His book COMFORTABLY UNAWARE introduces us to our responsibility in global depletion, and encourages us to think about our food choices with every bite.

    Colb takes these questions at face value and also delves deeply into the motivations behind them, coming up with answers that are not only intelligent but insightful about human nature. Through examples, case studies, and clear-eyed logic, she provides arguments for everything from why veganism is compatible with the world's major religions to why vegetarianism is not enough. In the end, she shows how it is possible for vegans and non-vegans to engage in a mutually beneficial conversation without descending into counterproductive name-calling, and to work together to create a more hospitable world for human animals and non-human animals alike.

    We all claim to care about animals and to regard them as having at least some moral value. We all claim to agree that it’s wrong to inflict “unnecessary” suffering and death on animals and—whatever disagreement we may have about when animal use is necessary—we all agree that the suffering and death of animals cannot be justified by human pleasure, amusement, or convenience. We condemn Michael Vick for dogfighting precisely because we feel strongly that any pleasure that Vick got from this activity could not possibly justify what he did. So how can we justify the fact that we kill many billions of land animals and fish every year for food? However “humanely” we treat and kill these animals, the amount of animal suffering we cause is staggering. Yet no one maintains that animal foods are necessary for optimal health. Indeed, mounting empirical evidence points to animal foods being detrimental for human health. But however you evaluate that evidence, there can be no serious doubt that we can have excellent health with a vegan diet. There is also broad consensus that animal agriculture is an ecological disaster. Animal agriculture is responsible for water pollution, air pollution, deforestation, soil erosion, inefficient use of plant protein and water, and all sorts of other environmental harms. The best justification we have for the unimaginable amount of suffering and death that we impose on animals is that they taste good. We enjoy the taste of animal foods. But how is this any different from Michal Vick claiming that his dogfighting operation was justifiable because he enjoyed watching dogs fight? Vick liked sitting around a pit watching animals fight. We enjoy sitting around a summer barbecue pit roasting the corpses of animals who had lives and deaths that were as bad as, if not worse than, Vick’s dogs. What is the difference between Michael Vick and those of us who eat animal foods? This book shows there is no difference, or at least not any difference that matters morally. Prof. Gary L. Francione and Prof. Anna Charlton argue that if you think animals matter morally—if you reject the idea that animals are just things—your own beliefs require that you stop eating animal products. There is nothing "extreme" about a vegan diet; what is extreme is the inconsistency between what we say we believe and how we act where animals are concerned. Many of us are uneasy thinking about the animals who end up on our plates. We may have thought about stopping our consumption of animal products, but there are many excuses that have kept us from doing so. The authors explore the 30+ excuses they have heard as long-time vegans and address each one, showing why these excuses don’t work. Packed with clear, commonsense thinking on animal ethics, without jargon or complicated theory, this book will change the way you think about what you eat.

    Wayne Pacelle of the Humane Society of the United States reveals how entrepreneurs, Fortune 500 CEOs, world-class scientists, a new class of political leaders, and, most important, consumers are driving the burgeoning, unstoppable growth of the "humane economy." Every business grounded on animal exploitation, Pacelle argues, is ripe for disruption. Indeed each one of us is, and will be, touched by this far-reaching transformation in food and agriculture; in the pharmaceutical, chemical, and cosmetics industries; in film, television, and live entertainment; in tourism and wildlife management; in the pet trade for dogs and cats and exotic wildlife; and in fur and leather fashions. Collectively it promises to relieve or end the suffering of billions of creatures, while allowing businesses aligned with the best instincts and values of their customers to flourish. Pacelle shows, for instance, how the cruelties of industrial chicken farming are quickly becoming obsolete with a visit to Hampton Creek, the makers of a plant-based egg substitute and the world's fastest-growing food startup ever. Pacelle also recounts the stories of how established companies are joining in this economic transformation: from Petco and PetSmart, which have turned the conventional pet store model on its head by forswearing puppy mill suppliers in favor of shelter dogs; to John Paul Mitchell Systems, the Body Shop, and Lush, which use safe ingredients instead of animal tests for their cosmetics; to major food retailers like Whole Foods, and even Costco and Walmart, which are embracing animal welfare standards that are one by one unwinding the horrors of the factory farm.

    He visits Norwegian megafarms that use genetic techniques once pioneered on sheep to grow millions of pounds of salmon a year. He travels to the ancestral river of the Yupik Eskimos to see the only Fair Trade–certified fishing company in the world. He makes clear how PCBs and mercury find their way into seafood; discovers how Mediterranean sea bass went global; challenges the author of Cod to taste the difference between a farmed and a wild cod; and almost sinks to the bottom of the South Pacific while searching for an alternative to endangered bluefin tuna.Fish, Greenberg reveals, are the last truly wild food — for now. By examining the forces that get fish to our dinner tables, he shows how we can start to heal the oceans and fight for a world where healthy and sustainable seafood is the rule rather than the exception.

    The courts are being used to push conventional boundaries of what constitutes "terrorism" and to hit nonviolent activists with disproportionate sentences. Some have faced terrorism charges for simply chalking slogans on the sidewalk.Like the Red Scare, this "Green Scare" is about fear and intimidation, using a word—"eco-terrorist"—to push a political agenda, instill fear and silence dissent. The animal rights and environmental movements directly threaten corporate profits every time activists encourage people to go vegan, to stop driving, to consume fewer resources and live simply. Their boycotts are damaging, and corporations and the politicians who represent them know it. In many ways, the Green Scare, like the Red Scare, can be seen as a culture war, a war of values.Will Potter outlines the political, legal, extra-legal, and public relations strategies that are being used to threaten even acts of nonviolent civil disobedience with the label of "terrorism." Here is a guided tour into the world of radical activism that introduces the real people behind the headlines and tells the story of how everyday people are being prevented from speaking up for what they believe in."Will Potter unveils this complex movement with its virtues and its flaws, the courage of a few and the false bravado of others. I see this book as the definitive overview of the genesis of what is emerging as the most important social movement in human history – the war to save ourselves from ourselves." --Captain Paul Watson, Sea Shepherd Conservation Society"If we are to survive capitalism's death grip on our discourse and on our lives, it will be in great measure due to the work of people like Will Potter. His courage and integrity, which set him apart from most journalists, are evident throughout this important book, and throughout all of his other crucial work. Thank you, Will Potter." --Derrick Jensen, author of Endgame"Part history, part action thriller and courtroom drama, part memoir, Green is the New Red plunges us into the wild, unruly, and entirely inspirational world of extreme environmental activism. Will Potter, participant-observer and partisan-reporter, is the perfect guide, unpacking with wit and skill the most elusive concepts. . . ." --Bill AyersPotter (a contributor to The Next Eco-Warriors) warns that the U.S. government is using post-9/11 anti-terrorism resources to target environmentalists and animal right activists (in some cases for doing nothing but speaking up). . . . Potter warns of the crumbling of "the legal wall separating ‘terrorist' from ‘dissident' or ‘undesirable,'" and concludes his account with a call to action and a decry of the injustice that results in the "terrorist" label being put on those who threaten American corporate interests. Alarming."--Publishers Weekly"In this hard-hitting debut, journalist Potter likens the Justice Department targeting of environmentalists today to McCarthyism in the 1950s. . . A shocking exposé of judicial overreach." —Kirkus Reviews (Starred review)Will Potter is an award-winning reporter who has written for publications including the Chicago Tribune, the Dallas Morning News and Legal Affairs, and has testified before the U.S. Congress about his reporting. He is the creator of www[dot]GreenIsTheNewRed[dot]com, where he blogs about the Green Scare.

    Driven by moral imperatives and pressing environmental realities, Bekoff offers six compelling reasons for changing the way we treat animals — whether they’re in factory farms, labs, circuses, or our vanishing wilderness. The result is a well-researched, informative guide that will change animal and human lives for the better.

    From the entrepreneurial visionaries to the scientists’ workshops to the big business board­rooms—Shapiro details that quest for clean meat and other animal products and examines the debate raging around it.Since the dawn of Homo sapiens some quarter million years ago, animals have satiated our species’ desire for meat. But with a growing global popula­tion and demand for meat, eggs, dairy, leather, and more, raising such massive numbers of farm animals is woefully inefficient and takes an enormous toll on the planet, public health, and certainly the animals themselves. But what if we could have our meat and eat it, too? The next great scientific revolution is underway—discovering new ways to create enough food for the world’s ever-growing, ever-hungry population. Enter clean meat—real, actual meat grown (or brewed!) from animal cells—as well as other clean foods that ditch animal cells altogether and are simply built from the molecule up. Also called lab-grown meat, cultured meat, or cell-based meat, this race promises promise to bring about another domestication. Whereas our ancestors domesticated wild animals into livestock, today we’re beginning to domesticate their cells, leaving the animals out of the equation. From one single cell of a cow, you could feed an entire village. And the story of this coming “second domestica­tion” is anything but tame.

    In order for this to happen, the argument champions eating locally and sustainably and encourages those with the resources to grow their own food. Further examining the question of what to eat from the perspective of both human and environmental health, the account goes beyond health choices and discusses potential moral issues from eating—or not eating—animals. Through the deeply personal narrative of someone who practiced veganism for 20 years, this unique exploration also discusses alternatives to industrial farming, reveals the risks of a vegan diet, and explains why animals belong on ecologically sound farms.

    But how can we change behavior when common arguments and information aren't working?Acclaimed anthropologist Roanne Van Voorst changes the dialogue. In Once Upon a Time We Ate Animals, she shifts the focus from the present looking forward to the future looking back--imagining a world in which most no longer use animals for food, clothing, or other items. By shifting the viewpoint, she offers a clear and compelling vision of what it means to live in a world without meat.A massive shift is already taking place--everything van Voorst covers in this book has already been invented and is being used today by individuals and small organizations worldwide.Hopeful and persuasive, Once Upon a Time We Ate Animals offers a tantalizing vision of what is not only possible but perhaps inevitable.

    With specific guidance on meeting women’s unique nutritional needs throughout the lifecycle and information about food choices that relate to many health concerns, Vegan for Her is a practical and realistic guide to making sure your plant-based diet is as healthy as it can be.

     "One of those rare, truly great books that can change the world."-John Robbins, author of The Food Revolution The renowned scientist who fundamentally changed the way we view primates and our relationship with the animal kingdom now turns her attention to an incredibly important and deeply personal issue-taking a stand for a more sustainable world. In this provocative and encouraging book, Jane Goodall sounds a clarion call to Western society, urging us to take a hard look at the food we produce and consume-and showing us how easy it is to create positive change.Offering her hopeful, but stirring vision, Goodall argues convincingly that each individual can make a difference. She offers simple strategies each of us can employ to foster a sustainable society. Brilliant, empowering, and irrepressibly optimistic, Harvest for Hope is one of the most crucial works of our age. If we follow Goodall's sound advice, we just might save ourselves before it's too late.

    Not so anymore. All but exterminated, these predators of the not-too-distant past have been reduced to minor players of the modern era. And what of it? Wildlife journalist William Stolzenburg follows in the wake of nature's topmost carnivores, and finds chaos in their absence.From the brazen mobs of deer and marauding raccoons of backyard America to streamsides of Yellowstone National Park crushed by massive herds of elk; from urchin-scoured reefs in the North Pacific to ant-devoured islands in Venezuela, Stolzenburg leads a startling tour through bizarre, impoverished landscapes of pest and plague. For anyone who has seldom given thought to the meat-eating beasts so recently missing from the web of life, here is a world of reason to think again.

    The End of Animal Farming pushes this conversation forward by outlining a strategic roadmap to a humane, ethical, and efficient food system in which slaughterhouses are obsolete—where the tastes of even the most die-hard meat eater are satisfied by innovative food technologies like cultured meats and plant-based protein. Social scientist Jacy Reese Anthis analyzes the social forces leading us toward the downfall of animal agriculture, the technology making this change possible for the meat-hungry public, and the activism driving consumer demand for plant-based and cultured foods.Reese contextualizes the issue of factory farming—the inhumane system of industrial farming that 95 percent of farmed animals endure—as part of humanity's expanding moral circle. Humanity increasingly treats nonhuman animals, from household pets to orca whales, with respect and kindness, and Reese argues that farmed animals are the next step. Reese applies an analytical lens of "effective altruism," the burgeoning philosophy of using evidence-based research to maximize one's positive impact in the world, in order to better understand which strategies can help expand the moral circle now and in the future.The End of Animal Farming is not a scolding treatise or a prescription for an ascetic diet. Reese invites readers—vegan and non-vegan—to consider one of the most important and transformational social movements of the coming decades.

    For the first time in human history, he observes, “more” is no longer synonymous with “better”—indeed, for many of us, they have become almost opposites. McKibben puts forward a new way to think about the things we buy, the food we eat, the energy we use, and the money that pays for it all. Our purchases, he says, need not be at odds with the things we truly value.McKibben’s animating idea is that we need to move beyond “growth” as the paramount economic ideal and pursue prosperity in a more local direction, with cities, suburbs, and regions producing more of their own food, generating more of their own energy, and even creating more of their own culture and entertainment. He shows this concept blossoming around the world with striking results, from the burgeoning economies of India and China to the more mature societies of Europe and New England. For those who worry about environmental threats, he offers a route out of the worst of those problems; for those who wonder if there isn’t something more to life than buying, he provides the insight to think about one’s life as an individual and as a member of a larger community.McKibben offers a realistic, if challenging, scenario for a hopeful future. As he so eloquently shows, the more we nurture the essential humanity of our economy, the more we will recapture our own.