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Brand Warfare: 10 Rules for Building the Killer Brand
David F. D'Alessandro - 2001
It is more than a book about brands, and contains many sound lessons for strategy and the role of leaders.Michael E. Porter, Harvard Business SchoolPractical, psychologically astute, and clearly written, this book has much to offer business folk of all stripes.Publishers Weekly
Drug of Choice: The Inspiring True Story Of The One-Armed Criminal Who Mastered Love And Made Millions
Mark Van Stratum - 2017
He has created a fulfilling life, which he shares with his beautiful fiancé and a world-wide circle of friends. But his inspiring life of today grew out of a dark and dangerous past.In this gripping tale, van Stratum brings a once-in-a-lifetime read of his experience growing up with one arm in a small town where he developed a savage temper and a criminal mindset. After a violent robbery by rival drug dealers he had a flash of insight that his life must change, or it would quickly end.After moving to a new country without telling a soul, Mark penetrates the secret world of pick-up artists and learns an incredible skill set that enables him to get the most desired women on the planet. In Drug of Choice, Mark offers insightful lessons about the power of choices to change your business, relationships, and life.This story teaches that your choices are both the cause of your problems and the key to your success. It will make you believe again that it’s never too late to change.
A Deal With the Devil: Discovering Chris Watts: - Part Two - The Facts
Netta Newbound - 2020
Dude, Where's My Stethoscope?
5 Grays Publishing - 2013
Donovan Gray answers that question in Dude, Where's My Stethoscope? - a laugh-out-loud funny, heartbreaking and sometimes poignant collection of true-life medical short stories. We follow Dr. Gray through medical school and two decades of unforgettable ER and family practice. Humorously written in an engaging mash-up of formal prose and informal medical slang with a nod to pop culture and ancient mythology, Dude is a powerful book that captures the essence of what it is to be an emergency room doctor.
Squeaky Wheels: the Non-friction Adventure from Sea to Shining Sea
Scott Hippe - 2012
As the voyage steams (sweats, rather) eastward from Seattle to New York, he meets a diverse, humorous, and motley bunch of individuals in full support of his spirit of adventure, evidence that one's wildest dreams are in fact worth pursuing. The story is a testament to the power of welcoming the stranger and the good that resides in us all. Read it to laugh, read it to learn, or read it simply to remember that you are human.They say once you start pedaling you can't stop. So buckle your helmet, don spandex if you dare, and get ready for the ride of a lifetime.
Remember! (Translated)
Marcel Scharfstein - 2013
Remember! is an autobiography which recounts Marcel Scharfstein's life experience in the Warsaw Ghetto and in Nazi concentration camps of Poland and Germany during World War II.
Summary of Jason Fung's The Obesity Code: Key Takeaways & Analysis
Sumoreads - 2017
This book is a must-read for anyone who wants to shed off some extra weight without counting calories. Click buy now with 1-click to own your copy today!
If You Ain't a Pilot...
Ray Wright - 2016
Though competing against one another for the flying assignments of their dreams, like the fearsome F-15 and F-16 fighters, a good mission sometimes takes a backseat to a good party or punch line in this classroom of cut-ups. The high stakes, however, loom over Lt. Wright. In a program where one out of three students fails, not everybody who starts UPT will finish it. And not everybody who does finish will get a desirable flying assignment. Some won’t even escape the Columbus Air Force Base. Will Lt. Wright get his dream assignment flying a C-141 cargo plane based out of beachside Charleston, South Carolina? Or be forced to perpetuate the If you ain’t a pilot… system as the dreaded FAIP (First Assignment Instructor Pilot) in Columbus, Mississippi? Though a military memoir, IF YOU AIN’T A PILOT… is a story of youthful innocence, a happy tale of the best of friends. Beneath the story’s surface layer of how an Air Force officer’s aeronautical rating determines his worth, similar thematic layers unfold around gender, race, and other ways people define each other. At its core, this story is about people, our relationships, and how we choose to treat each other. While 30 years have passed since the memoir’s events—and our aircraft, our enemy, and our pop-culture ties have changed—we still struggle with our differences. IF YOU AIN’T A PILOT taps into the mystic of Top Gun, the satirical wryness of Candide and Catch-22, and the allure of the air-travel genre captured by Mark Vanhoenacker’s recent Skyfaring: A Journey with a Pilot (2015), Tom Wolfe’s The Right Stuff, and James Salter’s The Hunters. Set at the end of the Cold War in the heart of Dixie, IF YOU AIN’T A PILOT…crosses Top Gun adrenaline with Pee-Wee’s Playhouse antics at a flight training base where Air Force idealism collides with Deep South heritage. Complete at 142,000 words, this comedic memoir written for a general audience charts the year when a newly commissioned officer is challenged not only by flight school but also by the Air Force dictum If you ain’t a pilot, you ain’t $#!+. That said, the primary mission for IF YOU AIN’T A PILOT...is to make readers laugh. While the story is written for a non-military audience, military pilots, civilian pilots, and any person who ever dreamed about flying as a kid will love IF YOU AIN’T A PILOT….
Introduction to Kettlebells: A Minimalist's Guide to Blasting Fat and Boosting Muscle
Pat Flynn - 2019
You simply move more deeply into them. For anyone - the kettlebell novice to the 15-year veteran - this short (read: just 30 page) ebook provides the perfect foundation or refresher of the fundamental kettlebell techniques, including the kettlebell swing, goblet squat, snatch, Turkish get up, clean, and military press. Each movement has detailed instructions plus step-by-step photos to help the reader understand the movements as well as safely and effectively execute them. After we discuss the hows of each of the basic movements, we move into applying what we've learned with a simple, straightforward kettlebell program for strength, muscle, mobility, conditioning, and (for those who want it) weight loss. This 7-day program can be run through just once as a refresher or for up to six weeks as a standalone program. This book includes: *The following kettlebell exercises: Kettlebell swing, goblet squat, snatch, Turkish get up, clean, and military press. *Each kettlebell exercise features a detailed description of the movement, step-by-step photos and key points. *A straightforward and simple 7-day program (repeatable for up to 6 weeks) to help the novice acclimate to kettlebell training or for the kettlebell veteran hone their technique and skills.
Plan: Epstein, Maddon, and the Audacious Blueprint for a Cubs Dynasty
David Kaplan - 2017
It would require a complete team tear-down and turnover, a new farm system foundation of young talent which Epstein and Cubs GM Jed Hoyer gradually added to with gutsy trades and timely signings. After years of rebuilding, Epstein's crystalline vision has been unquestionably realized in the form of one of the most exciting and talented teams in baseball, led by heavyweights like Anthony Rizzo and Kris Bryant as well as visionaries like manager Joe Maddon. In The Plan, David Kaplan of CSN Chicago and ESPN Radio goes behind the scenes with the Cubs and their front office, walking the steps of their captivating rise to becoming 2016 World Series champions. Featuring exclusive interviews with Epstein, owner Tom Ricketts, and other team insiders, this is the definitive account of a new era on the North Side.
Tesla Motors: How Elon Musk and Company Made Electric Cars Cool, and Sparked the Next Tech Revolution
Charles Morris - 2014
The most trusted sources in the auto industry have called its Model S the most advanced, safest and best-performing car ever built - and it doesn’t use a drop of gasoline. Tesla has changed the way the public perceives electric vehicles, and inspired the major automakers to revive their own dormant efforts to sell EVs. However, even amidst the avalanche of media coverage that followed the triumph of the Model S, few have grasped the true significance of what is happening. Tesla has redefined the automobile, sparked a new wave of innovation comparable to the internet and mobile computing revolutions, and unleashed forces that will transform not just the auto industry, but every aspect of society. The Tesla story is one part of an ongoing tide of change driven by the use of information technology to eliminate “friction” such as geographic distance, middlemen and outdated regulations. Tesla is simply applying the new order to the auto industry, but the automobile is such a pervasive influence in our lives that redefining how it is designed, built, driven and sold will have sweeping effects in unexpected areas. Just as Tesla built the Model S as an electric vehicle “from the ground up,” it has taken an outsider’s approach to the way it markets its cars. Its direct sales model has drawn legal challenges from entrenched auto dealers, who fear that their outdated business model will be destroyed. Its systems approach to the software and electronics in its cars has highlighted how far behind the technological times the major automakers are. It’s easy to see why readers find Tesla irresistible. CEO Elon Musk is a superstar entrepreneur, a “nauseatingly pro-US” immigrant and the leader of two other cutting-edge companies. Tesla dares to challenge the establishment behemoths and, so far at least, has handily beaten them at their own game. In this history of the 21st century’s most exciting startup, Charles Morris begins with a brief history of EVs and a biography of Tesla’s driving force, Elon Musk. He then details the history of the company, told in the words of the Silicon Valley entrepreneurs who made it happen. There are many fascinating stories here: Martin Eberhard’s realization that there were many like himself, who loved fast cars but wanted to help the environment and bring about the post-oil age; the freewheeling first days, reminiscent of the early internet era; the incredible ingenuity of the team who built the Roadster; Tesla’s near-death experience and miraculous resurrection; the spiteful split between the company’s larger-than-life leaders; the gloves-off battles with hostile media such as Top Gear and the New York Times; and the media’s ironic about-face when the magnificent Model S won the industry’s highest honors, and naysayers became cheerleaders overnight. And the story is just beginning: Tesla has breathtakingly ambitious plans for the future.This book was updated May 1, 2015 to include the latest on the Gigafactory and the D package.
The Story of Google
Sara Gilbert - 2008
A look at the origins, leaders, growth, and products of Google, the Internet company that was founded in 1998 and today provides the worlds most frequently used online search engine
How to Publish and Sell Your Article on the Kindle (and Nook!): 12 Tips for Short Documents
Kate Harper - 2011
Topics include: • How to get royalties from selling articles.• Proper pricing.• How to submit articles to the "Kindle Singles" (special Amazon category). • Best ways to sell articles.• Representing articles accurately in e-Reader bookstores.• Avoiding unnecessary costs. • Image formatting.Tips are also applicable for a variety of mobile devices such as the Barnes and Noble Nook and Apple ipad. You will learn how to publish your article in a word processor, without having to learn HTML coding. Instructional Appendices Include: • How to create table of contents and internal links.• Solving formatting problems.• Converting your article to a Kindle device.• Easy preview options before you publish.• A curated list of the 50 best resources for finding free Kindle books, software, podcasts, help forums and the best blogs on Kindle publishing (10,300 words).About the Author: Kate Harper has taught art and computer classes in the San Francisco Bay Area and enjoys creating visual step-by-step guides for non-technical users. She is a credentialed adult education instructor in the state of California, and is inspired by technologies that encourage people to be more creative.
Convert your Minivan into a Mini RV Camper: How to convert a minivan into a comfortable minivan camper motorhome for under $200
William Myers - 2016
Filled with photos, you'll see how to convert almost any minivan into a comfortable mini RV camper, perfect for short or long term trips. You'll learn that even on a limited budget, you can quickly put together a minivan camper that'll have a comfortable bed, toilet, small kitchen, fridge, TV, fan, plenty of storage, a portable power supply and more. This book shows all the steps and includes photos and a source list of the gear you've been looking for. If you have a minivan or are thinking about getting one and converting it to a camper, you'll want this book!