But don't be fooled--online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution. It takes readers behind the scenes--examining the growth of digital advertising, its enormous potential, and the technologies that are changing the game forever. Leading the way is real-time bidding, which offers advertisers unprecedented precision in targeting ads and measuring their effectiveness. From keyword micro-markets and ad serving systems to aggregated virtual audiences and new business models, Targeted is sweeping in scope and stripped of technical complexity. It is an essential resource for anyone interested in finding and connecting with customers in the vast and shifting Internet universe.

    Known as Mr. Spreadsheet, Walkenbach shows you how to maximize the power of Excel 2013 while bringing you up to speed on the latest features. This perennial bestseller is fully updated to cover all the new features of Excel 2013, including how to navigate the user interface, take advantage of various file formats, master formulas, analyze data with PivotTables, and more.Whether you're an Excel beginner who is looking to get more savvy or an advanced user looking to become a power user, this latest edition provides you with comprehensive coverage as well as helpful tips, tricks, and techniques that you won't find anywhere else.Shares the invaluable insight of Excel guru and bestselling author Mr. Spreadsheet John Walkenbach as he guides you through every aspect of Excel 2013 Provides essential coverage of all the newest features of Excel 2013 Presents material in a clear, concise, logical format that is ideal for all levels of Excel experience Features a website that includes downloadable templates and worksheets from the book Chart your path to fantastic formulas and stellar spreadsheets with Excel 2013 Bible!

    'Hitler knows that he will have to break us in this island or lose the war. If we can stand up to him, all Europe may be free and the life of the world will move forward into broad, sunlit uplands,' said Churchill. The future of Europe depended on Britain. A self-confident Herman Göring thought that it would be only a matter of weeks before his planes had forced Britain to surrender. The courage, resourcefulness and brilliant organisation of the RAF were to prove him wrong. By late September 1940, the RAF had proved invincible, thanks to the Vickers Supermarine Spitfire. It exceeded anything that any other air force possessed. RJ Mitchell, a shy and almost painfully modest engineer, was the genius behind the Spitfire. On the 5th March 1936, following its successful maiden flight, a legend was born.Prize-winning historian Leo McKinstry's vivid history of the Spitfire brings together a rich cast of characters and first hand testimonies. It is a tale full of drama and heroism, of glory and tragedy, with the main protagonist the remarkable plane that played a crucial role in saving Britain.

    Try out more than 1,000 commands to find and get software, monitor system health and security, and access network resources. Then, apply the skills you learn from this book to use and administer desktops and servers running Ubuntu, Debian, and KNOPPIX or any other Linux distribution.

    But, although they use these patterns purposefully, they often use them informally and nearly unconsciously. This book organizes this substantial emerging "folklore" of system design -- with its rich language of system description -- and closes the gap between the useful abstractions (constructs and patterns) of system design and the current models, notations and tools. It identifies useful patterns clearly, gives examples, compares them, and evaluates their utility in various settings -- allowing readers to develop a repertoire of useful techniques that goes beyond the single-minded current fads. KEY TOPICS: Examines the ways in which architectural issues can impact software design; shows how to design new systems in principled ways using well-understood architectural paradigms; emphasizes informal descriptions, touching lightly on formal notations and specifications, and the tools that support them; explains how to understand and evaluate the design of existing software systems from an architectural perspective; and presents concrete examples of actual system architectures that can serve as models for new designs. MARKET: For professional software developers looking for new ideas about system organization.

    It is designed to ensure a flexible, coordinated and integrated system for the effective governance and management of IT-enabled services."ITIL Foundation" is the first ITIL 4 publication and the latest evolution of the most widely-adopted guidance for ITSM. Its audience ranges from IT and business students taking their first steps in service management to seasoned professionals familiar with earlier versions of ITIL and other sources of industry best practice.The guidance provided in this publication can be adopted and adapted for all types of organizations and services. To show how the concepts of ITIL can be practically applied to an organization's activities, ITIL Foundation follows the exploits of a fictional company on its ITIL journey.

    Aided by a number of stunning illustrations, David Billington discusses leading structural engineer-artists, such as John A. Roebling, Gustave Eiffel, Fazlur Khan, and Robert Maillart.

    But they couldn't get investors interested. Today, Android is a large team at Google, shipping an operating system (including camera software) to over three billion devices worldwide.This is the inside story, told by the people who made it happen.“What are the essential ingredients that lead a small team to build software at the sheer scale and impact of Android? We may never fully know, but this first person account is probably the closest set of clues we have.”–Dave Burke, VP of Android Engineering“Androids captures a strong picture of what the early development of Android, as well as the Android team, was like.”–Dianne Hackborn, Android Framework Engineer“Androids is the engaging tale of a motley group of coders with a passion to make insanely great products who banged out the operating system when that idea seemed nuts.True to his geek genes, Chet Haase tells this remarkable tale of technical and business success from the trenches, an inspiring, massive collective effort of dozens of programmers who flipped their seemingly late timing to their advantage, and presaged a generation of platform builders. Read Androids to discover what it takes to create a hot tech team that shipped a product running today on more than 3 billion devices.”–Jonathan Littman, co-author of The Entrepreneurs Faces: How Makers, Visionaries and Outsiders Succeed, and author of The Fugitive Game

    Now a #1 Amazon Best Seller, this step-by-step guide by expert Sarah McHarry will walk you through the essential first steps to creating your own website or blog. In the book's Quick Start Guide, Sarah shows you how to make a website with WordPress in eight easy lessons. In the In-Depth Guide, Sarah introduces you to some of the more advanced techniques to help you develop your WordPress website into a fully functional, professional web presence. What you'll learn in this book:How to get your domain and the right WordPress hostingHow to install WordPress with a few clicks of the mouseHow to design a professional-looking WordPress websiteAdding posts and pagesHow to use graphics and imagesAll about themes, plugins and widgets... and lots more...Important: this guide is up-to-date for the current release of WordPress 3.3.1!Whether you want a simple WordPress blog or a full-blown ecommerce site, Sarah's 'WordPress To Go' will start you off on the right foot.

    The lens he invented was a brilliant feat of engineering that made lighthouses blaze many times brighter, farther, and more efficiently. Battling the establishment, his own poor health, and the limited technology of the time, Fresnel was able to achieve his goal of illuminating the entire French coast. At first, the British sought to outdo the new Fresnel-equipped lighthouses as a matter of national pride. Americans, too, resisted abandoning their primitive lamps, but the superiority of the Fresnel lens could not be denied for long. Soon, from Dunkirk to Saigon, shores were brightened with it.  The Fresnel legacy played an important role in geopolitical events, including the American Civil War. No sooner were Fresnel lenses finally installed along U.S. shores than they were drafted: the Union blockaded the Confederate coast; the Confederacy set about thwarting it by dismantling and hiding or destroying the powerful new lights.Levitt’s scientific and historical account, rich in anecdote and personality, brings to life the fascinating untold story of Augustin Fresnel and his powerful invention.

    At just the tender age of fifteen, she's experienced a life filled with agony. After being viciously raped and abused by her mother and step-father for years, Novel becomes withdrawn from life. She didn't think life could get more cruel until she becomes pregnant with her rapist's child. After being placed in foster care, Novel thought she was safe until she discovers the foster care's deepest, darkest secret. Jaded and wanting to be delivered out of the dark life she's been given, Novel started to give up until she then meets a man by the name of Lance, who becomes the real father-figure that she's never had. After being a victim for so many years, will Novel finally break free of the shackles of pain or will she let it torment her for the rest of her life?

    

    With this guide, pioneering Go programmer Mark Summerfield shows how to write code that takes full advantage of Go's breakthrough features and idioms. Both a tutorial and a language reference, "Programming in Go" brings together all the knowledge you need to evaluate Go, think in Go, and write high-performance software with Go. Summerfield presents multiple idiom comparisons showing exactly how Go improves upon older languages, calling special attention to Go's key innovations. Along the way, he explains everything from the absolute basics through Go's lock-free channel-based concurrency and its flexible and unusual duck-typing type-safe approach to object-orientation. Throughout, Summerfield's approach is thoroughly practical. Each chapter offers multiple live code examples designed to encourage experimentation and help you quickly develop mastery. Wherever possible, complete programs and packages are presented to provide realistic use cases, as well as exercises. Coverage includes:-- Quickly getting and installing Go, and building and running Go programs -- Exploring Go's syntax, features, and extensive standard library -- Programming Boolean values, expressions, and numeric types -- Creating, comparing, indexing, slicing, and formatting strings -- Understanding Go's highly efficient built-in collection types: slices and maps -- Using Go as a procedural programming language -- Discovering Go's unusual and flexible approach to object orientation -- Mastering Go's unique, simple, and natural approach to fine-grained concurrency -- Reading and writing binary, text, JSON, and XML files -- Importing and using standard library packages, custom packages, and third-party packages -- Creating, documenting, unit testing, and benchmarking custom packages

     Many of those most closely involved in cracking the Enigma code – Alistair Denniston, Frank Birch, Dilly Knox – had wrestled with German naval codes for most of the First World War. By the end of the war they had been successfully cracking a new code every day, from their secret Room 40 at the Old Admiralty Building, in a London blacked out for Zeppelin Raids. The techniques they developed then, the ideas that they came to rely on, the people they came to trust, had been developed the hard way, under intense pressure and absolute secrecy during the First World War. Operation Primrose Operation Primrose tells the story of the capture of U-110 – and with it a working Enigma machine. One of the biggest secrets of the war, the capture of that one machine turned the tide of the war. Turing and his colleagues at Bletchley Park worked tirelessly to crack the code, and with the working Enigma machine they finally had their break-through moment. This book sets the story, and the Enigma cryptographers, in context – at the heart of the Battle of the Atlantic, when it reached its crescendo in the pursuit of the battleship Bismarck the week after U110 was taken. It sets Bletchley Park in its wider context too, at the heart of an intricate and maverick network of naval intelligence, tracking signals and plotting them to divert convoys around waiting U-boats, involving officers like James Bond’s future creator, Ian Fleming. It also sets out the most important context of all, forgotten in so much of the Enigma history: that Britain’s own naval code had already been cracked, and its signals were being read, thanks to the efforts of Turing’s opposite number, the German naval cryptographer, Wilhelm Tranow. An exciting and enthralling true story ‘Operation Primrose’ is an excellently researched piece on the race for naval supremacy in the Second World War. Alan Turing Mathematician, philosopher, codebreaker. Turing was one of the most original thinkers of the last century - and the man whose work helped create the computer-driven world we now inhabit. But he was also an enigmatic figure, deeply reticent yet also strikingly naïve. Turing’s openness about his homosexuality at a time when it was an imprisonable offence ultimately led to his untimely death at the age of only forty-one. Alan Turing: Unlocking the Enigma seeks to find the man behind the science, illuminating the life of a person who is still a shadowy presence behind his brilliant achievements. Turing was instrumental in cracking the Nazi Enigma machines at the top secret code breaking establishment at Bletchley Park during the Second World War. But his achievements were to be tragically overshadowed by his supposedly subversive views and for his sexuality. Praise for David Boyle: ‘The tone of the book may be gloomy but there is plenty of entertainment value …’ - Anne Ashworth, The Times ‘Exhilarating’ - Daily Mail ‘He tells these stories, on the whole persuasively and with some startling asides.

    It can serve both as an excellent introduction for the graduate student with some background in probability theory or as a valuable reference for the practicing ommunication system engineer. For both communities, the treatment is clear and well presented." - Andrew Viterbi, The Viterbi Group Master every key digital communications technology, concept, and technique. Digital Communications, Second Edition is a thoroughly revised and updated edition of the field's classic, best-selling introduction. With remarkable clarity, Dr. Bernard Sklar introduces every digital communication technology at the heart of today's wireless and Internet revolutions, providing a unified structure and context for understanding them -- all without sacrificing mathematical precision. Sklar begins by introducing the fundamentals of signals, spectra, formatting, and baseband transmission. Next, he presents practical coverage of virtually every contemporary modulation, coding, and signal processing technique, with numeric examples and step-by-step implementation guidance. Coverage includes: Signals and processing steps: from information source through transmitter, channel, receiver, and information sinkKey tradeoffs: signal-to-noise ratios, probability of error, and bandwidth expenditureTrellis-coded modulation and Reed-Solomon codes: what's behind the mathSynchronization and spread spectrum solutionsFading channels: causes, effects, and techniques for withstanding fadingThe first complete how-to guide to turbo codes: squeezing maximum performance out of digital connectionsImplementing encryption with PGP, the de facto industry standard Whether you're building wireless systems, xDSL, fiber or coax-based services, satellite networks, or Internet infrastructure, Sklar presents the theory and the practical implementation details you need. With nearly 500 illustrations and 300 problems and exercises, there's never been a faster way to master advanced digital communications. CD-ROM INCLUDED The CD-ROM contains a complete educational version of Elanix' SystemView DSP design software, as well as detailed notes for getting started, a comprehensive DSP tutorial, and over 50 additional communications exercises.