Book picks similar to
Totality - The Great American Eclipses of 2017 and 2024 by Mark Littmann
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Baseball Prospectus 2013
Baseball Prospectus - 2013
Baseball Prospectus 2013 brings together an elite group of analysts to provide the definitive look at the upcoming season in critical essays and commentary on the thirty teams, their managers, and more than sixty players and prospects from each team.Contains critical essays on each of the thirty teams and player comments for some sixty players for each of those teamsProjects each player's stats for the coming season using the groundbreaking PECOTA projection system, which has been called "perhaps the game's most accurate projection model" (Sports Illustrated)From Baseball Prospectus, America's leading provider of statistical analysis for baseballNow in its eighteenth edition, this New York Times bestselling insider's guide remains hands down the most authoritative and entertaining book of its kind.
A Child's Introduction to the Night Sky: The Story of the Stars, Planets, and Constellations--and How You Can Find Them in the Sky
Michael Driscoll - 2004
Whimsical color illustrations on every page and handy definitions and sidebars help engage younger readers and develop their interest. The special star wheel helps locate stars and planets from any location at any time of year. This is the third in Black Dog & Leventhal's successful series including The Story of the Orchestra and A Child's Introduction to Poetry.
Sustainable Energy - Without the Hot Air
David J.C. MacKay - 2008
In case study format, this informative reference answers questions surrounding nuclear energy, the potential of sustainable fossil fuels, and the possibilities of sharing renewable power with foreign countries. While underlining the difficulty of minimizing consumption, the tone remains positive as it debunks misinformation and clearly explains the calculations of expenditure per person to encourage people to make individual changes that will benefit the world at large.
Love and Math: The Heart of Hidden Reality
Edward Frenkel - 2013
In this heartfelt and passionate book, Frenkel shows that mathematics, far from occupying a specialist niche, goes to the heart of all matter, uniting us across cultures, time, and space.Love and Math tells two intertwined stories: of the wonders of mathematics and of one young man’s journey learning and living it. Having braved a discriminatory educational system to become one of the twenty-first century’s leading mathematicians, Frenkel now works on one of the biggest ideas to come out of math in the last 50 years: the Langlands Program. Considered by many to be a Grand Unified Theory of mathematics, the Langlands Program enables researchers to translate findings from one field to another so that they can solve problems, such as Fermat’s last theorem, that had seemed intractable before.At its core, Love and Math is a story about accessing a new way of thinking, which can enrich our lives and empower us to better understand the world and our place in it. It is an invitation to discover the magic hidden universe of mathematics.
Second-Hand Dog: How to Turn Yours Into a First-Rate Pet
Carol Lea Benjamin - 1988
Pleasant Animal Shelter"Benjamin writes with love and sensitivity about caring for pets 'adopted' from a shelter."--Publishers Weekly"...a solid training program...a great book."--Job Michael Evans, Dog Fancy"Why a book like this has never before been written is beyond me. It is an invaluable guide to rehabilitating those myriad unfortunate dogs which have either never had a home or have been shuttled from one owner to another, losing confidence, trust and self-esteem every step of the way. It is an absolute must for every owner who wants his second-hand dog to regain the ability to become the warm, loving companion every dog should be."--Kenneth A. Marden, President, The American Kennel Club"...Carol Lea Benjamin has written a witty, sound and thoroughly appropriate book on the extraordinary advantages that each of us who has second-hand pets knows first-hand. If you're thinking about sharing your life with a pet or with another pet, read this book first!"--John F. Kullberg, President, ASPCA
How Language Works: How Babies Babble, Words Change Meaning, and Languages Live or Die
David Crystal - 2006
Along the way, we find out about eyebrow flashes, whistling languages, how parents teach their children to speak, how politeness travels across languages and how the way we talk show not just how old we are but where we're from and even who we want to be.Whether looking at the whistle languages of the Canary Islands or describing the layout of the human throat, this landmark book will enrich the lives of everyone who reads it.
Freakonomics: A Rogue Economist Explores the Hidden Side of Everything
Steven D. Levitt - 2005
Wade have on violent crime? Freakonomics will literally redefine the way we view the modern world.These may not sound like typical questions for an economist to ask. But Steven D. Levitt is not a typical economist. He is a much heralded scholar who studies the stuff and riddles of everyday life -- from cheating and crime to sports and child rearing -- and whose conclusions regularly turn the conventional wisdom on its head. He usually begins with a mountain of data and a simple, unasked question. Some of these questions concern life-and-death issues; others have an admittedly freakish quality. Thus the new field of study contained in this book: freakonomics.Through forceful storytelling and wry insight, Levitt and co-author Stephen J. Dubner show that economics is, at root, the study of incentives -- how people get what they want, or need, especially when other people want or need the same thing. In Freakonomics, they set out to explore the hidden side of ... well, everything. The inner workings of a crack gang. The truth about real-estate agents. The myths of campaign finance. The telltale marks of a cheating schoolteacher. The secrets of the Ku Klux Klan.What unites all these stories is a belief that the modern world, despite a surfeit of obfuscation, complication, and downright deceit, is not impenetrable, is not unknowable, and -- if the right questions are asked -- is even more intriguing than we think. All it takes is a new way of looking. Steven Levitt, through devilishly clever and clear-eyed thinking, shows how to see through all the clutter.Freakonomics establishes this unconventional premise: If morality represents how we would like the world to work, then economics represents how it actually does work. It is true that readers of this book will be armed with enough riddles and stories to last a thousand cocktail parties. But Freakonomics can provide more than that. It will literally redefine the way we view the modern world.(front flap)
Galaxies: A Very Short Introduction
John Gribbin - 2008
Not only are galaxies fascinatingastronomical structures in themselves, but their study has revealed much of what we know today about the cosmos, providing a window on the Big Bang and the origins of the Universe. Gribben looks at our own Milky Way Galaxy in detail, from the different kinds of stars that are born within it, tothe origins of its magnificent spiral structure. Perhaps most interesting, Gribben describes the many exciting discoveries have been made about our own galaxy and about those beyond: how a supermassive black hole lurks at the center of every galaxy, how enormous forces are released when galaxiescollide, how distant galaxies provide a window on the early Universe, and how the formation of young galaxies shed needed light on the mysteries of Cold Dark Matter.About the Series: Combining authority with wit, accessibility, and style, Very Short Introductions offer an introduction to some of life's most interesting topics. Written by experts for the newcomer, they demonstrate the finest contemporary thinking about the central problems and issues in hundredsof key topics, from philosophy to Freud, quantum theory to Islam.
Mapping the Mind
Rita Carter - 1998
We can actually observe a person's brain registering a joke or experiencing a painful memory. Drawing on the latest imaging technology and the expertise of distinguished scientists, Rita Carter explores the geography of the human brain. Her writing is clear, accessible, witty, and the book's 150 illustrations—most in color—present an illustrated guide to that wondrous, coconut-sized, wrinkled gray mass we carry inside our heads.Mapping the Mind charts the way human behavior and culture have been molded by the landscape of the brain. Carter shows how our personalities reflect the biological mechanisms underlying thought and emotion and how behavioral eccentricities may be traced to abnormalities in an individual brain. Obsessions and compulsions seem to be caused by a stuck neural switch in a region that monitors the environment for danger. Addictions stem from dysfunction in the brain's reward system. Even the sense of religious experience has been linked to activity in a certain brain region. The differences between men and women's brains, the question of a "gay brain," and conditions such as dyslexia, autism, and mania are also explored.Looking inside the brain, writes Carter, we see that actions follow from our perceptions, which are due to brain activity dictated by a neuronal structure formed from the interplay between our genes and the environment. Without sidestepping the question of free will, Carter suggests that future generations will use our increasing knowledge of the brain to "enhance those mental qualities that give sweetness and meaning to our lives, and to eradicate those that are destructive."
Socialnomics: How Social Media Transforms the Way We Live and Do Business
Erik Qualman - 2009
You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business. Socialnomics charts this shift from the forefront.Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren't using social media in your business strategy, you are already behind your competition.Explores how the concept of "Socialnomics" is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain Learn how successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites A must-read for anyone wanting to learn about, and harness the power of social media, rather than be squashed by it Author Erik Qualman is a former online marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world's largest private education firm Socialnomics is an essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.
Designing Clinical Research
Stephen B. Hulley - 1988
This edition incorporates current research methodology—including molecular and genetic clinical research—and offers an updated syllabus for conducting a clinical research workshop.Emphasis is on common sense as the main ingredient of good science. The book explains how to choose well-focused research questions and details the steps through all the elements of study design, data collection, quality assurance, and basic grant-writing. All chapters have been thoroughly revised, updated, and made more user-friendly.