But there is one other crucial factor, which is much less well known. The same team had done it before. The truth is that many of those most closely involved in cracking the Enigma code – Alistair Denniston, Frank Birch, Dilly Knox – had wrestled with German naval codes for most of the First World War. By the end of the war they had been successfully cracking a new code every day, from their secret Room 40 at the Old Admiralty Building, in a London blacked out for Zeppelin Raids.The techniques they developed then, the ideas that they came to rely on, the people they came to trust, had been developed the hard way, under intense pressure and absolute secrecy during World War I. Before Enigma tells their story and explains how they managed to crack the supposedly indecipherable code. The book outlines the capture of the Magdeburg and the Hobart, discusses the use of cracked codes to bring German fleets to battle at Dogger Bank and Jutland, and focuses on individuals such as Winston Churchill and Admiral Sir Reginald ‘Blinker’ Hall and their importance in the development of a British naval code tradition. Praise for David Boyle ‘Exhilarating’ - Daily Mail David Boyle is a British author and journalist who writes mainly about history and new ideas in economics, money, business and culture. He lives in Crystal Palace, London. His books include Alan Turing: Unlocking the Enigma, Operation Primrose, Rupert Brooke: England’s Last Patriot, Peace on Earth: The Christmas Truce of 1914, Jerusalem: England’s National Anthem and Unheard Unseen: Warfare in the Dardanelles .Endeavour Press is the UK's leading independent digital publisher. For more information on our titles please sign up to our newsletter at www.endeavourpress.com. Each week you will receive updates on free and discounted ebooks. Follow us on Twitter: @EndeavourPress and on Facebook via http://on.fb.me/1HweQV7. We are always interested in hearing from our readers. Endeavour Press believes that the future is now.

    Covey's eldest son comes a revolutionary new path towards productivity and satisfaction. Trust, says Stephen M.R. Covey, is the very basis of the new global economy, and he shows how trust—and the speed at which it is established with clients, employees and constituents —is the essential ingredient for any high–performance, successful organization. For business leaders and public figures in any arena, The Speed of Trust offers an unprecedented and eminently practical look at exactly how trust functions in our every transaction and relationship—from the most personal to the broadest, most indirect interaction—and how to establish trust immediately so that you and your organization can forego the time–killing, bureaucratic check–and–balance processes so often deployed in lieu of actual trust.

    There are usually several ways you can phrase a statement. People will word their statement based on all their knowledge. Therefore, their statement may include information they did not intend to share.聽I Know You Are Lying聽will show you what to look for in a verbal and written statement to determine if a person is telling the truth. The Statement Analysis techniques聽will also聽show you聽how to obtain additional information from a statement. Also included is an analysis of eight high profile cases. An examination of these cases will help you review the Statement Analysis techniques, and it will show you who is being truthful and who is being deceptive in the following cases: - The Oklahoma City Bombing- The O.J. Simpson Murder Trial- Sexual Molestation Allegations Against Michael Jackson- The Assassination of Dr. Martin Luther King, Jr.- The Lindbergh Kidnapping and the Trial of Bruno Richard Hauptmann- President Clinton and Monica Lewinsky Scandal- The Murder of Marylin Sheppard - The JonBenet Ramsey Murder Whether you are conducting an interview or listening to a conversation, when you use聽the Statement Analysis techniques you will be able to determine who is being truthful and who is being deceptive.

    Now she reveals the winning framework she uses to transform markets and industries.Get to Aha! shows how to establish the kind of foundation world-class brands are built on. Too many business leaders fail to ask the most basic questions about their company--Who are we? And why do we matter?--before they leap right into branding. Big mistake. A company must first know itself (establish its position) before it can express its identity (execute its branding).There are three types of companies in the world, each with its own DNA: Mothers are customer-oriented, Mechanics are product-oriented, and Missionaries are concept-oriented―and it's absolutely critical for business leaders to know which type their company is to create an authentic and ultimately "sticky" position in the market. A company's DNA is the key to achieving this and with it, a competitive advantage. Why? Because if a Mechanic creates a marketing campaign based on its belief that it is a Missionary, the underlying positioning will not ring true and the company won't gain a foothold in the market. But if a company positions itself in alignment with its DNA, it will resonate authentically and establish its role and relevance even in the face of a major competitor.Get to Aha! presents a clear step-by-step framework that will help you determine your company's precise position in the marketing landscape, using Andy's DNA-based methodology. It takes you through the process of performing "genetic testing" on your company, examining the market through the six Cs of positioning, and developing your positioning statement--a rational, factual statement about your company's role and relevance. Then and only then can you create a branding and marketing strategy that will build market momentum and crush the competition.Trust Andy. Steve Jobs did.

    By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is near the top of what will determine your success or failure. And there are countless pundits, authors, and consultants eager to advise you.   But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, facebooking, tumbling, and much, much more. Now Guy has teamed up with his Canva colleague Peg Fitzpatrick to offer The Art of Social Media – the one essential guide you need to get the most bang for your time, effort, and money.   With more than 100 practical tips, tricks, and insights, Guy and Peg present a ground-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through the steps of building your foundation, amassing your digital assets, going to market, optimizing your profile, attracting more followers, and effectively integrating social media and blogging.   For beginners overwhelmed by too many choices, as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “Great Stuff, No Fluff.” http://artof.social/

    It provides concrete, practical, real-world ways that anyone can increase personal productivity, improve professional relationships, achieve goals, become a better leader, develop both personally and professionally... and become remarkable. You'll notice I didn't solicit a bunch of testimonials. Or have friends and family write reviews. What other people -- even notable people -- think about a book is interesting but ultimately irrelevant. All that matters is what you think... and I think you'll find at least five things you can start doing differently in less than fifteen minutes. The book is broken down into 10 sections: 1. Happiness 2. Goals 3. Success 4. Personal Development 5. Personal Productivity 6. Professional Relationships 7. Leadership 8. Praise 9. Entrepreneurship 10. Remarkable Want to improve your life? Want to be more successful and happier? I promise you can.

    With copious examples from such masters of language as Cicero, Augustine, Shakespeare, Erasmus, Lincoln, Dickens, Newman, Chesterton, and Lewis, you will discover the 26 rules of persuasion and learn to apply them. Among the Elements you’ll find: --The three modes of persuasion --How to structure an academic essay --How to spot and avoid logical fallacies --How to compose with literary figures --Practical tips for improving speed in composition --A Study Guide with exercises This is the essential guide to persuasive writing and speaking, in the tradition of Strunk and White’s The Elements of Style. “Ryan Topping has produced a guide accessible and useful to those of all ages and experience levels, in the classroom, the political setting, and the pulpit.”—Joseph R. Wood, Institute of World Politics “This is a splendid introduction to what you need to know to communicate wisely and well.”—Quentin Schultze, Calvin College, author of An Essential Guide to Public Speaking “The Elements of Rhetoric is that rarest of rhetorical treats: a playfully serious and seriously playful summa of the art of communication—classical education at its very best!”—Raymond F. Hain, Providence College “Leading by example, Topping delivers a handy guide for all of us who rely on the art of persuasion. The Elements of Rhetoric is a gem.”—Daniel B. Coupland, Hillsdale College, co-author of Well-Ordered Language: The Curious Child’s Guide to Grammar “This is the book I have sought for 35 years. For those like me, for whom public speaking and writing is their stock-in-trade, this book is a must-have daily companion.”—Michael C. Gilleran, Business & IP Trial Lawyer & Partner, Burns & Levinson, LLP, Boston, MA “This versatile guide can supplement course material from any discipline in order to help students polish presentations and essays.”—ANN MARIE KLEIN, Department of Catholic Studies, University of St. Thomas, MN

    

    In his remarkable career, Hearn has worked alongside some of the biggest names in sports entertainment and has seen first-hand the grit and relentless determination that it takes to succeed. Structured around the key skills that Eddie Hearn values the most, this book looks at his business, life, and the drive to succeed. Covering subjects such as discipline, passion, preparation, motivation and failure, this book shows you what it takes to get the most in your life and career. In this insightful and revealing book, Eddie talks about the highs and lows of his career - from negotiating a billion dollar boxing deal to selling out Wembley for the Joshua Klitschko fight - and draws the valuable lessons that we can learn from boxing's toughest performers.

    Sears distils over 20 years’ experience as a management consultant and coach into six simple conversational structures that cover every management situation. A natural storyteller with a great narrative gift, Sears delivers his message in an entirely unique manner – as a work of business fiction. In this compelling and highly instructive tale you can follow the journey of newly promoted Operations Manager Sam Mitchell as he faces the everyday pressures and challenges of managing a team, and then relate his experiences to real life scenarios in your workplace. Conversation #1 – What can you do about that? Conversation #2 – Who should really own this? Conversation #3 – How should we be behaving? Conversation #4 – Who’s really doing this? Conversation #5 – Where are we heading? Conversation #6 – How are we doing?   This highly practical guide concludes with a simple how-to chapter, explaining why and how each conversation works, and when to use them, as well as providing accompanying tips and techniques. The Six Conversations of a Brilliant Manager is an instantly-applicable and hugely powerful toolkit for every manager and HR department looking to get the very best out of their people.

    Too little money. An abusive father too drunk to notice his family is starving. This is the true story of a little girl's struggle to survive against the odds in the slums of 1920s south-east London.'We ain't got no drink, Pa.'I trembled as I spoke. Then somewhere inside me I found the anger, the courage to answer him back.'We don't have no grog cos you drank it all!'I knew he was going for me tonight, so I reckoned I might as well go down fighting after all.Growing up in the slums of 1920s and 30s Bermondsey, Hilda Kemp's childhood was one of chaos and fear. Every day was battleground, a fight to survive and a fight to be safe.For Hilda knew what it was to grow up in desperate poverty: to have to scratch around for a penny to buy bread; to feel the seeping cold of a foggy docklands night with only a thin blanket to cover her; to share her filthy mattress with her brothers and sisters, fighting for space while huddling to keep warm. She knew what it was to feel hunger - not the impatient growl of a tummy that has missed a meal; proper hunger, the type that aches in your soul as much as your belly.The eldest of five children, Hilda was the daughter of a hard drinker and hard hitter as well. A casual dockworker by day, a bare-knuckle fighter by night and a lousy drunk to boot, her pa honed his fists down the Old Kent Road and Blackfriars, and it was Hilda or her ma who bore the brunt of them at home.This is the powerful and moving memoir of Hilda's childhood growing up in dark, filthy, crime-ridden Bermondsey; a place where you knew your neighbours, where you kept your eyes down and your ears shut as defence against the gangs at war in the streets. It's a time when days were spent running wild down the docklands, jumping onto barges and stealing coal, racing through the dank back-streets of east London like water rats, dodging the milk cart or the rag-and-bone man.And out of this bleak landscape emerges a brave, resilient young girl whose life is a testament to the power of love and good humour. Moving, dazzling and sombre by turns, once opened this brilliant, seductive book will not let you rest.

    This hands-on guide shows you how to get the most out of this free and powerful tool -- whether you're new to Google Analytics or have been using it for years.Google Analytics shows you how to track different market segments and analyze conversion rates, and reveals advanced techniques such as marketing-campaign tracking, a valuable feature that most people overlook. And this practical book not only provides complete code samples for web developers, it also explains the concepts behind the code to marketers, managers, and others on your team.Discover exactly how the Google Analytics system worksLearn how to configure the system to measure data most relevant to your business goalsTrack online marketing activities, including cost-per-click ads, email, and internal campaignsTrack events -- rather than page views -- on sites with features such as maps, embedded video, and widgetsConfigure Google Analytics to track enterprise data, including multiple domainsUse advanced techniques such as custom variables and CRM integration

    You don’t have to be outgoing to be successful at networking. You don’t have to become a relentless self-promoter. In fact, you don’t have to act like an extrovert at all.The truth is, introverts make the best networkers...when armed with a plan that lets them be their authentic selves.Matthew Pollard, an introvert himself, draws on over a decade of research and real-world examples to provide an actionable blueprint for introverted networking.In this paradigm-shifting book, you’ll discover how to:● Overcome your fear and discomfort when networking● Turn networking into a repeatable system● Leverage your innate introverted strengths● Target and connect with top influencers● Leverage the power of virtual and social networkingWhether you’re a small business owner struggling to make a living or a professional who’s hit a career plateau, The Introvert’s Edge to Networking is your path to a higher income and a rolodex of powerful connections.

      Since taking over TED in the early 2000s, Chris Anderson has shown how carefully crafted short talks can be the key to unlocking empathy, stirring excitement, spreading knowledge, and promoting a shared dream. Done right, a talk can electrify a room and transform an audience’s worldview. Done right, a talk is more powerful than anything in written form.         This book explains how the miracle of powerful public speaking is achieved, and equips you to give it your best shot. There is no set formula; no two talks should be the same. The goal is for you to give the talk that only you can give. But don’t be intimidated. You may find it more natural than you think.         Chris Anderson has worked behind the scenes with all the TED speakers who have inspired us the most, and here he shares insights from such favorites as Sir Ken Robinson, Amy Cuddy, Bill Gates, Elizabeth Gilbert, Salman Khan, Dan Gilbert, Mary Roach, Matt Ridley, and dozens more — everything from how to craft your talk’s content to how you can be most effective on stage. This is the 21st-century’s new manual for truly effective communication and it is a must-read for anyone who is ready to create impact with their ideas.

    this book shows you how.Mush cookies and feminists will be horrified. The information's been used for centuries by history's most powerful, influential, and sometimes notorious men to live lives lesser men only imagine. Just some of the secrets inside: Mental techniques used by General Douglas MacArthur to inflict psychological pain on someone who disobeys or displeases you. (Psychologists say this causes the same reaction in their brain as physical pain, without leaving marks. Use it for disciplinary purposes only.) 13 ways to keep your enemies and competitors constantly on defense, fearing your next move, struggling to keep up with you. How to peacock your way to straight to the top level power! How men grab power over others — in professional relationships, personal, and family. (The closest thing to owning a "super power"!) How to go from being socially awkward and shunned by women to becoming the most confident guy in the room. (Even broke, creepy losers can become successful and confident, with beautiful women always on an arm.) How to get women to compete for your attention, love, and commitment. How to inspire other men to want to follow and help you achieve your goals. (They'll be loyal and cheerfully submit to your will.) How ugly, short, broke men instantly become attractive to women. (Be attractive to business partners, lenders, clients, and all others you want something from.) A secret way to make people fight to be with you, listen and obey you, and get nervous if they don't hear from you! (You'll be the person everyone wants to hang out with are yours.) Easiest way to attract people and opportunity like a magnet. (No fluffy universe-worshiping woo-woo nonsense here!) How to change your phone usage making yourself influential and persuasive. (Chicks, friends, customers, or anyone!) The ruthless dictator's secret to gain obedience, loyalty, and the top work from all you wish to lead (without committing genocide). Lex Luthor's method for getting devotion from women, underlings, minions, and employees. (Be perceived as a strong leader for a change!) The mistake 80%+ of men make that ensures they're looked down upon by women, clients, customers, friends, and family. (It's probably the most common reason why men fail at reaching their goals, are always broke, and cry in their beer lonely each night.) How being nice makes people hostile (And no, you don't have to sell your soul or be a dick to anyone.) Embrace selfishness to help others. (You'll notice things fall in place: Chicks, family, colleagues, and bosses!) And so much more! Get it today and live a new life by tonight!