The Act of Reading: A Theory of Aesthetic Response


Wolfgang Iser - 1976
    Iser examines what happens during the reading process, and how it is basic to the development of a theory of aesthetic response, setting in motion a chain of events that depends both on the text and the exercise of certain human faculties.

Leo Tolstoy's War and Peace


Harold Bloom - 1987
    A collection of seven critical essays discussing Tolstoy's novel, arranged in chronological order of their original publication.

Structuralist Poetics: Structuralism, Linguistics and the Study of Literature


Jonathan D. Culler - 1975
    It was during the writing of this book that Culler developed his now famous and remarkably complex theory of poetics and narrative, and while never a populariser he nonetheless makes it crystal clear within these pages.

Narrative Discourse: An Essay in Method


Gérard Genette - 1979
    Adopting what is essentially a structuralist approach, the author identifies and names the basic constituents and techniques of narrative and illustrates them by referring to literary works in many languages.

Reading for the Plot: Design and Intention in Narrative


Peter Brooks - 1984
    A book which should appeal to both literary theorists and to readers of the novel, this study invites the reader to consider how the plot reflects the patterns of human destiny and seeks to impose a new meaning on life.

The Literary Mind: The Origins of Thought and Language


Mark Turner - 1996
    Certainly we do not think it is the basis of the mind. We think of stories and parables from Aesop's Fables or The Thousand and One Nights, forexample, as exotic tales set in strange lands, with spectacular images, talking animals, and fantastic plots--wonderful entertainments, often insightful, but well removed from logic and science, and entirely foreign to the world of everyday thought. But Mark Turner argues that this common wisdom iswrong. The literary mind--the mind of stories and parables--is not peripheral but basic to thought. Story is the central principle of our experience and knowledge. Parable--the projection of story to give meaning to new encounters--is the indispensable tool of everyday reason. Literary thoughtmakes everyday thought possible. This book makes the revolutionary claim that the basic issue for cognitive science is the nature of literary thinking.In The Literary Mind, Turner ranges from the tools of modern linguistics, to the recent work of neuroscientists such as Antonio Damasio and Gerald Edelman, to literary masterpieces by Homer, Dante, Shakespeare, and Proust, as he explains how story and projection--and their powerful combination inparable--are fundamental to everyday thought. In simple and traditional English, he reveals how we use parable to understand space and time, to grasp what it means to be located in space and time, and to conceive of ourselves, other selves, other lives, and other viewpoints. He explains the roleof parable in reasoning, in categorizing, and in solving problems. He develops a powerful model of conceptual construction and, in a far-reaching final chapter, extends it to a new conception of the origin of language that contradicts proposals by such thinkers as Noam Chomsky and Steven Pinker.Turner argues that story, projection, and parable precede grammar, that language follows from these mental capacities as a consequence. Language, he concludes, is the child of the literary mind.Offering major revisions to our understanding of thought, conceptual activity, and the origin and nature of language, The Literary Mind presents a unified theory of central problems in cognitive science, linguistics, neuroscience, psychology, and philosophy. It gives new and unexpected answers toclassic questions about knowledge, creativity, understanding, reason, and invention.

Signs Taken for Wonders: On the Sociology of Literary Forms


Franco Moretti - 1987
    However, it is the fact that these texts are so central to our contemporary notion of literature that sometimes hinders our ability to understand them. Franco Moretti applies himself to this problem by drawing skilfully on structuralist, sociological and psycho-analytic modes of enquity in order to read these texts as literary systems which are tokens of wider cultural and political realities. In the process, Moretti offers us compelling accounts of various literary genres, explores the relationships between high and mass culture in this century, and considers the relevance of tragic, Romantic and Darwinian views of the world.

Wizardry and Wild Romance: A Study of Epic Fantasy


Michael Moorcock - 1987
    Newly revised and expanded by the author, this study of epic fantasy analyzes the genre from its earliest beginnings in Medieval romances, on through practitioners like Tolkien, up to today's brightest lights.

Twenty Poems That Could Save America and Other Essays


Tony Hoagland - 2014
    The teaching of poetry languishes, and that region of youthful neurological terrain capable of being ignited only by poetry is largely dark, unpopulated, and silent, like a classroom whose shades are drawn. This is more than a shame, for poetry is our common treasure-house, and we need its vitality, its respect for the subconscious, its willingness to entertain ambiguity, its plaintive truth-telling, and its imaginative exhibitions of linguistic freedom, which confront the general culture's more grotesque manipulations. We need the emotional training sessions poetry conducts us through. We need its previews of coming attractions: heartbreak, survival, failure, endurance, understanding, more heartbreak.—from "Twenty Poems That Could Save America"Twenty Poems That Could Save America presents insightful essays on the craft of poetry and a bold conversation about the role of poetry in contemporary culture. Essays on the "vertigo" effects of new poetry give way to appraisals of Robert Bly, Sharon Olds, and Dean Young. At the heart of this book is an honesty and curiosity about the ways poetry can influence America at both the private and public levels. Tony Hoagland is already one of this country's most provocative poets, and this book confirms his role as a restless and perceptive literary and cultural critic.

Consciousness and the Novel


David Lodge - 2002
    Lodge explores the representation of human consciousness in fiction, mainly English and American, in the light of recent investigations in science.

Modernism


Peter Childs - 2000
    The author explains the pan-European origins of the radical literary changes which occurred in the novel, poetry and drama, as well as the many revolutions in art, film and aesthetic theory.

Conversations With James Joyce


Arthur Power - 1978
    Now I hear since the Free State came in there is less freedom. The Church has made inroads everywhere, so that we are in fact becoming a bourgeois nation, with the Church supplying our aristocracy, and I do not see much hope for us intellectually. Once the Church is in command she will devour everything.’ -James Joyce in conversation with Arthur Power. This is the first paperback edition of Arthur Power’s unique and fascinating account of his friendship with James Joyce during the 1920s. Power, a young Irishman working as an art critic in Paris, first met Joyce in a Montparnasse dancehall, and the two men maintained a prickly friendship for several years. Power re-creates his conversations with the master, on a remarkable range of topics, literary and otherwise. We read of Joyce’s thoughts on writers past and present: Synge, Ibsen, Hardy, Turgenev, Tolstoy, Chekhov, Dostoevsky, Gide, Proust, T.S. Eliot, Tennyson and Shakespeare. Joyce also speaks of the looming might of America (‘Political influence, yes, but not cultural’); of religion (‘Do you believe in a next life?’ ‘I don’t think much of this life’); and of his own work.

The Open Work


Umberto Eco - 1962
    The questions Umberto Eco raises, and the answers he suggests, are intertwined in the continuing debate on literature, art, and culture in general.This entirely new edition, edited for the English-language audience with the approval of Eco himself, includes an authoritative introduction by David Robey that explores Eco's thought at the period of The Open Work, prior to his absorption in semiotics. The book now contains key essays on Eco's mentor Luigi Pareyson, on television and mass culture, and on the politics of art. Harvard University Press will publish separately and simultaneously the extended study of James Joyce that was originally part of The Open Work, entitled The Aesthetics of Chaosmos: The Middle Ages of James Joyce. The Open Work explores a set of issues in aesthetics that remain central to critical theory, and does so in a characteristically vivid style. Eco's convincing manner of presenting ideas and his instinct for the lively example are threaded compellingly throughout. This book is at once a major treatise in modern aesthetics and an excellent introduction to Eco's thought.

Allegories of Reading: Figural Language in Rousseau, Nietzsche, Rilke, and Proust


Paul De Man - 1979
    The title of his new work reflects de Man’s preoccupation with the unreliability of language. … The contributions that the book makes, both in the initial theoretical chapters and in the detailed analyses (or deconstructions) of particular texts are undeniable."—Caroline D. Eckhardt, World Literature Today

Profitable Social Media Marketing: How To Grow Your Business Using Facebook, Twitter, Instagram, LinkedIn And More


Tim Kitchen - 2013
    We are in an era where entire businesses are built on Instagram; kids in their bedrooms are racking up tens of millions of YouTube views; bloggers are becoming millionaires from their kitchen tables, and businesses are getting more attention from a viral video than a Super Bowl ad. But in a space that moves so fast, how can businesses keep up - let alone compete? And how do you make sure that your activity is profitable? Whether it’s building a targeted fanbase, selling more of your products & services or serving customers, every piece of your social media marketing campaign should be making you money. Combining the ‘holy grail’ marketing principles from some of history’s most successful marketers with the very latest social media strategies gives savvy businesses of all size a chance to ‘do’ social media in an entirely new way. Gone are the days of fumbling around in the dark. The new era is about testing, measuring and profit. From the psychological triggers that make us buy; employing social proof to stand out; using (and faking) controversy to sell more or just simply demonstrating your true competitive advantage, profitable social media marketing is here. As Head Ninja at Exposure Ninja, Tim Cameron-Kitchen has personally worked with hundreds of businesses of all shapes and sizes, and seen first hand how doing the right things on social media can transform a business. Yvonne Ivanescu came to Exposure Ninja from one of the world’s highest profile marketing agencies, and brought her brand experience to help business on the front line. This book is the distillation of everything that makes a profitable campaign, laid out in step-by-step instructions for you to follow and apply to your own business - whatever your size or market. So whether you’re a local plumber looking to pick up leads from Twitter, or an independent e-commerce site wanting the attention of influential bloggers, the strategies and profitable shortcuts for entrepreneur-run businesses in this book will give you a chance to compete in competitive markets where time and budget is of the essence.