Exactly What to Say: The Magic Words for Influence and Impact


Phil M. Jones - 2017
    Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.Best-selling author and multiple award-winner Phil M. Jones is highly regarded as one of the world's leading sales trainers.

The Art of Social Media: Power Tips for Power Users


Guy Kawasaki - 2014
    By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is near the top of what will determine your success or failure. And there are countless pundits, authors, and consultants eager to advise you.   But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, facebooking, tumbling, and much, much more. Now Guy has teamed up with his Canva colleague Peg Fitzpatrick to offer The Art of Social Media – the one essential guide you need to get the most bang for your time, effort, and money.   With more than 100 practical tips, tricks, and insights, Guy and Peg present a ground-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through the steps of building your foundation, amassing your digital assets, going to market, optimizing your profile, attracting more followers, and effectively integrating social media and blogging.   For beginners overwhelmed by too many choices, as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “Great Stuff, No Fluff.” http://artof.social/

Soft Skills: The Software Developer's Life Manual


John Z. Sonmez - 2014
    In it, developer and life coach John Sonmez addresses a wide range of important "soft" topics, from career and productivity to personal finance and investing, and even fitness and relationships, all from a developer-centric viewpoint.For most software developers, coding is the fun part. The hard bits are dealing with clients, peers, and managers, staying productive, achieving financial security, keeping yourself in shape, and finding true love. This book is here to help.Soft Skills: The software developer's life manual is a guide to a well-rounded, satisfying life as a technology professional. In it, developer and life coach John Sonmez offers advice to developers on important "soft" subjects like career and productivity, personal finance and investing, and even fitness and relationships. Arranged as a collection of 71 short chapters, this fun-to-read book invites you to dip in wherever you like. A Taking Action section at the end of each chapter shows you how to get quick results. Soft Skills will help make you a better programmer, a more valuable employee, and a happier, healthier person.What's InsideBoost your career by building a personal brandJohn's secret ten-step process for learning quicklyFitness advice to turn your geekiness to your advantageUnique strategies for investment and early retirement

Professional Android 4 Application Development


Reto Meier - 2012
    If you're anexperienced developer, you can start creating robust mobile Androidapps right away with this professional guide to Android 4application development. Written by one of Google's lead Androiddeveloper advocates, this practical book walks you through a seriesof hands-on projects that illustrate the features of the AndroidSDK. That includes all the new APIs introduced in Android 3 and 4, including building for tablets, using the Action Bar, Wi-Fi Direct, NFC Beam, and more.Shows experienced developers how to create mobile applicationsfor Android smartphones and tabletsRevised and expanded to cover all the Android SDK releasesincluding Android 4.0 (Ice Cream Sandwich), including all updatedAPIs, and the latest changes to the Android platform.Explains new and enhanced features such as drag and drop, fragments, the action bar, enhanced multitouch support, newenvironmental sensor support, major improvements to the animationframework, and a range of new communications techniques includingNFC and Wi-Fi direct.Provides practical guidance on publishing and marketing yourapplications, best practices for user experience, and moreThis book helps you learn to master the design, lifecycle, andUI of an Android app through practical exercises, which you canthen use as a basis for developing your own Android apps.

Hello, Android: Introducing Google's Mobile Development Platform


Ed Burnette - 2008
    In a few years, it's expected to be found inside millions of cell phones and other mobile devices, making Android a major platform for application developers. That could be your own program running on all those devices.Getting started developing with Android is easy. You don't even need access to an Android phone, just a computer where you can install the Android SDK and the phone emulator that comes with it. Within minutes, "Hello, Android" will get you creating your first working application: Android's version of "Hello, World."From there, you'll build up a more substantial example: an Android Sudoku game. By gradually adding features to the game throughout the course of the book, you'll learn about many aspects of Android programming including user interfaces, multimedia, and the Android life cycle.If you're a busy developer who'd rather be coding than reading about coding, this book is for you. To help you find what you need to know fast, each chapter ends with "Fast forward" section. These sections provide guidance for where you should go next when you need to read the book out of order.

Big Data Now: Current Perspectives from O'Reilly Radar


O'Reilly Radar Team - 2011
    Mike Loukides kicked things off in June 2010 with “What is data science?” and from there we’ve pursued the various threads and themes that naturally emerged. Now, roughly a year later, we can look back over all we’ve covered and identify a number of core data areas: Data issues -- The opportunities and ambiguities of the data space are evident in discussions around privacy, the implications of data-centric industries, and the debate about the phrase “data science” itself. The application of data: products and processes – A “data product” can emerge from virtually any domain, including everything from data startups to established enterprises to media/journalism to education and research. Data science and data tools -- The tools and technologies that drive data science are of course essential to this space, but the varied techniques being applied are also key to understanding the big data arena.The business of data – Take a closer look at the actions connected to data -- the finding, organizing, and analyzing that provide organizations of all sizes with the information they need to compete.

Introducing Ethereum and Solidity: Foundations of Cryptocurrency and Blockchain Programming for Beginners


Chris Dannen - 2017
    Blockchain protocols are taking the world by storm, and the Ethereum project, with its Turing-complete scripting language Solidity, has rapidly become a front-runner. This book presents the blockchain phenomenon in context; then situates Ethereum in a world pioneered by Bitcoin.See why professionals and non-professionals alike are honing their skills in smart contract patterns and distributed application development. You'll review the fundamentals of programming and networking, alongside its introduction to the new discipline of crypto-economics. You'll then deploy smart contracts of your own, and learn how they can serve as a back-end for JavaScript and HTML applications on the Web.Many Solidity tutorials out there today have the same flaw: they are written for "advanced" JavaScript developers who want to transfer their skills to a blockchain environment. Introducing Ethereum and Solidity is accessible to technology professionals and enthusiasts of all levels. You'll find exciting sample code that can move forward real world assets in both the academic and the corporate arenas. Find out now why this book is a powerful gateway for creative technologists of all types, from concept to deployment.What You'll LearnSee how Ethereum (and other cryptocurrencies) workCompare distributed apps (dapps) to web appsWrite Ethereum smart contracts in Solidity Connect Ethereum smart contracts to your HTML/CSS/JavaScript web applicationsDeploy your own dapp, coin, and blockchainWork with basic and intermediate smart contractsWho This Book Is For Anyone who is curious about Ethereum or has some familiarity with computer science Product managers, CTOs, and experienced JavaScript programmersExperts will find the advanced sample projects in this book rewarding because of the power of Solidity

SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs


John Jantsch - 2016
     (NOTE: Dozens of renowned marketing, SEO and social media experts have endorsed this SEO book. You can read these expert testimonials and claim the free bonus offers that come with this book at SEOforGrowth.com) SEO is a key growth channel for your business, but the rules of SEO have changed dramatically in recent years. To grow your business in today’s economy, you need a strong online presence. But what does that entail exactly? Marketing is no longer about mass-market advertising and outbound sales; it’s about capturing demand — grabbing the attention of people already looking to make a purchase or acquire specific knowledge. To do that, your website needs to be at the top of Internet search results. Many businesses and marketers toss up a brochure-style website, do a little social media and blog posting (if any), and think they’re "doing SEO" — but that’s not what it takes to get those coveted first page Google rankings. No longer just another tactic, search engine optimization has become a full-blown channel on par with PR and advertising — one you can’t afford to ignore. From website designers to business owners, marketers to entrepreneurs, everyone can benefit from understanding and applying SEO best practices. John Jantsch, author of the best-selling Duct Tape Marketing and creator of the Duct Tape Marketing System™, and Phil Singleton, an experienced SEO consultant with years of experience at the local, regional, and national levels, have teamed up to provide you with the only Internet marketing guide you need. In SEO for Growth, they teach you how to leverage the new rules of search engine optimization to make sure your website gets found online. Jantsch and Singleton harness the knowledge they’ve acquired through years of experience and extensive research, explaining SEO in a direct and accessible manner, to help you navigate this complex technical terrain with purpose and ease. SEO for Growth is Your One-Stop Digital Marketing Guide The first part of the book provides an overview of search engines, ranking algorithms, and website design changes, so you can understand the way that Google “thinks.” The book then takes you through the mindset and strategy you need to get SEO right and provides specific techniques that you can use at each stage of a new business: from finding the perfect match between the ideal customer and the market message (traction), to retaining customers and building relationships for growth (expansion); and leveraging the assets you build for payoff (conversion). From this book, you’ll learn how to: • create and re-purpose content and plan an editorial calendar • use different social media channels to generate engagement with your content • build and manage your online reputation, plus handle negative reviews • do quality link building without resorting to the shady practices Google now penalizes • conduct keyword research to optimize your website and all of your content • use pay-per-click advertising in the most cost-efficient way to get the biggest bang for your buck • build a revenue generating website that will help power your company’s growth for years to come Whether you want to adapt your small business to the digital age or you’re a marketer figuring out how to help your clients online, this indispensable guide has everything you need to plan and implement the right SEO strategy for your business.

Being Digital


Nicholas Negroponte - 1995
    Negroponte's fans will want to get a copy of Being Digital, which is an edited version of the 18 articles he wrote for Wired about "being digital." Negroponte's text is mostly a history of media technology rather than a set of predictions for future technologies. In the beginning, he describes the evolution of CD-ROMs, multimedia, hypermedia, HDTV (high-definition television), and more. The section on interfaces is informative, offering an up-to-date history on visual interfaces, graphics, virtual reality (VR), holograms, teleconferencing hardware, the mouse and touch-sensitive interfaces, and speech recognition. In the last chapter and the epilogue, Negroponte offers visionary insight on what "being digital" means for our future. Negroponte praises computers for their educational value but recognizes certain dangers of technological advances, such as increased software and data piracy and huge shifts in our job market that will require workers to transfer their skills to the digital medium. Overall, Being Digital provides an informative history of the rise of technology and some interesting predictions for its future.

The Cathedral & the Bazaar: Musings on Linux and Open Source by an Accidental Revolutionary


Eric S. Raymond - 1999
    According to the August Forrester Report, 56 percent of IT managers interviewed at Global 2,500 companies are already using some type of open source software in their infrastructure and another 6 percent will install it in the next two years. This revolutionary model for collaborative software development is being embraced and studied by many of the biggest players in the high-tech industry, from Sun Microsystems to IBM to Intel.The Cathedral & the Bazaar is a must for anyone who cares about the future of the computer industry or the dynamics of the information economy. Already, billions of dollars have been made and lost based on the ideas in this book. Its conclusions will be studied, debated, and implemented for years to come. According to Bob Young, "This is Eric Raymond's great contribution to the success of the open source revolution, to the adoption of Linux-based operating systems, and to the success of open source users and the companies that supply them."The interest in open source software development has grown enormously in the past year. This revised and expanded paperback edition includes new material on open source developments in 1999 and 2000. Raymond's clear and effective writing style accurately describing the benefits of open source software has been key to its success. With major vendors creating acceptance for open source within companies, independent vendors will become the open source story in 2001.

Building Microservices: Designing Fine-Grained Systems


Sam Newman - 2014
    But developing these systems brings its own set of headaches. With lots of examples and practical advice, this book takes a holistic view of the topics that system architects and administrators must consider when building, managing, and evolving microservice architectures.Microservice technologies are moving quickly. Author Sam Newman provides you with a firm grounding in the concepts while diving into current solutions for modeling, integrating, testing, deploying, and monitoring your own autonomous services. You'll follow a fictional company throughout the book to learn how building a microservice architecture affects a single domain.Discover how microservices allow you to align your system design with your organization's goalsLearn options for integrating a service with the rest of your systemTake an incremental approach when splitting monolithic codebasesDeploy individual microservices through continuous integrationExamine the complexities of testing and monitoring distributed servicesManage security with user-to-service and service-to-service modelsUnderstand the challenges of scaling microservice architectures

Disrupted: My Misadventure in the Start-Up Bubble


Dan Lyons - 2016
    His job no longer existed. "I think they just want to hire younger people," his boss at Newsweek told him. Fifty years old and with a wife and two young kids, Dan was, in a word, screwed. Then an idea hit. Dan had long reported on Silicon Valley and the tech explosion. Why not join it? HubSpot, a Boston start-up, was flush with $100 million in venture capital. They offered Dan a pile of stock options for the vague role of "marketing fellow." What could go wrong? HubSpotters were true believers: They were making the world a better place ... by selling email spam. The office vibe was frat house meets cult compound: The party began at four thirty on Friday and lasted well into the night; "shower pods" became hook-up dens; a push-up club met at noon in the lobby, while nearby, in the "content factory," Nerf gun fights raged. Groups went on "walking meetings," and Dan's absentee boss sent cryptic emails about employees who had "graduated" (read: been fired). In the middle of all this was Dan, exactly twice the age of the average HubSpot employee, and literally old enough to be the father of most of his co-workers, sitting at his desk on his bouncy-ball "chair."Mixed in with Lyons's uproarious tale of his rise and fall at Hubspot is a trenchant analysis of the start-up world, a de facto conspiracy between those who start companies and those who fund them, a world where bad ideas are rewarded with hefty investments, where companies blow money lavishing perks on their post-collegiate workforces, and where everybody is trying to hang on just long enough to reach an IPO and cash out. With a cast of characters that includes devilish angel investors, fad-chasing venture capitalists, entrepreneurs and "wantrapreneurs," bloggers and brogrammers, social climbers and sociopaths, Disrupted is a gripping and definitive account of life in the (second) tech bubble.

Succeeding with Agile: Software Development Using Scrum


Mike Cohn - 2009
    Leading agile consultant and practitioner Mike Cohn presents detailed recommendations, powerful tips, and real-world case studies drawn from his unparalleled experience helping hundreds of software organizations make Scrum and agile work. "Succeeding with Agile" is for pragmatic software professionals who want real answers to the most difficult challenges they face in implementing Scrum. Cohn covers every facet of the transition: getting started, helping individuals transition to new roles, structuring teams, scaling up, working with a distributed team, and finally, implementing effective metrics and continuous improvement.Throughout, Cohn presents “Things to Try Now” sections based on his most successful advice. Complementary “Objection” sections reproduce typical conversations with those resisting change and offer practical guidance for addressing their concerns. Coverage includes: - Practical ways to get started immediately–and “get good” fast - Overcoming individual resistance to the changes Scrum requires - Staffing Scrum projects and building effective teams - Establishing “improvement communities” of people who are passionate about driving change - Choosing which agile technical practices to use or experiment with - Leading self-organizing teams - Making the most of Scrum sprints, planning, and quality techniques - Scaling Scrum to distributed, multiteam projects - Using Scrum on projects with complex sequential processes or challenging compliance and governance requirements - Understanding Scrum’s impact on HR, facilities, and project managementWhether you've completed a few sprints or multiple agile projects and whatever your role–manager, developer, coach, ScrumMaster, product owner, analyst, team lead, or project lead–this book will help you succeed with your very next project. Then, it will help you go much further: It will help you transform your entire development organization.

Go in Practice


Matt Butcher - 2015
    Following a cookbook-style Problem/Solution/Discussion format, this practical handbook builds on the foundational concepts of the Go language and introduces specific strategies you can use in your day-to-day applications. You'll learn techniques for building web services, using Go in the cloud, testing and debugging, routing, network applications, and much more.

Web Scraping with Python: Collecting Data from the Modern Web


Ryan Mitchell - 2015
    With this practical guide, you’ll learn how to use Python scripts and web APIs to gather and process data from thousands—or even millions—of web pages at once. Ideal for programmers, security professionals, and web administrators familiar with Python, this book not only teaches basic web scraping mechanics, but also delves into more advanced topics, such as analyzing raw data or using scrapers for frontend website testing. Code samples are available to help you understand the concepts in practice. Learn how to parse complicated HTML pages Traverse multiple pages and sites Get a general overview of APIs and how they work Learn several methods for storing the data you scrape Download, read, and extract data from documents Use tools and techniques to clean badly formatted data Read and write natural languages Crawl through forms and logins Understand how to scrape JavaScript Learn image processing and text recognition