Sometimes grizzlies kill people, and in exceptionally rare cases they even eat them. Those incidents are the focus of this book because that's what makes bears so interesting, such a huge part of our culture and our collective imagination.

    If you blinked, you might have missed them, because Gatorade has swiftly and decisively fended off every would-be rival. Although a few other brands hold slim market shares, the fact is that Gatorade single-handedly created the sports drink industry 40 years ago and has absolutely ruled it ever since.But Gatorade is more than just a triumph of branding. First, it's a trusted product that has been scientifically proven to do what it claims to do.Second, Gatorade is an enthralling story, brought to life in bright color and sharp detail in First in Thirst. Author Darren Rovell, a skilled, objective, and passionate journalist, chronicles every astonishing milestone of the company's history.With unprecedented access to the inventors, the marketers, the analysts and observers, and key company figures past and present, Rovell recounts the sweat-drenched University of Florida football practices, the first (unpalatable) prototypes, and the commercial and financial interest that quickly took hold following the drink's first on-field successes. Then came the advertising, sponsorships, product placements (many of them fortuitous), and finally the two milestones that cemented Gatorade's iconic status once and for all -- the ubiquitous Gatorade bath and the Michael Jordan ""Be Like Mike"" endorsement deal.With refreshing candor, First in Thirst also offers an inside look at the negotiations, battles, lawsuits, mergers and acquisitions, product strategies, lucky breaks, and even the missteps (there have not been many) that have attended Gatorade's reign as the 800-pound gorilla of the sports-drink scene. Rovell places the reader inside labs and brainstorming sessions, at board meetings and ad shoots, on the sidelines and in the dugouts, even in the winner's circle at NASCAR events -- where Gatorade manages maximum exposure even at tracks whose official sponsors include chief rival POWERade.The book identifies the nine Gatorade Rules, business principles that have helped Gatorade become one of the most dominant brands ever. By adhering to these principles, businesses in other industries may achieve greater brand recognition and market share.Long before America knew what ""deep-down body thirst"" was, a team of university scientists had already invented something to quench it. First in Thirst is the story of the product and the company, and of America's fascination with the one and only Gatorade.

    A lyrical creation tale of the Florida Everglades with stunning landscapes by Wendell Minor.

    You'll learn everything from the different breeds of horses, to how a horse's body works, to the quirky little things that make the horse the BEST animal ever. Author Christina Wilsdon even shares ideas for horse-themed parties, and suggestions for the best horse movies to watch with your friends. And that's just the beginning.

    Featuring more than 500 full-color illustrations and photographs, along with detailed annotations, Smithsonian Handbooks make identification easy and accurate.

    Experience shimmering mornings and opaque nights through the eyes of National Geographic's finest photographers in this gloriously uplifting volume--the latest entry in National Geographic's best-selling annual photography collection. Daybreak whispers mauve over a long ocean horizon. The morning sun twinkles in a drop of dew. The broad heat of midday radiates over a beach strewn with sweat-baked sunbathers. A slender crescent moon caresses a gnarled tree standing alone on the heath.  Full of one-of-a-kind photographs, this breathtaking collection gives readers a front-row seat to the world's wonders, from its most imposing cityscapes to its most pristine landscapes.

    You'll learn how to overcome the unique issues that confront nighttime photographers and capture images of which you'll be proud. Co-author Jennifer Wu, an elite Canon "Explorer of Light" professional photographer, has become renowned for her ability to capture nighttime phenomena, from quarter-phase moon rises to shooting stars to the ephemeral Milky Way. this new guide reveals her methods and concentrates on photographing four principal subjects: stars as points of light, star trails, the moon, and twilight. these subjects share common photo techniques and considerations, but each also requires a distinct approach. Once captured, your digital images must be fi nished on the computer; coauthor and author of the bestselling Photography: Outdoors, James Martin, delves into the settings and procedures that elevate an image from mundane to striking. This clear and practical guide will help photographers of all levels portray the stunning spectacle of the night sky, preserving those special memories and moments from a life outdoors.

    This full color book teaches you fundamental programming and robotics skills as you build and program powerful robots that move, monitor sensors, and respond to their environments. You will build seven increasingly sophisticated robots like the BRICK SORT3R (a robot that sorts bricks by color and size), the THE SNATCH3R (an autonomous robotic arm), and LAVA R3X (a humanoid that walks and talks). Valk also covers more advanced programming techniques like data wires and variables, and shows you how to create custom remote control programs. More than 100 building and programming challenges throughout encourage you to think creatively and to apply what you've learned to invent your own robots.

    It looks at the music through the lives of the great composers and their environment, from the churches and cathedrals that produced the familiar sound of Gregorian chant, to Johann Sebastian Bach, the family man composing for the glory of God, and Wolfgang Amadeus Mozart, the child prodigy, genius and prankster who wrote some of the finest music ever yet was buried in a pauper's grave. The story will be taken to the composers of the 21st century. This unusual and special production by the two most important brand names in classical music includes more than 100 musical examples taken from the extensive Naxos catalog.

    Totally Triffic Chocolate !

    From aardvark to zebra, this book is packed with fascinating facts about animals, giving children a wonderful head start on learning about the animal world.

    The record of the journey is the latter half of his The Maine Woods, which is perhaps the finest idyl of the forest ever written. It is particularly charming in its blending of meditative and poetic fancies with the minute description of the voyager’s experiences. The chief attraction that inspired Thoreau to make the trip was the primitiveness of the region. Here was a vast tract of almost virgin woodland, peopled only with a few loggers and pioneer farmers, Indians, and wild animals. No one could have been better fitted than Thoreau to enjoy such a region and to transmit his enjoyment of it to others.

    It is the sound of isolation that has sold itself to millions.” Miles Davis’s Kind of Blue is the best-selling piece of music in jazz history and, for many listeners, among the most haunting works of the twentieth century. It is also, notoriously, the only jazz album many people own. Recorded in 1959 (in nine miraculous hours), there has been nothing like it since. Richard Williams’s “richly informative” (The Guardian) history considers the album within its wider cultural context, showing how the record influenced such diverse artists as Steve Reich and the Velvet Underground.In the tradition of Alex Ross and Greil Marcus, the “effortlessly versatile” Williams (The Times) “connects these seemingly disparate phenomena with purpose, finesse and journalistic flair” (Financial Times), making masterly connections to painting, literature, philosophy, and poetry while identifying the qualities that make the album so uniquely appealing and surprisingly universal.

    

    Chock-full of information about the weather, animals, insects, and plants, including dozens of simple science experiments, this is a reference book that offers fun for the whole family.