What if you could start your day out with an excited shout instead of a frustrated sigh? Unfortunately, selling handmade goods online is no longer as simple as throwing together a product listing and waiting for sales to roll in. There are now millions of people with handmade products and they are all eager to build a sustainable income. The Handmade Entrepreneur uses precise methods based on proven marketing techniques to set you above the competition. It teaches you how to create a genuine business you can count on rather than a bundle of shop pages and social media accounts built on a foundation of guesswork. What You Can Expect to Learn from This Book: • How to take DIY pictures that get clicks and sales • How to set up a shop that turns visitors into buyers in under two seconds • How to price your items • How to write titles and descriptions • How to brand your business with DIY techniques • How to rank your pages • How to find targeted audiences • How to build up your list of followers • Where to promote your listings • How to sell without selling • How to form relationships with people who can send you extra sales • How to start a "buzz" about your products • Which tools to incorporate into your business The goal of this book is to free you from having to rely on any third-party website for your sales. Yes, you can take advantage of platforms like Etsy, and you should, but websites come and go, and if all your sales come only from that website, you run into trouble every time there are algorithm changes, a saturation of sellers, or cheaper products to compete with. You are trying to generate sales, which means that you are trying to run a business, which in-turn means that you need a real business plan. Brick and motor stores don't just buy a bunch of goods, throw them in a building, and hope people will come. They plan, study their target market, pick a perfect store location, and prepare to market themselves. Just because you sell online does not mean that you can skip all of these steps. You have billions of products to compete with online and a crowd of shoppers who have an overwhelming number of options before them. You must prepare your storefront, get your products ready, know your audience, and then know how to market to them. Optimizing Your Shop for Sales Dani starts out showing you how to prepare your products with photos that attract clicks and sales. It doesn't just tell you how to do it, though. It SHOWS you. Thanks to the help of many carefully selected Etsy sellers, there are many example photos for each point. In addition to this, the author only shows you DIY photos to prove that you can do it all on your own. Next, Dani discusses how to optimize your shop. She goes through every aspect such as banners, profiles, descriptions, tags, and titles. You will learn how to optimize your pages so that people stay there instead of leaving instantly. This can be done by creating an inviting environment with images and content that buyers can skim through in under two seconds. If buyers can determine that your page is worth staying on in less than two seconds, you have won the battle. Finding Targeted Audiences and Marketing The issue with selling online is finding people who would be interested in your products.

     From the practical aspects on the training ground to the collective strength of the coaching community, some of the smartest minds in the game take you closer to understanding the human aspects required to nurture young professionals. Germany’s model is not perfect and constantly evolving so there’s also a look at what should be the next step for Germany’s coaching after a disastrous 2018 World Cup. As English players look to Germany to further their own careers, Mensch looks at what the wider football world can learn from a country and a coaching culture so clearly in love with the beautiful game.

             Design experts Rebecca Thuss and Patrick Farrell inspire you to get creative with their time-tested techniques. Customize every petal, leaf or stem to go dramatic or delicate; mimic nature or fashion your blossoms in any color you can imagine to make something uniquely personal. You’ll be amazed how easy it is to produce these gorgeous flower projects. These exquisite blooms never wilt, are always in style, and are endlessly fun to create, share, and give to everyone you love.

    Intended for developers who are already familiar with the Apex language, and experienced Java and C# developers who are moving to Apex, this book starts where the Force.com documentation leaves off. Instead of trying to cover all of the features of the platform, Advanced Apex programming focuses entirely on the Apex language and core design patterns. You’ll learn how to truly think in Apex – to embrace limits and bulk patterns. You’ll see how to develop architectures for efficient and reliable trigger handling, and for asynchronous operations. You’ll discover that best practices differ radically depending on whether you are building software for a specific organization or for a managed package. And you’ll find approaches for incorporating testing and diagnostic code that can dramatically improve the reliability and deployment of Apex software, and reduce your lifecycle and support costs. Based on his experience both as a consultant and as architect of a major AppExchange package, Dan Appleman focuses on the real-world problems and issues that are faced by Apex developers every day, along with the obscure problems and surprises that can sneak up on you if you are unprepared.

    Following an overview of painting fundamentals, illustrated step-by-step instructions accompanied by lessons on specific techniques lead your way. This unique book is a complete course in acrylic painting, built up from key techniques. As you progress through the sections of the book, the author demonstrates each technique with the creation of a mini painting, measuring 5-inches squared. So by the time you have worked right through to the end, you will have an amazing collection of 50 mini paintings—on board, paper, or canvas—that will be a testament to your skill and creativity. The subject matter for these squares varies from abstracts and simple color-mixing exercises, through to figurative subjects: a flower, a sunset, a busy street scene—and many more. These can be mounted, exhibited, or simply collected in a portfolio, or given away as gifts for friends to cherish. If you are coming to acrylics for the first time, or keen to improve your skills and sometimes daunted by the thought of filling a large empty canvas or blank piece of board, this is your ideal guide. Instead, it will free you from creative hang-ups and replace them with an addictive desire to create that next 5-inch square!

    Anderson's fifth book--her most enchanting yet--turns the spotlight on "reversibles": knitted projects that are two toys in one. This collection of a dozen delightful toys features a dog in a doghouse, a chrysalis with a fluttery surprise inside, a tiny hidden fairy, a vintage toy with a fabled theme to boot, pigs in a blanket, and much more.The adorable photographic sequences and the playful and energetic line drawings show how each finished reversible can be turned inside out to reveal its companion toy. Projects are arranged in order from simplest (fine for a beginner) to the most challenging. Finally, the book features tutorials from the author (a great knitting teacher), explaining special techniques: how to apply any applique, how to do the stem stitch, how to embroider "eyes" on the Bunny and Lamb, and 14 more. It all adds up to the best knitting book of the season.

    You can crochet cool stuff that will make everyone envious--things to spice up your wardrobe and your pad, or gifts to amaze your I could never do that friends. Choose from nearly thirty projects ranging from elegant to earthy--from a chic shrug to a recycled denim rug and from fun plush toys to sweaters too good for boys.In hip style, this guide covers: * All kinds of yarns and materials, and the tools of the trade* The basic stitches, shaping, finishing techniques, blocking, and more* Simple projects that give you close-to-instant gratification and more complex ones that take some commitment* Suggestions for customizing every design and personalizing every projectIntone your creative mantra and get your hooks into a terrific project. With Not Your Mama's Crochet, you won't just make unique, chic items--you'll make a statement.

    The chapters follow a progressive sequence that teaches basic skills through practical, accessible exercises–how to handle a brush, achieve the right paint consistency, mix color, and create dimension–building a solid foundation that readers can rely on as painting projects grow more challenging. A special feature is the artwork and commentary of real students, which helps beginners set realistic goals and shows them how other artists at the same level of experience have worked through inevitable setbacks to achieve success.

    These 30 beautiful red-themed projects help raise awareness of the number-one killer of women today: heart disease. The patterns are all donated by top designers, including Debbie Stoller, Nicky Epstein, Debbie Bliss, Norah Gaughan, Deborah Newton, Melissa Morgan-Oakes, Iris Schreier, Jared Flood, and Ysolda Teague. In addition, the book offers important medical information, a Heart Healthy Resources and Action Plan, and powerful stories from survivors of this deadly ailment.

    From lobster-shaped mittens with moveable claws to a smoke-puffing dragon scarf with spikes, knitting critters is pure enjoyment. In this Collection you’ll discover scarves, hats, mittens and more, masquerading as wooly zoo critters with floppy ears, wiggling tails and googly-eyed faces.All you need are basic knitting skills and a few skeins of colorful yarn. Step-by-step instructions are written in easy-to-understand English without the usual knitting abbreviations or cryptic symbols. Plenty of tips are included to add a little extra flair, flourish and swagger to your creation and make it uniquely yours. Morehouse Farm Critter Knits make wonderful gifts: they are one-of-a-kind, totally unique, absolutely loveable, completely practical and functional and enjoyed by young and old. The critters you’ll encounter in this volume are: Caterpillar Scarf Kissing Fish Mittens Gecko Scarf Bear Paw Mittens with Honey-Dunked Scarf Critter Scarves (Fox, Raccoon & Cat) Dragon Scarf Dragon Hat Dragon LegWarmers Panda Scarf Snake Scarf and matching Cap CatWrap Owl Purse Alligator Scarf (regular and mini-sized) Gator Mitts Loon BackPack Lobster Claw Mittens Lobster Tail Scarf Pony Tail Hat RatRace Scarf Rooster Hat

    This art form has been developed by Rick Roberts and Maria Thomas. What I love most about this art form is that all the patterns are based on simple lines, circles and shapes. Anyone can do it. The beauty of Zentangle lies in the way these patterns evolve from their simple building blocks. Different patterns are put together to create small ‘tiles’ or square drawings. Zentangle art has been used by artists from all over the globe and from all art fields. They have incorporated Zentangle art into everything from mixed media, paper crafting, scrap booking to home décor projects. A simple search on Google images will reveal the vast world of Zentangle art! Zentangle art has also been used by kids all over the world to have fun and make paper toys. With this book Zentangle art can now be used by you to rest, relax, create and make art! This book is perfect for the beginner as well as the experienced tangler. We will go through the list of tools needed, basic tangles created by Rick and Maria, Zentangle Inspired Projects, creating new tangles and lots of worksheets for you to play with and have fun. So left brained or right brained, artist or scientist, child or adult join us in this wonderful journey as we discover and create awesome doodles and tangles. This book will take you from the tools needed to start your Zentangle art experience to creating some beautiful Zentangle Inspired Art pieces that will range from mixed media to home décor crafts. Let’s take a brief look at all we will cover in this book. We will discuss paper, pencils, tiles and log books to store patterns. Once we have all the basics in place we will move on to basic tangle patterns. These tangle patterns have either all been developed by the founders of Zentangle, Rick and Maria or are part of the list of official tangles. They are a great place to start your tangling adventure. Tangles can also be enhanced in several different ways. We will talk about four of these methods and share some examples. Next up we will add some color to the black and white world of Zentangle Art and stir things up a bit. We will go through several different ways in which color can be incorporated in your tangled art. Then we come to the art creation section of the book! In Chapter 5 I will share lots of worksheets for exercises and projects you can do yourself whenever you want. The worksheets come as an easy download and you can print as many as you want to use for yourself or share with family and friends when you introduce them to tangling. These worksheets come as a separate pdf which is available for FREE download for all readers. In Chapter 6 I will outline and give instructions for several applications of Zentangle art in the popular art and craft forms today. We will talk about mixed media art dolls, home décor items, book making, art journaling, card making, paper quilts, Artist Trading Cards and paper crafting. To finish up I will share with you a few of the tangles I have come up with and will show you how to create your own!

    Smith invites you to reimagine what a book can be (a secret message, a recording device, an instrument). Poke holes in the pages. Paint them with coffee. Bring the book in the shower. Let loose and make a mess. And now you can even wreck the box.

    With simple step-by-step instructions that are accompanied by templates and pattern pieces, each project is designed to be completed in just a few hours. Get inspired and turn a yard of your favorite fabric into a quilted lunch bag, bright sundress, or a cuddly plush turtle.

    Fair Isle's unusual technique employs two colors in each row; the wool not in use is stranded along the back in short loops, resulting in an extremely warm and weatherproof double fabric.In this definitive guide, the author shows how any circular-method knitting technique can yield the popular Fair Isle patterns. Its treasury of designs features more than 70 pages of patterns that can be used for mittens, jerseys, jackets, and hats. In addition, its practical advice on designing garments and the use of color offers valuable assistance to knitters who wish to create their own patterns and seek the inspiration for an endless array of variations and adaptations.Long out of print, this volume is well known as the best source of authentic Fair Isle patterns. Its republication offers a new generation of knitters a reliable resource for projects in the traditional and much-loved style. 31 halftones and 17 color illustrations.

    Step-by-step instructions for creating papier-mâché monstrosities