Most entrepreneurs, even seasoned brand managers, launch first and then work on slowly transforming the new offering into a brand. A logical progression, I would agree. After all, how can you possibly launch as a brand if you don't have any customers or marketing outreach and--obviously, since you just launched a new offering--you have no legacy or advocates?The simple answer is by design. Design relates to the systematic process you have to adhere to, which is likely the primary reason you are holding this book in your hands. In addition though, design truly holds the key to the success of your new brand. It will set your offering apart to look, feel, and sound like a brand at the time of launch, as opposed to something that might or might not have the power to eventually turn into a brand. This book will teach you how to launch your brand by design.In this book I share expert insights based on two decades of professional experience transforming new product and service ventures from ideation phases to tangible brand realities. Each of the key phases of preparing for a brand launch are broken down into practical guidelines designed to help you make the right branding decisions along the way.

    Students of the Second Coming won't find anything sensational, highly speculative, or particularly new or groundbreaking in this book. Though not exhaustive, the guide walks through many of the major events surrounding the Second Coming of Christ, mainly through the Standard Works of the Church of Jesus Christ of Latter-day Saints—the Bible, the Book of Mormon, the Doctrine and Covenants, and the Pearl of Great Price—but also through some archaeological, historical, and statistical sources. (It's a compilation of posts from the blog "Put on the Armor of Light," written between September 2014 and November 2015.)

    The clarity of discussion and tight organization of material simplify the study of this broad and diverse subject. Covers all aspects of the introductory course.