But the speculative frenzy of the eighties didn't just happen. It was the culmination of a long cycle of slow relaxation of credit practices--the subject of James Grant's brilliant, clear-eyed history of American finance. Two long-running trends converged in the 1980s to create one of our greatest speculative booms: the democratization of credit and the socialization of risk. At the turn of the century, it was almost impossible for the average working person to get a loan. In the 1980s, it was almost impossible to refuse one. As the pace of lending grew, the government undertook to bear more and more of the creditors' risk--a pattern, begun in the Progressive era, which reached full flower in the "conservative" administration of Ronald Reagan. Based on original scholarship as well as firsthand observation, Grant's book puts our recent love affair with debt in an entirely fresh, often chilling, perspective. The result is required--and wickedly entertaining--reading for everyone who wants or needs to understand how the world really works."A brilliantly eccentric, kaleidoscopic tour of our credit lunacy. . . . A splendid, tooth-gnashing saga that should be savored for its ghoulish humor and passionately debated for its iconoclastic analysis. It is a fitting epitaph to the credit binge of the '80s."--Ron Chernow, The Wall Street Journal.

    Marketing plans, marketing slogans, marketing messages are all word-oriented with visuals used mostly for “decoration” purposes.Visual Hammer is the first book to document the superiority of a visual approach to marketing. Some examples: The Marlboro cowboy, the Coca-Cola contour bottle, the Corona lime and many, many others.But here’s the twist. A visual hammer is not enough. What a brand also needs is a verbal nail. “Masculinity” in the case of the Marlboro cowboy. “The real thing” in the case of Coke’s contour bottle, “Mexican beer” in the case of the Corona lime.It’s the two working together, a verbal nail and a visual hammer, that can create a powerful brand.Consider what the pink ribbon has done for Nancy Brinker. In 1982, Ms. Brinker started a foundation to fight breast cancer in memory of her sister, Susan G. Komen. Since then, the foundation has raised nearly $2 billion and is the world’s-largest non-profit source of money to combat breast cancer.Then there’s Aflac, the company that brought us the duck. In 2000, the first year the duck was advertised, sales went up 29%. The second year, 28%. The third year, 18%.Before the duck, Aflac had a name recognition of 12%. Today, it’s 94%. (The duck is the hammer and the “quack” is the verbal nail. It’s the integration of the two that makes the brand memorable.)Color often plays a role in creating memorable visual hammers. Tiffany’s blue box, the Masters green jacket, Nexium’s purple pill, Christian Louboutin’s red soles.So can the product itself. The watchband of a Rolex, the grille of a Rolls-Royce, the Absolut bottle, the Stella Artois glass, the polo player on a Ralph Lauren shirt.Symbols can act as hammers to visualize “invisible” products. Travelers’ red umbrella, Wells Fargo’s stagecoach, Geico’s gecko.Company founders can also act as hammers. Colonel Sanders, Papa John, Frank Perdue, Orville Redenbacher, Paul Newman.In spite of these and many other examples, why do so many marketing people work exclusively with words when the real power is with visuals? Well, words are important, too. The objective of a marketing program is to "own a word in the mind.” Therefore it’s important to find the right word as well as the right visual.The interplay between pictures and words is like a hammer and a nail. If the objective is to nail two pieces of wood together, why fool around with a hammer? Why not just put the wood together with a nail?That's the problem of marketing. Your most useful tool is a visual hammer, but the nail comes first. Unless you pick the right nail, all the creative hammers in the world are not going to help very much.Visual Hammer is a book that will help you nail your brand into consumers’ minds.

     During a single historic weekend (September 12-14, 2008) the fate of Lehman Brothers was sealed, Merrill Lynch barely survived, and AIG became a ward of the federal government. Top CNBC anchor Maria Bartiromo spent the entire weekend taking frantic phone calls from the most powerful players on Wall Street and in Washington, as they toiled to keep the economy from complete collapse. Those CEOs and dozens of other sources gave Bartiromo behind-the-scenes details unavailable to other members of the media, of the crisis and its aftermath. Now she draws on her high-level network to provide an eyewitness account of the biggest events of the financial crisis including at length interviews with former treasury secretary Henry Paulson, former AIG chairman Hank Greenberg, former Merrill Lynch CEO John Thain, and JP Morgan CEO Jamie Dimon, among many others. Writing with both authority and dramatic flair, Bartiromo weaves a thrilling narrative that will make news. She also tackles the big questions: how did an unmatched period of market euphoria and growth turn sour, catapulting the economy into a dangerous slide? And in the long run, how will the near-catastrophe really change Wall Street?

    The Deals of Warren Buffett - Volume 1 charts the series of investments that made up that journey. In revealing detail, and with a lucid descriptive style, experienced author and investor Glen Arnold explains Buffett's thinking behind these investment deals and shows how his cumulative returns compounded his wealth over time. In this formative period, from 1941-78, Buffett developed and honed the investment philosophy that would lead him to become so successful as his career progressed. But it was not all plain sailing - Buffett made mistakes along the way - and Arnold shows how Buffett learned through success and failure how to select companies worth backing. Arnold also includes insightful 'learning points' at the end of each chapter, which reveal how investors can learn from the craft of Warren Buffett to improve their own investing. Investments featured in this first volume include: GEICO, American Express, Disney, Berkshire Hathaway, See's Candies, and The Washington Post. With stories and analysis drawn from decades of investing experience, join Glen Arnold and delve deeper in The Deals of Warren Buffett!

    This richly illustrated biography portrays Alexander Hamilton’s fascinating life alongside his key contributions to American history, including his unsung role as an early abolitionist. An immigrant from the West Indies, he played a crucial part in the political, legal, and economic development of the new nation: He served as Washington’s right-hand man during the Revolutionary War; he helped establish the Constitution; he wrote most of The Federalist Papers; and he modernized America’s fledgling finances, among other notable achievements. Noted Hamilton scholar and chairman of the Museum of American Finance, Richard Sylla, brings the flesh-and-blood man—student, soldier, lawyer, political scientist, finance minister, and politician—to life and reveals captivating details of his private life as well as his infamous demise at the hands of Vice President Aaron Burr, expertly telling Hamilton’s incredible story like no other.Open the jacket to reveal a foldout map of New York City in 1776 by Henry Johnston and Joseph Bien. This rare antique map was the first to show all of Manhattan during the War of Independence.

    Bagehot's book set down the principles that helped define the role of modern central banks, particularly in times of crisis--but the recent global financial meltdown has posed unforeseen challenges. The New Lombard Street lays out the innovative principles needed to address the instability of today's markets and to rebuild our financial system.Revealing how we arrived at the current crisis, Perry Mehrling traces the evolution of ideas and institutions in the American banking system since the establishment of the Federal Reserve in 1913. He explains how the Fed took classic central banking wisdom from Britain and Europe and adapted it to America's unique and considerably more volatile financial conditions. Mehrling demonstrates how the Fed increasingly found itself serving as the dealer of last resort to ensure the liquidity of securities markets--most dramatically amid the recent financial crisis. Now, as fallout from the crisis forces the Fed to adapt in unprecedented ways, new principles are needed to guide it. In The New Lombard Street, Mehrling persuasively argues for a return to the classic central bankers' "money view," which looks to the money market to assess risk and restore faith in our financial system.

    Set up to procure Asian goods for British consumers, the Company’s business network spanned Persia, India, China, Indonesia and North America. In the late 1700s, its career took a dramatic turn as the Company lost ground as a trading firm, but founded an empire in India. Why did a merchant firm end up being an empire builder? Why did politics mesh so closely with the conduct of business in this time? This new account of the East India Company answers these questions by taking a fresh look at the world of Indian business. The story fits together many pieces of a vast jigsaw puzzle, and shows how trading in India changed the Company—and how the Company changed Indian business.

    There was a time when the stock market was a mechanism for growing businesses to raise money, playing a large role in the industrial revolution-boosting America to a global superpower. Today the stock market has morphed into a high-tech system of fluctuating arbitrary numbers which are used by individuals and industries alike to find profit opportunities by placing bets, masqueraded as sophisticated financial maneuvers with fancy labels and acronyms. Nowhere is this more evident than with the tendencies observed today. There is a shocking trend by today's Millennial generation to shamelessly and unapologetically find ways to use the stock market to place very high-risk bets. And unlike formal Wall Street investment institutions, these gamblers, of sorts, don't attempt to disguise the game: they are proud to call Wall Street a casino. Jaime Rogozinski combs through various elements of how reckless investors play Wall Street similar to a casino. He illustrates these often in playful ways, using entertaining and compelling real-world anecdotes. His stories are taken straight from Reddit's r/wallstreetbets community which Jaime founded in 2012, and currently has more than 800,000 followers in addition to 3 million unique visitors a month. WallStreetBets is a forum based gathering where people are notoriously known for taking a brazen and public approach at gambling with the stock market.

    Carter would participate in a number of expeditions against the Comanche and other tribes in the Texas-area. It was during one of these campaigns that he was brevetted first lieutenant and awarded the Medal of Honor for his "most distinguished gallantry" against the Comanche in Blanco Canyon on a tributary of the Brazos River on October 10, 1871. He became a successful author in his later years writing several books based on his military career, including On the Border with Mackenzie (1935), as well as a series of booklets detailing his years as an Indian fighter on the Texas frontier. Carter writes: "IT IS nearly fifty years since these tragedies occurred. There are few survivors. The writer is, perhaps, the only one. This is written in the vague hope that this chronicle of the events of that period may possibly prove of some lasting and, perhaps, historical value to posterity. "The country all about the scene of these tragical events—the Texas Panhandle—was then wild, unsettled, covered with sage brush, scrub oak and chaparral, and its only inhabitants were Indians, buffalo, lobo wolves, coyotes, jack-rabbits, prairie-dogs and rattlesnakes, with here and there a few scattered herds of antelope. The railroad, that great civilizing agency, the telegraph, the telephone, and the many other marvelous inventions of man, have wrought such a wonderful transformation in our great western country that the American Indian will, if he has not already, become a race of the past, and history alone will record the remarkable deeds and strange career of an almost extinct people. With these miraculous changes has come the total extermination of the buffalo—the Indians' migratory companion and source of living—and pretty much all of the wild game that in almost countless numbers freely roamed those vast prairies. Where now the railroads girdle that country the nomadic redman lived his free and careless life and the bison thrived and roamed undisturbed at that period— where are now the appliances of modern civilization, and prosperous communities, then nothing but desolation reigned for many miles around. "In the expansion and peopling of this vast country, our little Army was most closely identified. In fact, it was the pioneer of civilization. The life was full of danger, hardships, privations, and sacrifices, little known or appreciated by the present generation. "Where populous towns, ranches and well-tilled farms, grain fields, orchards, and oil "gushers" are now located, with railroads either running through or near them, we were making trails, upon which the main roads now run, in search of hostile savages, for the purpose of punishing them or compelling them to go into the Indian reservations, and to permit the settlers, then held back by the murderous acts of these redskins, to advance and spread the civilization of the white man throughout the western tiers of counties in that far-off western panhandle of Texas."

    Mary and Olive had already been told they were going to an ack-ack training camp in Berkshire, and she crossed her fi ngers, hoping that she would be setting off with them. Finally, the corporal came to her name. ‘Private Ward,’ she called out. ‘Anti-aircraft.’At that moment, Jessie couldn’t have been happier. She was joining the artillery, and would soon be giving the Germans what for.”In the summer of 1940, Britain stood alone against Germany. The British Army stood at just over one and a half million men, while the Germans had three times that many, and a population almost twice the size of ours from which to draw new waves of soldiers. Clearly, in the fight against Hitler, manpower alone wasn’t going to be enough.Eighteen-year-old Jessie Ward defied her mother to join the ATS, leaving her quiet home for the rigours of training, the camaraderie of the young women who worked together so closely and to face a war that would change her life forever.Overall, more than half a million women served in the armed forces during the Second World War. This book tells the story of just one of them. But in her story is reflected the lives of hundreds of thousands of others like them – ordinary girls who went to war, wearing their uniforms with pride.

    The Wright Brothers is an historical narrative that draws on extensive archival materials, personal journals, and public records to tell the story of the Wright brothers as men of incredible character and determination along the road towards their significant contributions to aviation history. The summary parallels the structure of the book which is divided into three parts. The first part explores the period of the boys’ childhood through their work on flight testing various models of gliders. The second part picks up with the addition of the engine to the Wright planes and traces the brother’s work through the early stages of powered flight, roughly 1903 to 1908. Part three follows the brothers, now globally famous, through the years when they captured the most attention for their accomplishments. A central aspect of this historical account is the development of Orville and Wilbur Wright as individuals who showed fierce determination in the face of relentless setbacks. It also sheds light on their private nature and their deep bond as brothers. McCullough is a two time winner of the Pulitzer Prize for other historical works, Truman and John Adams. He also won the National Book Award twice and is a recipient of the Presidential Medal of Freedom. His educational background includes a degree in English Literature from Yale University. He is also a well-known narrator, as well as previous host of American Experience. Read more....

    Why it's easy to demonstrate, the evidence given to the Warren Commission by members of the Dallas police, was all created. There are 44 photos and illustrations in, 'Ambush in Dealey Plaza'. Many prove Lee Oswald did not kill President Kennedy or Officer Tippit. LookBack Publications

    Martin Pugh offers a uniquely untraditional view of Britain’s inter-war period; that among the many dramatic social changes taking place, our modern consumer society of dedicated shoppers effectively took shape during the 1930s.

    The Wheelbarrow Profits system for real estate investment takes advantage of an under appreciated source of wealth in the United States: multifamily properties. Learn how to identify your own niche, study your market, build your portfolio, and manage properties to successfully turn your investment into true wealth. Written and created by Jake Stenziano and Gino Barbaro, Wheelbarrow Profits is the tried and true system that they’ve utilized to grow a single multifamily investment into nearly a dozen successful and lucrative properties. Whether you’re a seasoned professional looking to explore a different type of investment strategy or a new investor looking to start building your portfolio, Jake and Gino’s system will provide you with the step-by-step guide you need to secure your financial independence.

    (Except secretly you really do you masochistic, beastly person you.) Illustrated, painfully funny and drop-your-jaw ridiculous, this is trivia from the cesspit of time that you won't be able to stop reading once you start.*To aid childbirth.**They exploded it with 100 times too much dynamite and rained blubber down on unsuspecting people and buildings.***Decency prevents us from answering this one here. You'll have to buy the book to find out.