Instead of forcing users to conform to a product design or experience, designers need to learn how users behave and interact with various digital interfaces.This guide provides some key principles from psychology to help you design more intuitive, human-centered products and experiences. Humans have an underlying blueprint for how we perceive and process the world around us, and through simple lessons in psychology, this guide will help you define this blueprint.

    It provides all of JavaScript's functionality wrapped in a cleaner, more succinct syntax. In the first book on this exciting new language, CoffeeScript guru Trevor Burnham shows you how to hold onto all the power and flexibility of JavaScript while writing clearer, cleaner, and safer code.CoffeeScript: Accelerated JavaScript Development offers a thorough introduction to this new language, starting from the basics. You'll learn to use time-saving features like list comprehensions and splats, organize your code into modules with extensible classes, and deploy your work to multiple environments. Each chapter is example-driven and includes challenging exercises to push your CoffeeScript know-how further. Through the course of the book, you'll build a fast-paced multiplayer word game-writing both the client (with jQuery) and server (with Node.js) in CoffeeScript. And because the two languages are so deeply intertwined, you'll deepen your understanding of JavaScript along the way. CoffeeScript makes it easier than ever to write powerful, standards-compliant JavaScript code. CoffeeScript: Accelerated JavaScript Development lets you start doing it today.

    Written by leading video game expert Scott Rogers, who has designed the hits Pac Man World, Maxim vs. Army of Zin, and SpongeBob Squarepants, this book is full of Rogers's wit and imaginative style that demonstrates everything you need to know about designing great video games.Features an approachable writing style that considers game designers from all levels of expertise and experience Covers the entire video game creation process, including developing marketable ideas, understanding what gamers want, working with player actions, and more Offers techniques for creating non-human characters and using the camera as a character Shares helpful insight on the business of design and how to create design documents So, put your game face on and start creating memorable, creative, and unique video games with this book!

    C. R. Licklider, Doug Engelbart, Bob Taylor, and Alan Kay.The digital revolution did not begin with the teenage millionaires of Silicon Valley, claims Howard Rheingold, but with such early intellectual giants as Charles Babbage, George Boole, and John von Neumann. In a highly engaging style, Rheingold tells the story of what he calls the patriarchs, pioneers, and infonauts of the computer, focusing in particular on such pioneers as J. C. R. Licklider, Doug Engelbart, Bob Taylor, and Alan Kay. Taking the reader step by step from nineteenth-century mathematics to contemporary computing, he introduces a fascinating collection of eccentrics, mavericks, geniuses, and visionaries.The book was originally published in 1985, and Rheingold's attempt to envision computing in the 1990s turns out to have been remarkably prescient. This edition contains an afterword, in which Rheingold interviews some of the pioneers discussed in the book. As an exercise in what he calls retrospective futurism, Rheingold also looks back at how he looked forward.

    Many accounts of the birth of personal computing have been written, but this is the first close look at the drug habits of the earliest pioneers." --New York TimesMost histories of the personal computer industry focus on technology or business. John Markoff's landmark book is about the culture and consciousness behind the first PCs--the culture being counter- and the consciousness expanded, sometimes chemically. It's a brilliant evocation of Stanford, California, in the 1960s and '70s, where a group of visionaries set out to turn computers into a means for freeing minds and information. In these pages one encounters Ken Kesey and the phone hacker Cap'n Crunch, est and LSD, The Whole Earth Catalog and the Homebrew Computer Lab. What the Dormouse Said is a poignant, funny, and inspiring book by one of the smartest technology writers around.

    How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes readers inside Google headquarters—the Googleplex—to show how Google works.While they were still students at Stanford, Google cofounders Larry Page and Sergey Brin revolutionized Internet search. They followed this brilliant innovation with another, as two of Google’s earliest employees found a way to do what no one else had: make billions of dollars from Internet advertising. With this cash cow, Google was able to expand dramatically and take on other transformative projects: more efficient data centers, open-source cell phones, free Internet video (YouTube), cloud computing, digitizing books, and much more.The key to Google’s success in all these businesses, Levy reveals, is its engineering mind-set and adoption of such Internet values as speed, openness, experimentation, and risk taking. After its unapologetically elitist approach to hiring, Google pampers its engineers—free food and dry cleaning, on-site doctors and masseuses—and gives them all the resources they need to succeed. Even today, with a workforce of more than 23,000, Larry Page signs off on every hire.But has Google lost its innovative edge? With its newest initiative, social networking, Google is chasing a successful competitor for the first time. Some employees are leaving the company for smaller, nimbler start-ups. Can the company that famously decided not to be evil still compete?No other book has ever turned Google inside out as Levy does with In the Plex.

    The framework of probabilistic graphical models, presented in this book, provides a general approach for this task. The approach is model-based, allowing interpretable models to be constructed and then manipulated by reasoning algorithms. These models can also be learned automatically from data, allowing the approach to be used in cases where manually constructing a model is difficult or even impossible. Because uncertainty is an inescapable aspect of most real-world applications, the book focuses on probabilistic models, which make the uncertainty explicit and provide models that are more faithful to reality.Probabilistic Graphical Models discusses a variety of models, spanning Bayesian networks, undirected Markov networks, discrete and continuous models, and extensions to deal with dynamical systems and relational data. For each class of models, the text describes the three fundamental cornerstones: representation, inference, and learning, presenting both basic concepts and advanced techniques. Finally, the book considers the use of the proposed framework for causal reasoning and decision making under uncertainty. The main text in each chapter provides the detailed technical development of the key ideas. Most chapters also include boxes with additional material: skill boxes, which describe techniques; case study boxes, which discuss empirical cases related to the approach described in the text, including applications in computer vision, robotics, natural language understanding, and computational biology; and concept boxes, which present significant concepts drawn from the material in the chapter. Instructors (and readers) can group chapters in various combinations, from core topics to more technically advanced material, to suit their particular needs.

    This book consists of six chapters arranged according to the different stages of research projects. Topics discussed include the different roles of business, engineering, and user-experience stakeholders; identification of research opportunities by developing empathy with stakeholders; and planning UX research with stakeholders. The book also offers ways of teaming up with stakeholders; strategies to improve the communication of research results to stakeholders; and the nine signs that indicate that research is making an impact on stakeholders, teams, and organizations. This book is meant for UX people engaged in usability and UX research. Written from the perspective of an in-house UX researcher, it is also relevant for self-employed practitioners and consultants who work in agencies. It is especially directed at UX teams that face no-time-no-money-for-research situations.

    Developing technology promises closeness. Sometimes it delivers, but much of our modern life leaves us less connected with people and more connected to simulations of them.In Alone Together, MIT technology and society professor Sherry Turkle explores the power of our new tools and toys to dramatically alter our social lives. It’s a nuanced exploration of what we are looking for—and sacrificing—in a world of electronic companions and social networking tools, and an argument that, despite the hand-waving of today’s self-described prophets of the future, it will be the next generation who will chart the path between isolation and connectivity.

    It’s easy and fun with this practical, hands-on introduction. Author Scott Murray teaches you the fundamental concepts and methods of D3, a JavaScript library that lets you express data visually in a web browser. Along the way, you’ll expand your web programming skills, using tools such as HTML and JavaScript.This step-by-step guide is ideal whether you’re a designer or visual artist with no programming experience, a reporter exploring the new frontier of data journalism, or anyone who wants to visualize and share data.Learn HTML, CSS, JavaScript, and SVG basicsDynamically generate web page elements from your data—and choose visual encoding rules to style themCreate bar charts, scatter plots, pie charts, stacked bar charts, and force-directed layoutsUse smooth, animated transitions to show changes in your dataIntroduce interactivity to help users explore data through different viewsCreate customized geographic maps with dataExplore hands-on with downloadable code and over 100 examples

    Uniquely organized around concepts and use cases, this updated fifth edition features a reorganized section on concurrency, threading, and parallel programming—including in-depth coverage of C# 5.0’s new asynchronous functions.Shaped by more than 20 expert reviewers, including Microsoft’s Eric Lippert, Stephen Toub, Chris Burrows, and Jon Skeet, this book has all you need to stay on track with C# 5.0. It’s widely known as the definitive reference on the language.Get up to speed on C# language basics, including syntax, types, and variablesExplore advanced topics such as unsafe code and type varianceDig deep into LINQ via three chapters dedicated to the topicLearn about code contracts, dynamic programming, and parallel programmingWork with .NET features, including reflection, assemblies, memory management, security, I/O, XML, collections, networking, and native interoperability"C# 5.0 in a Nutshell is one of the few books I keep on my desk as a quick reference." —Scott Guthrie, Microsoft"Whether you’re a novice programmer or an expert who wants to improve your knowledge of modern asynchronous programming techniques, this book has the information you need to get the job done in C#." —Eric Lippert, Microsoft

    Increasingly, the decisions that affect our lives--where we go to school, whether we can get a job or a loan, how much we pay for health insurance--are being made not by humans, but by machines. In theory, this should lead to greater fairness: Everyone is judged according to the same rules.But as mathematician and data scientist Cathy O'Neil reveals, the mathematical models being used today are unregulated and uncontestable, even when they're wrong. Most troubling, they reinforce discrimination--propping up the lucky, punishing the downtrodden, and undermining our democracy in the process.

    Vaughn Vernon couples guided approaches to implementation with modern architectures, highlighting the importance and value of focusing on the business domain while balancing technical considerations.Building on Eric Evans’ seminal book, Domain-Driven Design, the author presents practical DDD techniques through examples from familiar domains. Each principle is backed up by realistic Java examples–all applicable to C# developers–and all content is tied together by a single case study: the delivery of a large-scale Scrum-based SaaS system for a multitenant environment.The author takes you far beyond “DDD-lite” approaches that embrace DDD solely as a technical toolset, and shows you how to fully leverage DDD’s “strategic design patterns” using Bounded Context, Context Maps, and the Ubiquitous Language. Using these techniques and examples, you can reduce time to market and improve quality, as you build software that is more flexible, more scalable, and more tightly aligned to business goals.

    In The Master Algorithm, Pedro Domingos lifts the veil to give us a peek inside the learning machines that power Google, Amazon, and your smartphone. He assembles a blueprint for the future universal learner--the Master Algorithm--and discusses what it will mean for business, science, and society. If data-ism is today's philosophy, this book is its bible.

    This hands-on guide introduces you to AngularJS, the open source JavaScript framework that uses Model–view–controller (MVC) architecture, data binding, client-side templates, and dependency injection to create a much-needed structure for building web apps.Guided by two engineers who worked on AngularJS at Google, you’ll walk through the framework’s key features, and then build a working AngularJS app—from layout to testing, compiling, and debugging. You’ll learn how AngularJS helps reduce the complexity of your web app.Dive deep into Angular’s building blocks and learn how they work togetherGain maximum flexibility by separating logic, data, and presentation responsibilities with MVCAssemble your full app in the browser, using client-side templatesUse AngularJS directives to extend HTML with declarative syntaxCommunicate with the server and implement simple caching with the $http serviceUse dependency injection to improve refactoring, testability, and multiple environment designGet code samples for common problems you face in most web apps