1 Lakh/ below US$ 2500 car), is set to change our perception of India': on the threshold of becoming a truly global brand.*s oldest and most respected corporate brand. With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league. But what is the Tata brand all about? What are its values? How do people perceive it, in India and around the world? In this absorbing and informed book Morgen Witzel digs into the heart of the Tata enterprise, describes its origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand. Tata: The Evolution of a Corporate Brand goes to the core of the Tata ethos to explore the unique relationship between the Tata group and the Indian people, a relationship that goes beyond the achievements of a successful business to its social contributions for its employees and the society at large. Finally it asks how that reputation will be perceived and understood as Tata moves into global markets. Whether you re an entrepreneur, a manager, a marketer, or an interested Tata loyalist this book will help you understand the durability of the brand and inspire you with the values it holds onto in the global economy.

    For the poor of Colombia, he was their Robin Hood, a man whose greatness lay not in his crimes, but in his charity; for the Colombian rich he was just a bloodthirsty gangster, a Bogie Man used to scare children into their beds; for the rest of the world flush with his imported cocaine, he was public enemy number 1.During his reign as the world's most notorious outlaw, he ordered the murder of thousands - at one point even bombing a passenger jet - smuggled drugs into the US in mini-submarines inspired by Bond films, was elected to parliament, staged midnight escapes through the jungle from whole army battalions, built his own prison, consorted with presidents, controlled an estimated fortune of over $20 billion, and managed to outwit the secret American forces sent to kill him for over 3 years. His ambition was as boundless as his violence, and neither was ever satisfied.This is the first major, and definitive, biography of this remarkable criminal life, told in jaw-dropping detail by the one man who, more than any other, can understand just how far he came and just how low he fell: his brother, Roberto Escobar.

    From Solzhenitsyn to Laura Zigman, Catherine M. to Captain Underpants, the result is a personal chronicle of insight, wit, and enough infectious enthusiasm to make a passionate reader out of anybody.

    Perilous quests, true love, and animals that talk. The traditional stories of Ireland, Scotland, Brittany, and Wales transport us to the fantastical world of Celtic folklore. These timeless tales brim with wit and magic, and each on is brought to life with elegant silhouette art in this special illustrated edition.

    Book lovers, rejoice! In this love letter to all things bookish, Jane Mount brings literary people, places, and things to life through her signature and vibrant illustrations. Readers will:• Tour the world's most beautiful bookstores• Test their knowledge of the written word with quizzes• Find their next great read in lovingly curated stacks of books• Sample the most famous fictional meals• Peek inside the workspaces of their favorite authorsA source of endless inspiration, literary facts and recommendations, and pure bookish joy, Bibliophile is sure to enchant book clubbers, English majors, poetry devotees, aspiring writers, and any and all who identify as bookworms.

    Originally four books (published individually between 1946 and 1951), the structure of Paterson (in Dr. Williams' words) "follows the course of the Passaic River" from above the great falls to its entrance into the sea. The unexpected Book Five, published in 1958, affirms the triumphant life of the imagination, in spite of age and death. This revised edition has been meticulously re-edited by Christopher MacGowan, who has supplied a wealth of notes and explanatory material.

    Rami Elhanan is Israeli. They inhabit a world of conflict that colors every aspect of their daily lives, from the roads they are allowed to drive on, to the schools their daughters, Abir and Smadar, each attend, to the checkpoints, both physical and emotional, they must negotiate.Their worlds shift irreparably after ten-year-old Abir is killed by a rubber bullet and thirteen-year-old Smadar becomes the victim of suicide bombers. When Bassam and Rami learn of each other's stories, they recognize the loss that connects them and they attempt to use their grief as a weapon for peace.McCann crafts Apeirogon out of a universe of fictional and nonfictional material. He crosses centuries and continents, stitching together time, art, history, nature, and politics in a tale both heartbreaking and hopeful. Musical, cinematic, muscular, delicate, and soaring, Apeirogon is a novel for our time.

    First published before the World Trade Organization protests in Seattle, this is an infuriating, inspiring, and altogether pioneering work of cultural criticism that investigates money, marketing, and the anti-corporate movement.As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe—witness today's schoolbooks, superstores, sporting arenas, and brand-name synergy—a new generation has begun to battle consumerism with its own best weapons. In this provocative, well-written study, a front-line report on that battle, we learn how the Nike swoosh has changed from an athletic status-symbol to a metaphor for sweatshop labor, how teenaged McDonald's workers are risking their jobs to join the Teamsters, and how "culture jammers" utilize spray paint, computer-hacking acumen, and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads (as in "Joe Chemo" for "Joe Camel").No Logo will challenge and enlighten students of sociology, economics, popular culture, international affairs, and marketing."This book is not another account of the power of the select group of corporate Goliaths that have gathered to form our de facto global government. Rather, it is an attempt to analyze and document the forces opposing corporate rule, and to lay out the particular set of cultural and economic conditions that made the emergence of that opposition inevitable." —Naomi Klein, from her Introduction

    In this remarkable symphony of essays adapted and expanded from his ground-breaking, critically acclaimed podcast, John Green reviews different facets of the human-centered planet - from the QWERTY keyboard and Halley's Comet to Penguins of Madagascar - on a five-star scale.Complex and rich with detail, the Anthropocene's reviews have been praised as 'observations that double as exercises in memoiristic empathy', with over 10 million lifetime downloads. John Green's gift for storytelling shines throughout this artfully curated collection about the shared human experience; it includes beloved essays along with six all-new pieces exclusive to the book.

    In the same nation but worlds apart, Beauty Mbali, a Xhosa woman in a rural village in the Bantu homeland of the Transkei, struggles to raise her children alone after her husband's death. Both lives have been built upon the division of race, and their meeting should never have occurred...until the Soweto Uprising, in which a protest by black students ignites racial conflict, alters the fault lines on which their society is built, and shatters their worlds when Robin’s parents are left dead and Beauty’s daughter goes missing.After Robin is sent to live with her loving but irresponsible aunt, Beauty is hired to care for Robin while continuing the search for her daughter. In Beauty, Robin finds the security and family that she craves, and the two forge an inextricable bond through their deep personal losses. But Robin knows that if Beauty finds her daughter, Robin could lose her new caretaker forever, so she makes a desperate decision with devastating consequences. Her quest to make amends and find redemption is a journey of self-discovery in which she learns the harsh truths of the society that once promised her protection.Told through Beauty and Robin's alternating perspectives, the interwoven narratives create a rich and complex tapestry of the emotions and tensions at the heart of Apartheid-era South Africa. Hum If You Don’t Know the Words is a beautifully rendered look at loss, racism, and the creation of family.

    Part memoir, part manual full of tips, tricks and rituals to integrate into your life to be the best you, you can be. ‘Enough’ follows the journey of Angela Cox, who after years of unsuccessful & often dangerous dieting, needed a radical mindset shift and a floppy haired Body Coach by the name of Joe, to finally change her own story and support others to do the same. She could never have predicted how she'd gain far more than a new body. In meeting her New Self, she first had to make peace with a painful past that had kept her under lock and key for nearly forty years. This book demonstrates that the power to change your now and your forever exists inside you if you believe that you are enough.

    Lilacs mean the first emotions of love, periwinkles tender recollection. Early Victorians used flowers as a way to express their feelings—love or grief, jealousy or devotion. Now, modern-day romantics are enjoying a resurgence of this bygone custom, and this book will share the historical, literary, and cultural significance of flowers with a whole new generation. With lavish illustrations, a dual dictionary of flora and meanings, and suggestions for creating expressive arrangements, this keepsake is the perfect compendium for everyone who has ever given or received a bouquet.

    Book of Longing is Cohen’s eagerly awaited new collection of poems, following his highly acclaimed 1984 title, Book of Mercy, and his hugely successful 1993 publication, Stranger Music, a Globe and Mail national bestseller. Book of Longing contains erotic, playful, and provocative line drawings and artwork on every page, by the author, which interact in exciting and unexpected ways on the page with poetry that is timeless, meditative, and at times darkly humorous. The book brings together all the elements that have brought Leonard Cohen’s artistry with language worldwide recognition.From the Hardcover edition.

    The book introduces readers to an unlikely hero in the titular “ugly American”—and to the ignorant politicians and arrogant ambassadors who ignore his empathetic and commonsense advice. In linked stories and vignettes set in the fictional nation of Sarkhan, William J. Lederer and Eugene Burdick draw an incisive portrait of American foreign policy gone dangerously wrong—and how it might be fixed.Eerily relevant sixty years after its initial publication, The Ugly American reminds us that “today, as the battle for hearts and minds has shifted to the Middle East, we still can’t speak Sarkhanese” (New York Times).

    It is a guide to advanced improvisation. This sequel to the best-selling improv book "Truth in Comedy" is designed to help improv performers move up to the more advanced levels of improvisation. Accompanying the book is a DVD featuring performers in action demonstrating the instructions and ideas covered in the book. The DVD includes performances by four popular improv groups: Upright Citizens Brigade, Beer Shark Mice, Armando Diaz Theatrical Experience, The Reckoning and assorted short clips with Peter Hulne. Also on the DVD are interviews with many celebrity improv artists including: Tina Fey, Rachel Dratch, Amy Poehler, Stephnie Weir, Tim Meadows, Andy Dick, and Adam McKay.