It is also a crucial discipline to help you get the most out of in-person events such as conferences and networking opportunities where the key to a successful outcome often lies in your personal brand standing out.Given the explosion in use of digital and social media over the past few years, the internet has presented professionals with a magnificent opportunity to help their expertise become more discoverable, sharable and memorable through their personal brands.Personal Branding Benefits Your Business by:Establishing Credibility & Thought LeadershipGrowing Your NetworkAttracting New OpportunitiesIncreasing SalesHelping You Reach Your Business GoalsWho is this book for?CEOs, Executives, and Business Owners who want to position themselves as industry thought leaders and stand out from the competition.Individual Contributors & Academics who want to get ahead in their careers and want to understand how to have their expertise and experience be more discoverable.HR & Training Managers who want to understand personal branding to help train employees on social media branding and social selling.PR Agencies & Exec Comms Managers who need inspiration and training on personal branding strategies for their clients, CEOs, or themselves.About Mel CarsonMel Carson is Founder of Delightful Communications and former Digital Marketing Evangelist at Microsoft. He speaks and writes about personal branding at conferences and for publications all over the world. He previously co-wrote Pioneers of Digital: Success Stories from Leaders in Advertising, Marketing, Search and Social and has had his wisdom featured in Forbes, Fast Company, GQ, QZ.com, USA Today and he regularly writes as a business columnist for Entrepreneur.com.For more on Mel Carson visit http://www.MelCarson.com and http://www.DelightfulCommunications.com

    You see everything from the complete lighting setup (and all the gear used), to the shoot (including all the camera settings and a contact sheet of the progression of the shoot), to the all-important part that most books don't dare include-the post-processing and retouching in Photoshop. This book also breaks new ground in the visual way it teaches you the lighting setup. There aren't any sketches or 3D models-you see the lighting layout in a full-page photo, taken from above during the live shoot, so you can see exactly where everything's positioned (the subject, the photographer, the lighting, the background-you name it-you see it all). Plus, you'll see side, over-the-shoulder, and more behind-the-scenes views, so you can absolutely nail the lighting every time.LEARN THE LIGHTING SETUPS THE PROS USE Each year, Scott trains thousands of professional photographers during his Light It. Shoot It. Retouch It. LIVE! seminar tour and now, for the first time ever, he's taken that incredibly popular style of learning and put in into book form. Now everyone can have a real-world reference for getting the same looks today's clients are clamoring for.You'll learn: The step-by-step layouts for creating the most-requested and sought-after lighting looks How to get more out of one light than you ever thought you could (this is worth it alone!) How to control and shape your light without breaking the bank The camera settings, gear, and power settings for every shot The retouching techniques the pros really use to make their subjects look their very best How to retouch hair, eyes, lips, skin, and lots of other little retouching tricks that make a really big difference How to create high-contrast portrait effects without buying expensive plug-ins A host of insider tricks, invaluable shortcuts, and kick-butt special effects to give you a real advantage over the competition Plus, Scott includes a special bonus chapter that shows how to create these same studio looks using off-camera hot shoe fl ashes and the modifi ers made for them. There's never been a book like it.

    A good knowledge of collocations (typical word combinations) is essential for fluent and natural-sounding English. Using collocations will improve your style of written and spoken English, and knowledge of collocations is often tested in examinations such as Cambridge FCE, CAE, CPE and IELTS. Learning correct word combinations will also help you avoid common learner errors. English Collocations in Use presents and practises hundreds of collocations in typical contexts. It is ideal for students at good intermediate level and above.

    When standing before an ancient tablet in a museum or visiting an Egyptian monument, we marvel at this unique writing and puzzle over its meaning. Now, with the help of Egyptologists Mark Collier and Bill Manley, museum-goers, tourists, and armchair travelers alike can gain a basic knowledge of the language and culture of ancient Egypt. Collier and Manley's novel approach is informed by years of experience teaching Egyptian hieroglyphs to non-specialists. Using attractive drawings of actual inscriptions displayed in the British Museum, they concentrate on the kind of hieroglyphs readers might encounter in other collections, especially funerary writings and tomb scenes. Each chapter introduces a new aspect of hieroglyphic script or Middle Egyptian grammar and encourages acquisition of reading skills with practical exercises. The texts offer insights into the daily experiences of their ancient authors and touch on topics ranging from pharaonic administration to family life to the Egyptian way of death. With this book as a guide, one can enjoy a whole new experience in understanding Egyptian art and artifacts around the world.

    This debut picture book from Aaron Meshon includes audio and is a home run—don’t be surprised if the vivid illustrations and energetic text leave you shouting, “LET’S PLAY YAKYU!”

    But what if there were 50,000 small solutions to help us bridge that gap?In Closing the Vocabulary Gap, the author explores the increased demands of an academic curriculum and how closing the vocabulary gap between our 'word poor' and 'word rich' students could prove the vital difference between school failure and success.This must-read book presents the case for teacher-led efforts to develop students' vocabulary and provides practical solutions for teachers across the curriculum, incorporating easy-to-use tools, resources and classroom activities.

    'The Crime Writer's Guide To Police Practice And Procedure' is the detective in your pocket - something you can reach for when you feel your writing needs that short sharp shock of real-life investigating.

    Frank, irreverent, funny--almost guaranteed to cure Xenophobia.

    After completing a university education, Oyama entered the business workforce and appeared destined to walk the same path as many a "salaryman." A singular temperament and a deep loathing of conformity, however, altered his career trajectory dramatically. Oyama left his job and moved to Osaka, where he lived for three years. Later he returned to the corporate world but fell out of it again, this time for good. After spending a short time on the streets around Shinjuku, home to Tokyo's bustling entertainment district, he moved to San'ya in 1987, at the age of forty.Oyama acknowledges his eccentricity and his inability to adapt to corporate life. Spectacularly unsuccessful as a salaryman yet uncomfortable in his new surroundings, he portrays himself as an outsider both from mainstream society and from his adopted home. It is precisely this outsider stance, however, at once dispassionate yet deeply engaged, that caught the eye of Japanese readers. The book was published in Japan in 2000 after Oyama had submitted his manuscript on a lark, he confesses for one of Japan's top literary awards, the Kaiko Takeshi Prize. Although he was astounded actually to win the award, Oyama remained in character and elected to preserve the anonymity that has freed him from all social bonds and obligations. The Cornell edition contains a new afterword by Oyama regarding his career since his inadvertent brush with fame."

    But to the women locked up there it was something else. A Living Hell. More than 4,000 internees were held there from January 1942 until February 1945.'Living Hell' is their harrowing story. The book is based on the diaries of Isla Corfield. An Englishwoman whose comfortable life in Shanghai was suddenly disrupted by the outbreak of World War Two, she fled with her daughter Gill on an evacuee ship.But the ship was captured by the Japanese -- and Isla and Gill would have to struggle to survive as prisoners of war in both Santo Tomas and Los Banos internment camps.In the communities of the camps, Isla and her daughter experienced the extremes of both friendship and loss. Cut-off from information about the war and with no end to their internment in sight, the pair experience starvation, disease and desperation.Finally liberated by the Americans after four years, Isla's story is both humbling and life-affirming - the story of one brave Englishwomen's battle to survive against terrible odds.It is one of the great untold stories of World War Two. "An incredible story of bravery and will-power." - Robert Foster, best-selling author of 'The Lunar Code'. Celia Lucas is a writer of children’s fiction and biography. She is a journalist, feature writer and public relations consultant. Winner of Tir na Nog Prize 1988 she has also collaborated on a TV series with husband Ian Skidmore. Endeavour Press is the UK's leading independent digital publisher.

    This guide book helps you get to know and improve your skin health with useful tips and recommendations for using everyday ingredients and skin products in a super simple, unique-to-you ritual. Vicky Tsai, founder of Tatcha Skin Care, is sharing generations-old, time-tested Japanese skincare traditions with you. No matter how you customize it, all you need is two minutes and four steps Purify, Polish, Prep, and Nourish. But Pure Skin isn't just about basic skincare, it's also about a lifestyle; it begins with how you eat and even how you sleep. You'll also learn about:- East vs. West: Learn why spot treatment and quick fixes never make lasting changes- A Silken Path to Softer Skin: Pamper yourself with silk in five different ways- What's Your Skincare Psyche?: Discover your skincare personality and what treatment will work for you- Sheet Masks Demystified: Indulge in this scientifically-proven beauty trend once a week- Ingredients to Believe In: Use the six traditional ingredients found in Japanese skincare- The Japanese Diet for Clear Skin: Feed your skin with the trinity of Japanese superfoods

    Full of inspiration and ideas, how-tos and recipes to help you experience the very best of Scandinavian design, philosophy, cookery and culture, this honest behind-the-scenes look at the culture provides an invaluable insight into the wonderful and visually stunning world of  Scandinavia. Like her viking ancestors before her, Brontë Aurell left Denmark to explore the world beyond home shores and in her travels has come to understand the fascination with her kinfolk, as well as seeing the idiosyncrasies of the Scandinavian lifestyle that locals take for granted. With a signature wit and a keen eye for detail, she takes you on a journey through fjords and mountains, farmlands and cities to better understand these three nations and what makes each one so unique. So get outdoors, learn the life lesson that there's no such thing as bad weather (only bad clothing) and you may discover your inner Scandi sooner than you think.

     Jammed with sage advice, genuine encouragement, and surprising examples of how to write and how not to write, this book gives beginning writers and confident students alike an easy-to-follow roadmap for improving one of the most important skills for success. En route to Sin Boldly!-induced, A+ paper bliss, readers encounter such topics as:Choosing a Topic and Telling Your Story ("K.I.S.S.-Keep It Simple, Stupid")Literary Games (featuring "Francobabble for Freshman")Choosing a Voice ("Dissing the Prof")Grammatical Horrors ("A does not equal they")Common Mistakes ("Hopefully and Other Controversies") Fully revised and updated with new examples, quizzes, and tips, Sin Boldly! is not only a comprehensive guide, but also a fantastic, fun read for anyone who wants to write clearly and effectively.

    Yoshio Sugimoto challenges the traditional notion that Japan is an homogeneous society with few cultural and social disparities.

    The co mpanion will interest tourists, students and business travel lers to Japan. '