Suddenly, every aspiring PM wanted a fast-talking, sharp-thinking ad man on their team to help dazzle voters. But what were the consequences of their fixation with the snappy and simplistic? Sam Delaney embarks on a journey to expose the shocking truth behind the general election campaigns of the last four decades. Everything is here - from the man who snorted coke in Number 10 to the politician who fell in love with her own ad exec, from the fist-fights in Downing Street to the all-day champagne binges in Whitehall offices. Sam Delaney talks to the men at the heart of the battles - Alistair Campbell, Peter Mandelson, Tim Bell, Maurice Saatchi, Norman Tebbit, Neil Kinnock - and many more. Dark, revealing and frequently hilarious, Mad Men and Bad Men tells the story of how unelected, unaccountable men ended up informing policy - and how the British public paid the price.

    He was depressed, overweight, and struggling to handle his responsibilities as a husband and father. After undergoing a sleep study, Volk was diagnosed with sleep apnea, a medical condition that afflicts tens of millions, though roughly 80 percent go undiagnosed. For people with sleep apnea — a sleep disorder in which breathing is interrupted during sleep, depriving the brain and body of oxygen — the effects are serious, even deadly.Volk’s doctor explained the grave danger he was in — so oxygen deprived that he could die any night. Unable to secure a life insurance policy because of his condition, and facing a full-fledged break down, Volk determined to do something about it.In Breathless, the acclaimed author of Fringe-ology brings readers along on his quest save his family — and his life. When a radical new surgery offers a cure, Volk must decide whether the chance for a better life outweighs the risks and the strain such a procedure could have on the people he cares about most. Harrowing, intimate, and illuminating, Breathless offers an unprecedented look at one man's desperate journey to overcome a once-chronic diagnosis.Steve Volk is a journalist, author and TV personality, with a book Fringe-ology: How I Tried to Explain Away the Unexplainable—But Couldn't, and an upcoming History Channel show, “The Dark Files.” Volk is a contributing editor at Discover magazine, and lives in the Philadelphia area with his wife and twin sons.

    YouTube : I Invented You Tube is the true story of how Eric Skaggs gave Chad Hurley the idea for YouTube from domain name to exit strategy and everything else in between in exchange for a promise of one percent of $1.65 billion.

    After reading the Start-up Expert's first book 'Get Ready' you will have a better understanding of the challenges ahead and whether you have the character and determination to succeed. You will be reassured that qualifications are irrelevant and read stories about those who succeed against all odds. The book is designed to serve as encouragement and inspiration, while at the same time providing practical advice.Alistair Milne is a serial entrepreneur and investor who already has 16 years of hands on start-up experience at age 33. Alistair has started more than 6 businesses since founding his first limited company at 17 and he has invested in many more. He moved to Monaco aged just 25 and his businesses currently employ well over 250 people.Alistair has no degree in business studies or MBA, everything he knows about start-ups has been learned the hard way through running actual businesses from start to exit. He is truly a 'Start-up Expert'.

    How did Tata transform itself from a family-owned business to one of the most professionally managed enterprises in the world? How did it become a world leader in an array of unrelated businesses—from steel and automobile manufacturing to hotels and IT consulting? What exactly is the ‘Tata Way’, which has earned it so much admiration and respect?This brief history of the Tatas charts the contribution of every Tata chairman—from Jamsetji Tata, who set up the company in 1868, to Ratan Tata and Cyrus Mistry—and explores the values at the heart of the Tata Group, as well as the role played in its development by the philanthropic trusts that own two-thirds of the company.For anyone curious about this Indian company that has become a leading global player, this book is the perfect introduction.

    Making matters worse, those leading the demos can rarely afford to spend months at a time figuring out how to improve their success rates. In Just F*Ing Demo!, Rob Falcone outlines the tactics that helped him overcome these challenges, lead clear, relevant demos, and exceed revenue generation goals quarter after quarter. The book will teach readers: - How to structure a demo; - How to ask questions that uncover what your audience truly cares about; - How to translate audience needs into a flow that is extremely easy to follow; - How to use simple but powerful interpersonal tactics within the demo itself. Just F*Ing Demo! distills Falcone’s highly successful training program into an intentionally concise yet impactful read. From the entrepreneur seeking investment to the sales professional chasing a deal, anyone can carve out a few hours, read this book, and immediately make their demos kick ass.

    The best marketers concentrate on what they have to give. The way people consume media is changing, fast. Laptops, tablets, and smartphones keep us constantly connected to the web. This represents a huge opportunity for savvy marketers. The only problem: the old methods are no longer working. New media demands new advertising. Facebook is the single most effective platform for marketing in the Internet era, and Nicholas Kusmich is the best Facebook marketer in the world. In GIVE, he will show you what differentiates Facebook from traditional advertising and explain why it’s so important to promote your business in a way that’s congruent with the norms of social media. He’ll take you through a four-step process to pinpoint your market, master your message, create a magnet, and build a mechanism that both collects and helps you retain and develop those relationships. When used well, Nic’s Facebook advertising strategies can send your return on investment through the roof. In GIVE, you’ll find the tools you need to share your authentic voice with the people who want to hear it and turn their attention into satisfying, meaningful sales.

    Second only to the sewing machine.'So writes entrepreneur David Hieatt who has based his entire marketing strategy around a simple email newsletter. And it's worked. His company has grown into a creative global jeans business with a fiercely loyal community. Now, David shares his insight, strategy and methodology so you can do the same. In Do Open you will discover:Why giving is your secret to successHow to get people's attention when time is your biggest competitorWhy creating beats sharingHow a small team can winBuild community. Build your brand. Build long-term growth. Discover why the humble newsletter is pure and utter gold.

    Bruce Knecht, former reporter for The Wall Street Journal and author of The Proving Ground and Hooked, describes the creation of an outsized yacht in a sweeping narrative centered on the men and women who made it happen. DOUG VON ALLMEN, a self-made man who grew up in a landlocked state dreaming of the ocean, was poised to build a 187-foot yacht that would cost $40 million. Lady Linda would not be among the very largest of the burgeoning fleet of oceangoing palaces, but Von Allmen vowed that it would be the best one ever made in the United States. Nothing would be ordinary. The interior walls would be made from rare species of burl wood, the floors paved with onyx and exotic types of marble, the furniture custom made, and the art specially commissioned. But the 2008 economic crisis changed everything. Von Allmen’s lifestyle suddenly became unaffordable. Then it got worse: desperate to reverse his losses, he fell for an audacious Ponzi scheme. Would Von Allmen be able to complete Lady Linda? Would the shipyard and its one thousand employees survive the financial meltdown? The divide between the very rich and everyone else had never been greater, yet the livelihoods of the workers, some of them illegal immigrants, and the yacht owners were inextricably intertwined. In a sweeping, high-stakes narrative, the critically acclaimed author of The Proving Ground and Hooked weaves Von Allmen’s story together with those of the men and women who are building his yacht. As the pursuit of opulence collides with the reality of economic decline, everyone involved in the massive project is forced to rethink the meaning of the American Dream.

    He uses real-world examples to illustrate how modern advertising overemphasizes art and entertainment and neglects the most important rule of advertising-sell the product. With a keen eye and a no-holds-barred approach, Zyman discusses how advertising died, what killed it, and how to revive it. He addresses the most critical issues affecting any organization's sales and marketing departments, using his time-tested, unorthodox, and sometimes even counterintuitive principles in order to translate key strategies into positive business results. For marketing managers, advertisers, and CEOs, this book offers groundbreaking advice from one of the legends of modern marketing, as well as the knowledge, insights, tools, and direction to transform advertising strategies from hoping to planning, from art to science, from guessing to knowing, and from random success to planned success.

    When it collapsed in February 2014, lawyers across Canada and the business community were stunned. What went wrong? Why did so many lawyers run for the exit? How did it implode? What is it that holds professional partnerships together?This is the story of the rise and fall of a great company by the ultimate insider, Norman Bacal, who served as managing partner until a year before the firm's demise. Breakdown takes readers into the boardroom offices during the heady growth of a legal empire built from the ground up over 40 years. We see how after a change of leadership tensions erupted between the Toronto and Montreal offices, and between the hard-driving lawyers themselves. It is a story about the extraordinary fragility of the legal partnership, but it's also a classic business story, a cautionary tale of the perils of ignoring a firm's culture and vision.Normal0falsefalsefalseEN-USJAX-NONE<!--StartFragment--><!--EndFragment--><!--EndFragment-->

    Since the late 19th century, the Foster family had been hand-making running shoes, supplying the likes of Eric Liddell and Harold Abrahams - later immortalised in the film Chariots of Fire - as well as providing boots to most Football League clubs. But a family feud between Foster's father and uncle about the direction of their business led to Joe and his brother Jeff setting up a new company, inspired by the success of Adidas and Puma, and so Reebok was born. At first, money was so short that Joe and his wife had to live in their rundown factory, while the machinery that made the shoes was placed around the edge of the floor, because it was so weak it could have collapsed if they'd been positioned in the middle. But, from this inauspicious start, a major new player in the sports equipment field began to emerge, inspired by Joe's marketing vision. By the 1980s, Reebok had become a global phenomenon, when they were the first to latch onto the potential of the aerobics craze inspired by Jane Fonda. Soon, Reeboks were being seen on Hollywood red carpets and even in the film Aliens , where Sigourney Weaver wore a pair of Reebok Alien Stompers.  Like the international bestseller Shoe Dog, by Nike's Phil Knight, Shoemaker is a powerful tale of triumph against all the odds, revealing the challenges and sacrifices that go into creating a world-beating brand; it is also the story of how a small local business can transform itself, with the right products and the right vision, into something much, much bigger.

    

    Through the true stories of two sets of people who braved the rough road, Startup Sutra presents entrepreneurship in its essence not a checklist to be crossed, but a vision to be realized; an iterative process of near-death experiences and incredible turnarounds that founders of businesses bravely navigate through a combination of chutzpah, sagacity and sheer brazen luck. In bringing to life the daily dramas, the struggles in the trenches, the battles with insatiable inner demons and impossible external odds on the journey to achievement, it enumerates, in wise words, the five qualities that entrepreneurs necessarily possess. For everyone who dares to dream big, this book will change your life.

     There was a time when food was our medicine, and the farmer our physician. But now industrialization has converted farms into factories, replaced produce for processed foods, and meat comes with just as many warnings as the drugs we are prescribed.  If we continue to embrace the Standard American Diet (SAD diet) and current health care system, this may be the first generation of parents to outlive their children.   The science and medical community are split 50/50 as to why we are so sick. One side is dogmatically attached to the theory that germs cause disease, so sickness is inevitable and can only be treated not cured. The other perspective is that we have a genetic predisposition to disease and that science & technology provide the solution. However, neither of these philosophies actually address the real cause of disease. Vegucation Over Medication bridges the gap by helping us understand the impact of nutrition on our health. Dr. Bobby Price provides actionable advice on how to prevent and even reverse many chronic diseases. The book dispels in shocking detail many of the myths and lies we’ve adopted as truths, such as the use of medications as our primary form of prevention. Dr. Price’s holistic approach to understanding the healing nature of our foods and bodies will empower you to cleanse, nourish, and RECLAIM YOUR HEALTH.   In this book you will learn: • Hidden dangers in foods and medicines • How to minimize or eliminate medications • The connection between disease and nutrition • The secrets of long-term natural weight loss • The real scoop on protein • Powerful natural alternatives to help restore the body • Guide to incorporating a plant-based lifestyle • Tasty plant-based alternatives to your favorite foods • How a plant-based diet improves energy, digestion, and sleep • How to reverse Type 2 Diabetes • Keys to normalizing blood pressure and cholesterol levels