From how musical notes came to be (you can thank a group of stodgy men in 1939 London for that one), to how scales help you memorize songs, to how to make and oboe from a drinking straw, John Powell distills the science and psychology of music with wit and charm.

    Pisano answers this question by providing an incisive critique of the industry. Pisano not only reveals the underlying causes of biotech's problems; he offers the most sophisticated analysis yet on how the industry works. And he provides clear prescriptions for companies, investors, and policy makers seeking ways to improve the industry's performance. According to Pisano, the biotech industry's problems stem from its special character as a science-based business. This character poses three unique business challenges: how to finance highly risky investments under profound uncertainty and long time horizons for R&D, how to learn rapidly enough to keep pace with advances in drug science knowledge, and how to integrate capabilities across a broad spectrum of scientific and technological knowledge bases.The key to fixing the industry? Business models, organisational structures, and financing arrangements that place greater emphasis on integration and long-term learning over shorter—term 'monetisation' of intellectual property. Pisano maintains that all industry players—biotech firms, investors, universities, pharmaceutical companies, government regulators—can play a role in righting the industry. The payoff? Valuable improvements in health care, and a shinier future for human well-being.

    Watercolor Painting For Dummies shows you the fun and easy way to create breathtaking paintings so beautiful you won't believe you made them yourself. This friendly, guide gives you hands-on instruction and easy-to-follow, step-by-step exercises to help you master the basics. Filled with full-color projects and sample paintings, it shows you how to work with color and texture, practice composition, and make smooth changes. You'll find out how to select the best tools, materials, and supplies, practice basic brush strokes, and use the three best common techniques: flat wash, graded wash, and rough texture. Discover how to:Select the right brushes, pigments, and paper Mix colors and work with white Create backgrounds and foregrounds Transfer your drawings to watercolor Avoid common watercolor mistakes Experiment with texture using salt, sponges, plastic wrap, and more Find your way around the color wheel Practice the principles of design Plan compositions using thumbnails Work with one-point, two-point, and three-point perspective Paint fabrics, shiny surfaces, and organic textures Paint landscapes, seascapes, animals and more Complete with strategies for improving your painting immediately and marketing and selling your work, Watercolor Painting For Dummies, is the resource you need to make your creative dreams come true.

    The stories show that, as James Gleick puts it in the foreword, "inspiration strikes willy-nilly." One researcher thinks of quantum chaotic systems at a bus stop; another suddenly realizes a path to proving a theorem of number theory while in a friend's backyard; a statistician has a "bathroom sink epiphany" and discovers the key to solving the Gaussian correlation inequality. Readers of The Prime Number Conspiracy, says Quanta editor-in-chief Thomas Lin, are headed on "breathtaking intellectual journeys to the bleeding edge of discovery strapped to the narrative rocket of humanity's never-ending pursuit of knowledge."Quanta is the only popular publication that offers in-depth coverage of the latest breakthroughs in understanding our mathematical universe. It communicates mathematics by taking it seriously, wrestling with difficult concepts and clearly explaining them in a way that speaks to our innate curiosity about our world and ourselves. Readers of this volume will learn that prime numbers have decided preferences about the final digits of the primes that immediately follow them (the "conspiracy" of the title); consider whether math is the universal language of nature (allowing for "a unified theory of randomness"); discover surprising solutions (including a pentagon tiling proof that solves a century-old math problem); ponder the limits of computation; measure infinity; and explore the eternal question "Is mathematics good for you?"ContributorsAriel Bleicher, Robbert Dijkgraaf, Kevin Hartnett, Erica Klarreich, Thomas Lin, John Pavlus, Siobhan Roberts, Natalie WolchoverCopublished with Quanta Magazine

    Whether pondering black holes or predicting discoveries at CERN, physicists believe the best theories are beautiful, natural, and elegant, and this standard separates popular theories from disposable ones. This is why, Sabine Hossenfelder argues, we have not seen a major breakthrough in the foundations of physics for more than four decades. The belief in beauty has become so dogmatic that it now conflicts with scientific objectivity: observation has been unable to confirm mindboggling theories, like supersymmetry or grand unification, invented by physicists based on aesthetic criteria. Worse, these "too good to not be true" theories are actually untestable and they have left the field in a cul-de-sac. To escape, physicists must rethink their methods. Only by embracing reality as it is can science discover the truth.

    Featuring topics from the Copernican Revolution to the mind-boggling theories of recent science, The Astronomy Book uses flowcharts, graphics, and illustrations to help clarify hard-to-grasp concepts and explain almost 100 big astronomical ideas. Covering the biographies of key astronomers through the ages such as Ptolemy, Galileo, Newton, Hubble, and Hawking, The Astronomy Book details their theories and discoveries in a user-friendly format to make the information accessible and easy to follow.Series Overview: Big Ideas Simply Explained series uses creative design and innovative graphics along with straightforward and engaging writing to make complex subjects easier to understand. With over 7 million copies worldwide sold to date, these award-winning books provide just the information needed for students, families, or anyone interested in concise, thought-provoking refreshers on a single subject.

    In this fascinating book, Mario Livio tells the tale of a number at the heart of that mystery: phi, or 1.6180339887...This curious mathematical relationship, widely known as "The Golden Ratio," was discovered by Euclid more than two thousand years ago because of its crucial role in the construction of the pentagram, to which magical properties had been attributed. Since then it has shown a propensity to appear in the most astonishing variety of places, from mollusk shells, sunflower florets, and rose petals to the shape of the galaxy. Psychological studies have investigated whether the Golden Ratio is the most aesthetically pleasing proportion extant, and it has been asserted that the creators of the Pyramids and the Parthenon employed it. It is believed to feature in works of art from Leonardo da Vinci's Mona Lisa to Salvador Dali's The Sacrament of the Last Supper, and poets and composers have used it in their works. It has even been found to be connected to the behavior of the stock market!The Golden Ratio is a captivating journey through art and architecture, botany and biology, physics and mathematics. It tells the human story of numerous phi-fixated individuals, including the followers of Pythagoras who believed that this proportion revealed the hand of God; astronomer Johannes Kepler, who saw phi as the greatest treasure of geometry; such Renaissance thinkers as mathematician Leonardo Fibonacci of Pisa; and such masters of the modern world as Goethe, Cezanne, Bartok, and physicist Roger Penrose. Wherever his quest for the meaning of phi takes him, Mario Livio reveals the world as a place where order, beauty, and eternal mystery will always coexist.From the Hardcover edition.

    The Sociology Book takes on some of humankind's biggest questions: What is society? What makes it tick? Why do we interact in the way that we do with our friends, coworkers, and rivals? The Sociology Book profiles the world's most renowned sociologists and more than 100 of their biggest ideas, including issues of equality, diversity, identity, and human rights; the effects of globalization; the role of institutions; and the rise of urban living in modern societyEasy to navigate and chock-full of key concepts, profiles of major sociological thinkers, and conversation starters galore, this is a must-have, in-a-nutshell guide to some of the most fascinating questions on earth.The Sociology Book is part of the award-winning Big Ideas Simply Explained series, designed to distill big ideas and elusive theories into graspable, memorable concepts, using an approachable graphic treatment and creative typography.

    Once you understand medical prefixes, suffixes, and root words, you'll approach even unfamiliar medical terms with confidence. This plain-English guide to language that can be just plain confusing clears up the meanings of the Greek and Latin sources of medical terms. You'll get a handle on how these mouthfuls are constructed, and discover how to decipher any medical term, no matter how complex or unusual. You'll also get plenty of help in pronouncing and remembering medical words, and you'll find out how and why the terminology changes from hospital to laboratory to pharmacy. You'll discover how to:Understand word foundations and origins Grasp the essential meanings of unfamiliar terms Define common prefixes and suffixes Identify and pronounce medical terms Deconstruct words to grasp definitions Use plurals and multiples with ease Describe medical conditions accurately Bone up on terms that describe the anatomy Use mnemonic devices to remember medical terms Know when words refer to diseases, injuries, treatments, and more Use medical terminology in the real world Complete with a list of essential references on medical terminology as well as helpful word-building activities Medical Terminology For Dummies puts you in the know in no time.

    The first, which describes the force of gravity, is widely known: Einstein's General Theory of Relativity. But the theory that explains everything else--the Standard Model of Elementary Particles--is virtually unknown among the general public.In The Theory of Almost Everything, Robert Oerter shows how what were once thought to be separate forces of nature were combined into a single theory by some of the most brilliant minds of the twentieth century. Rich with accessible analogies and lucid prose, The Theory of Almost Everything celebrates a heretofore unsung achievement in human knowledge--and reveals the sublime structure that underlies the world as we know it.

    It's a game that's deceptively simple, yet within its easy framework you'll find truth and trickery, boredom and fear, skill and misfortune—in other words, all the things that make life fun and worth living! Texas Hold'em For Dummies introduces you to the fundamental concepts and strategies of this wildly popular game. It covers the rules for playing and betting, odds, etiquette, Hold'em lingo, and offers sound advice to avoid mistakes. This handy reference guide gives new and even seasoned players winning strategies and tactics not just for playing the game, but for winning. You'll learn: —Rules and strategies for limit, no-limit, tournament, and online play—How to play the other players—The importance of your bankroll—recommended sizes and more—Hands you should and should not play—How to camouflage your play and dodge traps—When, who, and how to bluff—How to maximize your win with check-raising and trapping—The different approaches for playing in private games, casinos, card rooms, tournaments, and on the Internet—How to use mathematics to your advantageTexas Hold 'Em is a game of both skill and chance. But it's a game that can be beaten, and whether you want to make money, sharpen your game, or just have a good time, Texas Hold 'Em for Dummies will give you the winning edge.

    The planet most like ours, it has still been thought impossible to reach, let alone explore and inhabit.Now with the advent of a revolutionary new plan, all this has changed. leading space exploration authority Robert Zubrin has crafted a daring new blueprint, Mars Direct, presented here with illustrations, photographs, and engaging anecdotes.The Case for Mars is not a vision for the far future or one that will cost us impossible billions. It explains step-by-step how we can use present-day technology to send humans to Mars within ten years; actually produce fuel and oxygen on the planet's surface with Martian natural resources; how we can build bases and settlements; and how we can one day "terraform" Mars--a process that can alter the atmosphere of planets and pave the way for sustainable life.

    Here's how to apply the marketing savvy you already have to the social media your prospects are using, helping you get and keep more customers, make more sales, and boost your bottom line.Find the business side -- explore the variety of social media options and research where your target audience hangs outCollect your tools -- discover ways to simplify posting in multiple locations and how to monitor activityEstablish your presence -- start a blog or podcast to build a followingFollow and be followed -- find the right people to follow on Twitter and get them to follow youFan out -- showcase your company with a customized Facebook business pageFollow up -- use analytics to assess the success of your social media campaignOpen the book and find:Tips for finding your target marketImportant legal considerationsStep-by-step guidance for setting up a campaignLots of helpful technology toolsBlogging and podcasting adviceHow to make Twitter pay off for your businessTools for analyzing your success in each mediumWhen to move forward and when to pull back

    Heath's translation of the thirteen books of Euclid's Elements. In keeping with Green Lion's design commitment, diagrams have been placed on every spread for convenient reference while working through the proofs; running heads on every page indicate both Euclid's book number and proposition numbers for that page; and adequate space for notes is allowed between propositions and around diagrams. The all-new index has built into it a glossary of Euclid's Greek terms.Heath's translation has stood the test of time, and, as one done by a renowned scholar of ancient mathematics, it can be relied upon not to have inadvertantly introduced modern concepts or nomenclature. We have excised the voluminous historical and scholarly commentary that swells the Dover edition to three volumes and impedes classroom use of the original text. The single volume is not only more convenient, but less expensive as well.

    Hewitt's text is famous for engaging readers with analogies and imagery from real-world situations that build a strong conceptual understanding of physical principles ranging from classical mechanics to modern physics. With this strong foundation, readers are better equipped to understand the equations and formulas of physics, and motivated to explore the thought-provoking exercises and fun projects in each chapter. Included in the package is the workbook. Mechanics, Properties of Matter, Heat, Sound, Electricity and Magnetism, Light, Atomic and Nuclear Physics, Relativity. For all readers interested in conceptual physics.