By 2020, the global market for fitness-focused apps and devices is expected to grow to $30 billion. This means that more than ever, we’re looking at our wrists not only to check the time, but also to see how much we’ve moved, monitor our heart rate, and see how we’re stacking up against yesterday’s tallies. As a result of our fitness tech addiction, we’ve lost awareness of what we’re doing, how we’re feeling, and what’s going on around us. This is bad enough in the gym, but when we get outside, the constant checking of a tiny screen truly wreaks havoc, downgrading what should be a rich experience into yet another task we need to complete to meet our daily goals. And if we fall short, we feel inadequate. There’s also the issue of data inaccuracy, with many device makers now admitting that their gadgets provide only estimates. So why do we continue to obsess over data and treat it as gospel truth?    It’s time to stop, take a breath, and hit the reset button in a big way. Unplugged provides a blueprint for using technology to meet your health and performance goals in a much smarter way, while reconnecting to your instincts and the natural world. In addition to sharing the performance expertise of Brian Mackenzie and the scientific insight of Dr. Andy Galpin, Unplugged features exclusive stories and advice from elite athletes and world-renowned experts like Laird Hamilton, Tim Ferriss, Kai Lenny, Kelly Starrett, Steven Kotler, Erin Cafaro, Lenny Wiersma, Dr. Frank Merritt, and Brandon Rager. Reading Unplugged will enable you to: • Understand both the value and the limitations of technology in athletic performance, fitness, health, and lifestyle situations • Know how and when to utilize physical activity technologies in your everyday life—and when not to • Avoid the common mistakes that most people make with wearables and tracking apps • Understand which technologies and tests are most effective and which are a waste of money • End your addiction to fitness technology and start utilizing it as a tool for cueing, learning, and sensing instead of as a taskmaster that stresses you out • Improve self-awareness and increase self-reliance • Re-engage with nature by spending less time indoors and more time outside • Rediscover the value of coaches’ expertise, curation, and intuition, which technology can’t replace • Take back control of your health, fitness, and performance with the Unplugged training protocol

    In this real-life "lost world," hundreds of animal and plant species, most famously the lemurs, have evolved here and only here, while other creatures extinct elsewhere for tens of millions of years now vie with modern man for survival. It's a land of striking geography, from soaring mountains to vast canyon lands, from tropical rain forests to spiny desert. And its people are a conundrum unto themselves, their origins obscure, their language complex and distinct, and their beliefs fascinating. In The Eighth Continent, Peter Tyson will guide you into this, the planet's most exotic frontier, so you can see for yourself why it's been called "the naturalist's promised land."Part scientific exploration, part adventure saga, part cultural and historical narrative, The Eighth Continent follows Tyson's journeys with four scientific experts as they explore the fourth-largest island in the world:A herpetologist with a pied piper call to reptiles who has discovered and collected more Malagasy species than any other biologist-and continues to discover more every yearA paleoecologist searching an enormous cavern complex for clues as to why the island's megafauna-Galipagos-sized tortoises, lemurs as big as apes, ten-foot-tall birds, and pygmy hippos, among others-all died out less than two millennia agoAn archeologist trying to answer the most basic and puzzling question about the Malagasy people: Where did they come from?A primatologist who studies elusive jungle lemurs even as she strives to prevent the island's total ecological destructionFor if Madagascar is one of the most fascinating environments on the planet, it is also one of the most endangered. As the Malagasy hack a subsistence from the island's dwindling forests, they also threaten its diverse habitats and its rich biological diversity. It is not an easy situation to resolve, nor is it easy to answer the burning question at its heart: Can Madagascar be saved? In The Eighth Continent, Peter Tyson navigates this tortuous path as he delves into the island's storied interior as well as its misty past.

    Faced with constant attack from all the peoples who followed them, the last of the Bushmen have retreated to the scorching depths of the Kalahari Desert in southern Africa. After a gruelling trek, van der Post finds the Bushmen, thriving in one of the world’s most inhospitable landscapes, with their physical peculiarities, their cave art and their joyful music-making intact.

    They are also gluten-free and "SOS-free" (made with no added salt, oil, or sugar). These are dishes that most of us have been eating all of our lives--they've just been given a makeover! Although Cathy emphasizes whole foods instead of overly processed foods, flavor is not sacrificed: her recipes simply call for more healthful sources of sodium (salt), richness (fat), and sweetness (sugar). This is not a complicated gourmet cookbook to be admired on the bookshelf, but rather a "let's make really good food so we can feel and look really good" cookbook filled with recipes you will make on a regular basis, like: potato salad, pesto pasta, minestrone soup, ranch dressing, and carrot cake. Cathy Fisher is the creator of the recipe blog StraightUpFood.com, and teaches cooking classes at TrueNorth Health Center and the McDougall Program, both located in Santa Rosa, California. Cathy has thrived on a plant-based diet since 1999.

    Macroeconomics1. Maximizing UtilityDecreasing Marginal Utility | Opportunity Costs2. Evaluating Production PossibilitiesProduction Possibilities Frontiers | Absolute and Comparative Advantage3. DemandDeterminants of Demand | Elasticity of Demand | Change in Demand vs. Change in Quantity Demanded4. SupplyDeterminants of Supply | Elasticity of Supply | Change in Supply vs. Change in Quantity Supplied5. Market EquilibriumHow Market Equilibrium is Reached | The Effect of Changes in Supply and Demand6. Government InterventionPrice Ceilings and Price Floors | Taxes and Subsidies7. Costs of ProductionMarginal Cost of Production | Fixed vs. Variable Costs | Short Run vs. Long Run | Sunk Costs | Economic Costs vs. Accounting Costs8. Perfect CompetitionFirms Are Price Takers | Making Decisions at the Margin | Consumer and Producer Surplus9. MonopolyMarket Power | Deadweight Loss with a Monopoly | Monopolies and Government10. OligopolyCollusion | Cheating the Cartel | Government Intervention in Oligopolies11. Monopolistic CompetitionCompeting via Product Differentiation | Loss of Surplus with Monopolistic CompetitionConclusion: The Insights and Limitations of Economics

    This behavior is very much different from what we humans are used to dealing with in our everyday lives, so naturally this subject is quite hard to comprehend for many. We believed that the best way to introduce the subject reliably is to start at the beginning, presenting the observations, thoughts and conclusions of each of the world’s greatest physicists through their eyes, one at a time. In this way we hope that the reader may take an enjoyable journey through the strange truths of quantum theory and understand why the conclusions of these great minds are what they are. This book starts with the most general view of the world and gradually leads readers to those new, unbelievable but real facts about the very nature of our universe.

    It begins before human beings moved out of Africa to explore and settle the other continents. It is a story of the inhabited world being pulled apart, and of it coming together again in centuries. It recreates human experience in varied forms, describing human life at both its grandest and domestic levels.

    However, once their predictions were compared to the results of experiments in the real world, it became clear that the principles of classical physics and mechanics were far from capable of explaining phenomena on the atomic scale. With this realization came the advent of quantum physics, one of the most important intellectual movements in human history. Today, quantum physics is everywhere: it explains how our computers work, how lasers transmit information across the Internet, and allows scientists to predict accurately the behavior of nearly every particle in nature. Its application continues to be fundamental in the investigation of the most expansive questions related to our world and the universe.However, while the field and principles of quantum physics are known to have nearly limitless applications, the fundamental reasons why this is the case are far less understood. In Quantum Physics: What Everyone Needs to Know, quantum physicist Michael G. Raymer distills the basic principles of such an abstract field, and addresses the many ways quantum physics is a key factor in today's science and beyond. The book tackles questions as broad as the meaning of quantum entanglement and as specific and timely as why governments worldwide are spending billions of dollars developing quantum technology research. Raymer's list of topics is diverse, and showcases the sheer range of questions and ideas in which quantum physics is involved. From applications like data encryption and quantum computing to principles and concepts like "quantum nonlocality" and Heisenberg's uncertainty principle, Quantum Physics: What Everyone Needs to Know is a wide-reaching introduction to a nearly ubiquitous scientific topic.

    From theory to practice this manual will accompany the reader in the discovery of a fascinating sport. It is a manual that should not be missing from the itinerary of any diver (apneist or otherwise) who wishes to improve their techniques of respiration, swimming and diving whilst broadening knowledge and theory. Dozens of underwater exercises, illustrated with helpful sequences of pictures allow both students and instructors of apnea to follow a simple and effective teaching path. From the experience of two sportsmen, with years dedicated to competitive and instructive apnea, finally a manual that unites theory with practical experience.

    Students around the world are taught about his theories and equations with E=mc2 undoubtedly being the most famous.However, there was more to this man than simply being a genius or the original prototype of the mad professor. Instead, this was a man that was dedicated to not only his profession, but also the concept of pacifism, something that most people are unaware of.Albert Einstein went from a late developing child to running away from school to almost failing university and instead turned himself into one of the greatest minds that the world has ever seen. This is his story, a story of how a child taught himself calculus and geometry and was then not afraid to challenge concepts of how the world worked that had been unchanged for centuries. This was a man who stood up for what he believed in even when the world appeared to be against him.The story of Albert Einstein is about more than just mathematical equations. The story is about a man who beat the odds and became world famous in the unlikely world of physics and the universe.

    If there’s a hardcore, super-functional tool or tactic for maximizing strength, speed or muscle, it’s here—bodyweight, kettlebells, barbells, tires, ropes, sandbags, kegs and sleds. The bodyweight section alone is worth more than the price of the book—it’s a ‘must read’ for calisthenics fans. No book combines the old-school methods of strength training and muscle-building with the new science of performance enhancement and athletic conditioning better than The Encyclopedia of Underground Strength and Conditioning. And no author delivers his knowledge with more heart and passion than Zach Even-Esh. This 'bible of strength' is an inspiring must-read for every athlete, coach and fitness enthusiast of any age who wants to help themselves or others get an edge on the competition and become bigger, stronger, faster and tougher.Zach Even-Esh has filled his book with the kind of wisdom that can only be obtained from years in the trenches making mistakes and learning from them. Zach outlines techniques and tactics to build not only useable strength, but well-rounded athleticism that enhances performance and provides resilience from injury. The ultimate report card for a coach is results, not knowledge of theory. Zach gets results for real people.•Become the Total Athletic Package, with a farm boy’s all-around power and a gladiator’s whipcord resilience…•Develop the mental toughness, durability and spiritual fortitude that would do a hardened Spec Ops proud…•Develop the steely, never-ever-quit endurance capacity of a true champion…•Become fully prepped to overcome the rigors and uncertainties of your combat-sport—or whatever else gets thrown at you…•Combine the horsepower of a Ferrari with the grinding strength of a tow truck…•Get stacked with righteous cords of “GO! GO! GO!” hyper-powerful, hyper-functional muscle…•Make relentless progress in your physical prowess—without sacrificing your health…•Develop a tigrish self-confidence that guarantees you NEVER surrender to any set back or apparent obstacle…You CAN have all of this—and a whole lot more—because master-athletic coach Zach Even-Esh, has already delivered on these promises to literally thousands of real-world athletes over the last 25 years…Zach has spent over 25 years figuring out what REALLY works in the REAL world to be utterly devastating athletically. And he is ready to share ALL of this hard-won know-how with you…Zach’s sole mission in life is to pass on to the world what truly does work to produce an EFFECTIVELY strong and powerful human being.Punch a ticket to ride with Zach—and enter the exalted territory of the “Soul Athlete”…“Soul Athletes” see the whole world as their physical-transformation playground. Doesn’t matter where you are—you work with what you got…trees, sand, tires, sledgehammers, kettlebells, barbells, ropes, trucks, sandbags, ocean, kegs, stones, sleds, bodyweight, free weights, training partners, playgr

    Visit the SEO Made Simple (fourth edition) page for more information. http: //www.amazon.com/SEO-Made-Simple-4th-Ed... More Than 30,000 Copies Sold! The original SEO Made Simple: Strategies for Dominating the World's Leading Search Engine, is a tell-all guide for anyone trying to reach the highly coveted #1 ranking on Google for their Web site or Blog. Learn from a leading Webmaster the specific SEO techniques that deliver top rankings in less than 30 days. Whether you're a search engine optimization expert or new to Web site rankings, the techniques revealed in SEO Made Simple will give you everything you need to dominate the leading search engines. Generate tons of traffic to your website absolutely FREE with top search engine placement on Google, Yahoo! and MSN. SEO Made Simple is the only resource on search engine optimization that you'll ever need.

    This practical, compassionate guide helps readers understand exactly what their loved one is going through, and why certain approaches help and others have the potential to do damage. Talking to Depression offers specific advice on what to do and what not to do—and what to say and what not to say—to avoid frustration and give the kind of caring, effective support that will make a difference.

    He worked with - and relaxed with - scientific giants of that time such as Edward Teller, Enrico Fermi, Stan Ulam, John von Neumann, and John Wheeler, and here offers illuminating insights into the personalities, the strengths, and the quirks of these men. Well known for his ability to explain physics to nonspecialists, Ford also brings to life the physics of fission and fusion and provides a brief history of nuclear science from the discovery of radioactivity in 1896 to the ten-megaton explosion of “Mike” that obliterated a Pacific Island in 1952. Ford worked at both Los Alamos and Princeton's Project Matterhorn, and brings out Matterhorn's major, but previously unheralded contribution to the development of the H bomb. Outside the lab, he drove a battered Chevrolet around New Mexico, a bantam motorcycle across the country, and a British roadster around New Jersey. Part of the charm of Ford's book is the way in which he leavens his well-researched descriptions of the scientific work with brief tales of his life away from weapons.Contents: The Big Idea The Protagonists The Choice The Scientists, the Officials, and the President Nuclear Energy Some Physics Going West A New World The Classical Super Calculating and Testing Constructing Matterhorn Academia Cowers New Mexico, New York, and New Jersey The Garwin Design Climbing Matterhorn It's More Than a Boy Readership: A memoir for general readership in the history of science.Key Features: It contains real physics, clearly presented for non-specialists Combining historical scholarship and his own recollections, the author offers important insights into the people and the work that led to the first H bomb Personal anecdotes enliven the book

    From the months each of us spent suspended in the womb anticipating birth to the moments when we wait for sleep to transport us to other realities, we are always aware of gravity. In On Gravity, physicist A. Zee combines profound depth with incisive accessibility to take us on an original and compelling tour of Einstein's general theory of relativity.Inspired by Einstein's audacious suggestion that spacetime could ripple, Zee begins with the stunning discovery of gravity waves. He goes on to explain how gravity can be understood in comparison to other classical field theories, presents the idea of curved spacetime and the action principle, and explores cutting-edge topics, including black holes and Hawking radiation. Zee travels as far as the theory reaches, leaving us with tantalizing hints of the utterly unknown, from the intransigence of quantum gravity to the mysteries of dark matter and energy.Concise and precise, and infused with Zee's signature warmth and freshness of style, On Gravity opens a unique pathway to comprehending relativity and gaining deep insight into gravity, spacetime, and the workings of the universe.