Book picks similar to
SOCIAL MEDIA MARKETING FOR BEGINNERS: A STEP-BY-STEP BEGINNERS GUIDE TO FACEBOOK, INSTAGRAM, LINKEDIN MARKETING - DISCOVER NEW ONLINE TRENDS TOSHAPE THE PERFECT STRATEGY FOR MANAGING YOUR BUSINESS by Donald White
predictions-probabilities-trends
social-media
strategies-systems-implementation
What Connected Educators Do Differently
Todd Whitaker - 2015
You'll find out how to create a personal and professional learning network to share resources and ideas, gain support, and make an impact on others. By customizing your professional development in this way, you'll be able to learn what you want, how you want, when you want. Best of all, you'll become energized and inspired by all the great ideas out there and how you can contribute, benefiting both you and your students.Whether you are a teacher or school leader, you will come away from this book with step-by-step advice and fresh ideas to try immediately. Being a connected educator has never been easier or more important than it is right now!
Seeing Ourselves Through Technology: How We Use Selfies, Blogs and Wearable Devices to See and Shape Ourselves
Jill Walker Rettberg - 2014
Jill Walker Rettberg analyses these and related genres as three intertwined modes of self-representation: visual, written and quantitative. Rettberg explores topics like the meaning of Instagram filters, smartphone apps that write your diary for you, and the ways in which governments and commercial entities create their own representations of us from the digital traces we leave behind as we go through our lives.
Measure What Matters: Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships
Katie Delahaye Paine - 2011
Even though relationships are fuzzy and intangible, they can be measured and managed-with powerful results.Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies.Based on hundreds of case studies about how organizations have used measurement to improve their reputations, strengthen their bottom lines, and improve efficiencies all around Learn how to collect the data that will help you better understand your competition, do strategic planning, understand key strengths and weaknesses, and better respond to customer preferences Author runs a successful blog and serves as a measurement consultant to companies such as Facebook, Southwest Airlines, Raytheon, and Allstate Don't draw conclusions or make key decisions based on guesswork. Instead, Measure What Matters and the difference will show in the most important measure: your bottom line.
Power Thoughts: 12 Strategies to Win the Battle of the Mind
Joyce Meyer - 2009
Sections include: The Power of a Positive You 5 Rules for Keeping Your Attitude at the Right Altitude More Power To You bulleted keys to successful thinking in each chapter The Power of PerspectiveNobody has more of a "can-do" attitude than Joyce Meyer. Now you can, too.
Identity Crisis
Ben Elton - 2015
A series of apparently random murders draws amiable, old-school Detective Mick Matlock into a world of sex, politics, reality TV and a bewildering kaleidoscope of opposing identity groups. Lost in a blizzard of hashtags, his already complex investigation is further impeded by the fact that he simply doesn’t ‘get’ a single thing about anything anymore.Meanwhile, each day another public figure confesses to having ‘misspoken’ and prostrates themselves before the judgement of Twitter. Begging for forgiveness, assuring the public “that is not who I am”.But if nobody is who they are anymore - then who the f##k are we?
Ben Elton returns with a blistering satire of the world as it fractures around us. Get ready for a roller-coaster thriller, where nothing - and no one - is off limits.
Girl With No Job: The Crazy Beautiful Life of an Instagram Thirst Monster
Claudia Oshry - 2021
The origins of her pop culture obsessions can be traced back to household debates over boy bands, and her flair for the dramatic to her young emulation of Blair Waldorf. When she started @GirlWithNoJob, Claudia entered that world as a social media influencer, sharing her unbelievable—and incredibly awkward—encounters with some of her favorite A-listers as she navigates her incredible access. Now, in this juicy, behind-the-scenes look at the life of an Instagram sensation, Claudia leaves nothing out as she contemplates staying true to yourself while hustling in today’s digital culture. Sometimes the best lessons are learned the hard way, and her journey hasn’t been without its punch-in-the-face doses of humility. But, like anyone with a relentless desire to be popular, she dusts herself off and finds a new, better way forward. With humor and unique insights, Claudia examines the nature of social media celebrity, the many sides of fandom, and cancel culture. If there’s one thing she knows for sure, she was born thirsty, and she’s here for another round!
Love is a Battlefield
Whitney Dineen - 2020
Instead, she’s trekking to the outback of Oregon to help a friend of her mother's.Reclusive novelist Brogan Cavanaugh’s new thriller just hit the New York Times Best Seller list. To reward himself, he was planning to spend the summer at his family’s fishing cabin until his mom unexpectedly calls in a favor. Even though moms Libby and Ruby have been best friends since they were college roommates, Addison and Brogan have barely spent time in each other’s company. And when they did, things didn’t go well. How will they react when they start to suspect their interfering mothers are setting them up?
Twitter for Good: Change the World One Tweet at a Time
Claire Díaz-Ortiz - 2011
In Twitter for Good, Claire Diaz Ortiz, Twitter's head of corporate social innovation and philanthropy, shares the same strategies she offers to organizations launching cause-based campaigns. Filled with dynamic examples from initiatives around the world, this groundbreaking book offers practical guidelines for harnessing individual activism via Twitter as a force for social change.Reveals why every organization needs a dedicated Twitter strategy and explains how to set one Introduces the five-step model taught at trainings around the world: T.W.E.E.T. (Target, Write, Engage, Explore, Track) Author @claired is the head of corporate social innovation and philanthropy at Twitter, collaborating with organizations like Nike, Pepsi, MTV, the American Red Cross, charity: water, Room to Read, the Gates Foundation, the Skoll Foundation, the Case Foundation, National Wildlife Federation, Kiva, the United Nations, Free the Children, Committee to Protect Journalists, Partners in Health, FEMA, Ushahidi, The Acumen Fund With more than 200 million users worldwide, Twitter has established itself as a dynamic force, one that every business and nonprofit must understand how to use effectively.
Friends Like These
Sarah Alderson - 2018
And she flaunts her perfect life all over social media.It drove her colleague Lizzie mad, but she couldn't stop looking. They were never really friends - and yet Lizzie knew everything about her.Or did she?When chance, and a terrible mistake, pulls Lizzie back into Becca's orbit years after they lost touch, she'll realise that you can't always believe what you see online... and that finding out the truth might be the worst thing you can do.There's no such thing as a perfect life. Only a perfect lie.
Coming Alive
Renee Harless - 2017
Until she's thrown a curve ball she isn't anticipating – a man that causes her mind to wonder and her pulse to race. Worst of all, he’s completely off-limits . . . because he happens to be one of her bosses. The draw she feels can’t be anything more than that. Avery does her best to push him away, but her heart keeps pulling him in.Logan didn’t predict meeting her - the one that would make him question everything. He thought he knew better, thought he’d never trust again. But a one-night stand cut short flips his world upside down. Undeterred by her need to keep him at an arm's length, he goes against everything he believes in his quest to convince her to let him in.Turns out some love is worth fighting for.
Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World
Chuck Hemann - 2013
Do It Now! Why hasn't all that data delivered a whopping competitive advantage? Because you've barely begun to use it, that's why! Good news: neither have your competitors. It's hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to CRM to social media marketing! - Prioritize--because you can't measure, listen to, and analyze everything - Use analysis to craft experiences that profoundly reflect each customer's needs, expectations, and behaviors - Measure real social media ROI: sales, leads, and customer satisfaction - Track the performance of all paid, earned, and owned social media channels - Leverage "listening data" way beyond PR and marketing: for strategic planning, product development, and HR - Start optimizing web and social content in real time - Implement advanced tools, processes, and algorithms for accurately measuring influence - Integrate paid and social data to drive more value from both - Make the most of surveys, focus groups, and offline research synergies - Focus new marketing and social media investments where they'll deliver the most value Foreword by Scott Monty Global Head of Social Media, Ford Motor Company
Team Hate
Rebel Hart - 2020
After my father died in a car accident when I was sixteen, I decided to pursue football as a tribute to him. I struggled my way through college coaching for experience, always trying to prove I belonged to the field. And now I’m excited to finally jump into the big leagues as a strength and conditioning assistant coach of the North Carolina Knights.I’ve always been a stubborn, short-tempered, swearing-like-a-sailor tomboy. But it's a different ballgame with the football players.They can be crass, rude, misogynistic.One in particular, the arrogant and egotistical star quaterback, John Scepter.He thinks there’s no place for women in professional football and is not subtly trying to force me out.I hate him.Yet, no one makes my heart race like he does…And that makes me hate him even more.
Saving Jazz
Kate McCaffrey - 2016
But when a house party spins out of control, Jazz discovers what can happen when your mistakes go viral ...We know our kids are at risk of becoming victims of cyberbullying. But do we know how at risk they are of becoming perpetrators? This controversial new novel tackles cyberbullying from a whole new perspective.
#famous
Jilly Gagnon - 2017
And what starts out as an innocent joke spirals into a whirlwind adventure that could change both their lives—and their hearts—forever. But are fame and love worth the price?Told in alternating points of view, #famous captures the out-of-control thrill ride of falling for someone in front of everyone.
Bombshell
Rowan Maness - 2017
But online, she’s an art restorer in Washington, DC, a model jet-setting around Europe, a southern beauty queen trapped in a loveless marriage. Online, she’s anyone she wants to be.For years, Joss has maintained a varied set of alternative lives, using them to escape the boredom that is her existence in a generic Arizona suburb. But when she starts receiving anonymous messages threatening to reveal her identity to everyone she knows—both in real life and online—Joss’s carefully constructed worlds begin to unravel. Can Joss catch her stalker before all of her worlds collapse?