Since its creation in 2010, Instagram’s fun and simple interface has captured our collective imagination, swiftly becoming a way of life. In No Filter: The Inside Story of Instagram, technology reporter Sarah Frier explains how Instagram’s founders married art and technology to overcome skeptics and to hook the public on visual storytelling. At first, Instagram initially attracted artisans, but then the platform exploded in popularity among the masses, creating an entire industry of digital influencers that’s now worth tens of billions of dollars. Eighteen months after Instagram’s launch and explosive growth, the founders—Kevin Systrom and Mike Krieger—made the gut-wrenching decision to sell the company to Facebook. For most companies, that would be the end of the story; but for Instagram, it was only the beginning. Instagram borrowed some lessons from Facebook and rejected others, until eventually its success stirred tension with Facebook’s CEO Mark Zuckerberg, just as Facebook became embroiled in a string of public crises. Frier unearths the details that led to the cofounders’ departure, bringing to light dramatic moments unknown to the public until now. At its heart, No Filter draws on unprecedented exclusive access—from the founders of Instagram, as well as employees, executives, and competitors; hedge fund billionaire Ray Dalio; Anna Wintour of Vogue; Kris Jenner of the Kardashian-Jenner empire; and a plethora of influencers, from fashionistas with millions of followers to owners of famous dogs worldwide—to show how Instagram has fundamentally changed the way we communicate, shop, eat, and travel. The book brings readers inside users’ strategies to craft their personal image and fame, explaining how the company’s product decisions have affected the structure of our society. From teenagers to the pope, No Filter tells the captivating story of how Instagram not only created a new industry but also changed our lives.

    Many still vividly remember exactly where they were and what they were doing when they heard about the tragedy. In The Challenger Launch Decision, Diane Vaughan recreates the steps leading up to that fateful decision, contradicting conventional interpretations to prove that what occurred at NASA was not skulduggery or misconduct but a disastrous mistake.Journalists and investigators have historically cited production problems and managerial wrong-doing as the reasons behind the disaster. The Presidential Commission uncovered a flawed decision-making process at the space agency as well, citing a well-documented history of problems with the O-ring and a dramatic last-minute protest by engineers over the Solid Rocket Boosters as evidence of managerial neglect.Why did NASA managers, who not only had all the information prior to the launch but also were warned against it, decide to proceed? In retelling how the decision unfolded through the eyes of the managers and the engineers, Vaughan uncovers an incremental descent into poor judgment, supported by a culture of high-risk technology. She reveals how and why NASA insiders, when repeatedly faced with evidence that something was wrong, normalized the deviance so that it became acceptable to them.No safety rules were broken. No single individual was at fault. Instead, the cause of the disaster is a story not of evil but of the banality of organizational life. This powerful work explains why the Challenger tragedy must be reexamined and offers an unexpected warning about the hidden hazards of living in this technological age.

    It is our twenty-first century New World; its explorers robots, shipped 350 million miles from Earth to uncover the distant planet’s secrets.Its most recent scout is Curiosity—a one-ton, Jeep-sized nuclear-powered space laboratory—which is now roving the Martian surface to determine whether the red planet has ever been physically capable of supporting life. In Red Rover, geochemist Roger Wiens, the principal investigator for the ChemCam laser instrument on the rover and veteran of numerous robotic NASA missions, tells the unlikely story of his involvement in sending sophisticated hardware into space, culminating in the Curiosity rover's amazing journey to Mars.In so doing, Wiens paints the portrait of one of the most exciting scientific stories of our time: the new era of robotic space exploration. Starting with NASA’s introduction of the Discovery Program in 1992, scrappier, more nimble missions became the order of the day, as manned missions were confined to Earth orbit, and behemoth projects went extinct. This strategic shift presented huge scientific opportunities, but tight budgets meant that success depended more than ever on creative engineering and human ingenuity. Beginning with the Genesis mission that launched his career, Wiens describes the competitive, DIY spirit of these robotic enterprises, from conception to construction, from launch to heart-stopping crashes and smooth landings.An inspiring account of the real-life challenges of space exploration, Red Rover vividly narrates what goes into answering the question: is there life elsewhere in the universe?

    After decades of global primacy, NASA has ended the space-shuttle program, cutting off its access to space. No astronauts will be launched in an American craft, from American soil, until the 2020s, and NASA may soon find itself eclipsed by other countries’ space programs.With his signature wit and thought-provoking insights, Neil deGrasse Tyson—one of our foremost thinkers on all things space—illuminates the past, present, and future of space exploration and brilliantly reminds us why NASA matters now as much as ever. As Tyson reveals, exploring the space frontier can profoundly enrich many aspects of our daily lives, from education systems and the economy to national security and morale. For America to maintain its status as a global leader and a technological innovator, he explains, we must regain our enthusiasm and curiosity about what lies beyond our world.Provocative, humorous, and wonderfully readable, Space Chronicles represents the best of Tyson’s recent commentary, including a must-read prologue on NASA and partisan politics. Reflecting on topics that range from scientific literacy to space-travel missteps, Tyson gives us an urgent, clear-eyed, and ultimately inspiring vision for the future.

    The Great War was over and American optimism was higher than the stock market. What better moment to launch an expedition to Antarctica, the planet’s final frontier? There wouldn’t be another encounter with an unknown this magnificent until Neil Armstrong stepped onto the moon.Everyone wanted in on the adventure. Rockefellers and Vanderbilts begged to be taken along as mess boys, and newspapers across the globe covered the planning’s every stage. And then, the night before the expedition’s flagship set off, Billy Gawronski—a mischievous, first-generation New York City high schooler desperate to escape a dreary future in the family upholstery business—jumped into the Hudson River and snuck aboard.Could he get away with it?From the soda shops of New York’s Lower East Side to the dance halls of sultry Francophone Tahiti, all the way to Antarctica’s blinding white and deadly freeze, Laurie Gwen Shapiro’s The Stowaway takes you on the unforgettable voyage of a plucky young stowaway who became a Jazz Age celebrity, a mascot for an up-by-your bootstraps era.

    . .In You Are Here, bestselling author and celebrated astronaut Chris Hadfield creates a virtual orbit of Earth, giving us the really big picture: this is our home, from space. The millions of us who followed Hadfield's news-making Twitter feed from the ISS thought we knew what we were looking at when we first saw his photos. But we may have caught the beauty and missed the full meaning. Now, through photographs - many of which have never been shared - Hadfield unveils a fresh and insightful look at our planet. He sees astonishing detail and importance in these images, not just because he's spent months in space but because his in-depth knowledge of geology, geography and meteorology allows him to reveal the photos' mysteries.Featuring Hadfield's favourite images, You Are Here is divided by continent and represents one (idealized) orbit of the ISS. This planetary photo tour - surprising, playful, thought-provoking and visually delightful - provides a breathtakingly beautiful perspective on the wonders of the world. You Are Here opens a singular window on our planet, using remarkable photographs to illuminate the history and consequences of human settlement, the magnificence of newly uncovered landscapes, and the power of the natural forces shaping our world and the future of our species.

    A member of the first astronaut class to include women, she broke through a quarter-century of white male fighter jocks when NASA chose her for the seventh shuttle mission, cracking the celestial ceiling and inspiring several generations of women.After a second flight, Ride served on the panels investigating the Challenger explosion and the Columbia disintegration that killed all aboard. In both instances she faulted NASA's rush to meet mission deadlines and its organizational failures. She cofounded a company promoting science and education for children, especially girls.Sherr also writes about Ride's scrupulously guarded personal life-she kept her sexual orientation private-with exclusive access to Ride's partner, her former husband, her family, and countless friends and colleagues. Sherr draws from Ride's diaries, files, and letters. This is a rich biography of a fascinating woman whose life intersected with revolutionary social and scientific changes in America. Sherr's revealing portrait is warm and admiring but unsparing. It makes this extraordinarily talented and bold woman, an inspiration to millions, come alive.

    How Buildings Learn is a masterful new synthesis that proposes that buildings adapt best when constantly refined and reshaped by their occupants, and that architects can mature from being artists of space to becoming artists of time. From the connected farmhouses of New England to I.M. Pei's Media Lab, from "satisficing" to "form follows funding," from the evolution of bungalows to the invention of Santa Fe Style, from Low Road military surplus buildings to a High Road English classic like Chatsworth—this is a far-ranging survey of unexplored essential territory.More than any other human artifacts, buildings improve with time—if they're allowed to. How Buildings Learn shows how to work with time rather than against it.

    Thus began one of the boldest scientific projects in history, the Search for Extraterrestrial Intelligence (SETI). But after a half century of scanning the skies, astronomers have little to report but an eerie silence—eerie because many scientists are convinced that the universe is teeming with life. The problem, argues the leading physicist-astrobiologist Paul Davies, is that we’ve been looking in the wrong place, at the wrong time & in the wrong way. Davies should know. For more than three decades, he's been closely involved with SETI & now chairs its Post-Detection Taskgroup, charged with deciding what to do if we’re confronted with evidence of alien intelligence. In this extraordinary book, he shows how SETI has lost its edge & offers a new exciting road map for the future. Davies believes our search so far has been overly anthropocentric: we tend to assume an alien species will look, think & behave like us. He argues that we need to be far more expansive in our efforts, & in this book he completely redefines the search, challenging existing ideas of what form an alien intelligence might take, how it might try to communicate with us & how we should respond if it does. A provocative & mind-expanding journey, The Eerie Silence will thrill fans of science & science fiction alike.

    Now, in a tour-de-force narrative twenty years in the making, Ashton leads us on a journey through humanity’s greatest creations to uncover the surprising truth behind who creates and how they do it. From the crystallographer’s laboratory where the secrets of DNA were first revealed by a long forgotten woman, to the electromagnetic chamber where the stealth bomber was born on a twenty-five-cent bet, to the Ohio bicycle shop where the Wright brothers set out to “fly a horse,” Ashton showcases the seemingly unremarkable individuals, gradual steps, multiple failures, and countless ordinary and usually uncredited acts that lead to our most astounding breakthroughs.Creators, he shows, apply in particular ways the everyday, ordinary thinking of which we are all capable, taking thousands of small steps and working in an endless loop of problem and solution. He examines why innovators meet resistance and how they overcome it, why most organizations stifle creative people, and how the most creative organizations work. Drawing on examples from art, science, business, and invention, from Mozart to the Muppets, Archimedes to Apple, Kandinsky to a can of Coke, How to Fly a Horse is a passionate and immensely rewarding exploration of how “new” comes to be.

    Beneath the frozen crusts of several of the small, ice-covered moons of Jupiter and Saturn lurk vast oceans that may have been in existence for as long as Earth, and together may contain more than fifty times its total volume of liquid water. Could there be organisms living in their depths? Alien Oceans reveals the science behind the thrilling quest to find out.Kevin Peter Hand is one of today's leading NASA scientists, and his pioneering research has taken him on expeditions around the world. In this captivating account of scientific discovery, he brings together insights from planetary science, biology, and the adventures of scientists like himself to explain how we know that oceans exist within moons of the outer solar system, like Europa, Titan, and Enceladus. He shows how the exploration of Earth's oceans is informing our understanding of the potential habitability of these icy moons, and draws lessons from what we have learned about the origins of life on our own planet to consider how life could arise on these distant worlds.Alien Oceans describes what lies ahead in our search for life in our solar system and beyond, setting the stage for the transformative discoveries that may await us.

    This autobiography tells the story of how he came not only to achieve that goal, but to become the most-launched astronaut in history, as well as a NASA veteran whose career spanned the entire US Space Shuttle program. From his childhood in rural Indiana, through education at Purdue University, and a career in the US Air Force, Ross charted a path to NASA after overcoming many setbacks—from failing to qualify for Air Force pilot training because of “bad” eyesight, to an initial failure to be selected into the astronaut program. The majority of the book is an insider’s account of the US Space Shuttle program, including the unforgettable experience of launch, the delights of weightless living, and the challenges of constructing the International Space Station. Ross is a uniquely qualified narrator.During seven spaceflights, he spent 1,393 hours in space, including 58 hours and 18 minutes on nine space walks. Life on the ground is also described, including the devastating experiences of the Challenger and Columbia disasters.For readers who have followed the space program from Mercury through the International Space Station and wonder what comes next, this book provides fascination; for young people interested in space exploration and reaching for their dreams, whatever they might be, this book provides inspiration. Full of stories of spaceflight that few humans have ever experienced, told with humor and honesty, Spacewalker presents a unique perspective on the hard work, determination, and faith necessary to travel beyond this world. Key Points:·       An insider’s account of the US Space Shuttle program, from before its first launch through the final landing, and the building of the International           Space Station.·       A firsthand account of life in space from the first human to fly seven missions.      ·       An inspirational story of a personal journey from rural Indiana to outer space, powered by a deep Christian faith.

    But having developed that power, humans are also able to leave Earth and voyage into the vastness of space. After millions of years of evolution, we’ve arrived at the point where we can settle other worlds and begin the process of becoming multi-planetary. How did we get here? What does the future hold for us? Divided into four accessible sections, Beyond the Known examines major periods of discovery and rediscovery, from Classical Times, when Phoenicians, Persians and Greeks ventured forth; to The Age of European Exploration, which saw colonies sprout on nearly continent; to The Era of Scientific Inquiry, when researchers developed brand new tools for mapping and traveling farther; to Our Spacefaring Future, which unveils plans currently underway for settling other planets and, eventually, traveling to the stars. A Mission Manager at SpaceX with a light, engaging voice, Andrew Rader is at the forefront of space exploration. As a gifted historian, Rader, who has won global acclaim for his stunning breadth of knowledge, is singularly positioned to reveal the story of human exploration that is also the story of scientific achievement. Told with an infectious zeal for traveling beyond the known, Beyond the Known illuminates how very human it is to emerge from the cave and walk toward an infinitely expanding horizon.

    As the Wrights labored to invent the airplane, Zeppelin fathered the wondrous airship, sparking a bitter rivalry between the two types of aircraft and their innovators that would last for decades in the quest to control one of humanity's most inspiring achievements.And it was the airship -- not the airplane -- that would lead the way. In the glittery 1920s, the count's brilliant protégé, Hugo Eckener, achieved undreamt-of feats of daring and skill, including the extraordinary Round-the-World Voyage of the Graf Zeppelin. At a time when America's airplanes -- rickety deathtraps held together by glue, screws, and luck -- could barely make it from New York to Washington, Eckener's airships serenely traversed oceans without a single crash, fatality, or injury. What Charles Lindbergh almost died doing -- crossing the Atlantic in 1927 -- Eckener effortlessly accomplished three years before the Spirit of St. Louis even took off. Even as the Nazis sought to exploit Zeppelins for their own nefarious purposes, Eckener built his masterwork, the behemoth Hindenburg -- a marvel of design and engineering. Determined to forge an airline empire under the new flagship, Eckener met his match in Juan Trippe, the ruthlessly ambitious king of Pan American Airways, who believed his fleet of next-generation planes would vanquish Eckener's coming airship armada.It was a fight only one man -- and one technology -- could win. Countering each other's moves on the global chessboard, each seeking to wrest the advantage from his rival, the two men's struggle for mastery of the air was not only the clash of technologies, but of business, diplomacy, politics, personalities, and their vastly different dreams of the future.Empires of the Sky is the sweeping, untold tale of the duel that transfixed the world and helped create our modern age.

    Just over fifteen years later, he had transformed himself into the charismatic CEO of a company worth $47 billion--at least on paper. With his long hair and feel-good mantras, the 6-foot-five Neumann, who grew up in part on a kibbutz, looked the part of a messianic Silicon Valley entrepreneur. The vision he offered was mesmerizing: a radical reimagining of work space for a new generation, with its fluid jobs and lax office culture. He called it WeWork. Though the company was merely subleasing amenity-filled office space to freelancers and small startups, Neumann marketed it like a revolutionary product--and investors swooned.As billions of funding dollars poured in, Neumann's ambitions grew limitless. WeWork wasn't just an office space provider, he boasted. It would build schools, create WeWork cities, even colonize Mars. Could he, Neumann wondered from the ice bath he'd installed in his office, become the first trillionaire or a world leader? In pursuit of its founder's grandiose vision, the company spent money faster than it could bring it in. From his private jet, sometimes clouded with marijuana smoke, the CEO scoured the globe for more capital. In late 2019, just weeks before WeWork's highly publicized IPO, a Hail Mary effort to raise cash, everything fell apart. Neumann was ousted from his company--but still was poised to walk away a billionaire.Calling to mind the recent demise of Theranos and the hubris of the dotcom era bust, WeWork's extraordinary rise and staggering implosion were fueled by disparate characters in a financial system blind to its risks, from a Japanese billionaire with designs on becoming the Warren Buffet of tech, to leaders at JPMorgan and Goldman Sachs who seemed intoxicated by a Silicon Valley culture where sensible business models lost out to youthful CEOs who promised disruption. Why did some of the biggest names in banking and venture capital buy the hype? And what does the future hold for Silicon Valley unicorns? Wall Street Journal reporters Eliot Brown and Maureen Farrell explore these questions in this definitive account of WeWork's unraveling.