What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Beatles, Malcolm Gladwell and Nike all notice about Americans that helped them win us over? Which uniquely American traits may explain the plights of Krispy Kreme, Ford, and GM, and the risks faced by Starbuck's? Why, after every other plea failed, did "Click It or Ticket" get people to buy the idea of fastening their seat belts? To paraphrase Don Draper's character on the hit show Mad Men, "What do people want?" What is the new American psyche, and how do America's shrewdest marketers tap it? Drawing from dozens of disciplines, the internationally acclaimed marketing expert Harry Beckwith answers these questions with some surprising, even startling, truths and discoveries about what motivates us.

    He loves animals, and even imagines himself inside their bodies, seeing what they see, feeling what they feel. Meanwhile, a young brown bear is wandering through the woods near Anchorage, alone and hungry. One night, while searching for food, the bear crosses paths with Jonathan, who eagerly follows him onto the zoo grounds.But when the bear accidentally kills Mama Goose, Jonathan’s favorite zoo creature, the boy loses the empathy he had felt earlier. He wishes that the bear—now nicknamed Trouble—would meet the same fate as his beloved goose, and he impulsively takes steps to make sure that happens.Based on an actual incident, and told in alternating chapters from the bear’s and Jonathan’s points of view, this is both an involving animal story and a thought-provoking investigation into the consequences of one’s actions.

    Warren Andiman, an HIV/AIDS researcher who has been on the front lines battling infectious diseases for over forty years. In Animal Viruses and Humans: A Narrow Divide, Andiman traces the history of eight zoonotic viruses —deadly microbes that have made the leap directly from animals to human populations: Middle East Respiratory Syndrome (MERS), Swine influenza, Hantavirus, Monkeypox, Severe Acute Respiratory Syndrome (SARS), Rabies, Ebola, and Henipaviruses (Nipah and Hendra). He also illustrates the labor intensive and fascinating detective work that infectious disease specialists must do to uncover the source of an outbreak.Andiman also looks to the future, envisioning the effects on zoonoses (diseases caused by zoonotic viruses) of climate change, microenvironmental damage, population shifts, and globalization. He reveals the steps that we can, and must, take to stem the spread of animal viruses, explaining, “The zoonoses I've chosen to write about . . . are meant to describe only a small sample of what is already out there but, more menacingly, what is inevitably on its way, in forms we can only imagine.” Warren Andiman, MD is professor emeritus of pediatrics and epidemiology at the Yale Schools of Medicine and Public Health.

    But she can't afford one, her parents don't know anything about horses, and there just isn't room in her tiny back yard in the city. So, when Ashleigh's parents tell her that she can finally have a horse of her own, she thinks it's the best thing ever. But the good news comes at a price. Ashleigh's family is leaving the city and heading for the small country town of Shady Creek in rural Australia.Ashleigh's life is about to change, and her adventures have just begun.About the Horse Mad series:When horses are at the heart of a series, it's pretty much guaranteed that every book will also feature fun, adventure and friendship. This series follows Ashleigh, an Australian girl, who's finally about to get her own horse. But she has to move from the city to the country and leave her friends and life behind.

    A whole world of discovery awaits her aboard the Dolphin Dreamer.But an unexpected passenger threatens to spoil the trip of a lifetime. And when a sudden storm puts Jody's life in danger, who can she turn to for help?

    'But one day . . .'Eleven-year-old Joe is dreading his first Christmas without Dad.But then Mum suggests they volunteer for Helper Dogs and train puppies to help people in need.Joe has always wanted a dog and when he meets golden Labrador Patch he knows he's found him. With Joe's love and training, can Patch go from playful pupy to heroic helper - and mend Joe's broken heart along the way?A classic-in-the-making, Megan Rix takes little-known true stories of animal heroes and turns them into must-have heartwarming stories for 8+ readers, perfect for fans of Michael Morpurgo and Sarah Lean. 'If you love Michael Morpurgo, you will enjoy this' Sunday Express'A moving tale told with warmth, kindliness and lashings of good sense that lovers of Dick King-Smith will especially appreciate' The Times 'Every now and then a writer comes along with a unique way of storytelling . . . Meet Megan Rix . . . her novels are deeply moving and will strike a chord with animal lovers.' LoveReading'A perfect story for animal lovers and lovers of adventure stories' Travelling Book CompanyAbout the author:Megan Rix is the recent winner of the Stockton and Shrewsbury Children's Book Awards, and has been shortlisted for numerous other children's book awards. She lives with her husband by a river in England. When she's not writing she can be found walking her two golden retrievers, Traffy and Bella, who are often in the river.Also available by Megan Rix:The Great Escape, The Victory Dogs, The Bomber Dog and A Soldier's Friend

    After a painstaking wait, Nate is even more surprised when it hatches and out pops a baby triceratops that he names Uncle Beazley! But when Nate decides to keep the dino and raise it on his own, he has no idea what he's getting himself into. As Uncle Beazley grows, Nate and his family realize they are not equipped to take care of a full-sized dinosaur, and so with the help of their scientist friend, Nate and Uncle Beazley set off for the NationalMuseum in Washington, D.C., on the hunt for the perfect home for a modern-day dinosaur---then the real trouble begins!The Enormous Egg was originally published in 1956 and has been a classic in children's literature ever since. This brand new edition features amazing new illustrations from Eisner-award winning graphic novelist Mark Crilley (creator of Akiko and Miki Falls).

    In this Level 1 reader, youngsters learn all about the terrifying giants that once roamed the Earth—maybe even as close as their own backyard! They'll be wowed by new information and eye-popping illustrations from National Geographic, a trusted source of children's nonfiction content.National Geographic supports K-12 educators with ELA Common Core Resources.Visit www.natgeoed.org/commoncore for more information.

    So I wrote this story. And boy! Did I ever get into trouble! My friend Delilah stopped speaking to me because I put her in my book. Uncle Harold stopped speaking to me because I didn't put him in my book. A writer's life isn't easy! But back to my story: It's about how a talented and lovable (not to mention smart) wirehaired dachshund puppy named Howie saves the world from a disgusting, evil menace named...oops, that would give away the story. But trust me, this menace is disgusting and evil, all right!!! Your friend, Howie

    Their mother nurtures them and teaches them the many skills they will need to survive as stray dogs. But when their mother is taken from them suddenly and too soon, the puppies are forced to make their own way in the world, facing humans both gentle and brutal, busy highways, other animals, and the changing seasons. When Bone and Squirrel become separated, Squirrel must fend for herself, and in the process makes two friends who in very different ways define her fate.

    That had been just before Junior spotted a police car approaching the farm in a cloud of dust.Meanwhile Pap, the children's grandfather, sits in disgrace in the city jail. He was arrested for disturbing the peace after his pickup truck accidentally dumped 2,147 beer and soda cans (worth $107.35) on Spring Street.With their mother away on the rodeo circuit, it's up to Maggie and Vern to find a way to rescue Pap and Junior. How will they solve their family problems?

    Erin Hunter’s #1 nationally bestselling Warriors series continues in Warriors: A Vision of Shadows!This box set includes all six books in the Vision of Shadows series and is perfect for the collections of long-time Erin Hunter fans and readers new to the Warriors world.For the first time, all five warrior Clans are united in their territories around the lake—but establishing a new peace, and new borders, will not be easy, especially when a dangerous rogue threatens to tear ShadowClan apart.Full of epic adventure and thrilling intrigue, this fifth Warriors series follows the events of Omen of the Stars.

    Jay Withgott and new co-author Matt Laposata present the latest coverage of environmental science and introduce new FAQ sections to address common student misconceptions. Note: This is the standalone book if you want the book/access card order the ISBN below: 0321752546 / 9780321752543 Essential Environment: The Science behind the Stories Plus MasteringEnvironmentalScience with eText -- Access Card Package Package consists of: 0321752902 / 9780321752901 Essential Environment: The Science behind the Stories 0321754077 / 9780321754073 MasteringEnvironmentalScience with Pearson eText -- Valuepack Access Card -- Essential Environment: The Science behind the Stories (ME component) "

    *FOIL ON THE COVER!*

    An introduction to the life and career of the ichthyologist whose interest in fish began at the age of nine during weekly trips to the Aquarium in New York City.