Rather than a "how to" for hands-on techies, the book entices lay-readers and experts alike by covering new case studies and the latest state-of-the-art techniques.You have been predicted — by companies, governments, law enforcement, hospitals, and universities. Their computers say, "I knew you were going to do that!" These institutions are seizing upon the power to predict whether you're going to click, buy, lie, or die.Why? For good reason: predicting human behavior combats financial risk, fortifies healthcare, conquers spam, toughens crime fighting, and boosts sales.How? Prediction is powered by the world's most potent, booming unnatural resource: data. Accumulated in large part as the by-product of routine tasks, data is the unsalted, flavorless residue deposited en masse as organizations churn away. Surprise! This heap of refuse is a gold mine. Big data embodies an extraordinary wealth of experience from which to learn.Predictive analytics unleashes the power of data. With this technology, the computer literally learns from data how to predict the future behavior of individuals. Perfect prediction is not possible, but putting odds on the future — lifting a bit of the fog off our hazy view of tomorrow — means pay dirt.In this rich, entertaining primer, former Columbia University professor and Predictive Analytics World founder Eric Siegel reveals the power and perils of prediction: -What type of mortgage risk Chase Bank predicted before the recession. -Predicting which people will drop out of school, cancel a subscription, or get divorced before they are even aware of it themselves. -Why early retirement decreases life expectancy and vegetarians miss fewer flights. -Five reasons why organizations predict death, including one health insurance company. -How U.S. Bank, European wireless carrier Telenor, and Obama's 2012 campaign calculated the way to most strongly influence each individual. -How IBM's Watson computer used predictive modeling to answer questions and beat the human champs on TV's Jeopardy! -How companies ascertain untold, private truths — how Target figures out you're pregnant and Hewlett-Packard deduces you're about to quit your job. -How judges and parole boards rely on crime-predicting computers to decide who stays in prison and who goes free. -What's predicted by the BBC, Citibank, ConEd, Facebook, Ford, Google, IBM, the IRS, Match.com, MTV, Netflix, Pandora, PayPal, Pfizer, and Wikipedia. A truly omnipresent science, predictive analytics affects everyone, every day. Although largely unseen, it drives millions of decisions, determining whom to call, mail, investigate, incarcerate, set up on a date, or medicate.Predictive analytics transcends human perception. This book's final chapter answers the riddle: What often happens to you that cannot be witnessed, and that you can't even be sure has happened afterward — but that can be predicted in advance?Whether you are a consumer of it — or consumed by it — get a handle on the power of Predictive Analytics.

    The book is non-theoretical, explaining concepts intuitively and teaching problem solving through worked examples and step-by-step instructions. This edition places more emphasis on conceptual understanding and understanding results. This edition also features increased emphasis on Excel, MINITAB, and the TI-83 Plus and TI 84-Plus graphing calculators, computing technologies commonly used in such courses.

    It provides a transition from elementary calculus to advanced courses in real and complex function theory and introduces the reader to some of the abstract thinking that pervades modern analysis.

    D.S. Malik is ideal for a one-semester course focused on data structures. Clearly written with the student in mind, this text focuses on Data Structures and includes advanced topics in C++ such as Linked Lists and the Standard Template Library (STL). This student-friendly text features abundant Programming Examples and extensive use of visual diagrams to reinforce difficult topics. Students will find Dr. Malik's use of complete programming code and clear display of syntax, explanation, and example easy to read and conducive to learning.

    Each self-contained chapter consists of three sections. The first describes the statistic, including how it is used and what information it provides. The second section reviews how it works, how to calculate the formula, the strengths and weaknesses of the technique, and the conditions needed for its use. The final section provides examples that use and interpret the statistic. A glossary of terms and symbols is also included.New features in the second edition include:an interactive CD with PowerPoint presentations and problems for each chapter including an overview of the problem's solution; new chapters on basic research concepts including sampling, definitions of different types of variables, and basic research designs and one on nonparametric statistics; more graphs and more precise descriptions of each statistic; and a discussion of confidence intervals.This brief paperback is an ideal supplement for statistics, research methods, courses that use statistics, or as a reference tool to refresh one's memory about key concepts. The actual research examples are from psychology, education, and other social and behavioral sciences.Materials formerly available with this book on CD-ROM are now available for download from our website www.psypress.com. Go to the book's page and look for the 'Download' link in the right-hand column.

    New co-authors--Irl Bivens and Stephen Davis--from Davidson College; both distinguished educators and writers.* More emphasis on graphing calculators in exercises and examples, including CAS capabilities of graphing calculators.* More problems using tabular data and more emphasis on mathematical modeling.

    With it has come vast amounts of data in a variety of fields such as medicine, biology, finance, and marketing. The challenge of understanding these data has led to the development of new tools in the field of statistics, and spawned new areas such as data mining, machine learning, and bioinformatics. Many of these tools have common underpinnings but are often expressed with different terminology. This book describes the important ideas in these areas in a common conceptual framework. While the approach is statistical, the emphasis is on concepts rather than mathematics. Many examples are given, with a liberal use of color graphics. It should be a valuable resource for statisticians and anyone interested in data mining in science or industry. The book's coverage is broad, from supervised learning (prediction) to unsupervised learning. The many topics include neural networks, support vector machines, classification trees and boosting—the first comprehensive treatment of this topic in any book. Trevor Hastie, Robert Tibshirani, and Jerome Friedman are professors of statistics at Stanford University. They are prominent researchers in this area: Hastie and Tibshirani developed generalized additive models and wrote a popular book of that title. Hastie wrote much of the statistical modeling software in S-PLUS and invented principal curves and surfaces. Tibshirani proposed the Lasso and is co-author of the very successful An Introduction to the Bootstrap. Friedman is the co-inventor of many data-mining tools including CART, MARS, and projection pursuit.

    This well-respected text offers an accessible introduction to functional programming concepts and techniques for students of mathematics and computer science. The treatment is as nontechnical as possible, and it assumes no prior knowledge of mathematics or functional programming. Cogent examples illuminate the central ideas, and numerous exercises appear throughout the text, offering reinforcement of key concepts. All problems feature complete solutions.

    But many people use data in ways they don't even understand, meaning they aren't getting the most from it. Bayesian Statistics the Fun Way will change that.This book will give you a complete understanding of Bayesian statistics through simple explanations and un-boring examples. Find out the probability of UFOs landing in your garden, how likely Han Solo is to survive a flight through an asteroid shower, how to win an argument about conspiracy theories, and whether a burglary really was a burglary, to name a few examples.By using these off-the-beaten-track examples, the author actually makes learning statistics fun. And you'll learn real skills, like how to:- How to measure your own level of uncertainty in a conclusion or belief- Calculate Bayes theorem and understand what it's useful for- Find the posterior, likelihood, and prior to check the accuracy of your conclusions- Calculate distributions to see the range of your data- Compare hypotheses and draw reliable conclusions from themNext time you find yourself with a sheaf of survey results and no idea what to do with them, turn to Bayesian Statistics the Fun Way to get the most value from your data.

    In this book, a wealth of exercises are provided throughout each section, designed to reinforce learning and the logical comprehension of topics. The use of real data is incorporated much more extensively than in any other book on the market. Consist of strong coverage of computer-based methods, especially in the coverage of analysis of variance and regression. This text stresses mastery of methods most often used in medical research, with specific reference to actual medical literature and actual medical research. The approach minimizes mathematical formulation, yet gives complete explanations of all important concepts. Every new concept is systematically developed through completely worked-out examples from current medical research problems. Computer output is used to illustrate concepts when appropriate.

    Verification that algorithms work is emphasized more than their complexity. An effective use of examples, and huge number of interesting exercises, demonstrate the topics of trees and distance, matchings and factors, connectivity and paths, graph coloring, edges and cycles, and planar graphs. For those who need to learn to make coherent arguments in the fields of mathematics and computer science.

    We are living in an age where data comes in abundance, and thanks to the self-learning algorithms from the field of machine learning, we can turn this data into knowledge. Automated speech recognition on our smart phones, web search engines, e-mail spam filters, the recommendation systems of our favorite movie streaming services – machine learning makes it all possible.Thanks to the many powerful open-source libraries that have been developed in recent years, machine learning is now right at our fingertips. Python provides the perfect environment to build machine learning systems productively.This book will teach you the fundamentals of machine learning and how to utilize these in real-world applications using Python. Step-by-step, you will expand your skill set with the best practices for transforming raw data into useful information, developing learning algorithms efficiently, and evaluating results.You will discover the different problem categories that machine learning can solve and explore how to classify objects, predict continuous outcomes with regression analysis, and find hidden structures in data via clustering. You will build your own machine learning system for sentiment analysis and finally, learn how to embed your model into a web app to share with the world

    HTML 4 For Dummies, now in its 5th edition, will show you the basics of working with this language as well as advanced skills for all-around knowledge. HTML is used to create Web documents. As a standard issued by the World Wide Web Consortium, it is used by almost everyone to create and edit Web pages. HTML is capable of:Creating a Web site Inserting designs to a Web page Running on both PCs and Macs The new edition of HTML 4 For Dummies contains nearly 50% more content than its previous editions, and covers a wide range of material, including: Planning a Web site to avoid underperformanceCreating and viewing a Web page Working with text, tables, lists, and links Adding style to your page with images, colors, and fonts Managing layout Controlling positioning and appearance using CSS Integrating scripts with HTML Designing an eBay auction page Helpful advices and tips, as well as warnings about pitfalls Complete with a 6-page tear-out colored reference sheet, HTML 4 For Dummies is the most comprehensive HTML guide yet. Written by a computer expert and author of over 120 books, including the previous editions of the bestselling HTML 4 For Dummies, this straightforward, fun guide will aid you through making and editing beautiful Web pages.

    Thoroughly updated to include Java 6, the Third Edition of Horstmann's bestselling text helps you absorb computing concepts and programming principles, develop strong problem-solving skills, and become a better programmer, all while exploring the elements of Java that are needed to write real-life programs. A top-notch introductory text for beginners, Big Java, Third Edition is also a thorough reference for students and professionals alike to Java technologies, Internet programming, database access, and many other areas of computer science.Features of the Third Edition: The 'Objects Gradual' approach leads you into object-oriented thinking step-by-step, from using classes, implementing simple methods, all the way to designing your own object-oriented programs. A strong emphasis on test-driven development encourages you to consider outcomes as you write programming code so you design better, more usable programs Helpful "Testing Track" introduces techniques and tools step by step, ensuring that you master one before moving on to the next New teaching and learning tools in WileyPLUS--including a unique assignment checker that enables you to test your programming problems online before you submit them for a grade Graphics topics are developed gradually throughout the text, conveniently highlighted in separate color-coded sections Updated coverage is fully compatible with Java 5 and includes a discussion of the latest Java 6 features

    … The book the National Security Agency wanted never to be published." –Wired Magazine "…monumental… fascinating… comprehensive… the definitive work on cryptography for computer programmers…" –Dr. Dobb's Journal"…easily ranks as one of the most authoritative in its field." —PC Magazine"…the bible of code hackers." –The Millennium Whole Earth CatalogThis new edition of the cryptography classic provides you with a comprehensive survey of modern cryptography. The book details how programmers and electronic communications professionals can use cryptography—the technique of enciphering and deciphering messages-to maintain the privacy of computer data. It describes dozens of cryptography algorithms, gives practical advice on how to implement them into cryptographic software, and shows how they can be used to solve security problems. Covering the latest developments in practical cryptographic techniques, this new edition shows programmers who design computer applications, networks, and storage systems how they can build security into their software and systems. What's new in the Second Edition? * New information on the Clipper Chip, including ways to defeat the key escrow mechanism * New encryption algorithms, including algorithms from the former Soviet Union and South Africa, and the RC4 stream cipher * The latest protocols for digital signatures, authentication, secure elections, digital cash, and more * More detailed information on key management and cryptographic implementations