Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers, both online and offline. Each connection inspires engagement with another, so the brand becomes part of the customer's story. Authors Gaston Legorburu and Darren McColl explain how marketers can identify and define the core target audience segment, define your brand's purpose, understand the emotional desires of your consumers, and more.•Shows how to map how the consumer engages with the category and product/service•Explains how to develop an organizing idea and creative plan for an immersive storyscape experience•Defines the role of marketing channels around the organizing idea•Establishes how technology can be applied to the experienceLearn how to measure, optimize, and evolve the customer experience through the use of strong narratives that compel consumers to buy into your brand.

    Yet, today’s young people have much more to offer. If half of the hipster stereotype is a consumer who tries to show off how cool he is based on his tastes, the other half of the stereotype is ‘The Maker’ -- the person out hawking homemade cheese, knitting sweaters for your beard, or repurposing steel-framed bicycles. The hipster business model is distinctive: Make a product you love so much that you’ll make it yourself. See if anyone wants it. Try again. When they want to build apparel companies, they teach themselves how to sew. When they dream of producing toys, they learn how to use 3D printing software. When they don’t know investors who will back their restaurant concepts, they open food trucks. All the while, they are guided by books, instructional videos, and intuition; only later do they move production to real factories, or hire lawyers. They frequent public parks to see if anyone will buy their custom, typewritten stories. They use crowdfunding websites to raise money from customers before their products even exist. They post their ideas to massive web forums to gauge interest, or set up online shops the second they have a product to sell. In their world, sales come first, not last. While each entrepreneur featured in this book embarked on his or her own unique quest, their stories share a common thread: like true hipsters, they were not afraid to try new things.

    Drawing from his own life and business triumphs, Schussler offers would-be entrepreneurs a new way of utilizing creativity to achieve their dreams. Schussler distills his principles for entrepreneurs on a budget, and also reveals the ways in which his lessons-from self-branding to developing strategic partnerships to giving recognition where recognition is due-can work in larger corporations. Just like his famous themed restaurants, Schussler's insights provide entertainment, education, and ample food for thought for all business people aspiring to their next level of success.

    Seek this superbly researched and deftly written novel out"Review By Peter Desmond'City Weekend' Magazine, Shanghai 10 December 2013The severed head in the bamboo birdcage swayed above the teeming marketplace. It told Constable Mike Gallagher everything he needed to know about Shanghai.It’s 1927. The son of a rural Irish cop, Gallagher joins the Shanghai Municipal Police. to escape an Ireland crippled by its recent bitter independence fight, and to trace the aristocratic woman whose memory still haunts him. They would venture together to China, Fiona once promised. Then the IRA torched her family estate. Everybody believes she died there. Everybody but Mike Gallagher.Shanghai. Pearl of the East or Whore of the Orient? Depends on who you ask. It’s a cesspool of poverty, thronged with refugees, gripped by civil war. But for some it’s still a fever dream: jazz clubs and opium dens, celebrities and spies, easy money and easier women. Gallagher encounters the city’s biggest philanthropist, a man called Big Ears Lu – who is also its creepiest racketeer. He falls for the beautiful courtesan Miriam Tsai. But does his collusion with Lu keep her trapped in the House of Multiple Joys? Shanghai in 1927 is a city where after dark anything seems possible. A city where anyone can be crushed, and anyone corrupted. Even an innocent Irish cop.From the wreckage of guerrilla war in Ireland to the dawn of world war in Asia, the international mystery thriller Gangsters of Shanghai seethes with 20th Century turbulence and temptation. Can Mike Gallagher escape the imploding city with his life, his self-respect – and the answer to Fiona’s fate? About The Author Of Gangsters Of Shanghai, The International Mystery Thriller.Gerry O'Sullivan was born in Limerick, Ireland in 1961, where he indulged his taste for historical fiction, intelligent action thrillers and men’s adventure books. A graduate of the University of Limerick, he moved to Australia in 1986 and worked in the international education sector. Gerry was inspired to write this action mystery by his granduncle, a Detective Inspector in the Shanghai Municipal Police during the 1920’s. Spellbound by old photographs and family lore, Gerry resolved to write an action adventure thriller with the accuracy of historical fiction. Gerry travelled to Shanghai, Hong Kong, Singapore and Brandeis University, Boston where the top-secret files of the Shanghai Municipal Police Special Branch are kept on microfilm (they were smuggled out of Shanghai by the CIA in 1949).Gerry then moved to Singapore to immerse himself in the atmosphere of a fast paced English-speaking Asian city, as Shanghai was in the 1920’s and 1930’s. To achieve the pulse-quickening features of an action mystery with the demandingly accurate details of historical fiction, Gerry blended his granduncle’s stories about his Shanghai police work, years of scholarly research, and his own experiences of the city.

    The second wave came in 2006 when home-grown VCs raised large amounts of capital and funded products and services companies for Indian consumers.This is a gripping behind-the-scenes story of a VC's journey, right from the beginning of the second start-up revolution in India in 2006 until the end of the funding frenzy in 2016. A story about how global conditions, local consumers, founder ambition and good old greed shaped the start-up story in India.Rahul Chandra is the co-founder of Helion Ventures, and in this candid memoir he tells us about his journey building one of India's oldest VC firms. In a remarkably gripping account, he recounts his adventures in India's hyper-funded start-up ecosystem.The Moonshot Game gives readers an insight into the secret world of a VC, with unguarded stories involving large bets and big mistakes, and tales of how one juggles several investments at the same time.Rahul shows why being a VC is a constant journey of ups and downs, why building value is a long-term business, and why no amount of failure can be an excuse to lose optimism in the power of entrepreneurship.

    It is a story of coping with uncertainty, the reactions of others and living with them too. It documents the total shock and utter fear that a diagnosis brings and the hopelessness of surrendering to a treatment that brings its own baggage yet ultimately insures life. It talks about confronting hair loss along with discovering the more covert assault on all things feminine. Yet at the very root of the book, ahead of the fear and anger, there is humour and laughter. Though the story of cancer has been told before, it has not been told like this"

    An unprecedented inside look at the Tampa Bay Bucs’ Super Bowl-winning season, written with the participation of Coach Bruce Arians, Tom Brady and the Bucs’ key staff and players.

    For the moments of struggle and temptation that every man faces, and the times in life when he feels surrounded and under attack, John's message is profoundly simple-those moments are precisely the time for an unwavering faith. In this book, John schools today's believers in seven qualities of unwavering faith:1. It hears and sees what the world cannot see or hear.2. It prays earnestly even though it has already heard the answer.3. It is strong when there is no evidence of the answer.4. It always says, "Go Again!"5. It goes on when there's just a little evidence.6. It believes for the big when it sees the little.7. It begins with nothing but ends up doing mighty things for God.Osteen also provides principles for those times when faith doesn't seem to be working. Becoming a Man of Understanding Faith is a guidebook to stronger faith, from a man who spent a lifetime testing its limits.

    . . And here's what you can do about it on Monday morning with the definitive how-to book from the world's leading authority on innovationWhen it comes to innovation, Curt Carlson and Bill Wilmot of SRI International know what they are talking about--literally. SRI has pioneered innovations that day in and day out are part of the fabric of your life, such as:-The computer mouse and the personal computer interface you use at home and work-The high-definition television in your living room-The unusual numbers at the bottom of your checks that enable your bank to maintain your account balance correctly-The speech-recognition system used by your financial services firm when you call for your account balance or to make a transaction.Each of these innovations--and literally hundreds of others--created new value for customers. And that's the central message of this book. Innovation is not about inventing clever gadgets or just "creativity." It is the successful creation and delivery of a new or improved product or service that provides value for your customer and sustained profit for your organization. The first black-and-white television, for example, was just an interesting, cool invention until David Sarnoff created an innovation--a network--that delivered programming to an audience.The genius of this book is that it provides the "how" of innovation. It makes innovation practical by getting two groups who are often disconnected--the managers who make decisions and the people on the front lines who create the innovations--onto the same page. Instead of smart people grousing about the executive suite not recognizing a good idea if they tripped over it and the folks on the top floor wondering whether the people doing the complaining have an understanding of market realities, Carlson and Wilmot's five disciplines of innovation focus attention where it should be: on the creation of valuable new products and services that meet customer needs.Innovation is not just for the "lone genius in the garage" but for you and everyone in your enterprise. Carlson and Wilmot provide a systematic way to make innovation practical, one intimately tied to the way things get done in your business.Teamwork isn't enough; Creativity isn't enough; A new product idea isn't enoughTrue innovation is about delivering value to customers. Innovation reveals the value-creating processes used by SRI International, the organization behind the computer mouse, robotic surgery, and the domain names .com, .org, and .gov. Curt Carlson and Bill Wilmot show you how to use these practical, tested processes to create great customer value for your organization.

    Our passions and talents may actually surprise us. In Mindshift, Barbara Oakley tells the stories of people who have overcome learning "handicaps" of all kinds—such as Imposter's Syndrome and advancing age—and shows how we can turn perceived weaknesses into strengths. For example, people may feel like they're at a disadvantage if they pursue a new field later in life; yet those who change careers can be fertile cross-pollinators—they bring valuable insights from one discipline to another. The power of simple persistence in building talent is also often underestimated. Dr. Oakley reveals the latest neuroscientific insights into how our brains change when we learn something new. She shares strategies for learning that are backed by brain science, including practical exercises to apply in our own lives.

    This is an adventure story about a voyage from one life chapter to another that involves a too-big sailboat, a narrow and unknown sea, and an appetite to witness a mythical blonde bear that inhabits a remote rainforest.Kim Brown Seely and her husband had been damn good parents for more than 20 years. That was coming to an end as their youngest son was about to move across the country. The economy was in freefall and their jobs stagnant, so they impulsively decided to buy a big broken sailboat, learn how to sail it, and head up through the Salish Sea and the Inside Passage to an expanse of untamed wilderness in search of the elusive blonde Kermode bear that only lives in a secluded Northwest forest. Theirs was a voyage of discovery into who they were as individuals and as a couple at an axial moment in their lives. Wise and lyrical, this heartfelt memoir unfolds amid the stunningly wild archipelago on the far edge of the continent.

    Truly you do. You bring home these cute little balls of fur and squeal at its cuteness, declare your life complete because of it,and then get upset when your New Meaning of Life that you treasure poops in the bathtub or hocks a hairball into your shoe. You need to know the rules. You meed to know the truth. Max Thompson, known far and wide as "The Psychokitty" is an expert on all things kitty and has finally decided to share the wisdom of his years of dealing with People, and his in-depth discussions with kitties online. This is his gift to you, the People who are willingly owned by cats. Because that's how generous he is. Complete with paw-drawn illustrations!

    What was life like in the early days of Facebook? How did the company operate when it was just a small startup? Who were this team of misfits that built one of the most powerful tech companies in the world? In How I Lost 170 Million Dollars, Noah Kagan paints a compelling picture of the ups, downs, hard work, wild partying, and fascinating characters that populated the office during his time as Facebook's 30th employee.

    Or maybe they have a great script, but no clue about how to navigate the choppy waters of show business. Enter Cut To The Chase, written by professional writers who teach in UCLA Extension Writers' Programme, whose alumni's many credits include Pirates of the Caribbean: Curse of the Black Pearl; Twilight; and the Academy Award nominated Letters from Iwo Juima. From learning how to identify story ideas that make a good movie to opening career doors and keeping them open, this authoritative, comprehensive, and entertaining book, edited by Writers' Program Director Linda Venis, will be the film-writing bible for decades to come."A well-organized soup-to-nuts manual for aspiring Nora Ephrons and Charlie Kaufmans, from the faculty of a notable screenwriting program. . . . A readable writer's how-to that goes down smoothly."- Kirkus Reviews

    Whether you work in emergency medicine, or just want to be prepared, this book will be your essential guide.Following the latest clinical guidelines and evidence, written and reviewed by experts, this handbook will ensure you are up-to-date and have the confidence to deal with all emergency presentations, practices, and procedures. Following the latest developments in the field, such as infection control, DNR orders, advanced directives and learning disability. The book also includes new sections specifically outlining patient advice and information, as well as new and revised vital information on paediatrics and psychiatry. For all junior doctors, specialist nurses, paramedics, clinical students, GPs and other allied health professionals, this rapid-reference handbook will become a vital companion for both study and practice.