Heads in Beds gives insight into achieving best results by demystifing many misconceptions about marketing. Focusing on the practical side of managing hospitality and tourism marketing, this text includes several topics not covered anywhere else--marketing to travel agents, COOP marketing with wholesalers, and loyalty marketing. It provides readers with solid advice and strong direction. Heads In Beds is a book written for practitioners by a practitioner. So whether you are just starting a new job, a general manager, sales and marketing director, or a seasoned veteran looking for methods to increase your yield, the material in this book will help you manage the marketing function and generate better results. Other relevant job titles include: VPs and Directors of promotions, sales, destinations, and tourism, as well as hotel operators or innkeepers.

    However, its troubles only served to increase the interest of Daily Telegraph correspondent Tim Butcher, who was sent to cover Africa in 2000. Before long he became obsessed with the idea of recreating Stanley’s original expedition — but travelling alone.Despite warnings Butcher spent years poring over colonial-era maps and wooing rebel leaders before making his will and venturing to the Congo’s eastern border. He passed through once thriving cities of this country and saw the marks left behind by years of abuse and misrule. Almost, 2,500 harrowing miles later, he reached the Atlantic Ocean, a thinner and a wiser man.Butcher’s journey was a remarkable feat. But the story of the Congo, vividly told in Blood River, is more remarkable still.From the Hardcover edition.

    There's no traffic light and no mail delivery; people can vanish without a trace and funerals are a community affair. Heather Lende posts both the obituaries and the social column for her local newspaper. If anyone knows the going-on in this close-knit town—from births to weddings to funerals—she does. Whether contemplating the mysterious death of eccentric Speedy Joe, who wore nothing but a red union suit and a hat he never took off, not even for a haircut; researching the details of a one-legged lady gold miner's adventurous life; worrying about her son's first goat-hunting expedition; observing the awe-inspiring Chilkat Bald Eagle Festival; or ice skating in the shadow of glacier-studded mountains, Lende's warmhearted style brings us inside her small-town life. We meet her husband, Chip, who owns the local lumber yard; their five children; and a colorful assortment of quirky friends and neighbors, including aging hippies, salty fishermen, native Tlingit Indians, and volunteer undertakers—as well as the moose, eagles, sea lions, and bears with whom they share this wild and perilous land. Like Bailey White's tales of Southern life or Garrison Keillor's reports from the Midwest, NPR commentator Heather Lende's take on her offbeat Alaskan hometown celebrates life in a dangerous and breathtakingly beautiful place.

    He was thirty-three, at a turning point in life, and figured the best way to go at a crossroad was up. Against a backdrop of Buddhist monasteries and soaring mountains, Grange ventured beyond the mapped world to visit time-lost villages and sacred valleys. In the process, recounted here with a blend of laugh-out-loud humor, heartfelt insight, and acute observation, he tested the limits of physical endurance, met a fascinating assortment of characters, and discovered truths about faith, hope, and the shrouded secret of blossom rain.    Beneath Blossom Rain, Grange’s account of his journey, packs an adventure story, a romantic twist, and a celebration of group travel into a single entertaining book. The result is the ultimate journey for any traveler, armchair or otherwise. Along with high adventure, it delivers an engaging look at Bhutan—a country that governs by a policy of Gross National Happiness and that many regard as the last Shangri-La.Watch a book trailer.Purchase the audio edition.

    With wit, self-deprecation, and the input of experts from around the world, he provides critical information on nutrition and hydration, selecting shoes, race strategy, pacing, proper form, motivation, and how to stave off injuries while continually crossing new finish lines. He shares running music recommendations provided personally by a variety of pop and rock stars, including Paul Simon, Justin Bieber, The Black Keys, Ghostface Killah, Willie Nelson, Feist, and Norah Jones. Kaplan's infectious enthusiasm about running — and music — inspires the most recalcitrant runners to lace up their shoes and hit the pavement.

    So when an airport beggar read her palm and told her she would return to India—and for love—she screamed, “Never!” and gave the country, and him, the finger.But eleven years later, the prophecy comes true. When the love of Sarah’s life is posted to India, she quits her dream job to move to the most polluted city on earth, New Delhi. For Sarah this seems like the ultimate sacrifice for love, and it almost kills her, literally. Just settled, she falls dangerously ill with double pneumonia, an experience that compels her to face some serious questions about her own fragile mortality and inner spiritual void. “I must find peace in the only place possible in India,” she concludes. “Within.” Thus begins her journey of discovery through India in search of the meaning of life and death.Holy Cow is Macdonald’s often hilarious chronicle of her adventures in a land of chaos and contradiction, of encounters with Hinduism, Islam and Jainism, Sufis, Sikhs, Parsis and Christians and a kaleidoscope of yogis, swamis and Bollywood stars. From spiritual retreats and crumbling nirvanas to war zones and New Delhi nightclubs, it is a journey that only a woman on a mission to save her soul, her love life—and her sanity—can survive.

    It was the Wild Effect! Record numbers of women were taking to the trails after reading Cheryl Strayed's best-selling memoir. Like many others, Jane had little hiking experience, yet she spent 17 weeks on the Appalachian Trail, logging in 1,200 miles hiking with partners, alone, and with a glass good-luck charm named Ms. Rabbit. This is her fascinating and humorous account of life in a land of bears, wild pigs, volatile weather, trail town stops, and the personalities she met along the way—and how a long-distance hike changed her perceptions of both Mother Nature and human nature.

    

    Along with a charismatic photographer named Pascal, Wade went seeking the Drung people, a dwindling minority in the vast empire of China, said to live in an obsure valley in Southern Tibet. No Westerner had been to the Drung valley in over a century.Yak Butter & Black Tea is a story of daring and adventure, offering a fascinating glimpse into a hidden corner of contemporary China. And it is the account of a young man, driven by a compulsion he doesn't understand, as he tests himself in this dangerous, exotic land."A remarkable account of exploration and adventure in forbidden lands. Travel writing of the old school at its best."—Joe Simpson, author of Dark Shadows Falling and Touch of the Void.

    By the author of Hitchhiking Vietnam. Reprint. 15,000 first printing.

    No one knows the outer limits of our changing planet quite like him. In May 2014, the mountaineer and scientist John All plunged into a crevasse in the Himalayas, a fall that all but killed him. He recorded a series of dramatic videos as he struggled to climb seven stories back up to the surface with a severely dislocated shoulder, internal bleeding, a battered face covered in blood, and fifteen broken bones--including six cracked vertebrae. The videos became a viral sensation, an urgent and gripping dispatch from one of the least-known extremes of the planet. Yet this climb for his life is only the latest of John All's adventures in some of Earth's most hostile climates. He has also been chased by a wild hyena, scaled Everest, and narrowly missed being hit by an avalanche, all in pursuit of his true calling: the study of how we can master the challenge of our world's changing climate. Icefall is a thrilling adventure story and a report from the extremes of the planet, taking you to collapsing Andean glaciers, hidden jungles in Honduras, and the highest points on Earth. In this gripping account, our changing climate is not a matter of politics; it's a matter of life and death and the human will to survive and thrive in the face of it.

    How does this 100-pound mother and stepmother of five muster the endurance and courage for the 28-hour climb from the hottest desert floor on Earth to the shadow of the continental United States' tallest point?In The Extra Mile we watch this ultramarathon champion seek balance in her life as a wife, mother, athlete, and entrepreneur. With astonishing candor she tells of her 15-year-long battle with anorexia. And she helps us to understand her passion for ultrarunning--to discover how far the human body can be pushed. The success of Dean Karnazes's book, Ultramarathon Man, and Reed's TV appearances have demonstrated the public's fascination with this growing sport. Reed's book will be an inspiration to women everywhere.

    And he does it all dressed as the superhero, the Flash.Though his journey was both mentally and physically exhausting, it was the astounding acts of kindness and hospitality he encountered along the way that kept him going. Whether they gave him a bed for the night, food for the journey, a donation to his charity or companionship and encouragement during the long days of running, Jamie soon came to realise that every person who helped him towards his goal was a superhero too.

    Go to America. Buy a second-hand car. Drive coast-to-coast without giving any money to The Man™. What could possibly go wrong?Dismayed by the relentless onslaught of faceless American chains muscling in where local businesses had once thrived, Dave Gorman set off on the ultimate American road trip - in search of the true, independent heart of the U S of A. He would eat cherry pie from local diners, re-fuel at dusty gas stations on remote highways and stock up on supplies from Mom and Pop's grocery store. At least that was the idea. But in a world of 30,000 McDonalds, 13,000 Starbucks, and 4,200 Best Westerns, could it really be done?When did you last see an independent gas station?Gamely, Dave beds down in a Colorado trailer park, sleeps in an Oregon forest treehouse, and even spends Thanksgiving with a Mexican family in Kansas. But when his classic coast-to-coast trip mutates into an odyssey of near-epic proportions and he finds himself being threatened at gun point in Mississippi, Dave starts to worry about what's going to break down next. The car... or him?

    He not only reveals the celebrated Spain of bullfights and warror kings, painters and processions, cathedrals and olive orchards; he also shares the intimate, often hidden Spain he has come to know, where toiling peasants and their honest food, the salt of the shores and the oranges of the inland fields, the congeniality of living souls and the dark weight of history conspire to create a wild, contradictory, passionately beautiful land, the mystery called Iberia."Massive, beautiful...Unquestionably some of the best writing on Spain...The best that Mr. Michener has ever done on any subject...Stunning...Memorable."THE WALL STREET JOURNAL