If you're executign strategy and want to know how the Web is changing business, this is the book you need.

    But while most of us today can work a computer--albeit with the help of the ever-present computer software manual--we know little about what goes on inside the box and virtually nothing about software designor the world of computer programming. In Patterns of Software, the respected software pioneer and computer scientist, Richard Gabriel, gives us an informative inside look at the world of software design and computer programming and the business that surrounds them. In this wide-ranging volume, Gabriel discusses such topics as whatmakes a successful programming language, how the rest of the world looks at and responds to the work of computer scientists, how he first became involved in computer programming and software development, what makes a successful software business, and why his own company, Lucid, failed in 1994, tenyears after its inception. Perhaps the most interesting and enlightening section of the book is Gabriel's detailed look at what he believes are the lessons that can be learned from architect Christopher Alexander, whose books--including the seminal A Pattern Language--have had a profound influence on the computer programmingcommunity. Gabriel illuminates some of Alexander's key insights--the quality without a name, pattern languages, habitability, piecemeal growth--and reveals how these influential architectural ideas apply equally well to the construction of a computer program. Gabriel explains the concept ofhabitability, for example, by comparing a program to a New England farmhouse and the surrounding structures which slowly grow and are modified according to the needs and desires of the people who live and work on the farm. Programs live and grow, and their inhabitants--the programmers--need to workwith that program the way the farmer works with the homestead. Although computer scientists and software entrepreneurs will get much out of this book, the essays are accessible to everyone and will intrigue anyone curious about Silicon Valley, computer programming, or the world of high technology.

    It's a "Brotopia," where men hold all the cards and make all the rules. Vastly outnumbered, women face toxic workplaces rife with discrimination and sexual harassment, where investors take meetings in hot tubs and network at sex parties.In this powerful exposé, Bloomberg TV journalist Emily Chang reveals how Silicon Valley got so sexist despite its utopian ideals, why bro culture endures despite decades of companies claiming the moral high ground (Don't Be Evil! Connect the World!)--and how women are finally starting to speak out and fight back.Drawing on her deep network of Silicon Valley insiders, Chang opens the boardroom doors of male-dominated venture capital firms like Kleiner Perkins, the subject of Ellen Pao's high-profile gender discrimination lawsuit, and Sequoia, where a partner once famously said they "won't lower their standards" just to hire women. Interviews with Facebook COO Sheryl Sandberg, YouTube CEO Susan Wojcicki, and former Yahoo! CEO Marissa Mayer--who got their start at Google, where just one in five engineers is a woman--reveal just how hard it is to crack the Silicon Ceiling. And Chang shows how women such as former Uber engineer Susan Fowler, entrepreneur Niniane Wang, and game developer Brianna Wu, have risked their careers and sometimes their lives to pave a way for other women.Silicon Valley's aggressive, misogynistic, work-at-all costs culture has shut women out of the greatest wealth creation in the history of the world. It's time to break up the boys' club. Emily Chang shows us how to fix this toxic culture--to bring down Brotopia, once and for all.

    We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses that once looked outdated, from film photography to brick-and-mortar retail, are now springing with new life. Notebooks, records, and stationery have become cool again. Behold the Revenge of Analog. David Sax has uncovered story after story of entrepreneurs, small business owners, and even big corporations who've found a market selling not apps or virtual solutions but real, tangible things. As e-books are supposedly remaking reading, independent bookstores have sprouted up across the country. As music allegedly migrates to the cloud, vinyl record sales have grown more than ten times over the past decade. Even the offices of tech giants like Google and Facebook increasingly rely on pen and paper to drive their brightest ideas. Sax's work reveals a deep truth about how humans shop, interact, and even think. Blending psychology and observant wit with first-rate reportage, Sax shows the limited appeal of the purely digital life-and the robust future of the real world outside it.

    Big Blue, as the company is known, tends to rely for its success on magical thinking but that magic ran out a long time ago. The company got in trouble back in the 1990s and had to hire for the first time an outside CEO, Lou Gerstner, to save the day. Gerstner pushed IBM into services with spectacular results but this hurt the company, too. As services have became commoditized IBM could only compete by offshoring the work and quality suffered. The other negative impact of Gerstner was his compensation which was for the first time in IBM history very high. Only the Watson family had become rich running IBM with later CEOs like John Opel and John Akers living comfortable lives with lots of perks, but they never got BIG RICH. That changed with Gerstner. Sam Palmisano an IBM lifer followed Gerstner as CEO and followed, too, the Gerstner playbook. Palmisano retired three years ago with a retirement package worth $241 million, replaced by IBM's first woman CEO, Ginni Rometty, who certainly expects a comparable golden parachute. In order to achieve these numbers, though, IBM has essentially sacrificed both its customers and employees. In order to have ever growing earnings per share the company has cut labor to the bone, off-shored everything it can, dropped quality, deliberately underbid contracts to win them then not performed. IBM's acquisition policy is one of buying companies to get their sales then cutting costs to the bone and under-delivering. This and share buybacks have kept earnings growing until this house of cards recently began to fall. Ginni Rometty, who will end up taking the fall for Palmisano's flawed strategy, has stated a very specific earnings goal for 2015 that she will destroy the company to achieve if she must. This book how IBM fell from grace, where it is headed, and what specifically can be done to save the company before it is too late.

    As the only authorized biographer, Davies had full access to the Fab Four as well as their help and encouragement. He spent eighteen months with them when they were at the peak of their musical genius and at the pinnacle of their popularity, and he remained friends with each of the members as they went their separate ways. This updated edition addresses recent changes in the lives of the Beatles: Paul's marriage, George's death, and their new books and records.

    A white brother and sister build a record company that becomes a monument to racial harmony in 1960's segregated south Memphis. Their success is startling, and Stax soon defines an international sound. Then, after losses both business and personal, the siblings part, and the brother allies with a visionary African-American partner. Under integrated leadership, Stax explodes as a national player until, Icarus-like, they fall from great heights to a tragic demise. Everything is lost, and the sanctuary that flourished is ripped from the ground. A generation later, Stax is rebuilt brick by brick to once again bring music and opportunity to the people of Memphis.Set in the world of 1960s and '70s soul music, Respect Yourself is a story of epic heroes in a shady industry. It's about music and musicians -- Isaac Hayes, Otis Redding, Sam and Dave, Wilson Pickett, the Staple Singers, and Booker T. and the M.G.'s, Stax's interracial house band. It's about a small independent company's struggle to survive in a business world of burgeoning conglomerates. And always at the center of the story is Memphis, Tennessee, an explosive city struggling through heated, divisive years.Told by one of our leading music chroniclers, Respect Yourself brings to life this treasured cultural institution and the city that created it.

    For generations, it was job security, a solidly safe investment, and an elite business education for top managers.GE electrified America, powering everything from lightbulbs to turbines, and became fully integrated into the American societal mindset as few companies ever had. And after two decades of leadership under legendary CEO Jack Welch, GE entered the twenty-first century as America’s most valuable corporation. Yet, fewer than two decades later, the GE of old was gone.​Lights Out examines how Welch’s handpicked successor, Jeff Immelt, tried to fix flaws in Welch’s profit machine, while stumbling headlong into mistakes of his own. In the end, GE’s traditional win-at-all-costs driven culture seemed to lose its direction, which ultimately caused the company’s decline on both a personal and organizational scale. ​Lights Out details how one of America’s all-time great companies has been reduced to a cautionary tale for our times.

    Whether you listen to Mozart or Duke Ellington, Aaron Copland's provocative suggestions for listening to music from his point of view will bring you a deeper appreciation of the most rewarding of all art forms.

    The tales of their tours were the most outrageous in the already excess-laden annals of modern music. The era of Led Zeppelin personified sex, drugs, and rock & roll.Based on interviews with the band's musicians, friends, employees, and lovers, Hammer of the Gods tells the shocking story of Led Zeppelin's successes and excesses in the 70s when Zeppelin reigned as the industry's biggest act.Exclusive sources. Documents. Interviews. Photos. Revelations about a band and an industry at its shameless peak. Read it all, and see why Hammer of the Gods is a classic of rock journalism in its own right."

    Restructured into six parts, this new edition covers a wide spectrum of software processes from initial requirements solicitation through design and development.

    But what do we really know about the design process? What leads to effective, elegant designs? The Design of Design addresses these questions. These new essays by Fred Brooks contain extraordinary insights for designers in every discipline. Brooks pinpoints constants inherent in all design projects and uncovers processes and patterns likely to lead to excellence. Drawing on conversations with dozens of exceptional designers, as well as his own experiences in several design domains, Brooks observes that bold design decisions lead to better outcomes. The author tracks the evolution of the design process, treats collaborative and distributed design, and illuminates what makes a truly great designer. He examines the nuts and bolts of design processes, including budget constraints of many kinds, aesthetics, design empiricism, and tools, and grounds this discussion in his own real-world examples--case studies ranging from home construction to IBM's Operating System/360. Throughout, Brooks reveals keys to success that every designer, design project manager, and design researcher should know.

    So much for the Summer of Love. "Ode to Billie Joe" knocked the Beatles' "All You Need is Love" off the top of the charts, and Bobbie Gentry became an international star. Almost 50 years later, Gentry is as enigmatic and captivating as her signature song. Of course, fans still want to know why Billie Joe McAllister jumped off the Tallahatchie Bridge. They also wonder: Why did Bobbie Gentry, who has not performed or made a public appearance since the early 1980s, leave it all behind?Through extensive interviews and unprecedented access to career memorabilia, Murtha explores the real-life mysteries ensnarled within the much-disputed origin of Ode to Billie Joe. The result is an investigative pop history that reveals, for the first time, the full breadth of Bobbie Gentry's groundbreaking career-and just may help explain her long silence.Foreword by musician Jill Sobule.

    It can almost be summed up by the button on every page: "Buy now with one click."Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world.Richard Brandt charts Bezos's rise from computer nerd to world- changing entrepreneur. His success can be credited to his forward-looking insights and ruthless business sense. Brandt explains: Why Bezos decided to allow negative product reviews, correctly guessing that the earned trust would outweigh possible lost sales. Why Amazon zealously guards some patents yet freely shares others. Why Bezos called becoming profitable the "dumbest" thing they could do in 1997. How Amazon.com became one of the only dotcoms to survive the bust of the early 2000s. Where the company is headed next.Through interviews with Amazon employees, competitors, and observers, Brandt has deciphered how Bezos makes decisions. The story of Amazon's ongoing evolution is a case study in how to reinvent an entire industry, and one that anyone in business today ignores at their peril.

    The House That Trane Built tells the story of the label, balancing tales of individual passion, artistic vision, and commercial motivation. Weaving together research, dynamic album covers, session photographs, and nearly one hundred interviews with executives, journalists, producers, and musicians from Ray Charles and Alice Coltrane to Quincy Jones, Pharoah Sanders, McCoy Tyner, and others--this is the riveting tale of an era-shaping jazz label in the age of rock. The thirty-eight Album Profiles--a veritable book within a book--offer a consumer's guide to the best and most timeless titles on Impulse.