Organized around a strategic marketing framework"Services Marketing" guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

    You'll also find character profiles, promotional artwork, rare concept art, and a detailed look at the origins of the "Blue Blur".

    The lure of the Island has made it the top tourist destination in the state of Michigan. However, Mackinac Island holds many secrets. These secrets come in many forms—some from beyond the grave, others passed down for hundreds of years.If you have been to Mackinac Island many times before, or you have not yet visited this gem of the Great Lakes, the stories in this book will both inform and entertain you.Inside this book you will not only find many of the Island's ghost stories, legends, and tragic tales, but also a brief history describing each location. In addition, stories from the Straits of Mackinac, including deadly shipwrecks, ghost ships, and other tragedies, are included. Last, for those unfamiliar with ghostly phenomena, you will find a chapter with a crash course introduction to the who, what, when, why, and where of ghosts.

    Driven from their home countries by famine and persecution, they arrived at Ellis Island full of fear and hope, determined to claim their share of the American Dream.Among the first to pass through Ellis Island was young Israel Baline, a Russian Jew who at the age of just five had seen his homeland overrun by anti-Semitic violence. Forced to flee their village deep within the Russian Empire, the Baline family used their meagre life savings to cross Europe and buy a one-way steerage-class ticket to America. They landed at Ellis Island in 1893, only to find that the streets of New York were not quite paved with gold; the riches they had risked everything for would not be easily won.Israel Baline may have traded a rural slum for an urban one, but he was an American now. He would not stay impoverished for long. Blessed with talent, spurred by the will to succeed, Israel Baline would grow up to become—under another name—his adopted country’s most famous songwriter.

    This guide to treks and excursions around Kilimanjaro provides information on getting to Kilimanjaro from Europe, North America and Australasia, trekking preparations, where to stay and eat along the trails, employing a guide or porter, the environment and health and safety.

    Air Crashes and Miracle landings is a great resource for every pilot who wants a clear summary of the Whats, Hows and Whys behind the key aviation accidents. This book should be part of Human Factors and Crew Resource Management training." Richard de Crespigny--captain of Qantas QF32 Now has eighty-five accounts, some short, some long, with hard-hitting analyses, ranging from the disappearance of Amelia Earhart to that of Malaysian Airlines MH370, not forgetting AF447 where many human factors in addition to technical ones were responsible. Each chapter covers a specific type of incident in chronological order showing the evolution of accidents over time, and how many should never happen again because of advances in technology. Covering so many incidents, it provides background facts and insights for professionals and aficionados of the Air Accident Investigations/MAYDAY TV series, amongst others Lessons from these incidents made flying so safe today.

    He spoke to his pregnant wife on the telephone before he began his evacuation after the South Tower fell. Sensing something ominous, Pasquale crouched down and huddled into a corner of the stairwell as the 110-story tower came crashing down around him. He survived the tower collapse and woke up in the open air hours later on The Pile, a stack of debris seven stories high. The firemen who rescued Pasquale shared his remarkable story of survival with the media, as did others who cared for him that day. His story became a myth, an urban legend, and an enigma that gave rise to much speculation. Here he tells his story in captivating detail of falling and "surfing' the collapse of the North Tower.Visit www.911surfer.com for more details.

     we say, "I hear it thought the grape vine"? golf assistants are called "caddies"? there is a best man at weddings? a leg injury is called a "Charlie horse"? the British drive o the left and North American on the right? a coward is "yellow"? brides are carried over the threshold? a formal suit is a "tuxedo"? a lefthander is called a "southpaw"?

    

    The author doesn't pull any punches describing the good, the bad, the funny and the just plain ridiculous of the Submarine Service. Besides a wealth of information about what it's like to serve on a submarine, you'll meet real life characters like Tongue, Snake and Button Butt John. Did submarines make them rude, crude, and crazy. Or does the Submarine Service act as a magnet for every nut in the Navy? One thing is sure, after two months underwater, and with their back pay in their back pocket, Sub Sailors are as wild as cowboys after a cattle drive. Bar the doors and hide your daughters. Every reader owes it to themselves to use Amazons "Look In" feature to take a peek inside this unique and entertaining book.

    After his death, the contents of his studio, including thousands of glass negatives, were sold off for five dollars. For years the fragile negatives sat forgotten and deteriorating in cardboard boxes in an open carport. How did it happen, then, that the most implausible of events took place? That Disfarmer’s haunting portraits were retrieved from oblivion, that today they sell for upwards of $12,000 each at posh New York art galleries; his photographs proclaimed works of art by prestigious critics and journals and exhibited around the world? The story of Disfarmer’s rise to fame is a colorful, improbable, and ultimately fascinating one that involves an unlikely assortment of individuals. Would any of this have happened if a young New York photographer hadn't been so in love with a pretty model that he was willing to give up his career for her; if a preacher’s son from Arkansas hadn't spent 30 years in the Army Corps of Engineers mapping the U.S. from an airplane; if a magazine editor hadn't felt a strange and powerful connection to the work? The cast of characters includes these, plus a restless and wealthy young Chicago aristocrat and even a grandson of FDR. It’s a compelling story which reveals how these diverse people were part of a chain of events whose far-reaching consequences none of them could have foreseen, least of all the strange and reclusive genius of Heber Springs. Until now, the whole story has not been told.

    Guns are drawn, and in the ensuing hail of bullets, only the husband walks away. However, police soon find out, that what seems to be a robbery gone wrong is anything but. The Case of the Ragged Stranger, as the tabloids dubbed it, is a tale of deceit, betrayal, and depravity, a stranger-than-fiction mystery story whose shocking solution riveted the nation and made it one of the most sensational crimes of the Jazz Age.

    Cooking Light® Slow Cooker Tonight! is your perfect source for recipes that transform simple ingredients into filling, flavorful dishes. Inside you'll find:140 delicious dishes ranging from appetizers and beveragesto meats, poultry, sides, and desserts.Dozens of ingredient and technique tips throughout toensure superior slow-cooker recipes every time you cook.A nutritional analysis with each recipe to help you makesmart, healthful choices that fit your lifestyle.A special Cooking Class chapter focusing on how to makethe most of your slow cooker-including how to shop for the bestequipment, keep your foods safe, and quickly clean your pot.

    It is difficult for us now, even with all our engineering and architectural skills, to imagine the extraordinary ways these medieval houses of worship were constructed. Midway through the twelfth century, the building of cathedrals became a crusade to erect awe-inspiring churches across Europe. In their zeal, bishops, monks, masons, and workmen created the architectural style known as Gothic, arguably Christianity’s greatest contribution to the world’s art and architecture. The style evolved slowly and almost accidentally as medieval artisans combined ingenuity, inspiration, and brute strength to create a fitting monument to their God. Here are the dramatic stories of the building of Saint-Denis, Notre Dame, Chartres, Reims, and other Gothic cathedrals.

    It introduces marketing from the perspective of real people making real marketing decisions at leading companies "every day. "Learners will come to understand that marketing is about "creating value"-for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world. A five-part organization covers making marketing value decisions, identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. For individuals interested in a career in marketing.