But the song's international popularity is no passing fad. "Gangnam Style" is only one tool in South Korea's extraordinarily elaborate and effective strategy to become a major world superpower by first becoming the world's number one pop culture exporter.As a child, Euny Hong moved from America to the Gangnam neighbourhood in Seoul. She was a witness to the most accelerated part of South Korea's economic development, during which time it leapfrogged from third-world military dictatorship to first-world liberal democracy on the cutting edge of global technology.Euny Hong recounts how South Korea vaulted itself into the twenty-first century, becoming a global leader in business, technology, education, and pop culture. Featuring lively, in-depth reporting and numerous interviews with Koreans working in all areas of government and society, The Birth of Korean Cool reveals how a really uncool country became cool, and how a nation that once banned miniskirts, long hair on men, and rock ‘n' roll could come to mass produce boy bands, soap operas, and the world's most important smart phone.

    The lens he invented was a brilliant feat of engineering that made lighthouses blaze many times brighter, farther, and more efficiently. Battling the establishment, his own poor health, and the limited technology of the time, Fresnel was able to achieve his goal of illuminating the entire French coast. At first, the British sought to outdo the new Fresnel-equipped lighthouses as a matter of national pride. Americans, too, resisted abandoning their primitive lamps, but the superiority of the Fresnel lens could not be denied for long. Soon, from Dunkirk to Saigon, shores were brightened with it.  The Fresnel legacy played an important role in geopolitical events, including the American Civil War. No sooner were Fresnel lenses finally installed along U.S. shores than they were drafted: the Union blockaded the Confederate coast; the Confederacy set about thwarting it by dismantling and hiding or destroying the powerful new lights.Levitt’s scientific and historical account, rich in anecdote and personality, brings to life the fascinating untold story of Augustin Fresnel and his powerful invention.

    The structure of global politics is shifting rapidly. After decades of rising, China has entered a new and critical phase where it seeks to turn its economic heft into global power. In this deeply informed book, Geoff Dyer makes a lucid and convincing argument that China and the United States are now embarking on a great power–style competition that will dominate the century. This contest will take place in every arena: from control of the seas, where China’s new navy is trying to ease the United States out of Asia and reassert its traditional leadership, to rewriting the rules of the global economy, with attempts to turn the renminbi into the predominant international currency, toppling the dominance of the U.S. dollar. And by investing billions to send its media groups overseas, Beijing hopes to shift the global debate about democracy and individual rights. Eyeing the high ground of international politics, China is taking the first steps in an ambitious global agenda. Yet Dyer explains how China will struggle to unseat the United States. China’s new ambitions are provoking intense anxiety, especially in Asia, while America’s global influence has deep roots. If Washington can adjust to a world in which it is no longer dominant but still immensely powerful, it can withstand China’s challenge. With keen insight based on a deep local knowledge—offering the reader visions of coastal Chinese beauty pageants and secret submarine bases, lockstep Beijing military parades and the neon media screens of Xinhua exported to New York City’s Times Square—The Contest of the Century is essential reading at a time of great uncertainty about America’s future, a road map for retaining a central role in the world.

    To their astonishment, they found they had landed in the heart of Tibet. There they had to confront what, to them, seemed a bizarre--even alien--people. At the same time, they had to extricate themselves from the political turmoil that even then was raging around Tibet's right to be independent from China.Now back in print, Lost in Tibet is an extraordinary story of high adventure that sheds light on the remarkable Tibetan people, just at the moment when they were coming to terms with a hostile outside world.

    In 1905 an unknown 26-year-old clerk at the Swiss Patent Office, who had supposedly failed math in school, burst on to the scientific scene and swept away the hidebound theories of the day. The clerk, Albert Einstein, introduced a new and unexpected understanding of the universe and launched the two great revolutions of twentieth-century physics, relativity and quantum mechanics. The obscure origin and wide-ranging brilliance of the work recalled Isaac Newton’s “annus mirabilis” (miracle year) of 1666, when as a 23-year-old seeking safety at his family manor from an outbreak of the plague, he invented calculus and laid the foundations for his theory of gravity. Like Newton, Einstein quickly became a scientific icon--the image of genius and, according to Time magazine, the Person of the Century.The actual story is much more interesting. Einstein himself once remarked that “science as something coming into being ... is just as subjectively, psychologically conditioned as are all other human endeavors.” In this profile, the historian of science L. Randles Lagerstrom takes you behind the myth and into the very human life of the young Einstein. From family rifts and girlfriend troubles to financial hardships and jobless anxieties, Einstein’s early years were typical of many young persons. And yet in the midst of it all, he also saw his way through to profound scientific insights. Drawing upon correspondence from Einstein, his family, and his friends, Lagerstrom brings to life the young Einstein and enables the reader to come away with a fuller and more appreciative understanding of Einstein the person and the origins of his revolutionary ideas.About the cover image: While walking to work six days a week as a patent clerk in Bern, Switzerland, Einstein would pass by the famous "Zytglogge" tower and its astronomical clocks. The daily juxtaposition was fitting, as the relative nature of time and clock synchronization would be one of his revolutionary discoveries in the miracle year of 1905.

    With the internet and 24 hour rolling news, scientific breakthroughs and technological innovations, DNA analysis and CCTV cameras we may fool ourselves into thinking that we know all there is to know. This is of course hubris. In reality, the world is full of grey areas and enigmas, of unsolved mysteries and unresolved stories, ones which can fascinate, intrigue and occasionally annoy us in equal measure.

    Banksy is the world's foremost graffiti artist, his work adorning streets, walls and bridges across nations and continents. His stencil designs are instantly recognizable and disturbingly precise in their social and political commentary, flavoured with subtle humour and self-awareness. More popular than ever, Banksy has spawned countless imitators, students and fans alike, his fame - although unlooked-for - inevitably transmitting his ideas and work to the international arena.With a range of topics for the graffiti lover, coming from a variety of inspirational sources, this book provides an overview of how Banksy's work is changing the face of modern art - as well as the urban landscape. Distilling his influence and his genius into an easily accessible full-colour 128 pages, this is the perfect purchase for any fan of Banksy or the graffiti art scene.

    After a whirlwind courtship, a move across the world, and the unexpectedly difficult re-entry from a year overseas, Leeana finds her life (and her soul) has been changed forever.With an artist’s eye, Tankersley uses each chapter to piece together moments and memories from her journey—a handwritten note from Kuwait, a braid of fringe from a Persian rug, an original poem, a bit of basting thread, a swatch of black silk from a borrowed abaya, a mesquite leaf, a Navy SEAL trident, a receipt from the Russian-Georgian restaurant on Louisiana Street—to create a work of unexpected beauty.Found art emerges … a literary collage created from salvaged stories of loss, hope, and belief that just might change your soul, too.

    This new Seminar Study gives the background to the system that made Nelson Mandela a household name.

    In this evocative and lavishly illustrated narrative, Ken Burns and Dayton Duncan delve into the history of the park idea, from the first sighting by white men in 1851 of the valley that would become Yosemite and the creation of the world’s first national park at Yellowstone in 1872, through the most recent additions to a system that now encompasses nearly four hundred sites and 84 million acres.The authors recount the adventures, mythmaking, and intense political battles behind the evolution of the park system, and the enduring ideals that fostered its growth. They capture the importance and splendors of the individual parks: from Haleakala in Hawaii to Acadia in Maine, from Denali in Alaska to the Everglades in Florida, from Glacier in Montana to Big Bend in Texas. And they introduce us to a diverse cast of compelling characters—both unsung heroes and famous figures such as John Muir, Theodore Roosevelt, and Ansel Adams—who have been transformed by these special places and committed themselves to saving them from destruction so that the rest of us could be transformed as well.The National Parks is a glorious celebration of an essential expression of American democracy.

    Now this instant classic has been completely updated, outfitted with a whole new arsenal of indispensable knowledge on global affairs, popular culture, economic trends, scientific principles, and modern arts. Here's your chance to brush up on all those subjects you slept through in school, reacquaint yourself with all the facts you once knew (then promptly forgot), catch up on major developments in the world today, and become the Renaissance man or woman you always knew you could be! How do you tell the Balkans from the Caucasus? What's the difference between fission and fusion? Whigs and Tories? Shiites and Sunnis? Deduction and induction? Why aren't all Shakespearean comedies necessarily thigh-slappers? What are transcendental numbers and what are they good for? What really happened in Plato's cave? Is postmodernism dead or just having a bad hair day? And for extra credit, when should you use the adjective continual and when should you use continuous? An Incomplete Education answers these and thousands of other questions with incomparable wit, style, and clarity. American Studies, Art History, Economics, Film, Literature, Music, Philosophy, Political Science, Psychology, Religion, Science, and World History: Here's the bottom line on each of these major disciplines, distilled to its essence and served up with consummate flair.

    They unearthed a treasure trove of Cretaceous dinosaurs and mammals, including several new species, that has already helped to reshape our understanding of the dinosaur age. In Dinosaurs of the Flaming Cliffs, team leader Michael Novacek, Provost of Science of the American Museum of Natural History and Curator of Vertebrate Paleontology, re-creates the day-to-day drama of field exploration over the past six years in the Gobi and recounts his and his colleagues' historic discoveries, reported in front-page headlines across the world. In a remarkable narrative that interweaves expedition chapters with in-depth scientific discussions on the nature and importance of the fossil record, Novacek takes us on a journey that explores the very nature of scientific inquiry and dinosaur research.

    Their sound was inventive and tetchy, and front man Jello Biafra’s lyrics were incisive and often scathing. This chronicle—the first in-depth book written about Dead Kennedys—uses dozens of firsthand interviews, photos, and original artwork to offer a new perspective on a group that was mired in controversy almost from its inception. It examines and applauds the band’s key role in transforming punk rhetoric, both polemical and musical, into something genuinely threatening and enormously funny. Author Alex Ogg puts the local and global trajectory of punk into context and, while not flinching from the wildly differing takes the individual band members have on the evolution of the band, attempts to be celebratory—if not uncritical.

    In THE CRASH OF 2016, Thom Hartmann argues that the facade of our once-great United States will soon disintegrate to reveal the rotting core where corporate and billionaire power and greed have replaced democratic infrastructure and governance. Our once-enlightened political and economic systems have been manipulated to ensure the success of only a fraction of the population at the expense of the rest of us. The result is a "for the rich, by the rich" scheme leading to policies that only benefit the highest bidders. Hartmann outlines the destructive forces-planted by Lewis Powell in 1971 and come to fruition with the "Reagan Revolution"-that have looted our nation over the past decade, and how their actions fit into a cycle of American history that lets such forces rise to power every four generations. However, a backlash is now palpable against the "economic royalists"-a term coined by FDR to describe those hoarding power and wealth-including the banksters, oligarchs, and politicians who have plunged our nation into economic chaos and social instability. Although we are in the midst of what could become the most catastrophic economic crash in American History, a way forward is emerging, just as it did in the previous great crashes of the 1760s, 1856, and 1929. The choices we make now will redefine American culture. Before us stands a genuine opportunity to embrace the moral motive over the profit motive-and to rebuild the American economic model that once yielded great success. Thoroughly researched and passionately argued, THE CRASH OF 2016 is not just a roadmap to redemption in post-Crash America, but a critical wake-up call, challenging us to act. Only if the right reforms are enacted and the moral choices are made, can we avert disaster and make our nation whole again.

    In this compact guide, Rick Steves covers the essentials of Naples and the Amalfi Coast, including Pompeii, Vesuvius, Positano, and Amalfi Town. Visit Naples' Archaeological Museum, the Pompeii Forum, or the cathedrals and beaches of the Amalfi coast. You'll get Rick's firsthand advice on the best sights, eating, sleeping, and nightlife, and the maps and self-guided tours will ensure you make the most of your experience. More than just reviews and directions, a Rick Steves Snapshot guide is a tour guide in your pocket.Rick Steves Snapshot guides consist of excerpted chapters from Rick Steves European country guidebooks. Snapshot guides are a great choice for travelers visiting a specific city or region, rather than multiple European destinations. These slim guides offer all of Rick's up-to-date advice on what sights are worth your time and money. They include good-value hotel and restaurant recommendations, with no introductory information (such as overall trip planning, when to go, and travel practicalities).