retouching techniques and special effects, which take this book to a whole new level. There is no faster, more straight-to-the-point, or more fun way to learn Lightroom than with this groundbreaking book.

    That's why we created Digital Adaptation, a new practical book on how to help senior management understand the Web and adapt the business, culture, teams and workflows accordingly. No fluff, no theory — just techniques and strategies that worked in practice, and showed results. The book will help traditional businesses and organizations to overcome their legacy, and help you plant the seeds of change with very little power. If you do want to finally see changes happening, this is the book to grab. Written by Paul Boag. Designed by Veerle Pieters. 176 pages. YOU'LL LEARN TO: • Tackle bureaucracy and overcome legacy culture, • Develop a flexible and effective digital strategy, • Use responsibility matrix to minimize delays and costs, • Adopt a digital culture and become digital by default, • Apply techniques from mid-sized and large organizations, • Avoid toxic working practices and improve internal processes, • Organize teams and boost their efficiency, • Embrace social media and use them effectively, • Understand the value of a digital team and invest in them, • Break down the walls and nourish collaboration, ownership and innovation.

    Do you really need another one?Hardboiled Web Design is different. It’s for people who want to understand why, when and how to use the latest HTML5 and CSS3 technologies in their everyday work. Not tomorrow or next week, but today. It won’t teach you the basics of writing markup or CSS, but if you’re hungry to learn about how the latest technologies and techniques will make your websites and applications more creative, flexible and adaptable, then this is the book for you.Are you ready to get hardboiled?

    Some of its new features are already being implemented by existing browsers, and much more is around the corner. Written by developers who have been using the new language for the past year in their work, this book shows you how to start adapting the language now to realize its benefits on today's browsers. Rather than being just an academic investigation, it concentrates on the practical--the problems HTML5 can solve for you right away. By following the book's hands-on HTML5 code examples you'll learn: new semantics and structures to help your site become richer and more accessiblehow to apply the most important JavaScript APIs that are already implementedthe uses of native multimedia for video and audiotechniques for drawing lines, fills, gradients, images and text with canvas how to build more intelligent web formsimplementation of new storage options and web databaseshow geolocation works with HTML5 in both web and mobile applicationsAll the code from this book (and more) is available at www.introducinghtml5.com. ********There appear to be intermittent problems with the first printing of Introducing HTML5. If you have one of these copies, please email us at ask@peachpit.com with a copy of your receipt (from any reseller), and we'll either provide access to the eBook or send you another copy of the print book -- whichever you prefer. If you'd like the eBook we can add that to your Peachpit.com account. You can set up a free account at www.peachpit.com/join http: //www.peachpit.com/join>. Thanks so much for your understanding!

    If you want to create an engaging web site, this thoroughly revised, completely updated edition of Creating a Web Site: The Missing Manual demystifies the process and provides tools, techniques, and expert guidance for developing a professional and reliable web presence. Whether you want to build a personal web site, an e-commerce site, a blog, or a web site for a specific occasion or promotion, this book gives you detailed instructions and clear-headed advice for:Everything from planning to launching. From picking and buying a domain name, choosing a Web hosting firm, building your site, and uploading the files to a web server, this book teaches you the nitty-gritty of creating your home on the Web.Ready-to-use building blocks. Creating your own web site doesn't mean you have to build everything from scratch. You'll learn how to incorporate loads of pre-built and freely available tools like interactive menus, PayPal shopping carts, Google ads, and Google Analytics. The modern Web. Today's best looking sites use powerful tools like Cascading Style Sheets (for sophisticated page layout), JavaScript (for rollover buttons and cascading menus), and video. This book doesn't treat these topics as fancy frills. From step one, you'll learn easy ways to create a powerful site with these tools.Blogs. Learn the basics behind the Web's most popular form of self-expression. And take a step-by-step tour through Blogger, the Google-run blogging service that will have you blogging before you close this book. This isn't just another dry, uninspired book on how to create a web site. Creating a Web Site: The Missing Manual is a witty and intelligent guide you need to make your ideas and vision a web reality.

    Both a practical guide and a great source of inspiration, The Monocle Guide to Cosy Homes presents the interiors, furniture, and locations you need to know about along with portraits of the people who can make it happen. The Monocle Guide to Cosy Homes celebrates the durable and the meaningful through a collection of homes that tell a story. Most architecture and interior books show houses polished to perfection, manicured to the extent that it is hard to imagine anybody acually lives there: they seem to miss the point that homes are meant to be inhabited. They should be able to take the scuffs and knocks and to be part of a community, whether in a Chicago skyscraper or on Australia's sunshine coast. So where are the best places to make a home? What are the villages, coastlines, mountains, towns, and cities that would make you want to settle down? The Monocle Guide to Cosy Homes answers those questions with a global photographic survey of a wide variety of homes. Whether the focus is on a remote residence in the Swedish archipelago or a lush abode in Rio de Janeiro, or on the difference between residing in Tokyo and Toronto, this book is the perfect balance between the inspirational and the practical. The book is a survey of everything you need to know to build the residence of your dreams, providing insight into the best neighborhoods, architects, and makers all over the world. From design-store owners to green-roof gardeners, The Monocle Guide to Cosy Homes introduces you to interesting people with ideas that are built to last. Monocle's signature illustrations punctuate the book's rich and detailed content. Through striking photography, The Monocle Guide to Cosy Homes also gives you a glimpse into the lives that unfold in these apartments, villas, and cottages, showing that these homes are alive and that this is precisely what makes them special. This is a book that should be referred to again and again--it is a book about the quality of life.

    Graphic Design which fulfills aesthetic needs, complies with the laws of form and exigencies of two-dimensional space; which speaks in semiotics, sans-serifs, and geometrics; which abstracts, transforms, translates, rotates, dilates, repeats, mirrors, groups, and regroups is not good design if it is irrelevant.Graphic design which evokes the symmetria of Vituvius, the dynamic symmetry of Hambidge, the asymmetry of Mondrian; which is a good gestalt, generated by intuition or by computer, by invention or by a system of coordinates is not good design if it does not communicate. - Paul Rand For the design student, teacher, professional designer, and, indeed, for anyone interested in the creative communication of ideas, Paul Rand: A Designer's Art is certain to be a book that is both provocative and enlightening.

    PHP is a server-side, HTML-embedded scripting language. It is an open source technology, rapidly gaining popularity as a scripting language for people running dynamic websites. One of its major attractions over Perl, JavaScript and other scripting languages is that PHP has a built-in database integration layer and seamless IP connectivity, with LDAP and TCP as well as the IMAP mail interface. Features; Real world, practical experience and techniques From installation and configuration of the PHP engine to advanced dynamic application design Definitive coverage of core PHP language and database addressing: MySQL is covered in depth. Practical e-commerce and business scripting including database application development, together with PHP and XML applications. LDAP connectivity addressed.