If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers.Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary?Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are.Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring.That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now...And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing.In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results.These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo.Sections include: How to write better. (Or, for "adult-onset writers": How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.

    The book provides readers with: enhanced knowledge of their own and their partners' beliefs, values, habits, desires, goals, likes, and dislikes; ideas for opening communication and deepening a relationship; skills for making healthy decisions about lifestyles and boundaries; an in-depth understanding of the role of self-esteem in relationships; increased ability to let go of the past and embrace the present; and the knowledge that it is important not only to choose the right partner, but also to be the right partner. What distinguishes Intellectual Foreplay from similar titles is that it includes guidelines on what to do with the answers it gives. This makes it useful in both creating and sustaining a relationship.

    . . With stories from Carrie Underwood, Clay Aiken, Jordin Sparks, Ruben Studdard, Melinda Doolittle, Blake Lewis, Sanjaya Malakar, and many other top Idols from every season Do you love the thrill of seeing people's dreams come true? Do you enjoy the excitement of rooting for your favorite contestant ? Has your spirit ever soared from watching a performance on American Idol ? For anyone who has watched America 's best loved television show, here's a collection of captivating stories that take you into the hearts, minds and souls of the Idols, the fans, and the team that makes the show possible.These are the stories the television cameras don't see true, uplifting, and entertaining tales told with humor and candor that will leave you laughing, crying, and feeling inspired, whether you are a die-hard Idol watcher or an occasional fan . Chicken Soup for the American Idol Soul is the perfect marriage of the #1 show in television history and the #1 non-fiction book series in publishing history both dedicated to celebrating the triumph of spirit over adversity, the fulfillment of dreams coming true, and the power of love. In Chicken Soup for the American Idol Soul, those closest to the heart of American Idol from the executive producers to the stylists, from the fans to the judges, from the top finalists to the behind-the-scenes crew share their moving stories of obstacles overcome, love and support shared, lessons learned and lives touched and changed forever. This is truly the stuff that dreams are made of and why almost 60 million people faithfully tune in week after week, year after year.

    Includes an in-depth 12 page explanation that leads to complete understanding of the fundamentals of major and minor scales, chords, arpeggios and cadences plus a clear explanation of scale degrees and a two-page guide to fingering the scales and arpeggios. In addition, several "enrichment options" are provided with exercises such as harmonizing scales, accelerating scales expanding scales and much more These excellent all-inclusive books teach scales, chords, arpeggios, and cadences at three different levels. The FIRST book (#11761) accommodates the learning pace of younger students such as those in Alfred's Basic, Level 2. The BASIC book (#5754) is slightly more in-depth, presenting scales, chords, arpeggios, and cadence studies in all the major and minor keys. The COMPLETE book (#5743) features everything in the BASIC book, plus extra features like a 12-page explanation that leads to complete understanding of the fundamentals of major and minor scales, chords, arpeggios, and cadences; a clear explanation of scale degrees; and a two-page guide to fingering the scales and arpeggios

    Gym classes are getting shorter. Recess periods are being eliminated. Some new schools don't even have playgrounds. Is it any wonder children retreat to "virtual horseplay" via video games?But Drs. Anthony T. DeBenedet and Lawrence J. Cohen are here to shake things up--literally! With The Art of Roughhousing, they show how rough-and-tumble play can nurture close connections, solve behavior problems, boost confidence, and more. Drawing inspiration from gymnastics, martial arts, ballet, traditional sports, and even animal behavior, the authors present dozens of illustrated activities for children and parents to enjoy together--everything from the "Sumo Dead Lift" to the "Rogue Dumbo." These delightful games are fun, free, and contain many surprising health benefits for parents. So put down those electronic games and get ready to rumble!

    This eBook reveals the most treasured 48 rules of power that you need to relate to if you want to succeed or make a career in your life.

    It's about falling in love with books again and discovering the habits to help you read more. Author Kevin D. Hendricks read 137 books in 2012 without giving up TV, a day job or becoming completely antisocial. He shares what worked for him, including carrying a book everywhere (including church), reclaiming idle moments (software loading), and not being ashamed of genre (he's partial to post-apocalyptic sci-fi). It's a quick read so you can absorb the ideas, figure out what might work for you and fall in love with reading again.

    Focusing on key Bible strategies, John Ramirez teaches you how to shore up your defenses after winning a battle and how to put your life back in order so that when the next attack comes, you are stronger, wiser and more knowledgeable than ever.

    Rest assured that the book is not mere theory. Ericsson's research focuses on the real world, and he explains in detail, with examples, how all of us can apply the principles of great performance in our work or in any other part of our lives."-- Fortune Anders Ericsson has made a career studying chess champions, violin virtuosos, star athletes, and memory mavens. Peak distills three decades of myth-shattering research into a powerful learning strategy that is fundamentally different from the way people traditionally think about acquiring new abilities. Whether you want to stand out at work, improve your athletic or musical performance, or help your child achieve academic goals, Ericsson's revolutionary methods will show you how to improve at almost any skill that matters to you."The science of excellence can be divided into two eras: before Ericsson and after Ericsson. His groundbreaking work, captured in this brilliantly useful book, provides us with a blueprint for achieving the most important and life-changing work possible: to become a little bit better each day."--Dan Coyle, author of The Talent Code "Ericsson's research has revolutionized how we think about human achievement. If everyone would take the lessons of this book to heart, it could truly change the world."--Joshua Foer, author of Moonwalking with Einstein

    This self-discovery workbook contains 16 short essays interspersed with writing and drawing excercises on numerous topics, including money, body image, relationships, and career.

     Maybe, you’ve only recently started to struggle with social anxiety or shyness, or have lived with it for a very long time. This maybe the first time you’ve looked for help, or you may have tried different methods to manage your social anxiety or shyness before and remained stuck, or after some initial improvement you found yourself bogged down with same anxious thoughts and feelings. Books and methods that promise instant and magical transformations to overcoming social anxiety and shyness lose their impact when we have to leave our comfort zone and the fairy dust blows away. Whatever the case, you’re probably looking for something that really works, something that is effective, practical, real, and evidence based. There are four main steps in this revolutionary approach and I’ve seen it change people’s lives time and time again. You’re going to learn how to: Understand how social anxiety and shyness develops Build a solid foundation for behaviour change Effectively manage anxious thoughts and feelings Be confident in social situations In Overcome Social Anxiety and Shyness: A Step-by-Step Self Help Action Plan to Overcome Social Anxiety, Defeat Shyness and Create Confidence, university academic and mental health teacher Dr Matt Lewis will take you through a step-by-step programme, in a workbook format, using simple but powerful exercises that will take just a few minutes each day, allowing you to start overcoming social anxiety and shyness, and being back in control and able to enjoy life. Social anxiety can make us feel paralysed and sometimes the smallest and quickest of tasks can seem insurmountable, so the information has been reduced into small chunks, using brief chapters that can be digested easily and quickly. The book contains practical exercises in a workbook format, access to audio exercises and online resources, and an end of book project to help put all the learned skills into real life practice. The principles and practices you will learn in the book go beyond managing social anxiety and shyness. They will also help you to become unstuck, build confidence and really live. Using referenced scientific and academic research, the book teaches you how to: Understand how and why social anxiety and shyness develops. Learn how living in ‘safety mode’ can diminish your life. Create a mindset that will allow you to believe change is possible. Build the foundations for a calm and peaceful mind. Avoid mental exhaustion and increase energy. Effectively handle anxious thoughts and feelings as they arise. Tame the voice in your head and reduce anxiety in social situations. Become unstuck and able to take action in situations you would normally avoid, withdraw, or distract yourself from. Build your confidence step-by-step in both small and large social situations. Take steps to create a fulfilling and meaningful life. This book will be helpful for those who struggle with: Social Anxiety Shyness Low confidence Anxiety Disorder Panic Attacks Panic Disorder Agoraphobia If you f

    Human beings judge each other subconsciously in less than three seconds, based on body language alone.Filled with fascinating psychological insights, plus a whole raft of down-to-earth quick-fix tips, The Body Language Bible takes the reader through the minefield of self-marketing and image: how to read it and how to project it. In her inimitable straightforward style, Judi unravels the secrets to interpreting our movements and what we are really saying with our body language, whether consciously or not. She teaches you what we mean with our movements, how to interpret them and then shows you how to get what you want, whether you're doing business, making friends or falling in love. The Body Language Bible is an intriguing read, providing a unique mix of body language and communication psychology (voice and the impact of words).

    Finally, all the needs of the modern girl—from the benefits of a Roth IRA to the pleasure and pain of dating (and why it’s not a cliché to love yourself first), from figuring out what to wear to a job interview to the delicate enterprise of defriending—are addressed in one rollicking volume. Here is the perfect combination of solid advice and been-there secrets for every one of life’s conundrums you might confront, all delivered in Melissa Kirsch’s fresh, personal, funny voice, as if your best and smartest friend were giving you the best and smartest advice in the world.

    Buy it now!Are you stuck in a rut and in despair over your untidy closet?Do you want your clothes to show you off to your best advantage?Do you lack motivation and know-how?Are you crying out for a helping hand?If your answer is 'yes', this book is for you!Marie-Anne Lecoeur is the French author of "HOW TO BE CHIC AND ELEGANT", "PEAR SHAPE" and "PLUS SIZE". She draws from her life in France to give you simple advice and tips to motivate you to declutter and tidy your closet today.You will get the following: MOTIVATION to get you startedSTEP BY STEP advice on decluttering ORGANISATION ideasBONUS chapter on how to create a classic wardrobe with essentials that workEXERCISES TIPSAnd much, much more On reading this book, you will discover the hows and whys of the clutterer’s mind. You will feel motivated to tidy and declutter your closet. You will learn how to create and organise a CHIC WARDROBE, just like a FRENCH WOMAN.Follow Marie-Anne Lecoeur’s simple instructions and start tidying your closet today!As there’s no better time than the present, download this ebook now!