Winner of the National Book Award. “One of the major works of scholarship of the twentieth century” (Christian Science Monitor). Index; illustrations.

    Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of "cool" to their advertising are due for a rude awakening. "Marketing to Millennials "is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully. Millennials: - Value social networking and aren't shy about sharing opinions - Refuse to remain passive consumers--they expect to participate in product development and marketing - Demand authenticity and transparency - Are highly influential--swaying parents "and" peers - Are not all alike--understanding key segments is invaluable Featuring expert interviews and profiles of brands doing Millennial marketing right, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come.

    It includes tips and tricks for how to involve them in the baking and cleaning process and recipes that they will enjoy baking and will love eating!

    While there has been considerable attention by practitioners and academics to development in urban cores and new neighborhoods on the periphery of cities, there has been little attention to the redesign and redevelopment of existing suburbs. The authors, both architects and noted experts on the subject, show how development in existing suburbs can absorb new growth and evolve in relation to changed demographic, technological, and economic conditions. Retrofitting Suburbia was named winner in the Architecture & Urban Planning category of the 2009 American Publishers Awards for Professional and Scholarly Excellence (The PROSE Awards) awarded by The Professional and Scholarly Publishing (PSP) Division of the Association of American Publishers

    We are promised that apps, algorithms, and artificial intelligence will relieve congestion, restore democracy, prevent crime, and improve public services. In The Smart Enough City, Ben Green warns against seeing the city only through the lens of technology; taking an exclusively technical view of urban life will lead to cities that appear smart but under the surface are rife with injustice and inequality. He proposes instead that cities strive to be "smart enough" to embrace technology as a powerful tool when used in conjunction with other forms of social change--but not to value technology as an end in itself.In a technology-centric smart city, self-driving cars have the run of downtown and force out pedestrians, civic engagement is limited to requesting services through an app, police use algorithms to justify and perpetuate racist practices, and governments and private companies surveil public space to control behavior. Green describes smart city efforts gone wrong but also smart enough alternatives, attainable with the help of technology but not reducible to technology: a livable city, a democratic city, a just city, a responsible city, and an innovative city. By recognizing the complexity of urban life rather than merely seeing the city as something to optimize, these Smart Enough Cities successfully incorporate technology into a holistic vision of justice and equity.

    Crafted and edited with care, Worth Books set the standard for quality and give you the tools you need to be a well-informed reader.    This short summary and analysis of The Handmaid’s Tale by Margaret Atwood includes:   Historical context Part-by-part summaries Analysis of the main characters Themes and symbols Important quotes Fascinating trivia Glossary of terms Supporting material to enhance your understanding of the original work   About Margaret Atwood’s The Handmaid’s Tale:   Margaret Atwood’s dystopian literary masterpiece tells the story of Offred, a Handmaid living in the near future in what was once the United States. A new theocratic regime called the Republic of Gilead has come to power and changed life as she knew it.   Once Offred had a her own name and a loving family—a husband and daughter—both of which were taken from her; now she belongs to the Commander and his hostile wife, and her only value lies in her ability to bear a child for them. She used to read books and learn; now such things are forbidden to all women.   Gripping, disturbing, and so relevant today, The Handmaid’s Tale is a brilliant novel and a chilling warning about what can happen when extreme ideas are taken to their logical conclusions.   The summary and analysis in this ebook are intended to complement your reading experience and bring you closer to a great work of fiction.

       Students of urban design often find themselves lost between books that are either highly academic or overly formulaic, leaving them with few tangible tools to use in their design projects. 101 Things I Learned® in Urban Design School fills this void with provocative, practical lessons on urban space, street types, pedestrian experience, managing the design process, the psychological, social, cultural, and economic ramifications of physical design decisions, and more. Written by two experienced practitioners and instructors, this informative book will appeal not only to students, but to seasoned professionals, planners, city administrators, and ordinary citizens who wish to better understand their built world.

    Broken down by region, this unusual guide features 70 aerial photographs; a fold-out map of North America showing major flight paths; profiles of each region covering its landforms, waterways, and cities; tips on spotting major sights, such as the Northern Lights, the Grand Canyon, and Disney World; tips on spotting not-so-major sights such as prisons, mines, and Interstates; and straightforward, friendly text on cloud shapes, weather patterns, the continent's history, and more. A terrific book for kids, frequent flyers, and armchair travelers alike, Window Seat is packed with curious facts and colorful illustration, proving that flying doesn't have to be a snooze. When it's possible to "read" the landscape from above, a whole world unfolds at your feet.

    With expanded coverage of ethics, analysis processes, and approaches, authors Catherine Marshall and Gretchen B. Rossman, have updated this highly popular text to reflect the advances and challenges presented by provocative developments and new applications since the previous edition.

    The discussion moves systematically through ideas, theories, research and practice of urban design from a wide range of sources. It gradually builds the concepts one upon the other towards a total view of the subject.

    Coverage includes basic procedures such as spays, castrations, and declaws, as well as more advanced surgeries that might be referred to specialists such as craniotomy, ventral slots, and lung lobectomy. Discussions of general surgical procedures include sterile technique, surgical instrumentation, suturing, preoperative care, and antibiotic use. Key sections provide clinically relevant coverage of soft tissue surgery, orthopedic surgery, and neurosurgery.Over 1500 full color illustrations provide exceptionally clear representations of anatomy and currently accepted surgical techniques, including approaches and closure.Over 600 full color photographs and radiographs offer clear images of specific disorders, diseases, and procedures.Information on the most efficient and cost-saving sterilization techniques including scrubless and waterless preparation solutions.General considerations and clinically relevant pathophysiology sections provide practical information for case management.Step-by-step instructions for surgical techniques are presented in italicized blue type for quick and easy reference.Special icons identify advanced procedures that should be referred to an experienced surgeon or specialist.Color-coded tables and boxes call attention to specific data, offering at-a-glance access to key information such as drug dosages, clinical signs, and analgesic protocols.Anesthesia Protocols provide quick and easy access to recommendations for anesthetizing animals with particular diseases or disorders.A new chapter on Fundamentals of Physical Rehabilitation details the basics of physical rehabilitation for practitioners who want to integrate physical therapy into practice.A new chapter on Principles of Minimally Invasive Surgery that describes the principles of performing surgery with the least instrumentation possible, including instrument selection and care and basic techniques.A new chapter on Surgery of the Eye that discusses diseases and disorders of the eye, their medical management, and corrective surgical procedures.Expanded coverage of perioperative multimodal analgesic therapy.Updated coverage of arthroscopy, canine elbow dysplasia, joint replacement, and management of osteoarthritis.The latest information on state-of-the-art radiologic techniques.

    In Encaustic Workshop, it becomes much more: a dynamic medium where anything goes and the possibilities are endless.Packed with step-by-step techniques, helpful tips and diverse examples of completed works, Encaustic Workshop brings all the accessibility and excitement of a mixed-media workshop to your own workspace. If you're a beginner, you'll find everything you need to know to get started. If you're a more advanced crafter or fine artist, you'll discover things you never knew you could do with encaustic.Instructions and photos will guide you as you learn to:Apply, layer, color and carve wax to create artwork rich with texture and depth.Create collages that combine encaustic with papers, fabric, found objects, image transfers and more.Experiment with charcoal, inks, watercolors, pastels and other mediums to create unexpected effects in the wax.Then, complete step-by-step projects and an extensive inspirational gallery will show you how you can combine the techniques you've learned to create more complex works.Sign your creativity up for this Encaustic Workshop--then just melt, paint and play!

    For advanced crafters, this book instructs on features such as modes and functions, and teaches how to create with color, texture, and dimension. A cutting guide teaches the perfect settings to cut every type of material. A separate chapter introduces the new features of Cricut Expression™ 2 and explains how it differs from the original Expression machine. More than 50 creative projects inspire ideas for home décor, gifts, parties, cards, and scrapbook layouts.

    You may have tried and failed in the past to make running stick, but never the less you are determined to master it. You may tell yourself that “running is hard”, or “I’m just not a runner”, but the truth is that anybody can learn to run if they have the right approach. You will likely have many questions; “how do I build up my running distance?”, “how do I stay motivated to run?”, “how do I warm up and cool down?”. All of these and more are covered off within the pages of this book along with a step by step guide to building up your running to 60 minutes. There is more to learning how to run than just going out and seeing how far you can go three days a week. Some people will undoubtedly have success with this method, but for most beginner runners it takes a little more guidance and support to truly master the art of running. More and more beginners are deciding to take their first steps and learn how to run. Races are popping up all over the place geared towards beginner runners and it remains one of the most accessible sports around. Learning how to run should be a fun and rewarding experience in itself, not just a means to achieve a goal. Beginner’s Luck is a complete program that teaches you everything you need to build your confidence as a runner. The program itself removes the pressure of having to stick rigidly to a set rate of progress, and instead allows you to progress at your own pace. If you are a beginner runner who would like to learn how to run for up to an hour AND surprise yourself as to how easy it really is, get Beginner’s Luck and start out on your journey today.

    You may find it for free on the web. Purchase of the Kindle edition includes wireless delivery.