Brilliant, bold, and mercifully brief, this is the definitive work on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into 22 quick and easy-to-listen-to vignettes. Pairing the brand-blazing strategies from the world's best -- like Coca-Cola, Xerox, and Starbucks -- with the world-renowned marketing savvy of bestselling author, Al Ries, and his daughter Laura Ries, The 22 Immutable Laws of Branding builds on the huge international success of The 22 Immutable Laws of Marketing and provides the expert insight you seek on business's hottest topic in less time than an airplane ride.Find out:Why you will fail to create a brand through advertising, sales promotion, public relations or fancy packagingHow to define your category. . . even if you're not first to marketHow overbranding equals underwhelmingWhy good old-fashioned publicity may be the missing link in the brand-building processWhy giving your brand the right name is perhaps more important than the brand itselfAnd perhaps most important of all:How to own a word in the mind of the consumer.Smart and accessible, The 22 Immutable Laws of Branding provides the ammo you need to dominate your category and turn your product or service into a world-class brand.

    After being attacked by a 20-stone California biker in for stabbing a girlfriend, Shaun writes about the prisoners who befriend, protect and inspire him. They include T-Bone, a massive African American ex-Marine who risks his life saving vulnerable inmates from rape, and Two Tonys, an old-school Mafia murderer who left the corpses of his rivals from Tucson to Alaska. They teach Shaun how to turn incarceration to his advantage, and to learn from his mistakes.Resigned to living alongside violent, mentally-ill, and drug-addicted inmates, Shaun immerses himself in psychology and philosophy to try to make sense of his past behaviour, and begins applying what he learns as he adapts to prison life. Encouraged by Two Tonys to explore fiction as well, Shaun reads over a thousand books which, with support from brilliant psychotherapist Dr. O, speed along his personal development. As his ability to deflect daily threats improves, Shaun begins to look forward to his release with optimism and a new love waiting for him. Yet the words of Aristotle from one of Shaun’s books will prove prophetic: 'We cannot learn without pain'.

    Based largely on actual dialogues between Francis Lucille, a spiritual teacher of non-duality, and some of his disciples, the music of freedom that it conveys resonates between the words, and gives the reader an inkling of the peace and happiness that are experienced in the presence of an authentic master. Francis Lucille was for over twenty years a close friend and disciple of Jean Klein, a well recognized French teacher of non-duality. They both belong to a lineage of Advaita Vedanta teachers stemming from India. (Advaita Vedanta is the main nondualist Hindu spiritual tradition). Jean Klein's guru, Pandit Veeraraghavachar, was a Professor at the Sanskrit College in Bengalore. Their teachings, despite some superficial similarities, are quite different from those of most contemporary western neo Advaita teachers.They emphasize for instance the importance of the direct transmission from guru to disciple, through presence, beyond words, and they recognize that the same universal truth was expressed by various saints, philosophers and teachers throughout history and across the world. That which matters here is not the form of the teaching, direct or gradual for instance, as much as the authenticity of the teacher, the vibrancy of his realization, the outpouring of his love, the freedom of his humour, the brilliancy of his intelligence, the splendor of his poetry, the spontaneous sharing of his peace. Nonduality is the common ground of Buddhism (especially Zen and Dzogchen), Advaita, Sufism, Taoism, the Kabbalah, the Gnosis and the teachings of Jesus in the Thomas Gospel, the teachings of Parmenides, Plotinus, Gaudapada, Abinavagupta, Meister Eckhart, Ramana Maharshi, Atmananda Krishna Menon, Ananda Mai and many others.

    A new memoir from the author of Irish bestseller Staring at Lakes, which was received the Book of the Year Award at the BGE Irish Book Awards 2013

    From his unique childhood growing up with a gay father and a domineering mother to his tragically early death in 2007 after battling the NHS for a drug that could prolong his life, David Nolan investigates the lives and times of the man they called "Mr. Manchester." Drawing on nearly 50 interviews with musicians, DJs, writers, actors, family, and friends—including Wilson's partner of 17 years Yvette Livesey, You're Entitled To An Opinion . . . paints a picture of a unique, driven, and chaotic man whose inspiration and influence is still being felt today across the worlds of music and television.

    It was the U.K.’s worst rail disaster in years. On the morning of October 5, 1999, two rush-hour commuter trains collided just outside London. Hundreds were feared dead. Though he was traveling in the front-most carriage, the novelist Andrew Rosenheim survived the crash. In “The Secrets of Carriage H,” Rosenheim recalls in heart-pounding detail the events of that day and opens up about the emotional rollercoaster that consumed him for months thereafter. Told with the rich textures of a novel and the bare heart of a memoir, “The Secrets of Carriage H” explores the unspoken consequences of survival and offers brutal, sometimes hilarious insight into the human condition. Andrew Rosenheim was born and raised in Chicago, but has lived in England for the last thirty-five years. He worked in publishing for many years at Oxford University Press and then as the Managing Director of Penguin Press. He is the author of seven novels, most recently Fear Itself and The Little Tokyo Informant. His writing has appeared in The Times, The New York Times, the Times Literary Supplement, and many other publications. Married, he lives with his wife and twin daughters near Oxford and is the editor of Kindle Singles in the U.K.Cover design by Evan Twohy.

    This book is a window into the world of Danny Dyer - and he's seen more of the world than most so he's got one or two things to say about it.Tackling such vital questions as 'Where have all the old school boozers gone?' 'Are there such things as ghosts?' and 'Am I middle class?' Danny shares his unique take on life with characteristic honesty and humour and reveals why it is that:· What goes around comes around - he learnt the hard way· You can take the boy out of the East End but you can't take the East End out of the boy· Harold Pinter is a diamond geezer · He told the media training expert to do one· Science can prove that West Ham are the best football club in the world· Him and Joanne are like a team - he's Paul Gascoigne, she's David Batty· The human race isn't evolved enough for TwitterSo, hold on to your titfer, it's gonna be a bumpy ride!

    At just fifteen, Greta Thunberg became one of today's most prominent climate change activists—her impassioned calls for action on global warming have captured hearts and minds around the world.In this inspiring interview, Thunberg discusses the irrefutable facts surrounding climate change, the need to hold political figures and lawmakers accountable, and why every person has the power to make a difference.• Immovable in her mission, Thunberg's story is a testament to the power of young voices• Here is proof that, when guided by truth and perseverance, anyone can create meaningful change• The landmark book series brims with messages of leadership, courage, compassion, and hopeInspired by Nelson Mandela's legacy and created in collaboration with the Nelson Mandela Foundation, I Know This to Be True is a global series of books created to spark a new generation of leaders.This series offers encouragement and guidance to graduates, future leaders, and anyone hoping to make a positive impact on the world.• Royalties from sales of the series support the free distribution of material from the series to the world's developing economy countries• A highly giftable and lovely hardcover with vivid photographic portraits throughout • Great for those who loved Letters of Note: An Eclectic Collection of Correspondence Deserving of a Wider Audience by Shaun Usher, Long Walk to Freedom: The Autobiography of Nelson Mandela by Nelson Mandela, and The Uninhabitable Earth: Life After Warming by David Wallace-Wells

    Step-by-step she leads you through: 1) Exercises to help you to break the habit of the behavior. 2) Techniques to reduce stress and anxiety naturally, thus reducing the body’s need to pick. 3) How to release negative thoughts and emotions holding you back.4) Lifestyle changes to restore physiological balance, including which foods to avoid, which to eat more of, and natural supplements to help you stop. This comprehensive guide is a lifesaver for those suffering from skin picking, and is invaluable also for health professionals interested in learning how to help their patients who pick.

    ‘Hollywood: Did You Know?’ is a collection of tidbits of information about the content or making of around 400 movies, ranging from the earliest days of the silent era to the present time. I have utilised anecdotes and comments from scores of biographies (authorised and unauthorised), as well as Internet sources, magazine articles, interviews and TV appearances. If, like me, you are fascinated by the world of movies, particularly the days of the studio system, I think you shall find more than enough items here to satisfy your curiosity. I am currently researching a second volume along similar lines. For elderly readers I should point out that there is a considerable amount of ‘bad language’ herein, simply because I quote actors and actresses verbatim. For many of them (even the so-called ‘greats’), peppering their reminiscences with expletives is commonplace. I make no apology for this, however, for I think it is important to present these individuals as they really were, minus the studio hype that tended to elevate them to the status of flawless gods and godesses. Very few lived up to their glowing reputations, I’m afraid. Having said that, I believe that the temptations ever present for these men and women who were suddenly faced with enormous wealth and universal adoration, would test the resolve of most of us, saints and all. And saints have always been few and far between in Tinsel Town. When I published my first book (Hollywood Warts ‘n’ All Volume 1) in 2005, I was accused of ‘muck-raking’, of tarnishing the reputations of deceased stars who could no longer defend themselves. I still get the occasional brickbat along those lines even today, but times have changed. Over the past 20 years or so, hundreds of books have been published about the ‘good old days’ of the studio system; not only stars’ biographies, but accounts from a diverse range of previously unheard from sources. Maids, bodyguards, chauffeurs, secretaries, bell-hops, agents, family members and acquaintances of the rich and famous etc, now put their memories into print, confirming much of what I have been writing about for almost a decade and a half. Of course, there are still those who rail against anyone who deigns to question the ‘snow-jobs’ churned out by studio publicity departments down the decades; the standard complaint being the usual one – the dead cannot defend themselves. Well, there have been more books written about Napoleon Bonaparte and Hitler than most anyone else, yet no-one complains of either man being unable to defend himself. So, again I make no apolgies for anything included in this publication, unless the reader comes across an unforseen error I may have accidentally overlooked, in which case I apologise unreservedly.

    Sgt. Charles Black is a 35 year veteran of the Iowa State Patrol during those years he has had many experiences and he shares his favorites in this book. In 35 years I have seen a lot of changes from the name of the organization to the primary function. From hearses to ambulances to rescue units with EMT's. From paper list of stolen cars to computers.From no recorders to body cameras. From fist fights to gun fights.But human nature and the effects of drugs and alcohol remain the same.

    A cold-eyed killer who drank nothing stronger than weak tea, he fought with his bare hands, a sharpened shovel and piano wire. He was a larrikin who went by the book, unless the book was wrong. He set his own bar high and expected others to do the same.Stone Cold is the extraordinary story of one of Australia's most fearless fighters. It takes us into the jungles of New Guinea and Borneo and some of the fiercest battles of World War II. It goes to the cold heart of Korea, where Len emerged from the ranks to excel in the epic Battle of Kapyong and play a key role at the Battle of Maryang San. And it drops us into the centre of the American counterinsurgency war in Vietnam with Len's involvement in the CIA's shadowy black ops program, Phoenix.Action-packed and surprising, Stone Cold gives rich life to a warrior soldier and one of Australia's greatest diggers.

    Williams ** An armed assault force raids the marble halls of the British Museum. The target – the most heinous relic of all time – the last surviving coin of the blood money paid to Judas Iscariot for his betrayal of Christ.For over a thousand years the cursed pieces of silver cut a swath of famine, pestilence and ruinous destruction wherever they were carried. To save humanity from the malevolent power of the coins, the Knights Templar were given a Papal Blessing and sent on a pilgrimage to the holy lands to find and hide the thirty pieces of silver.A sinister organization has unlocked a chilling secret—the ability to control the power of the coin and use it as a terrifying weapon, posing the greatest threat to mankind in history.Sanford Carter, antiquities thief and ladies’ man, has been ensnared by the secret service and forced to execute a daring burglary on their behalf. His mission is simple – steal the coin first.Sarah Hudson, the studious and law-abiding archaeologist who doesn’t believe in curses, only science, is in the wrong place at the wrong time and refuses to hand over the coin or allow Carter to get away with his bold crime.With ruthless dark forces closing in, the brazen thief and the scholarly archaeologist must unlock the hidden history of the coin if they are to safeguard humanity from its evil curse.From the cobbled streets of London to the spectacular volcanic landscapes of Iceland, The Judas Conspiracy sets a cracking pace from the start and never lets up. For fans of James Rollins, Matthew Reilly, Michael C. Grumley, A.G. Riddle, Rob Jones, Matt Rogers, James D. Prescott, Brad Thor, Douglas E. Richards, Clive Cussler and David Baldacci

    From flights over Antarctica to carrying a spare fifth engine beneath the wing, award-winning aviation writer and airline pilot, Owen Zupp, has detailed the varied journeys of the magnificent Boeing 747. Click below to buy this book and share the journey.

    As she was handed me by the midwife, my mother wept for all the wrong reasons. She could have shagged a platypus and I still would have come out better than this.So begins Jason Byrne's Adventures of a Wonky-Eyed Boy, a laugh-out-loud memoir that captures the childhood adventures of an accident-prone youngster in 1970s and 1980s suburban Dublin.It was a time when your brother persuaded you to eat the grease behind the cooker by telling you it was caramel, your house was blown up by lightning, your dad mixed up the toothpaste and the arse-cream, and you fell asleep on Sunday nights to the sound of one of the neighbours who were all named Paddy drunkenly singing Magic Moments in the good front room. All of this while trying to stop your wonky eye from giving the game away.Jason Byrne's childhood adventures are nostalgic, heart-warming and, above all, hilarious."When you read this you'll realise Jason might actually be the normal one in his family." John Bishop."I loved this book so much I wanted to cover it in wallpaper and write to all my pen pals about it!" Amy Huberman"A comedy god" The Mirror."Outright king of live comedy" The Times.