These girls are literally showing up everywhere—in movies, magazines, video games, advertising, and music. WIRED Magazine has kept an eye on the trends emerging from these stylish teens, following kick-ass schoolgirl characters in videogames like Street Fighter and assassin schoolgirls in movies like Quentin Tarantino's Kill Bill.By talking to Japanese women, including former and current J-Pop idols, well-known actresses, models, writers, and artists—along with famous Japanese film directors, historians and marketers—authors Brian Ashcraft and Shoko Ueda (who have both contributed to WIRED's "Japanese Schoolgirl Watch" columns) reveal the true story behind Japan's schoolgirl obsessions.You'll learn the origins of the schoolgirls' unusual attire, and how they are becoming a global brand used to sell everything from kimchi to insurance. In Japanese Schoolgirl Confidential, you'll discover:Sailor-suited pop-idolsCult movie vixensSchoolgirl shopping powerThe latest uniform fashionsJapanese schoolgirls are a symbol of girl empowerment. Japanese Schoolgirl Confidential shows why they are so intensely cool. Don't miss this essential book on the Japanese youth culture craze that is driving today's pop culture worldwide.

    Designed to appeal to the generations of Westerners who grew up on Pokemon, manga and video games, A Geek in Japan reinvents the culture guide for readers in the Internet age.Spotlighting the originality and creativity of the Japanese, debunking myths about them, and answering nagging questions like why they're so fond of robots, author Hector Garcia has created the perfect book for the growing ranks of Japanophiles in this inspired, insightful and highly informative guide.

    Originates from a polite second-person pronoun meaning "your home" in Japanese. Since the 1980s it's been used to refer to people who are really into Japanese pop-culture, such as anime, manga, and videogames. A whole generation, previously marginalized with labelssuch as geek and nerd, are now calling themselves otaku with pride.The Otaku Encyclopedia offers fascinating insight into the subculture of Cool Japan. With over 600 entries, including common expressions, people, places, and moments of otaku history, this is the essential A to Z of facts every Japanese pop-culture fan needs to know. Author Patrick W. Galbraith hasspent several years researching deep into the otaku heartland and his intimate knowledge of the subject gives the reader an insider's guide to words such as mo�, doujinshi, cosplay and maid caf�s. In-depth interviews with such key players as Takashi Murakami, otaku expert Okada Toshio, and J-popidol Shoko Nakagawa are interspersed with the entries, offering an even more penetrating look into the often misunderstood world of otaku. Dozens of lively, colorful images--from portraits of the interview subjects to manga illustrations, film stills and photos of places mentioned in the text--popup throughout the book, making The Otaku Encyclopedia as entertaining to read as it is informative.

    Think again. Tokyo: A Certain Style, the mini-sized decor book with a difference, shows how, for those living in one of the worlds most expensive and densely packed metropolises, closet-sized apartments stacked to the ceiling with gadgetry and CDs are the norm. Photographer Kyoichi Tsuzuki rode his scooter all over Tokyo snapping shots of how urban Japanese really live. Hundreds of photographs reveal the real Tokyo style: microapartments, mini and modular everything, rooms filled to the rafters with electronics, piles of books and clothes, clans of remote controls, collections of sundry objects all crammed into a space where every inch counts. Tsuzuki introduces each tiny crash pad with a brief text about who lives there, from artists and students to professionals and couples with children. His captions to the hundreds of photographs capture the spirit and ingenuity required to live in such small quarters. This fascinating, voyeuristic look at modern life comes in a chunky, pocket-sized format-the perfect coffee table book for people with really small apartments.

    Colourful, fascinating and funny, this is the first time these cult images have been published outside Japan.

    Influenced by Western fashion trends from the mid 1980s, young teenagers, predominately adolescent girls, congregate in the urban centres of Harajuku, Akihabara and a number of underground clubs in and around Tokyo, dressed head-to-toe in gothic costumes and late-Victorian dress. The psychological characteristics of the average Japanese Goth is one of introversion and exclusivity. The majority of girls in the scene are teenagers and most usually stop dressing and behaving this way by the age of eighteen. The origin of the movement was in Osaka in the mid 1990s when young teenagers adopted Gothic fashion in response to the clothes worn and promoted by Japanese Gothic rock bands. In the ten years since the trend began it has expanded to a number of cities including Tokyo and now boasts many thousands of devotees who dedicate their lives to creating ever more flamboyant and bizarre variations on the Gothic theme.

    With four hundred color photos, including exclusive portraits and all-new stories, Humans of New York is a stunning collection of images that showcases the outsized personalities of New York.Surprising and moving, Humans of New York is a celebration of individuality and a tribute to the spirit of the city.

    Each day he would set forth, with a pouch full of colored pencils and a sketchpad, to visit different neighborhoods. This stunning book records the city that he got to know during his adventures, a gritty, vibrant place, full of ordinary people going about their daily lives. Realistically rendered city views or posters of pop stars contrast with cartoon sketches of iconic objects or droll vignettes, like a housewife walking her pet pig and a Godzilla statue in a local park.With wit, a playful sense of humor, and the colored pencils of his kit, Florent Chavouet sets aside the question of urban ugliness or beauty and captures the Japanese essence of a great city.

    We spin fantasies. We devour novels, films, and plays. Even sporting events and criminal trials unfold as narratives. Yet the world of story has long remained an undiscovered and unmapped country. It’s easy to say that humans are “wired” for story, but why?In this delightful and original book, Jonathan Gottschall offers the first unified theory of storytelling. He argues that stories help us navigate life’s complex social problems—just as flight simulators prepare pilots for difficult situations. Storytelling has evolved, like other behaviors, to ensure our survival.Drawing on the latest research in neuroscience, psychology, and evolutionary biology, Gottschall tells us what it means to be a storytelling animal. Did you know that the more absorbed you are in a story, the more it changes your behavior? That all children act out the same kinds of stories, whether they grow up in a slum or a suburb? That people who read more fiction are more empathetic?Of course, our story instinct has a darker side. It makes us vulnerable to conspiracy theories, advertisements, and narratives about ourselves that are more “truthy” than true. National myths can also be terribly dangerous: Hitler’s ambitions were partly fueled by a story.But as Gottschall shows in this remarkable book, stories can also change the world for the better. Most successful stories are moral—they teach us how to live, whether explicitly or implicitly, and bind us together around common values. We know we are master shapers of story. The Storytelling Animal finally reveals how stories shape us.

    The book highlights the shared conflicts as American and Japanese pop cultures dramatically intersect.

    From blonde to ginger, the brown that changed the way battles were fought to the white that protected against the plague, Picasso's blue period to the charcoal on the cave walls at Lascaux, acid yellow to kelly green, and from scarlet women to imperial purple, these surprising stories run like a bright thread throughout history.In this book, Kassia St. Clair has turned her lifelong obsession with colors and where they come from (whether Van Gogh's chrome yellow sunflowers or punk's fluorescent pink) into a unique study of human civilization. Across fashion and politics, art and war, the secret lives of color tell the vivid story of our culture.

    This playful and thoroughly researched handbook examines the key styles and subcultures past and present: sailor-suited gangsters, Pippi Longstockings risen from the dead, girls in blackface, teens sporting giant hamster costumes, and more. Each fashion profile is packed with photos and illustrations, history, ideal boyfriends, and must-have items. Also included are a gatefold evolutionary fashion chart, resources, and makeup tips. At last, an in-depth guide to what the girls are wearingand why on earth they're wearing it.

    Readers of this book will gain a clear understanding of what really makes the Japanese, and their society, tick. Among the topics explored: aimai (ambiguity), amae (dependence upon others' benevolence), amakudari (the nation's descent from heaven), chinmoku (silence in communication), gambari (perseverence), giri (social obligation), haragei (literally, "belly art"; implicit, unspoken communication), kenkyo (the appearance of modesty), sempai-kohai (seniority), wabi-sabi (simplicity and elegance), and zoto (gift giving), as well as discussions of childrearing, personal space, and the roles of women in Japanese society. Includes discussion topics and questions after each chapter.

    Style Deficit Disorder is the first book to explore this remixed, fast-forward fashion hotbed, profiling its most daring and influential designers, labels, stylists, and shops (including Comme des Garons, Hysteric Glamour, Super Lovers, A Bathing Ape, and Laforet). Featuring nearly 200 photos, essays by key Japanese fashion editors, and commentary by Edison Chen, Patricia Field, John Galliano, Shawn Stussy, Shu Uemura and others, this is a must-have, insider's look at an international fashion and pop culture epicenter, past, present, and future.

    Etcoff, a faculty member at Harvard Medical School and a practicing psychologist at Massachusetts General Hospital, skewers the enduring myth that the pursuit of beauty is a learned behavior.Etcoff puts forth that beauty is neither a cultural construction, an invention of the fashion industry, nor a backlash against feminism, but instead is in our biology. It's an essential and ineradicable part of human nature that is revered and ferociously pursued in nearly every civilizatoin--and for good reason. Those features to which we are most attracted are often signals of fertility and fecundity. When seen in the context of a Darwinian struggle for survival, our sometimes extreme attempts to attain beauty--both to become beautiful ourselves and to acquire an attractive partner--become understandable. Moreover, if we come to understand how the desire for beauty is innate, then we can begin to work in our interests, and not soley for the interests of our genetic tendencies.