Learning From the Octopus: How Secrets from Nature Can Help Us Fight Terrorist Attacks, Natural Disasters, and Disease


Rafe Sagarin - 2012
    Our response to catastrophe remains unchanged: add another step to airport security, another meter to the levee wall. This approach has proved totally ineffective: reacting to past threats and trying to predict future risks will only waste resources in our increasingly unpredictable world.In Learning from the Octopus, ecologist and security expert Rafe Sagarin rethinks the seemingly intractable problem of security by drawing inspiration from a surprising source: nature. Biological organisms have been living -- and thriving -- on a risk-filled planet for billions of years. Remarkably, they have done it without planning, predicting, or trying to perfect their responses to complex threats. Rather, they simply adapt to solve the challenges they continually face.Military leaders, public health officials, and business professionals would all like to be more adaptable, but few have figured out how. Sagarinargues that we can learn from observing how nature is organized, how organisms learn, how they create partnerships, and how life continually diversifies on this unpredictable planet.As soon as we dip our toes into a cold Pacific tidepool and watch what we thought was a rock turn into an octopus, jetting away in a cloud of ink, we can begin to see the how human adaptability can mimic natural adaptation. The same mechanisms that enabled the octopus's escape also allow our immune system to ward off new infectious diseases, helped soldiers in Iraq to recognize the threat of IEDs, and aided Google in developing faster ways to detect flu outbreaks. While we will never be able to predict the next earthquake, terrorist attack, or market fluctuation, nature can guide us in developing security systems that are not purely reactive but proactive, holistic, and adaptable. From the tidepools of Monterey to the mountains of Kazakhstan, Sagarin takes us on an eye-opening tour of the security challenges we face, and shows us how we might learn to respond more effectively to the unknown threats lurking in our future.

The Speed Reading Book (Mind Set)


Tony Buzan - 1971
    It's fund and well! The Speed Reading Book is an ideal tool for students, teachers and executives - indeed, anyone eager to improve the speed, comprehension and quality of their reading.Tony Buzan is the world's leading authority on the brain and learning. His ground-breaking note-taking technique, Mind Maps, offers a route to improved study and better understanding. His million-copy selling books on the subject have achieved massive success in more than 100 countries and have been translated into 30 languages. He has lectured worldwide and acts as advisor to numerous multi-national companies, governments, leading businesses and international Olympic athletes. He is also President of the B Foundation, founder of the Brain, Trust Charity, the World Memory Championship and the World Championships of the Brain.

The Wisdom of Wooden: A Century of Family, Faith, and Friends


John Wooden - 2010
    In it he shares his most treasured memories and never-before-seen photographs as he looks back on an extraordinary life on and off the court.Hailed by many as the greatest coach in the history of American sports, John Wooden is as famous for his personal philosophy as he is for his career achievements. He inspired, guided, and motivated generations of fans with his bestselling books on leadership, values, family, and the true meaning of success.Coach Wooden wrote his final book, "The Wisdom of Wooden: My Century On and Off the Court," in the last months before his death. Filled with his most treasured memories and more than 100 photographs, many never-before seen, it captures a life spent teaching, guiding, and serving others. Starting with his father's now-famous 7 Point Creed--including "Make Each Day Your Masterpiece," "Help Others," and "Be True to Yourself,"--Coach Wooden affirms the principles to true success that helped him become an All American at Purdue University, a winning coach at Indiana State University, and an iconic sports figure at UCLA.Yet anyone who knows John Wooden knows his record on the court was only part of the story. In "The Wisdom of Wooden" the legendary coach offers readers a rare glimpse not just behind the scenes but inside the man; not just on the court but in the huddles; not just his maxims but his poems, those he wrote and those he loved; not just the people he inspired, but the family, friends, and fans who inspired him; not just the lessons he taught but the lessons he learned; not just what was on his mind but what was in his heart.Ultimately it was the life he lived that served as a model for his greatest lesson of all: a deep commitment to family, friends, and faith--the bedrock values of the man we all called, "Coach."Praise for John Wooden""The Wisdom of Wooden" has given me the life that I have . . . Thanks, Coach, for your faith and patience."--Bill Walton""The Wisdom of Wooden" is a lifetime of Coach Wooden's ideas on how to live life without sacrificing your moral principles. His life is a prime example of how this can be done--one that we can all learn from."--Kareem Abdul-Jabbar"John Wooden sets an example for all of us by constantly striving to be the best in every aspect of his life. Throughout my life, I have found inspiration and direction in the Bible. Today, I also find inspiration and direction in the words of John Wooden."--Tom Coughlin, Head Coach, New York Giants"One hundred years--what an amazing life. But here's what's even more amazing about John Wooden and the timeless verities his life has embodied. One hundred years from now they will still be talking about his accomplishments and his approach."--Bob Costas"There has never been a finer man in American sports than John Wooden, or a finer coach."--"Sports Illustrated"

Farm Don't Hunt: The Definitive Guide to Customer Success


Guy Nirpaz - 2016
    Charging customers on a monthly basis, firms with this model have to play by an entirely new set of rules, rules which generally favor the customer over the seller. But this new model also opens up fantastic opportunities to provide and extract more value from the relationship as well. To create that value business needs to move away from a hunting mindset to a farming mindset. That change is the new paradigm of Customer Success.Many business leaders have heard of Customer Success but few understand what it really means to run their business from the Customer Success standpoint. Even fewer have the experience to build the Customer Success function and optimize its performance.As a pioneer in the field of Customer Success, Guy Nirpaz is acknowledged as one of the earliest proponents of this business realignment.In “Farm Don’t Hunt” Guy breaks down the intellectual underpinnings of Customer Success as a theory and quickly moves to providing pragmatic, actionable advice for orienting your business around this new model.