Many people regard mathematicians as a race apart, possessed of almost supernatural powers. While this is very flattering for successful mathematicians, it is very bad for those who, for one reason or another, are attempting to learn the subject.'W.W. Sawyer's deep understanding of how we learn and his lively, practical approach have made this an ideal introduction to mathematics for generations of readers. By starting at the level of simple arithmetic and algebra and then proceeding step by step through graphs, logarithms and trigonometry to calculus and the dizzying world of imaginary numbers, the book takes the mystery out of maths. Throughout, Sawyer reveals how theory is subordinate to the real-life applications of mathematics - the Pyramids were built on Euclidean principles three thousand years before Euclid formulated them - and celebrates the sheer intellectual stimulus of mathematics at its best.

    It provides a transition from elementary calculus to advanced courses in real and complex function theory and introduces the reader to some of the abstract thinking that pervades modern analysis.

    It has also often required oppressive and incomprehensible mathematics. Game Theory at Work steers around math and pedagogy to make this innovative tool accessible to a larger audience and allow all levels of business to use it to both improve decision-making skills and eliminate potentially lethal uncertainty.This proven tool requires everyone in an organization to look at the competition, guage his or her own responses to their actions, and then establish an appropriate strategy. Game Theory at Work will help business leaders at all levels improve their overall performance in:NegotiatingDecision makingEstablishing strategic alliancesMarketingPositioningBrandingPricing

    Rare Book

    In Standard Deviations, economics professor Gary Smith walks us through the various tricks and traps that people use to back up their own crackpot theories. Sometimes, the unscrupulous deliberately try to mislead us. Other times, the well-intentioned are blissfully unaware of the mischief they are committing. Today, data is so plentiful that researchers spend precious little time distinguishing between good, meaningful indicators and total rubbish. Not only do others use data to fool us, we fool ourselves.With the breakout success of Nate Silver’s The Signal and the Noise, the once humdrum subject of statistics has never been hotter. Drawing on breakthrough research in behavioral economics by luminaries like Daniel Kahneman and Dan Ariely and taking to task some of the conclusions of Freakonomics author Steven D. Levitt, Standard Deviations demystifies the science behind statistics and makes it easy to spot the fraud all around.

    Our senses are not equipped to see the universe as it is, and routinely let us down in that quest—the world appears flat, the stars seem fixed in the heavens. That is why we invented math and science—the ultimate toolkit to explain how the world really works.In this book, mathematician Hannah Fry and geneticist Adam Rutherford investigate everyday mysteries (does your dog love you?) alongside the burning questions of time, space, and the origin of the universe. What will the end of the world look like, and when will it happen? What is time, and where does it come from? Approaching these questions and more with science and math rigorous and playful, Rutherford and Fry celebrate the weirdness of the cosmos, and reveal its secrets along the way.

    What did mathematicians rely on for their work before then? And how did mathematical notations evolve into what we know today? In Enlightening Symbols, popular math writer Joseph Mazur explains the fascinating history behind the development of our mathematical notation system. He shows how symbols were used initially, how one symbol replaced another over time, and how written math was conveyed before and after symbols became widely adopted.Traversing mathematical history and the foundations of numerals in different cultures, Mazur looks at how historians have disagreed over the origins of the numerical system for the past two centuries. He follows the transfigurations of algebra from a rhetorical style to a symbolic one, demonstrating that most algebra before the sixteenth century was written in prose or in verse employing the written names of numerals. Mazur also investigates the subconscious and psychological effects that mathematical symbols have had on mathematical thought, moods, meaning, communication, and comprehension. He considers how these symbols influence us (through similarity, association, identity, resemblance, and repeated imagery), how they lead to new ideas by subconscious associations, how they make connections between experience and the unknown, and how they contribute to the communication of basic mathematics.From words to abbreviations to symbols, this book shows how math evolved to the familiar forms we use today.

    Len Fisher turns his attention to the science of cooperation in his lively and thought-provoking book. Fisher shows how the modern science of game theory has helped biologists to understand the evolution of cooperation in nature, and investigates how we might apply those lessons to our own society. In a series of experiments that take him from the polite confines of an English dinner party to crowded supermarkets, congested Indian roads, and the wilds of outback Australia, not to mention baseball strategies and the intricacies of quantum mechanics, Fisher sheds light on the problem of global cooperation. The outcomes are sometimes hilarious, sometimes alarming, but always revealing. A witty romp through a serious science, Rock, Paper, Scissors will both teach and delight anyone interested in what it what it takes to get people to work together.

     So why can it be so hard to achieve the results we crave? Working harder rarely has the desired effect. The answer is to work smarter, and with – not against – our natural strengths. Mindset with Muscle takes you on a different transformation journey. Rather than hitting the gym and obsessing about success, this book brings you ‘sets and reps for the brain’. When you read this book, and implement Jamie Alderton’s proven strategies, you will be able to: Develop your brain and build new habits that hard-wire you for success Map out exactly what you need to do in order to achieve your physical, business and financial goals Move forward confidently and take action to build the business, body and lifestyle of your dreams Finally get in the best physical and mental shape of your life Know with certainty you can achieve whatever it is you set out to do Mindset with Muscle urges you to wake up and realise you have the choice in life to achieve pretty much anything you set your mind to.

    It reveals the attraction that has drawn leading mathematicians and amateurs alike to number theory over the course of history.

    The specialities of each individual number, from zero to nine, and the little mathematical tricks as shown by Shakuntala Devi, all combine to make the reader learn to befriend numbers and excel at maths.

    From manhole covers to bubbles to subway maps, each page gives you a glimpse of the world through renowned mathematicians' eyes and reveals how their theorems and equations can be applied to nearly everything you encounter. Covering dozens of your favorite math topics, you'll find fascinating answers to questions like:How are the waiting times for buses determined?Why is Romanesco Broccoli so mesmerizing?How do you divide a cake evenly?Should you run or walk to avoid rain showers?Filled with compelling mathematical explanations, Math Geek sheds light on the incredible world of numbers hidden deep within your day-to-day life.

    

    In this new, innovative overview textbook, the authors put special emphasis on the deep ideas of mathematics, and present the subject through lively and entertaining examples, anecdotes, challenges and illustrations, all of which are designed to excite the student's interest. The underlying ideas include topics from number theory, infinity, geometry, topology, probability and chaos theory. Throughout the text, the authors stress that mathematics is an analytical way of thinking, one that can be brought to bear on problem solving and effective thinking in any field of study.

    Without a doubt, the development of the computer was a massive leap forward in humankind's progress and will stand as one of the twentieth century's greatest achievements. But how many of us know how it really works? "Turing And The Computer" offers a brilliant encapsulation of the groundwork that led to the invention of the computer as we know it, and an absorbing account of the man who helped develop it, only to be largely forgotten after his death. Eccentric and principled, Turing would lay aside a brilliant career in mathematics to serve his country by breaking German codes during the Second World War. Openly homosexual, he would later be put on trial on indecency charges and forced to undergo hormone treatments that wrecked his body and his spirit. But the modern machine he helped create lives on.Concise and thoroughly compelling, "Turing And The Computer" is for all those curious about the philosophy and mechanics behind the now indispensable computer, and for anyone awed by the spark of invention that inspires its birth.