Book picks similar to
May I Have Your Attention, Please? Your Guide to Business Writing That Charms, Captivates and Converts by Mish Slade
business
writing
copywriting
nonfiction
The Perfect Pistol Shot: By a Former U.S. Marine Corps Firearms Instructor
Albert H. League III - 2011
But whether you want to shoot squirrels, punch holes in paper targets, or defend your home, there is only one path to achieving consistent accuracy with a handgun: mastering the fundamentals of marksmanship. Written by a former U.S. Marine Corps firearms instructor who has taught more than a thousand law enforcement, military, and security personnel, The Perfect Pistol Shot uses succinct lessons, uncommon exercises, and real-world stories to provide a fresh look at a vital topic for all gunmen. It includes: The single most important "trick" to perfecting handgun marksmanship A simple concept for learning how to shoot a gun twice as fast A series of unique "Prove It" exercises that allow you to test the concepts offered without the pressure of actual shooting An entertaining chapter on guns, gun magazines, and gun gurus that will help you make wiser choices about your training Knowing how to engage targets is valuable for the defensive shooter, but if "engaging" doesn't translate into "hitting," what's the point? You must have a solid foundation on which to build tactical skills. Your reward will be conversion from just another hapless shooter into an independent marksman.
Be Amazing or Go Home: Seven Customer Service Habits That Create Confidence with Everyone
Shep Hyken - 2017
In fact, amazement is a habit that anyone can master--and Shep Hyken knows the tricks to making it your own.In Be Amazing or Go Home, Shep shares the secrets behind making his motto "Always Be Amazing!" an everyday lifestyle and shows how you too can become exceptional in business and in life. Drawing on the routines of incredible people, Shep demonstrates simple practices that can elevate your game, including:
Showing up ready to amazing
Being proactive
Craving feedback
Taking responsibility
Embracing authenticity
Focusing on excellence
Turning misery into magic
Once you master these habits, you'll be able to create trust, build stronger relationships, make sales, advance your career, and more. Now is the time to step out of the ordinary and step into amazing.
The Artist's Way: A Spiritual Path to Higher Creativity
Julia Cameron - 1992
An international bestseller, millions of readers have found it to be an invaluable guide to living the artist’s life. Still as vital today—or perhaps even more so—than it was when it was first published one decade ago, it is a powerfully provocative and inspiring work. In a new introduction to the book, Julia Cameron reflects upon the impact of The Artist’s Way and describes the work she has done during the last decade and the new insights into the creative process that she has gained. Updated and expanded, this anniversary edition reframes The Artist’s Way for a new century.
Gotta Read It!: Five Simple Steps to a Fiction Pitch that Sells
Libbie Hawker - 2014
And yet the success of any novel can depend on its pitch. What’s an author to do? In this short, instructive ebook, Libbie Hawker takes the pain out of pitch-writing and shares the secrets of a perfect fiction pitch. Whether you’re an indie writer seeking to improve sales of your self-published novels or an author hoping to hook your dream agent with a can’t-resist query letter, GOTTA READ IT! Is the ebook for you. Learn which features signify great story to the subconscious mind, how to sort through the details of your plot to find the core of your novel, and how to write pitches for books with one, two, or many primary characters… all in five simple steps!
Buyology: Truth and Lies About Why We Buy and the New Science of Desire
Martin Lindstrom - 2008
His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among his finding:Gruesome health warnings on cigarette packages not only fail to discourage smoking, they actually make smokers want to light up.
Despite government bans, subliminal advertising still surrounds us – from bars to highway billboards to supermarket shelves. "Cool” brands, like iPods trigger our mating instincts. Other senses – smell, touch, and sound - are so powerful, they physically arouse us when we see a product. Sex doesn't sell. In many cases, people in skimpy clothing and suggestive poses not only fail to persuade us to buy products - they often turn us away .Companies routinetly copy from the world of religion and create rituals – like drinking a Corona with a lime – to capture our hard-earned dollars. Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today’s consumer that will captivate anyone who’s been seduced – or turned off – by marketers’ relentless attempts to win our loyalty, our money, and our minds. Includes a foreword by Paco Underhill.
250 Things You Should Know About Writing
Chuck Wendig - 2011
Let’s just go ahead and call that, “25 bonus tips,” shall we? Boom. Value added.)The book features sections such as:“The Transubstantiation of Trope,” “Why Bad Decisions Are A Good Decision,” “Nobody Sees Themselves As A Supporting Character,” "I Want To Buy The Semi-Colon A Private Sex Island," and “Plot Is Promise.”Contained within are things you should know about plot holes, self-publishing versus legacy publishing, "on-the-nose" dialogue, story versus plot, metaphors, copy-editing, killing darlings with a claw hammer, cursing like an undead pirate, and generally being a cranky and irreverent creative type.
How to Write Funny: Your Serious, Step-By-Step Blueprint For Creating Incredibly, Irresistibly, Successfully Hilarious Writing
Scott Dikkers - 2014
You'll learn... • The 3 sure-fire ways to generate material • The 11 different kinds of jokes and how to tell them • The secret to permanently overcoming writer's block • And many more tips, tricks, and techniques Table of Contents 1 Introduction Use the techniques in this book to reliably create top-notch humor writing (page 9) 2 Your Brain’s Comedy Engine Access both hemispheres of your brain to eliminate writer’s block and tap an endless reserve of comedy ideas (page 19) 3 The Humor Writer’s Biggest Problem Overcome this one devastating obstacle to reach the widest possible audience (page 27) 4 How To Get Laughs Understand the different kinds of laughs, and how to generate the best one (page 37) 6 Subtext: The Secret Ingredient Infuse your humor with this vital component to create writing that makes people laugh (page 51) 6 The 11 Funny Filters Create any joke using the 11 fundamental building blocks of humor (page 61) Funny Filter 1: Irony (page 62) Funny Filter 2: Character (page 64) Funny Filter 3: Shock (page 70) Funny Filter 4: Hyperbole (page 74) Funny Filter 5: Wordplay (page 77) Funny Filter 6: Reference (page 81) Funny Filter 7: Madcap (page 85) Funny Filter 8: Parody (page 90) Funny Filter 9: Analogy 9(page 4) Funny Filter 10: Misplaced Focus (page 96) Funny Filter 11: Metahumor (page 99) 7 Using The Funny Filters Layer the building blocks to create increasingly hilarious jokes (page 105) 8 Process Overview Master this simple system to become a prolific humor writer (page 127) Click "Look inside" to see more!