. . Inspiring . . . Important.” —Library Journal, starred review “A marvelous yarn, loaded with near-calamitous adventures and characters as memorable as Singer creations.” —The New York Post      “What began as a quixotic journey was also a picaresque romp, a detective story, a profound history lesson, and a poignant evocation of a bygone world.” —The Boston Globe “Every now and again a book with near-universal appeal comes along: Outwitting History is just such a book.” —The Sunday Oregonian As a twenty-three-year-old graduate student, Aaron Lansky set out to save the world’s abandoned Yiddish books before it was too late. Today, more than a million books later, he has accomplished what has been called “the greatest cultural rescue effort in Jewish history.” In Outwitting History, Lansky shares his adventures as well as the poignant and often laugh-out-loud stories he heard as he traveled the country collecting books. Introducing us to a dazzling array of writers, he shows us how an almost-lost culture is the bridge between the old world and the future—and how the written word can unite everyone who believes in the power of great literature.A Library Journal Best Book A Massachusetts Book Award Winner in Nonfiction An ALA Notable Book

    The book also applies communication theories to the mass media with current examples from journalism, broadcasting, advertising and public relations to clarify the concepts. A new chapter on cyber communications explores the influential new medium, using discussions of mediamorphosis, hypertext, multimedia, interface design, Internet addiction and Internet dependency. An extensively rewritten chapter on media chains and conglomerates addresses key developments in the field. The book also includes unique coverage of media uses and institutions, meant as an alternative way to think about mass communication. For readers interested in exploring mass communication theory.

    Yet one important lesson never seemed to sink in: how to communicate comfortably with the French, even when you speak their language. In The Bonjour Effect Jean-Benoît and Julie chronicle the lessons they learned after they returned to France to live, for a year, with their twin daughters. They offer up all the lessons they learned and explain, in a book as fizzy as a bottle of the finest French champagne, the most important aspect of all: the French don't communicate, they converse. To understand and speak French well, one must understand that French conversation runs on a set of rules that go to the heart of French culture. Why do the French like talking about "the decline of France"? Why does broaching a subject like money end all discussion? Why do the French become so aroused debating the merits and qualities of their own language? Through encounters with school principals, city hall civil servants, gas company employees, old friends and business acquaintances, Julie and Jean-Benoît explain why, culturally and historically, conversation with the French is not about communicating or being nice. It's about being interesting. After reading The Bonjour Effect, even readers with a modicum of French language ability will be able to hold their own the next time they step into a bistro on the Left Bank.

    She surveyed the darkest corners of Internet chat rooms, and made a pilgrimage to London to savor the most caustic and literate obits of all. Now she leads us on a compelling journey into the cult and culture behind the obituary page and the unusual lives we don't quite appreciate until they're gone.

    This volume will teach you how to use signing in English sentence format. Signing Made Easy offers the most thorough, step-by-step approach to learning sign language, complete with drills and practice exercises to increase signing ability and understanding.Presented in a large-format, easy-to-follow design, this book includes: - More than 3,500 different signs, with clear illustrations and descriptions- Instructions on how to sign in complete sentences- Exercises for learning how to give and receive signs- Drills to reinforce vocabulary retention- Chapters organized by subject -- from Work and Careers to Family and Social Life to Food --that build progressively on previous lessons- The complete manual alphabet- Spelling exercises throughout- Instructions for forming numbers and inflections- A complete index for easy reference

    Swami Sri Yukteswar, the revered guru of Paramahansa Yogananda, outlines the universal path that every human being must travel to enlightenment. He also explains the vast recurring cycles of civilization, affording a profound understanding of history and the ever-changing panorama of turbulent world events.

    Dorren calculates that to speak fluently with half of the world's 7.4 billion people in their mother tongues, you would need to know no fewer than twenty languages. He sets out to explore these top twenty world languages, which range from the familiar (French, Spanish) to the surprising (Malay, Javanese, Bengali). Babel whisks the reader on a delightful journey to every continent of the world, tracing how these world languages rose to greatness while others fell away and showing how speakers today handle the foibles of their mother tongues. Whether showcasing tongue-tying phonetics or elegant but complicated writing scripts, and mind-bending quirks of grammar, Babel vividly illustrates that mother tongues are like nations: each has its own customs and beliefs that seem as self-evident to those born into it as they are surprising to the outside world. Among many other things, Babel will teach you why modern Turks can't read books that are a mere 75 years old, what it means in practice for Russian and English to be relatives, and how Japanese developed separate "dialects" for men and women. Dorren lets you in on his personal trials and triumphs while studying Vietnamese in Hanoi, debunks ten widespread myths about Chinese characters, and discovers that Swahili became the lingua franca in a part of the world where people routinely speak three or more languages. Witty, fascinating and utterly compelling, Babel will change the way you look at and listen to the world and how it speaks.

    It brings comfort, purpose, and sense of pride. These feelings mean so much to the Christian. But are these feelings justified? Do Christians have good reason to trust the truth of their beliefs? Author J. D. Brucker brings forth a short collection of arguments against Christian beliefs, exposing the falsehoods of the faith so many all around the world cherish.

    An extensive subject review covers the following general areas: Foundations of World Civilization (8000 B.C.–1000 A.D.) World Cultures Maturing (1000–1450) World Cultures Interacting (1450–1750) World Cultures in the Modern Era (1750–1914) The 20th Century and Contemporary World Cultures (1914–2009)

    She proclaims, in her delightfully urbane, witty, and very English way, that it is time to look at our commas and semicolons and see them as the wonderful and necessary things they are. Using examples from literature, history, neighborhood signage, and her own imagination, Truss shows how meaning is shaped by commas and apostrophes, and the hilarious consequences of punctuation gone awry.Featuring a foreword by Frank McCourt, and interspersed with a lively history of punctuation from the invention of the question mark in the time of Charlemagne to George Orwell shunning the semicolon, Eats, Shoots & Leaves makes a powerful case for the preservation of proper punctuation.

    It’s the new way forward for anyone trying to win customers’ loyalty, influence public opinion, and even change the world. In Uprising, Scott Goodson, founder and CEO of StrawberryFrog, the world’s first cultural movement agency, shows how your idea or organization can successfully ride this wave of cultural movements to authentically connect to the lives and passions of people everywhere.We are in the midst of a profound cultural transformation in which technology is making it easier than ever for anyone to share ideas, goals, and interests. Working with companies and brands ranging from SmartCar to Pampers to Jim Beam to India’s Mahindra Group, StrawberryFrog and Goodson have led a paradigm focal shift away from one-on-one selling to sharing.Using client case studies and contributions from a global team of movement marketing forerunners—among them, political guru Mark McKinnon; Lee Clow, creative chief at TBWA/Chiat/Day; Apple evangelist Guy Kawasaki; and Marty Cooke, who helped make yellow LIVESTRONG bracelets synonymous with the fight against cancer—Goodson details why and how individuals and companies are embracing the movement phenomenon. He then applies these insights to practical steps that you can take right now to reach people through what matters most to them, including:Stop talking about yourself—let the movement control your messageHome in on the core objectives of your concept or brand—and align these values with what people are for (or against)“Light the spark”—create a culture within your organization that can embrace and drive a movementLeverage your assets—content, events, expertise, connecting platforms—to give people tools to spread your gospelAdjust concepts to travel across borders and link people across cultural boundariesThe examples and guidance in this book will prepare you to find, connect to, and even lead the next big movement. What happens next is up to you. Get up. Go out. And create a brand Uprising of your own.

    Although SAS activity has been extensively documented, the SBS has remained in the state it prefers - a shadowy silhouette, with identities protected and missions kept from public view. Formed during the Second World War, when they took part in many daring raids (one of which was filmed as The Cockleshell Heroes), they were active in the jungle campaigns in the Far East, in the Falklands, the Gulf War and Bosnia. Since this seminal book was published in 1997, John Parker has been privy to much more inside information about the SBS's original operations and he brings the book right up to date with accounts of their exploits in East Timor, Somalia, Sierra Leone, Kosovo and most recently in Iraq.

    Damodar, in Supermarketwala, provides the very basics for the growth of modern retail and consumerism in India, through interesting and carefully studied consumer behaviour, an art that few in his domain possess. Supermarketwala, is intended to be the go-to book for all consumer business enthusiasts and readers alike, who wish to understand how and why we as consumers behave in a certain manner at different places. These insights, which are the analyses of the sector so far, could become the pillars for shaping successful consumer products and retail businesses in the huge consumer economy that India will soon be. Rita, the young bahu, avoids buying personal products from the family grocer. Sonu's breakfast table on a Sunday represents global cuisines. Do you know how it is possible? Where do big corporates and MNC retailers fumble, and what helps simple DMart get its model right? What is Ching's Sercret that is not Knorr's, Maggi's, or Yippie's?

    Soon Gen Xers will be the only cohort of Americans who remember life as it was lived before the arrival of the Internet. They are, as Hennessey dubs them, “the last adult generation,” the sole remaining link to a time when childhood was still a bit dangerous but produced adults who were naturally resilient. More than a decade into the social media revolution, the American public is waking up to the idea that the tech sector’s intentions might not be as pure as advertised. The mountains of money being made off our browsing habits and purchase histories are used to fund ever-more extravagant and utopian projects that, by their very natures, will corrode the foundations of free society, leaving us all helpless and digitally enslaved to an elite crew of ultra-sophisticated tech geniuses. But it’s not too late to turn the tide. There’s still time for Gen X to write its own future. A spirited defense of free speech, eye contact, and the virtues of patience, Zero Hour for Gen X is a cultural history of the last 35 years, an analysis of the current social and historical moment, and a generational call to arms.

    It covers the historic 2008 Presidential campaign and election while looking ahead to assess what the shifting political winds have in store for the future of the major political parties and Americans' political views.