We are in an era where entire businesses are built on Instagram; kids in their bedrooms are racking up tens of millions of YouTube views; bloggers are becoming millionaires from their kitchen tables, and businesses are getting more attention from a viral video than a Super Bowl ad. But in a space that moves so fast, how can businesses keep up - let alone compete? And how do you make sure that your activity is profitable? Whether it’s building a targeted fanbase, selling more of your products & services or serving customers, every piece of your social media marketing campaign should be making you money. Combining the ‘holy grail’ marketing principles from some of history’s most successful marketers with the very latest social media strategies gives savvy businesses of all size a chance to ‘do’ social media in an entirely new way. Gone are the days of fumbling around in the dark. The new era is about testing, measuring and profit. From the psychological triggers that make us buy; employing social proof to stand out; using (and faking) controversy to sell more or just simply demonstrating your true competitive advantage, profitable social media marketing is here. As Head Ninja at Exposure Ninja, Tim Cameron-Kitchen has personally worked with hundreds of businesses of all shapes and sizes, and seen first hand how doing the right things on social media can transform a business. Yvonne Ivanescu came to Exposure Ninja from one of the world’s highest profile marketing agencies, and brought her brand experience to help business on the front line. This book is the distillation of everything that makes a profitable campaign, laid out in step-by-step instructions for you to follow and apply to your own business - whatever your size or market. So whether you’re a local plumber looking to pick up leads from Twitter, or an independent e-commerce site wanting the attention of influential bloggers, the strategies and profitable shortcuts for entrepreneur-run businesses in this book will give you a chance to compete in competitive markets where time and budget is of the essence.

    New chapters cover how to build a personal carb count database, carb counting for insulin pump users, a whole week of meal plans, and much more.

    Simpson trial brought the L.A.P.D. national notoriety as a corrupt force out of synch with the city it polices. But is this force of 8,000 men and women really made up of mavericks, racists, and rogues? In Boot, rookie police William Dinn takes readers inside that other L.A.P.D., where hardworking cops struggle to understand citizens' concerns and dodge criminals' bullets. National & L.A.

    This one tells you exactly what you need to know to prepare for and complete a long-distance hike on the A.T. From determining a budget, preparing an itinerary, and packing gear to resupplying, using bounce boxes, and staying on schedule, this book will help any hiker make certain their long-distance trek is a success.You can hear an interview with Michelle Ray on how to prepare for your thru-hike if you click here.

    Everybody loves a good story. We have been reading, listening to, or watching stories all of our lives, so we intuitively know a lot about how they work. Yet, more and more, Christians are unfamiliar with the stories of the Bible and how the grand narrative of God's Word fits together. Indeed, God gave us the stories of the Bible to reveal great truth about Himself and about our lives, and He wants to draw us into the ongoing story of what He is doing in the world. By focusing on the narrative framework of Scripture we can better understand what the Bible teaches and live out its instruction more effectively. Reading God's Story takes that clear narrative approach to the Bible, arranging the complete text into a fresh chronological reading plan developed for the Read the Bible for Life biblical literacy initiative. In this plan the books, chapters, and verses of the Bible are thoughtfully arranged so readers can track the story of Scripture, day by day, from beginning to end, understanding the flow of events and how all the different parts fit together to make sense. Reading God's Story features two-color interior page layout and is organized into 52 weeks of readings (six readings per week). It presents Scripture in three main acts (God's Plan for All People; God's Covenant People; God's New Covenant People) and seventeen total scenes, providing an introduction for each act and scene to orient the reader to its importance in the grand story. Unlike other chronological Bibles, this arrangement is not date specific (e.g. "January 1"), so a person can begin using this edition at any point in the calendar year.

    A veterinarian, a trainer, and a breeder team up to cover all the questions new owners tend to have, and many they don't think to ask, including:* What to ask the breeder before bringing your puppy home* Which vaccinations your puppy needs and when to get them* How to make potty training as smooth (and quick) as possible* What to do when your puppy cries at night* Why and how to crate train your puppy* When socialization should happen and how to make sure it does* When your puppy is ready to learn basic commands--like Sit, Stay, and Come--and the best way to teach them* When and how to go about leash training* How much exercise your puppy needs to stay physically and mentally healthy* What, how much, and when to feed your puppy to give him the nutrition he needs without the extra weight he doesn't* When your puppy is ready for obedience training and how to make sure it works* How and how often to bathe your puppy, brush his coat, clip his nails, and brush his teeth* How to know when a trip to the vet is needed* What causes problem behaviors, when to expect them, and how to correct them

    Bidwell offers her firsthand experience and advice on Mount Rushmore and the Black Hills — including the Southern Hills, the Badlands, and Keystone. Bidwell provides unique travel strategies such as Best Hiking Trails, Viewing Wildlife, and Fossil Collecting in the Parks, Grasslands, and National Forest. Expert tips include the best sights for dining, shopping, accommodations, and camping, providing travelers with the tools they need for a more personal and memorable visit to Mount Rushmore and the Black Hills.

    This fully updated and expanded book is not about how the music business should work, but how it does work. Industry insider Moses Avalon tells it like it is how producers dip into budgets, artists steal songs, lawyers write contracts in code and shows you how to survive these and other career-stifling situations. Deconstructing actual major and indie-label record deals, this book dissects each party's involvement and offers perspective on their actual roles, how much they get paid, and what their agendas really are. Engineers, managers, producers, artists, labels and lawyers each take their turn in the hot seat. It also outlines realistic alternatives for newcomers, such as "baby" production deals and vanity labels. This third edition includes: an entire chapter comparing ASCAP and BMI a publishing first * new insights for indie artists, including the lowdown on digital-distribution scams and independent A&R * information on new legislation and its impact on sampling and other legal matters * new music-industry "family trees" that reflect recent consolidation and reorganization * 80 pages of new material * and much more.

    Because a pair of drawstring sweatpants could bring about your most embarrassing moment. And a toothpick in your sandwich can be the deadliest of weapons. Including hundreds of bizarre-but-true things that can get you, this compact volume will induce nervous page flipping and make even the most snug and secure folks bonafide paranoiacs. Chilling black and white photographs document the everyday items that menace your safety. But whether it's archibutyrophobia (the fear of peanut butter sticking to the roof of your mouth) or phobophobia (the fear of fear itself) that eventually gets you, don't be afraid to buy this book. You never know what might happen to you if you don't.

    You should already be familiar with the basic stitches: slip stitch, single crochet, half double crochet, double crochet, treble crochet, and double treble crochet. For additional help, the ebook also contains a link to my website with free how-to-crochet videos.In this ebook, you will learn the following stitches:1. Wheels2. Arched Windows3. Bow Ties4. Textured Clusters5. Slanted Shell Stitch6. Floating Rectangles Insertion7. Long Double Crochet8. Basketweave Stitch9. Wavy Stitch in 2 Colors10. Loop de Loops11. Fan & V Stitch12. Checkerboard13. Staggered Crosses14. Granny Inspired Rows15. Spiked Drop Down Stitch16. Fur Stitch17. Seed Stitch in 3 Colors18. Polka Dots19. Crumpled Stitch20. Chevron Variation

    Readers will discover how to groom a parakeet, recognize the symptoms of illness, and keep a parakeet safe from other pets. They will also see how to teach a parakeet to talk, understand parakeet behavior, and find an avian veterinarian.

    She founded the Facebook group Extreme Couponing and Bargains UK (the second largest Facebook group in the world) and is on TikTok, Youtube and Instagram helping as many people as possible to save money too.This book contains all her best hacks and tips to save money and make money - simple, life-changing ideas for everyone.Holly has included her favourite hacks from the Extreme Couponing and Bargains UK community too, who inspired her to write this book. And has asked all her money-saving expert friends to contribute tips too.All the costly moments of everyday life are included, from supermarket shops to kids parties - even special occasions like weddings and Christmas.Discover lots of fun ways to get saving, find the bargains and make your money go further.

    The Hal Leonard Ukulele Method is designed for anyone just learning to play ukulele. This comprehensive and easy-to-use beginner's guide by acclaimed performer and uke master Lil' Rev includes many fun songs of different styles to learn and play. Includes: types of ukuleles, tuning, music reading, melody playing, chords, strumming, scales, tremolo, music notation and tablature, a variety of music styles, ukulele history and much more.

    Best-selling novelist David Hewson, author of the ever-popular Writing A Novel with Scrivener, offers a professional insight into how to use this unique app for writing fiction. This ebook covers all the aspects of Ulysses a writer needs to master in order to produce a finished book, from initial planning through to completed ebook, Word file or PDFs for publication, reading and revision. You will learn how to use Ulysses to structure a book into parts and scenes, ways to manage research and ideas and how to develop a novel from a bare outline through to first draft and revisions. Hewson also describes how Ulysses stores work uniquely in its own library, enabling you to work on the same draft manuscript across different machines while on the move. For budding screenwriters there is a section on how to use Ulysses to produce scripts to professional formats that can be edited later in movie apps such as Final Draft. And this release will also include a free upgrade to an updated edition covering the next release of Ulysses and the forthcoming iPad app. David Hewson (www.davidhewson.com) is the author of more than 25 novels published around the world. He adapted the award-winning TV series The Killing into acclaimed novel and recently launched a new crime series set in Amsterdam with The House of Dolls which has been optioned for Dutch TV.

    Television shows and newspaper articles often gloss over the shocking details because it may be too grisly for the average viewer or reader.When researching these stories, I commonly use actual police reports, court documents, and first-hand descriptions. Some of the details can be disconcerting. I do my best to not leave out any of the details in my books, no matter how depraved they may be. My intent is not to shock, but to show precisely how twisted the mind of a killer can be.That being said, if you are overly squeamish, this may not be the book for you. If you’re okay with it, then let’s proceed.Volume 5 features: longer stories, more photos, a bonus chapter, and an online appendix with additional photos, videos, and documents. Volume Five features twelve of the most incomprehensible stories of the last fifty years.