For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts-it's the one closest to her parking spot.In his consulting with dozens of leading companies, Michael J. Silverstein has interviewed thousands of customers, extracting fascinating patterns about what really drives their purchase decisions. His first book, the acclaimed bestseller Trading Up, has taught a generation of marketers about the "new luxury" phenomenon, and why consumers will happily pay a steep premium for goods and services that are emotionally satisfying, from golf clubs to bathroom fixtures to beauty products.But Trading Up revealed only part of the story of the new consumer. The same middle-class people who are happily trading up at Victoria's Secret and Panera are going on treasure hunts at Costco and Home Depot. And they are often getting as much emotional satisfaction in the discount stores as in the luxury stores. TREASURE HUNT shows how even the most mundane shopping-for things like paper towels and pet food-has become an adventure rather than a tedious chore.In just about every category, both the high end and the low end are growing and innovation- rich. Many middle-class consumers gladly spend $5 a day for a Starbucks venti latte; others spend forty cents a day on home-brewed coffee, feel good about their frugality, and save up the difference to buy Apple's newest Nano. TREASURE HUNT explains the success of companies as diverse as Dollar General, H. E. Butt, eBay, Commerce Bank, and Tchibo.But beware: in our bifurcated global market, businesses need a clear strategy for aiming high or low, while avoiding the treacherous middle, where so many have recently stumbled. If your offering isn't exciting enough to inspire trading up, but not enough of a bargain to satisfy the treasure hunters, you'll have no emotional connection with your target audience. And then, as many fallen companies have discovered, your tried-and-true marketing strategies will go into a severe stall.TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.

    Times have changed since the late 1940s, but ambitions have not, and millions of Americans have drawn on the no-nonsense techniques described in The Magic of Believing to reach their dreams and achieve success. Obstacles have become a thing of the past, when they were “blasted” with Bristol’s powerful book, T.N.T.: It Rocks the Earth. Adhering to his corner- stone philosophy on the power of believing, T.N.T. offers practical suggestions on how to accurately and scientifically proceed to get what you want in life. In these 2 great books, you will learn: • How to project confidence
• How to impress your subconscious mind
• Why a focused aim leads to achievement.
• What your appearance reveals about you.
• The mental secret to success.
• How to transfer your thoughts to others
• To have a power at your command that astounds Let the wisdom the author imparts, infiltrate both your conscious and uncon- scious mind. It’s time to shift into high gear and forward motion, as you commit to your greatest and highest purpose. The late Claude M. Bristol was a lawyer, lecturer, investment banker, and foreign correspondent. He is the coauthor of the long-time best- seller, TNT: The Power Within. Claude Bristol’s tough-minded, hard-hitting message remains as fresh and focused today as when his books were first published, when the subconscious mind was less understood. Times have changed since the late 1940s, but ambitions have not, and millions of Americans have drawn on the no-nonsense techniques described in The Magic of Believing to reach their dreams and achieve success. Obstacles have become a thing of the past, when they were “blasted” with Bristol’s powerful book, T.N.T.: It Rocks the Earth. Adhering to his corner- stone philosophy on the power of believing, T.N.T. offers practical suggestions on how to accurately and scientifically proceed to get what you want in life. In these 2 great books, you will learn: • How to project confidence
• How to impress your subconscious mind
• Why a focused aim leads to achievement.
• What your appearance reveals about you.
• The mental secret to success.
• How to transfer your thoughts to others
• To have a power at your command that astounds Let the wisdom the author imparts, infiltrate both your conscious and uncon- scious mind. It’s time to shift into high gear and forward motion, as you commit to your greatest and highest purpose. The late Claude M. Bristol was a lawyer, lecturer, investment banker, and foreign correspondent. He is the coauthor of the long-time best- seller, TNT: The Power Within.

    Benjamin Lorr walked into his first yoga studio on a whim, overweight and curious, and quickly found the yoga reinventing his life. He was studying Bikram Yoga (or "hot yoga") when a run-in with a master and competitive yoga champion led him into an obsessive subculture a group of yogis for whom eight hours of practice a day in 110- degree heat was just the beginning.So begins a journey. Populated by athletic prodigies, wide-eyed celebrities, legitimate medical miracles, and predatory hucksters, it's a nation-spanning trip from the jam-packed studios of New York to the athletic performance labs of the University of Oregon to the stage at the National Yoga Asana Championship, where Lorr competes for glory.The culmination of two years of research, and featuring hundreds of interviews with yogis, scientists, doctors, and scholars, "Hell-Bent" is a wild exploration. A look at the science behind a controversial practice, a story of greed, narcissism, and corruption, and a mind-bending tale of personal transformation, it is a book that will not only challenge your conception of yoga, but will change the way you view the fragile, inspirational limits of the human body itself."

    Ross I.S. Zbar spent his career as a plastic surgeon, in the US as well as abroad in developing countries, mending disease- and trauma-related deformities--and he was never hesitant to make his voice heard as an advocate for better patient care.Then, on a warm December day in 2018, Ross suffered a trauma that nearly took his life, putting him into the hands of his profession in a way he never anticipated. While his life was ultimately saved, his journey to wellness within the conventional medical establishment--from three weeks in the ICU to in-patient rehab--was nothing short of nightmarish. Frequently sedated and physically restrained, he was inundated with mental, emotional, and sensory evidence of an industry gone haywire, experiencing clearly from the patient side what he had only touched on as an advocate.Vowing to be an even stronger voice for change, Ross used the power of his mind to recover faster than any of his doctors predicted. Floating Feathers not only recounts his compelling story but elucidates a thoughtful and authoritative critical call to the members of his beloved profession for a massive overhaul."We possess the technology and the brilliant minds to motivate this level of sweeping change so desperately required," he says. "We simply need to champion it as a non-negotiable priority."This profoundly personal yet overarchingly relative book endeavors to be a vital first step toward that goal.

    Shirer's new book - written in his ninth decade - explores the passionate, highly charged, and extraordinary lives of Leo and Sonya Tolstoy. It is a compelling illumination both of the nature of genius and of the universal problems of love, sex, and marriage - themes that Tolstoy played out in his great fiction and that haunted him in his tangled domestic life. Rich in anecdotes, wise, full of sweeping history, and imbued with Shirer's profound knowledge of literature and life, Love and Hatred ranks beside such works as Robert Massie's Nicholas and Alexandra and Nigel Nicolson's Portrait of a Marriage as a masterly, intuitive, and sympathetic exploration of the love/hate relationship between two famous, bigger-than-life people. Beginning in 1862, when Tolstoy committed the blunder of asking his young bride to read his diaries of his bachelor life so there should be no secrets between them, and ending with his tragic flight from home (and marriage) in 1910 while the whole world waited for news of him, Love and Hatred tells the story of a great romance between two people who could live neither together nor apart - a romance that exhausted and obsessed them both, and that forms the basis for much of Tolstoy's work. The final book of William L. Shirer's long and brilliant career, it is - appropriately - a masterly re-creation of a time, of two extraordinary people, and of the very nature of love, marriage, and old age.

    senator and presidential candidate and member of two championship New York Knicks teams, returns to the scene of his first career, and first passion, in Values of the Game. In ten esssays, filled with personal observations and reflections, he illustrates how the "right stuff" on the court—risking a last-second shot, staying in shape and playing hard, making the unselfish pass, not giving in until the final buzzer—is a proving ground for the "right stuff" in life. More than one hundred dramatic photographs of the best of the NBA—from legends Elgin Baylor and Bob Cousy, Magic Johnson and Larry Bird, to such stars as Kobe Bryant and Grant Hill, to the greatest ever, Michael Jordan—exemplify the power of courage, discipline, selflessness, respect, and fair play.

    Undisputed heavyweight champion of the world. Prodigious, powerful boxer who won 50 of his 58 fights -- 44 by knockout. Lesser known is how Tyson became one of the fiercest fighters of all time. The absolutely improbable tale began when a troubled young kid met a cantankerous old trainer at a small boxing gym in the sleepy town of Catskill, New York. Cus D'Amato would change the whole trajectory of Tyson's life, teaching him everything he knew about success in and out of the ring, before dying just a year before his protege became the youngest heavyweight champion of the world at the age of 20. How did this hard-boiled trainer turn a kid who'd been abandoned by his parents, mercilessly bullied, and imprisoned for dozens of crimes, into a pedigree pugilist? How did he take an unfocused, insecure, lost young man and turn him into a champion who lived to train, fought with an unconquerable spirit, and positively lusted after victory? Cus did it by teaching Tyson the way of the warrior monk -- the art of focus and ferocity. In this short and punchy book, we uncover the five universally-applicable strategic principles of Cus' philosophy. Included are details on: The contents of Cus's library, and the books he gave Tyson to read Tyson's training routine The mental affirmations and tactics Cus shared with Tyson to strengthen his mind Cus's approach to making fear your friend instead of your foe No matter what kind of fight you're in, the savage wisdom of one of boxing's greatest minds will help you come out the victor.

    Naturalist. Warrior. President. There are so many sides to Theodore Roosevelt that it is easy to overlook one of his most enduring contributions to American public life: the use of fame to fuel his political career.In this concisely written, enlightening book, presidential historian Lewis L. Gould goes beyond the bully pulpit stereotypes to reveal how Roosevelt used his celebrity to change American politics. Based on research gleaned from the personal papers of Roosevelt and his contemporaries, TheodoreRoosevelt recaptures its subject's bold activism and irrepressible, larger-than-life personality. Beginning with his privileged childhood in New York City, the narrative traces his election to the New York Assembly, where he quickly rose through the ranks of the Republican Party. It is here that hefirst applied his shrewd ability to keep himself in the spotlight--a skill that served him well as commander of a volunteer regiment (dubbed Roosevelt's Rough Riders) in the Spanish-American War. Gould shows how Roosevelt rode a wave of popular acclaim at the war's end, assuming the governorshipof New York and serving as president from 1901 to 1909. While covering his major accomplishments as chief executive, including his successes as a trust-buster, labor mediator, and conservationist, Gould explains how fame both sustained and limited Roosevelt when he ran for president in 1912 andopposed Woodrow Wilson's policies during World War I.Theodore Roosevelt delivers the most insightful look yet at a pioneer of political theater--a man whose vigorous idealism as a champion of democracy serves as a counterpoint to the cynicism of today's political landscape. The book will coincide with the 100th anniversary of Roosevelt's third partyrun for the Progressive or Bull Moose Party.

    And you have no idea what you signed up for. Or maybe you've been a stepmom for a while now, but things are getting you down. Who do you turn to for help? Where is the stepmothering support group that'll give you the advice you need? Who actually gets how hard being a stepmom can be?We do. We are the women who have chosen stepmotherhood and lived to tell the tale. This guide holds our solutions to help you:- Brave the crazy ex demands- Overcome the financial hurdles of a blended family- Be prepared for the legal battles and custody arrangements- Handle disrespectful children- Nourish your relationship- Manuever the emotional breakdowns of stepmotherhood- Build your own stepmom's club- Understand why you need your partner to have your backWritten by stepmoms for stepmoms, these tips, anecdotes, and words of advance will help you find success and support within your new family.We are the Stepmoms' Club --your club --and we're here to help you.

    Here he argues that Canada did not begin in 1867; indeed, its foundation was laid by two visionary men, Louis-Hippolyte LaFontaine and Robert Baldwin. The two leaders of Lower and Upper Canada, respectively, worked together after the 1841 Union to lead a reformist movement for responsible government run by elected citizens instead of a colonial governor.But it was during the "Great Ministry" of 1848—51 that the two politicians implemented laws that created a more equitable country. They revamped judicial institutions, created a public education system, made bilingualism official, designed a network of public roads, began a public postal system, and reformed municipal governance. Faced with opposition, and even violence, the two men— polar opposites in temperament—united behind a set of principles and programs that formed modern Canada. Writing with verve and deep conviction, Saul restores these two extraordinary Canadians to rightful prominence.

    This 8-hour free course introduced the study of philosophy and the methods employed by The Open University in teaching philosophy.

    Have you ever stopped to think about what it is that will make your life worth living? Is it the large amount of money that you have in the bank? The prestigious education that you have? The family and friends that surround you? Or your spiritual belief that there is someone greater than you in the world? Most people will spend their entire lifetimes trying to figure it out, but only a few will have the privilege of really understanding and experiencing themselves what it means to live a fulfilled life. Over the past years, we’ve seen many life philosophies take center stage, all claiming to hold to secret to happiness and fulfillment. While all of them may have very convincing premises, only one truly stands out. Ikigai, or the Japanese concept of finding your purpose, is the key to living a meaningful life. If there’s one people group who have mastered the art of living - and living well, it’s definitely the Okinawans of Japan. Famous for being the world’s longest-living people, they attribute their joy and contentment to finding their ikigai. It’s the reason why they live longer, happier, and better lives than the rest of us. So how does knowing your ikigai change your life? And what should you do to help you uncover your ikigai? Well, you’ll discover all that and more after you’ve listened to this audiobook. This audiobook is packed with helpful insights that will change not just the way you think, but also the way you live. You’ll learn how to slow down and let go of the things that stop you from finding your ultimate purpose. This audiobook will also give you the blueprint to living the life that you always wanted so you won’t have to feel your life is meaningless ever again. I hope that through this audiobook, you will see joy, meaning, and purpose in every single day of your life.©2018 Zen Mastery (P)2018 Zen Mastery

    After days of treatment for recurring infection, it becomes obvious that her arm must be amputated. Dr. Ajay Seth, the son of immigrant parents from India and a local orthopaedic surgeon in private practice, performs his first-ever amputation procedure. In the months that follow, divine intervention, combined with Melissa’s determination and Dr. Seth’s disciplined commitment and dedication to his patients, brings about the opportunity for a medical breakthrough that will potentially transform the lives of amputees around the world.Rewired is the inspirational, miraculous story of Dr. Seth’s revolutionary surgery that allows Melissa to not just move a prosthetic arm simply by thinking, but to actually feel with the prosthetic hand, just as she would with her natural arm. This resulted in what others have recognized as the world’s most advanced amputee, all done from Dr. Seth’s private practice in a community hospital, using a local staff, and with no special training or extensive research funding.

    World History

    Why?In an era of growing cultural pessimism, many thoughtful individuals believe that different civilisations – especially Islam and the West – cannot live together in peace. The ten countries of ASEAN provide a thriving counter-example of civilizational co-existence. Here 625m people live together in peace. This miracle was delivered by ASEAN.In an era of growing economic pessimism, where many young people believe that their lives will get worse in coming decades, Southeast Asia bubbles with optimism. In an era where many thinkers predict rising geopolitical competition and tension, ASEAN regularly brings together all the world’s great powers.Stories of peace are told less frequently than stories of conflict and war. ASEAN’s imperfections make better headlines than its achievements. But in the hands of thinker and writer Kishore Mahbubani, the good news story is also a provocation and a challenge to the rest of the world."This excellent book explains, in clear and simple terms, how and why ASEAN has become one of the most successful regional organizations in the world."George Yeo"A powerful and passionate account of how, against all odds, ASEAN transformed the region and why Asia and the world need it even more today."Amitav Acharya“Kishore and I have written that the world is coming together in a Fusion of Civilisations. This book documents beautifully how ASEAN has achieved this fusion. The ASEAN story is hugely instructive and this book tells it very well.”Larry SummersKishore Mahbubani is Dean of the Lee Kuan Yew School of Public Policy, National University of Singapore, and author of The New Asian Hemisphere: The Irresistible Shift of Global Power to the East. Jeffery Sng is a writer and former diplomat based in Bangkok, co-author of A History of the Thai-Chinese.