You can get a cup at any caf, sandwich bar or restaurant anywhere. So how did Starbucks manage to reinvent coffee as a whole new experience, and create a hugely successful brand in the process? The Starbucks Story tells the brand's story from its origins in a Seattle fish market to its growing global presence today. This is a story that has unfolded quickly - at least in terms of conventional business development. Starbucks is a phenomenon. Unknown 15 years ago, it now ranks among the 100 most valuable brands in the world. It has become the quintessential brand of the modern age, built around the creation of an experience that can be consistently reproduced across the world. Originally published in 2004 as 'My Sister's A Barista: How they made Starbucks a home away from home', this new 2012 edition has been updated to bring the brand up to date.

    This will become a treasured addition to the collections of Elvis fans everywhere.

    He was at the center of the wildest play in college football history, simply known as "The Play." Before he signed a pro contract, there was "The Trade." His NFL career included "The Drive" and "The Fumble," and, of course, "The Helicopter," one of the most iconic highlights in Super Bowl lore. There are so many memorable comeback victories and heroic plays that people have to make lists rather than consider Elway in the context of any singular event.Yet Elway's story is filled with one challenge after another. At Stanford, he never played in a Bowl game. He was ripped for being petulant after refusing to sign with the Baltimore Colts when he was drafted No. 1 overall, and later for his failure to get along with coach Dan Reeves. Over the first 10 years of his career, Elway led Denver to three Super Bowls, but lost in progressively worse fashion each time. Finally, after fifteen years of perseverance, Elway led the Broncos to back-to-back championships, including the biggest upset in Super Bowl history. Elway won the MVP award in his final Super Bowl and then walked away from the game.Within four years, Elway's father and twin sister both died, and he went through a difficult divorce. Reeling in his post-retirement, he returned to football . . . at the bottom, running the Colorado Crush of the Arena Football League. He waited more than a decade to return to his beloved Broncos. While many people doubted him initially, Elway navigated the Broncos through massive changes and to victory in Super Bowl 50, making Elway the rare Hall of Famer to win a title both on and off the field. Elway has put his passion for competition on display in a way that only a handful of other NFL greats have ever done, and Elway is the most complete look at one of the most accomplished legends in the history of American sports.

    He’s been part of eight NBA titles, General Manager of a franchise, and a respected broadcaster. Playing under three Hall of Fame coaches, including Phil Jackson, and a fourth destined for enshrinement, Gregg Popovich, Kerr was on five championship teams before winning three more as one of the most accomplished coaches in the NBA, with three NBA titles. Kerr’s teammates have included the greatest of the greatest: Michael Jordan, Shaquille O’Neal, Tim Duncan, Scottie Pippen, David Robinson, and Dennis Rodman.In this fascinating biography, Scott Howard-Cooper looks at the man and the facets of his unusual life that have made him a legend, from his childhood growing up in the Middle East as the son of academics, to the tragedy of his father’s murder by terrorists; the inauspicious years of his early career at the University of Arizona and in the NBA; his championship-winning seasons with the Chicago Bulls and the Antonio Spurs; his success as head coach of the Golden State Warriors, leading the team to the NBA title in his first year, and adding two more championships in the next four seasons. The only NBA coach other than Red Auerbach to lead a team to the Finals five consecutive seasons, Kerr seems destined for the Basketball Hall of Fame. Steve Kerr is his incredible story, offering insights into the man, the game he personifies, and what it takes to be—and make—a champion.Steve Kerr includes 24 photos.

    With enormous tasks, like installing a lift, plus the beginnings of lifelong traditions, this much-anticipated follow-up includes many firsts for the Strawbridge family. As Dick and Angel recount stories of the next two years at the château, we start to understand the true extent of the work and skill that it has taken to make this incredible house into a much-loved home.With never-before-told stories of remarkable discoveries, amazing transformations and once-in-a-lifetime celebrations, this book is sure to delight and inspire in equal measure!

    It is NOT about Nazism, or Neo-Nazism, and definitely not about politics; it is the story of how the ebullience of youth can be corrupted and misinterpreted by propaganda and the media. Warning This story contains a lot of strong language, British slang and outspoken opinions that may be offensive to some; it is nevertheless the truth.

    Daniel William Carter is acknowledged as the greatest fly-half to have played international rugby. A veteran of more than 100 test matches, he is the world record holder for most test points, has twice been named the IRB’s Player of the Year and twice named New Zealand Player of the Year. Legendary unbeaten All Blacks coach, Sir Fred Allen, who followed international rugby from the 1920s until after the 2011 Rugby World Cup, had no hesitation in naming Carter as the greatest fly-half he ever saw. Carter, though, is renowned for his modesty and unassuming nature, and argues that he has he always ‘just tried to do the best job I can for the All Blacks’. In Dan Carter — My Story the great All Blacks pivot with the model good looks, opens up for the first time about his stellar 13-year career. He looks back on the myriad highs, including that virtuoso performance for the All Blacks against the Lions in the second test of the 2005 series. And, with an equal measure of honesty, he reflects on the lows of his career, speaking frankly of the mental anguish he felt after twice being invalided out of Rugby World Cups. As well, he talks about his unflinching loyalty to the famous black jersey and the reasons why he elected to make a long-term commitment to New Zealand.

    The innate desire is driven by our deep and underlying need to find better ways for us to achieve our own goals, understand our own dreams, and rise to our unique challenges. This book is about the underlying events in the life of Jeff Bezos and the ways in which it influenced his life, the way he responded to them, and in the way he used them to his advantage. The book doesn’t claim to know the fibers that made the content of his heart - no man can know that. But what it does is string together multiple events and sees the shadows that it casts. All that so that you can find the elements inside you that could be the seed of success, achievement and greatness. The story of Bezos traces a path through his life as a youth and looks at his action and his achievements and deciphers the existence of his greatest achievement – Amazon - in a way that is reflective of his character, his intellect and his upbringing. His story is unlike any of the other successful people in history. His brand of work ethic is familiar but different. What is it about him that makes him a super achiever? What about him makes him drive hard towards his goals? What about him can turn an idea into a startling success? What about him is like you and what isn’t? What can you learn from him? Read, and find out.

    They are supposed to bring her back before school starts in the fall. They don't. They can't. It's Autumn of 1939; Hitler's Blitzkrieg is in motion. Europe is at war! Sylvia is going to have to wait a lifetime. A US citizen, she will become an Enemy Alien when America enters WWII. Through the duration she lives with another aunt, a nun in a convent, has to go to German schools in the Rhineland then run east to Bavaria where her uncle is drafted into the German Army. Alone with Betty and her two babies she must survive the Allied invasion, her only hope of rescue. Her mother, deserted by her husband will go years without any knowledge of her only child. Everyone is waiting and wants to know, "Where's Sylvia?".

    After months of exclusive conversations, years of extensive research, and in-depth interviews with Onassis's friends, lovers and rivals, Evans produced the only true, full account of the charismatic and ruthless Aristotle Onassis. To be a major ABC miniseries in February. 32 pages of photos.

    Yesterday in broadcasting. Tomorrow in book form.” —Steve Simmons, Toronto Sun After nearly 50 years behind the microphone, the voice of hockey in America opens up in a must-read memoir. Mike “Doc” Emrick has seen everything there is to see in a hockey game. Sizzling slap shots. Commitment, courage, and camaraderie. Pugnacious pugilists. Game-winning goals. To hockey fans across the country, his voice—and vocabulary—have become synonymous with the game they love.  In Off Mike, Doc takes readers back to the beginning, detailing how a Pittsburgh Pirates fan from small-town Indiana found himself in the wild world of professional hockey, calling games for the New Jersey Devils, Philadelphia Flyers, and finally NBC.    He’s covered All-Star Games, Stanley Cup Finals, the Olympics, and everything in between, rubbing shoulders with hockey’s immortals both on and off the ice. Yet Doc’s life has had its share of ups and downs, from almost leaving behind the love of his life to the passing of beloved companions to personal health scares.  After years of being welcomed into our homes, in this autobiography Doc welcomes us into his, revealing the stories, wit, and wisdom that have made him one of the most beloved figures in sports.

    There’ve been big highs, but a fair share of lows too. When I have to make difficult decisions, I make a point of avoiding newspapers, phone-ins, Twitter – all of it. But there’s always a load of armchair-pundits waiting to start on me. Being a manager has never been easy, but between the fans and the media it often feels impossible to get it right.In It Shouldn’t Happen to a Manager, I talk about how different the job is now from what it was like when I used to play. For one, managers used to drive up and down motorways all day to scout for players – now there’s so much analysis and global scouting. It’s a different thing, completely. In this book, I share everything I’ve learnt from a lifetime of both wins and losses, and wisdom from greats like Cloughie and Ferguson. I’ll tell you about what actually happens in the dressing room, including when Clough smashed the door off its hinges; the bust-ups at full-time, like when I kicked a tray of sandwiches on Don Hutchinson’s head; and the times when I had to swap an arm round a player’s shoulder for a boot up the arse. It’s my guide to being a manager, the Harry way.

    This work is both entertaining and thought-provoking. Great food for thought and (dare we say) conversation starters for your own debates with friends. Scroll up and click Buy Now and you can start reading immediately. If you don't have a Kindle, no problem! You can read this e-book on any device using Amazon's free Kindle app.

    One of the best military aviaton memoirs ever written’ Rowland White, author of Vulcan 607 ‘I only have to think Speed, and I am at 600 knots in seconds. Think Height and I am gazing down from a eight-mile-high perch within one minute. Think Freedom and I am wrested away from a dank, cold world, cloudbase at 300 feet, through a brief shock of cloud to emerge into a golden blue world, another dimension, crystal clear for miles and miles’ Fighter Pilot. Robert Prest had never wanted to be anything else. And even as a boy he had set his sights on flying the awesome McDonnell Douglas F-4 Phantom. The big, twin-engined interceptor offered an irresistible combination of charisma, power and performance. Air combat, strike, gunnery, bombing and rocketry, the F-4 was jack-of-all-trades, master of most. From the lonely pursuit of Soviet intruders out over the North Sea and strength-sapping high-g dogfights, to maintaining Quick Reaction Alert on Germany’s Eastern border, ready to scramble Battle Flight at a moment’s notice, Prest and his fellow aviators stood toe-to-toe with a powerful opponent. But the defence of the West came at a cost, and comrades in arms would pay with their lives. No other book so vividly brings to life the high-pressure, high stakes, high-speed world of an RAF fighter pilot on the Cold War frontline. But it’s more than that. In capturing a sense of the wonder and magic of flying, Prest’s book ranks aviation classics from writers like Saint-Exupéry, Richard Bach, Cecil Lewis and Ernest Gann. ‘The best book I’ve ever read about flying fast jets for the Cold War RAF. Both thrilling and elegaic, F-4 Phantom makes poetry of complex, exacting world of the fighter pilot. This is as close as you’ll ever get to flying the Phantom yourself.’ Rowland White, author of Vulcan 607 ‘What First Light does for Spitfires and the Battle of Britain, Robert Prest does for the F-4 Phantom in RAF service … Superbly written.’ Royal Aeronautical Society Insight Perfect for fans of books like Skyfaring, Apache, First Light, Tornado Down, Fate is the Hunter or Sagittarius Rising

    Air Force Lt. Col. (Ret) Bob Reneau began writing this story as his autobiography for his children, grandchildren, great-grandchildren and succeeding generations. However, he was convinced by many friends to turn it into book form for anyone. Bob has spent twenty-five years as an Air Force pilot. He was an original AC-130 pilot in Laos and Vietnam in 1968 and 1969. As an Airlifter flying the C-130, Bob was stationed and flew out of Sewart AFB, Tennessee, Evreux AB in France, Naha AB; Okinawa (now Japan), and Patrick AFB, Florida, where he flew Gemini Space Mission support. He was on top of all but one splashdown as telemetry and voice relay. Bob was also stationed at Ubon AB, Thailand, Rhein-Main, Germany, and Pope AFB, North Carolina. He flew all over Europe, Southeast Asia, North Africa, South Africa, Australia, and the United States. He has flown around the world two times, He was also a Reconnaissance and Special Operations pilot, logging over 8000 flying hours. He has served in most of the major air commands. His medals include the Silver Star, Distinguished Flying Cross, twelve Air Medals, the Vietnamese Cross of Gallantry (individual award), and many other awards and decorations. Bob hopes to leave more information for his progeny than his father did. Although he talked freely to his sons about his war experiences, Bob’s father neglected to mention them in his limited biography. He served as an unarmed chaplain during WWII. He went ashore onto Omaha Beach during the Normandy invasion where his landing craft was blown out from under him. He made it onto the beach on a floating pontoon and served through many famous battles including the Battle of the Bulge, The Ardennes Forest and others. This is Bob’s interesting, funny, poignant, and informative story.