From Silicon Valley to the White House, from kindergarten to college, and from the factory floor to the church pulpit, we are all called to be innovators and entrepreneurs, to be curators of an ever-expanding roster of competencies, and to become resilient and flexible in the face of the insults and injuries we confront at work. In the midst of increasing inequality, these keywords teach us to thrive by applying the lessons of a competitive marketplace to every sphere of life. What’s more, by celebrating the values of grit, creativity, and passion at school and at work, they assure us that economic success is nothing less than a moral virtue. Organized alphabetically as a lexicon, Keywords explores the history and common usage of major terms in the everyday language of capitalism. Because the words in this book have successfully infiltrated everyday life in the English-speaking world, their meanings often seem self-evident, even benign. Who could be against empowerment, after all? Keywords uncovers the unexpected histories of words like innovation, which was once synonymous with “false prophecy” before it became the prevailing faith of Silicon Valley. Other words, like best practices and human capital, are relatively new coinages that promise us a kind of freedom within a marketplace extending its reach across the public sector and into our private lives. The new language of capitalism burnishes hierarchy, competition, and exploitation as leadership, collaboration, and sharing, modeling for us the habits of the economically successful person: be visionary, be self-reliant, and never, ever stop working.

    McCoy, USMCIf you read one book in your lifetime on the warrior culture, this is that book. Active-duty Marine Colonel B. P. McCoy expertly relates his innermost thoughts and feelings, drawing on his mastery of personal leadership. Colonel McCoy understands the intangibles that make up our modern-day warriors, those young Americans on whom we place so much responsibility when we send them into harm's way.The author begins with the institutional design that leads some to believe that because of a manifestation of the American culture in which we're taught to kill from a young age through the use of video games, the task of a warrior would somehow be easily executed, based solely on these inequities. To the contrary, Colonel McCoy points out that the battlefield commander is hampered by the societal digression and the simple fact that young Americans can point a video weapon and kill, never feeling the true effects or suffering associated with actual combat. He explains that our culture is not that of predator, but more of prey. Through examples, he concludes that the American society places grave consequence on the taking of a human life, while we still require our young to bear arms against our enemies and to extinguish life. Only through superb training, conducted by passionate leaders, do our young Americans become moral warriors.Colonel McCoy describes the total cost of combat and the price paid by all who choose to become warriors. By pointing to positive training examples and keying on the effects of situational training—battle drills—conducted prior to and during combat, he successfully trained his Marines and developed the proper habits that would be the difference between life and death during combat. He directed his Marines to become "experts in the application of violence," without sacrificing their humanity. In the book, it became clear that he found the combination that allowed his men to achieve tactical superiority in every aspect.The essence of war is violence and the act of killing legitimate human targets without hesitation. To accomplish this, he instituted meaningful training and used his refined principles as a human being to guide him in the leadership and administration on the moral code that rules the field of battle. He is the perfect example of all that we hold dear in our warrior culture. He loved his men, showed them the right way through his personal example, guided his actions with passion and relayed his feelings to his men completely. He is quick to note his own shortcomings and how he overcame them and was the inspiration to the team that triumphed when all Marines survived the day.Emotionally riveting, The Passion of Command provides inside information into the warrior culture and allows one to grasp the complexities when hardening the mind, body, and spirit for the rigors of combat. Most find it difficult to communicate the human effects of combat to people who have never experienced the harsh realities associated with actually engaging an enemy. Colonel McCoy doesn't have that problem. He has opened the door and let the reader in

    And they are dangerous." In The Truth About Stories, Native novelist and scholar Thomas King explores how stories shape who we are and how we understand and interact with other people. From creation stories to personal experiences, historical anecdotes to social injustices, racist propaganda to works of contemporary Native literature, King probes Native culture's deep ties to storytelling. With wry humor, King deftly weaves events from his own life as a child in California, an academic in Canada, and a Native North American with a wide-ranging discussion of stories told by and about Indians. So many stories have been told about Indians, King comments, that "there is no reason for the Indian to be real. The Indian simply has to exist in our imaginations." That imaginative Indian that North Americans hold dear has been challenged by Native writers - N. Scott Momaday, Leslie Marmon Silko, Louis Owens, Sherman Alexie, and others - who provide alternative narratives of the Native experience that question, create a present, and imagine a future. King reminds the reader, Native and non-Native, that storytelling carries with it social and moral responsibilties. "Don't say in the years to come that you would have lived your life differently if only you had heard this story. You've heard it now."

    As Michael Curtis indicates in his introduction to this edition. Public Opinion qualifies as a classic by virtue of its systematic brilliance and literary grace. The work is divided into eight parts, covering such varied issues as stereotypes, image making, and organized intelligence. The study begins with an analysis of "the world outside and the pictures in our heads, " a leitmotif that starts with issues of censorship and privacy, speed, words, and clarity, and ends with a careful survey of the modern newspaper. The work is a showcase for Lippmann's vast erudition. He easily integrated the historical, psychological, and philosophical literature of his day, and in every instance showed how relevant intellectual formations were to the ordinary operations of everyday life. Public Opinion is of enduring significance for communications scholars, historians, sociologists, and political scientists.

      It details her historic journey to American Samoa, taken where she was just twenty-three, where she did her first fieldwork.  Here, for the first time, she presented to the public the idea that the individual experience of developmental stages could be shaped by cultural demands and expectations.  Adolescence, she wrote, might be more or less stormy, and sexual development more or less problematic in different cultures.  The "civilized" world, she taught us had much to learn from the "primitive."  Now this groundbreaking, beautifully written work as been reissued for the centennial of her birth, featuring introductions by Mary Pipher and by Mead's daughter, Mary Catherine Bateson.

    Never before have the cultural powers- that-be been able to exert such control over what we can and can't do with the culture around us. Our society defends free markets and free speech; why then does it permit such top-down control? To lose our long tradition of free culture, Lawrence Lessig shows us, is to lose our freedom to create, our freedom to build, and, ultimately, our freedom to imagine.

    Features twenty new chapters that cover such areas as Internet behavior, raising well-mannered children, dating, post-September 11 travel etiquette, tipping, and observing religious ceremonies.

    In her examination of the cultural forms to which these affects give rise, Sianne Ngai suggests that these minor and more politically ambiguous feelings become all the more suited for diagnosing the character of late modernity.Along with her inquiry into the aesthetics of unprestigious negative affects such as irritation, envy, and disgust, Ngai examines a racialized affect called “animatedness,” and a paradoxical synthesis of shock and boredom called “stuplimity.” She explores the politically equivocal work of these affective concepts in the cultural contexts where they seem most at stake, from academic feminist debates to the Harlem Renaissance, from late-twentieth-century American poetry to Hollywood film and network television. Through readings of Herman Melville, Nella Larsen, Sigmund Freud, Alfred Hitchcock, Gertrude Stein, Ralph Ellison, John Yau, and Bruce Andrews, among others, Ngai shows how art turns to ugly feelings as a site for interrogating its own suspended agency in the affirmative culture of a market society, where art is tolerated as essentially unthreatening.Ngai mobilizes the aesthetics of ugly feelings to investigate not only ideological and representational dilemmas in literature—with a particular focus on those inflected by gender and race—but also blind spots in contemporary literary and cultural criticism. Her work maps a major intersection of literary studies, media and cultural studies, feminist studies, and aesthetic theory.

    Classic insights on pastiche, nostalgia, and architecture stand alongside essays on the status of history, theory, Marxism, and the subject in an age propelled by finance capital and endless spectacle. Surveying the debates that blazed up around his earlier essays, Jameson responds to critics and maps out the theoretical positions of postmodernism’s prominent friends and foes.Fredric Jameson has had an immense impact on our understanding of postmodernism. However, until now, his key writings on the subject have been unavailable in an accessible and affordable form. This book is designed as a short and convenient introduction to Jameson's thought for both the student and the general reader.

    Judith Halberstam proposes “low theory” as a mode of thinking and writing that operates at many different levels at once. Low theory is derived from eccentric archives. It runs the risk of not being taken seriously. It entails a willingness to fail and to lose one’s way, to pursue difficult questions about complicity, and to find counterintuitive forms of resistance. Tacking back and forth between high theory and low theory, high culture and low culture, Halberstam looks for the unexpected and subversive in popular culture, avant-garde performance, and queer art. She pays particular attention to animated children’s films, revealing narratives filled with unexpected encounters between the childish, the transformative, and the queer. Failure sometimes offers more creative, cooperative, and surprising ways of being in the world, even as it forces us to face the dark side of life, love, and libido.

    Jacobs pinpoints five pillars of our culture that are in serious decay: community and family; higher education; the effective practice of science; taxation, and government; and the self-regulation of the learned professions. The corrosion of these pillars, Jacobs argues, is linked to societal ills such as environmental crisis, racism, and the growing gulf between rich and poor. But this is a hopeful book as well as a warning. Drawing on her vast frame of reference–from fifteenth-century Chinese shipbuilding to Ireland’s cultural rebirth–Jacobs suggests how the cycles of decay can be arrested and our way of life renewed. Invigorating and accessible, Dark Age Ahead is not only the crowning achievement of Jane Jacobs’ career, but one of the most important works of our time.

    In Consilience  (a word that originally meant "jumping together"), Edward O. Wilson renews the Enlightenment's search for a unified theory of knowledge in disciplines that range from physics to biology, the social sciences and the humanities.Using the natural sciences as his model, Wilson forges dramatic links between fields. He explores the chemistry of the mind and the genetic bases of culture. He postulates the biological principles underlying works of art from cave-drawings to Lolita. Presenting the latest findings in prose of wonderful clarity and oratorical eloquence, and synthesizing it into a dazzling whole, Consilience is science in the path-clearing traditions of Newton, Einstein, and Richard Feynman.

    Peter Watson has produced a fluent and engaging narrative of the intellectual tradition of the twentieth century, and the men and women who created it.

    Through an astute and devastating critique of Hinduphobia in today’s academia, media and popular culture, Vamsee Juluri shows us that what the Hinduphobic worldview denies virulently is not only the truth and elegance of Hindu thought, but the very integrity and sanctity of the natural world itself. By boldly challenging some of the media age’s most popular beliefs about nature, history, and pre-history along with the Hinduphobes' usual myths about Aryans, invasions, and blood-sacrifices, Rearming Hinduism links Hinduphobia and its hubris to a predatory and self-destructive culture that perhaps only a renewed Hindu sensibility can effectively oppose. It is a call to see the present in a way that elevates our desa and kala to the ideals of the sanathana dharma once again. “For a civilization is not just buildings and machines, but its people, their thought, and their culture. It is a way of knowing the world, a way of giving meaning and value to the contents of life. It is a resource, most of all, for living intelligently.”

    Drawn into a netherworld of rituals and celebrations, Davis penetrated the vodoun mystique deeply enough to place zombification in its proper context within vodoun culture. In the course of his investigation, Davis came to realize that the story of vodoun is the history of Haiti—from the African origins of its people to the successful Haitian independence movement, down to the present day, where vodoun culture is, in effect, the government of Haiti’s countryside. The Serpent and the Rainbow combines anthropological investigation with a remarkable personal adventure to illuminate and finally explain a phenomenon that has long fascinated Americans.