The book deals with the structure of the Indian consumers, the reason behind why the Indian market is 'like that only' and what it takes to stay in the market. Thousands of International brands have come to the Indian market in a hope to find a billion-plus market. However, they have been faced by consumers who bargain for anything and everything. This market goes against the conventional perceptions of an emerging market. This leaves the seller with various questions about the Indian market. The answers to these questions can be found in this book. The book sheds light on the twelve key facets of the Indian consumer. It clearly explains the total earning of the Indians, and everything else about their consumption - choice, quantity, rate, and things that dictate their choices. Written with a powerful language, it presents sure-shot strategies to approach the Indian markets and the Indian consumers. This book helps the reader understand the market in a better way.Rama Bijapurkar is a famous and one of the most respected leaders of market strategy and Indian consumer behavior. She completed her MBA from IIM Ahmedabad and works as an Indian management and market research consultant. Her motto is to bring 'market focus to business strategy'. With the same goal, she works with leading Indian and global companies to provide guidance for developing their business market-strategies. Her other famous books include, Customer in the Boardroom: Crafting Customer-Based Business Strategy, and Winning in the Indian Market: Understanding the Transformation of Consumer India.

    His life shaped by a fate that failed to be just—neglected by his own, stripped of his birthright—he was raised to be lost in an abyss of desires and disappointment.Cursed by his guru, hurt by the only woman he loved, ostracised from society for being the son of a suta. With his only armour—hope—he ventured on an unforgettable journey. Alone.This is Vasu’s tale of survival, of endurance, of abiding courage in the face of all adversities. And eventually, of blossoming into the greatest warrior of all time… KARNA.In an ultimate battle against his archenemy—the insidious, dishonourable and all-powerful, Jarasandha, for a title he knew he deserved.From a sutaputr to a leader of the people, this is a saga of betrayal, lost love, and glory.This is the story of the King of Anga.

    In October 2011 when he presented his passport at immigration in Germany, Kapoor was unceremoniously whisked away into Interpol custody. India had weeks earlier issued a red-corner notice for his arrest after connecting him to audacious idol thefts in two Tamil Nadu temples.And when the US authorities subsequently raided Kapoor's warehouses in New York more skeletons came tumbling out of his closet. They recovered no less than $100 million worth of stolen Indian art! This was just Kapoor's inventory - he had been in business for close to four decades and the true scale of his loot is incalculable. The US declared Kapoor one of the most prolific commodities smugglers in the world.This is the unbelievable true story of how Kapoor was caught, told by one of the men who had for years been chasing Kapoor and is still tracking idols that have passed through his hands. From complicit police officers to corrupt museum officials to jilted girlfriends and from two-faced academics to shady temple looters and smugglers - this book has it all. Prepare to be shocked at the 21st-century pillaging of India's temples by a glittering cast of suave criminals.

    These unique temples are not just places of worship, but living museums of architectural wonders, mind-boggling sculptures, graceful dances, colourful crafts and many other cultural activities. More than anything, they are treasure troves of lore and legend, teeming with tales of gods and goddesses, demons and devotees, plants and beasts, the magical and the mysterious – all just waiting to be discovered by you. Join Sudha G. Tilak as she takes you on an unusual journey to the country’s most sacred places, where the lines between fact and faith are blurred and stories come alive!

    Combining authoritative analysis, new ideas, and diverse perspectives, they discuss subjects which are topical yet enduring, as also emerging areas of study and debate. Giving identity to over a billion people, the Indian Constitution is one of the world's great political texts. Drafted over six decades ago, its endurance and operation have fascinated and surprised many. In this short introduction, Madhav Khosla brings to light its many features, aspirations, and controversies. How does the Constitution separate power between different political actors? What form of citizenship does it embrace? And how can it change? In answering questions such as these, Khosla unravels the document's remarkable and challenging journey, inviting readers to reflect upon the theory and practice of constitutionalism in the world's largest democracy.

    It contains all kinds of verbal and non verbal topics asked in SSB. These topics have easy explanations to introduce you with the variations. Further, the book has ample amount of practice sets with detailed explanation. It has some of the never answered explanation to curious questions related to Stage 1. It also includes secrets to picture perception, narration and GD. Lastly, link to practice slides is also available at the end for download. No doubt, the book is a key to SSB screening.

    This work, along with A. L. Basham's book, The Wonder That Was India, provides a comprehensive and riveting outlook of the pre-colonial times in the history of India. While the first volume by Basham covers the period between ancient India and the arrival of the Muslims, Rizvi's second volume covers the period between 1200 and 1700 AD.

    But how are lawyers and the judicial system in India perceived today? It is no secret that the very thought of facing the courts in India leaves the common man with a sense of dread and despair; cases drag on interminably, and justice sometimes seems like an afterthought. Who or what is responsible for this situation? Where have we lost our way? It is at times good to see ourselves as others see us, and the picture is not a very flattering one, argues Fali S. Nariman, renowned constitutional expert, practising lawyer and president of the Bar Association of India. In this frank and thought-provoking book, he realistically appraises the performance of those in the profession and what they need to do in the years ahead, and addresses some home truths about our country's legal system.

    Their honeymoon plans go puff as India announces a nationwide lockdown.Months after living under the pressures of joint family, social distancing rules, and work-from-home stress, they get an opportunity to venture out. Viraj plans a trip to the inviting Green Villa for an intimate weekend getaway. But something is lurking beneath the surface.Will it pan out to be the exciting honeymoon that Viraj thinks they desperately need?What is Jhanak scared about?Who is the girl in the Green Villa?Key highlights of the story:• Fast-paced narration• Non-linear storytelling• Interesting twists and turns• Flavours of the supernatural• Imminent dread, doom, and deceit

    Also useful on the evolution of Indian business and the modern economy.

    Marking the pinnacle of his public life; it reflected his popularity among ordinary people who revered him as Anna; or elder brother. This rich biography illuminates his many lives—as a charismatic leader of modern India; as a stalwart of the Dravidian movement; as the founder of the DMK; as spokesman for the South—besides documenting his abilities as an acclaimed orator and littérateur in Tamil and English; and as a stage actor.Born into a weaving caste family in Kanchipuram; Anna was exposed to the non-Brahmin politics of the Justice Party during his college years and this interest led him to become a protégé of the radical thinker Periyar E.V. Ramasamy in 1935. Anna promoted his mentor’s ideas of Self-Respect and Tamil identity but not his atheism. Like him; he attacked Brahminism and ‘Aryan’ values as the cause of Tamil political and cultural decadence and opposed the imposition of Hindi as the official language. In 1962 Anna took his independent Dravida Nadu demand to the Rajya Sabha; threatening the nation’s unity. Importantly; he used public speaking; journalism; theatre; cinema and agit-prop to broaden the base of the party; which drew renowned film actors into its fold; a bond that endures to this day.The book does not shy away from the controversies that surrounded the Dravidian movement and candidly examines Anna’s complex relationship with Periyar. It records Anna’s move to form the DMK in 1949; his split with Sampath in 1961 over the party’s strategy and course; and his disillusionment with the corruption and power politics he witnessed as chief minister.Kannan draws on Anna’s considerable body of writing; the memoirs of other leaders and authors in Tamil; including critics like the poet Kannadasan; Jayakanthan and P. Ramamurti; apart from secondary sources. Featuring luminaries like Rajagopalachari and Kamaraj; Kalaignar Karunanidhi and MGR; among many others; Anna offers a warm and rounded portrait of a man who showed the way for the democratic expression of regional aspirations within a united India.

    Hundreds and thousands of our warriors won battles and many fought until their last breath defending the motherland.Indian History text books have hardly glorified these real warriors of the soil. We have grown up reading more about the glories of our invaders. A nation’s citizens, who are ignorant about the brave feats of their ancestors, tend to deviate away from their roots, historicity, and their sense of belongingness for the motherland. Saffron Swords that contains 52 tales of valor, is a tribute to the unsung warriors of India, both men and women, from the last 1300 years. This book is the first in its series.

    

    

    In the years that followed, he had a ringside view of the country's remarkable transformation. He reported from Beijing for a decade, for the India Today and The Hindu. This gave him a privileged opportunity that few Indians have had - to travel the length and breadth of the country, beyond the glitzy skyscrapers of Shanghai and the grand avenues of Beijing that greet most tourists, to the heart of China's rise. This book is Krishnan's attempt at unpacking India's China challenge, which is four-fold: the political challenge of dealing with a one-party state that is looking to increasingly shape global institutions; the military challenge of managing an unresolved border; the economic challenge of both learning from China's remarkable and unique growth story and building a closer relationship; and the conceptual challenge of changing how we think about and engage with our most important neighbour. India's China Challenge tells the story of a complex political relationship, and how China - and its leading opinion-makers - view India. It looks at the economic dimensions and cultural connect, and the internal political and social transformations in China that continue to shape both the country's future and its relations with India.