In a world saturated with marketing messages, making your offering relevant is your biggest challenge. Dentsu's Cross Switch model meets it head on.The Dentsu Way shares proven tactics for getting your message to consumers and creating scenarios to move them through calibrated Contact Points to meet whatever specific goal you set.This game-changing book:Explains Dentsu's 110-year history and unique service structure, as well as its broad range of business fieldsIntroduces ten case studies of successful campaigns, which have won international advertising awards at events such as the Cannes Lions International Advertising Festival and ADFESTProvides nine of Dentsu's newest original tools and analysis methodsGain broader, more meaningful customer involvement and penetrate more deeply than ever into your market by following the Dentsu Way.

    Hooktheory is an intuitive, modern take on music theory that answers the questions you care the most about: Why do certain chords fit together easily, and others not so easily? How can I get from this chord to that chord? How can I create a great sounding melody? The concepts we teach are applicable to all types of music, but examples are drawn from popular songs you’ve probably heard on the radio. Also, because the explanations are drawn from our TheoryTab format, people that don’t read conventional sheet music will benefit from the concepts we cover just as much as those that do.The book is 6 chapters long with 41 exercises and 94 audiovisual examples from artists like: Aerosmith, Avicii, Beyonce, Bon Jovi, Bruno Mars, Celine Dion, Daughtry, Diana Ross, Green Day, John Mayer, Journey, Kelly Clarkson, Kenny Chesney, Lady Gaga, Maroon 5, Matchbox 20, Pink, Rihanna, Taylor Swift, The Beatles, The Four Seasons, The Killers, Tom Petty, … and more. Table of contents:1. Building Blocks- The building blocks of music- Relative notation- Chords- Combining chords and melody- Wrap up2. Harmony I- The I chord: home base- Basic chord function- The vi chord: a minor sound- Being creative- Check for understanding3. Melody- Introduction- Meter- Stable vs. unstable scale degrees- Rhythmic patterns- Melodic themes- Check for understanding4. Harmony II- The iii chord- The ii chord5. Inversions- Introduction- The I6 chord- The V6 chord- The cadential 64 chord- Pedal harmony- Final Thoughts6. Conclusion - Closing remarks

    It is offered for sale in print format as a convenience.Get a head start evaluating Windows 8.1 - with early technical insights from award-winning journalist and Windows expert Ed Bott. Based on the Windows 8.1 Preview release, this guide introduces new features and capabilities, with scenario-based advice on how Windows 8.1 can meet the needs of your business. Get the high-level overview you need to begin preparing your deployment now.Preview new features and enhancements, including:How features compare to Windows 7 and Windows XP The Windows 8.1 user experience Deployment Security features Internet Explorer 11 Delivering Windows apps Recovery options Networking and remote access Managing mobile devices Virtualization Windows RT 8.1

    The book underlines the objective of the understanding of the physical phenomena involved and the ability to formulate and to solve typical problems. With a view to help in better understanding of the phenomena of mass transfer, an effort has also been made to identify the similarities in both qualitative and quantitative approach between heat and mass transfer.The subject matter has been developed from scratch to a sufficiently advanced stage in a logical and coherent manner with neat illustrations and solved examples. Problems and solutions appended to each chapter should further help for better comprehension of the subjects. Properly designed experiments included in the book should further help in the teaching of basic principles.

    

    It deals with advanced computer architecture and parallel processing systems and techniques, providing an integrated study of computer hardware and software systems, and the material is suitable for use on courses found in computer science, computer engineering, or electrical engineering departments.

    This book provides up-to-date information on how good project, program, and portfolio management can help you achieve organizational success. It includes over 50 samples of tools and techniques applied to one large project, and is suitable for all majors, including business, engineering, healthcare, and more.

    It is a great book, not just for beginning programmers, but also for computer users who would want to have an idea what is happening behind the scenes as they work with various computer programs. In this book, you are going to learn what the C programming language entails, how to write conditions, expressions, statements and even commands, for the language to perform its functions efficiently. You will learn too how to organize relevant expressions so that after compilation and execution, the computer returns useful results and not error messages. Additionally, this book details the data types that you need for the C language and how to present it as well. Simply put, this is a book for programmers, learners taking other computer courses, and other computer users who would like to be versed with the workings of the most popular computer language, C. In this book You'll learn: What Is The C Language? Setting Up Your Local Environment The C Structure and Data Type C Constants and Literals C Storage Classes Making Decisions In C The Role Of Loops In C Programming Functions in C Programming Structures and Union in C Bit Fields and Typedef Within C. C Header Files and Type Casting Benefits Of Using The C Language ...and much more!! Download your copy today! click the BUY button and download it right now!

    

    An illustration program supports the concepts and theories discussed.

    INFJ's often don't understand themselves either. The INFJ personality type is a complex one. True insight and understanding can require self-examination and awareness to understand how to use the strengths of this personality type to your advantage Understand yourself and live your best lifeThis scientifically rigorous yet easy to read guide will give you the deep knowledge you need to finally understand yourself as an INFJ. When you understand your personality as an INFJ you will know how this personality type can survive in all aspects of life!Here is a preview of what you will learn in this guide: IntroductionChapter 1: Overview of the Myers-Briggs IndicatorHistoryThe typesReflections/discussion questionsChapter 2: Unraveling the INFJ PersonalityCompassion, purpose, and creativityThe Dominant, Auxiliary, Tertiary, and Inferior hierarchyFamous INFJsReflections/discussion questionsChapter 3: The INFJ At WorkStrengthsChallengesHow INFJs can deal with workplace stressBest careers for INFJsReflections/discussion questionsChapter 4: The INFJ as Friend and Family MemberStrengthsChallengesHow INFJs can improve friend and family relationshipsFriends with or related to an INFJ? Here's what you can doReflections/discussion questionsChapter 5: INFJs In LoveStrengthsChallengesIs there a perfect match for an INFJ?What INFJs can do to ensure happy relationshipsWhat partners of INFJs can doHow does an INFJ recover from a breakup?Reflections/discussion questionsChapter 6: INFJs and ParentingStrengthsChallengesHow INFJS can be better parentsWhat is it like to be the parent of an INFJ?Reflections/discussion questionsAnd so much more!Invest in yourself and commit to living your best life as an INFJ when you grab this guide now!

    It runs on PCs rather than servers and is ideal for small- to mid-sized businesses and households. But Access is still intimidating to learn. It doesn't help that each new version crammed in yet another set of features; so many, in fact, that even the pros don't know where to find them all. Access 2007 breaks this pattern with some of the most dramatic changes users have seen since Office 95. Most obvious is the thoroughly redesigned user interface, with its tabbed toolbar (or "Ribbon") that makes features easy to locate and use. The features list also includes several long-awaited changes. One thing that hasn't improved is Microsoft's documentation. To learn the ins and outs of all the features in Access 2007, Microsoft merely offers online help.Access 2007: The Missing Manual was written from the ground up for this redesigned application. You will learn how to design complete databases, maintain them, search for valuable nuggets of information, and build attractive forms for quick-and-easy data entry. You'll even delve into the black art of Access programming (including macros and Visual Basic), and pick up valuable tricks and techniques to automate common tasks -- even if you've never touched a line of code before. You will also learn all about the new prebuilt databases you can customize to fit your needs, and how the new complex data feature will simplify your life. With plenty of downloadable examples, this objective and witty book will turn an Access neophyte into a true master.

    As a professional C++ developer and former Harvard teaching fellow, I know what you need to know to be a great C++ programmer, and I know how to teach it, one step at a time. I know where people struggle, and why, and how to make it clear. I cover every step of the programming process, including:Getting the tools you need to program and how to use them*Basic language feature like variables, loops and functions*How to go from an idea to code*A clear, understandable explanation of pointers*Strings, file IO, arrays, references*Classes and advanced class design*C++-specific programming patterns*Object oriented programming*Data structures and the standard template library (STL)Key concepts are reinforced with quizzes and over 75 practice problems.

    The book comprises chapters on elementary data structures, dynamic programming, backtracking, algebraic problems, lower bound theory, pram algorithms, mesh algorithms, and hypercube algorithms. In addition, the book consists of several real-world examples to understand the concepts better. This book is indispensable for computer engineers preparing for competitive examinations like GATE and IES.

    Vivid and engaging examples further enhance this up-to-date examination of the main problems in contemporary philosophy. It is written for professors teaching a problems-oriented course.