1 Lakh/ below US$ 2500 car), is set to change our perception of India': on the threshold of becoming a truly global brand.*s oldest and most respected corporate brand. With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league. But what is the Tata brand all about? What are its values? How do people perceive it, in India and around the world? In this absorbing and informed book Morgen Witzel digs into the heart of the Tata enterprise, describes its origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand. Tata: The Evolution of a Corporate Brand goes to the core of the Tata ethos to explore the unique relationship between the Tata group and the Indian people, a relationship that goes beyond the achievements of a successful business to its social contributions for its employees and the society at large. Finally it asks how that reputation will be perceived and understood as Tata moves into global markets. Whether you re an entrepreneur, a manager, a marketer, or an interested Tata loyalist this book will help you understand the durability of the brand and inspire you with the values it holds onto in the global economy.

    . .nor with mouth open; go not upon the toes nor in a dancing fashion." George Washington was known as a remarkably modest and courteous man. Humility and flawless manners were so ingrained in his character that he rarely if ever acted without them. The "Rules of Civility and Decent Behavior" that governed Washington's etiquette were by turns practical, inspirational and curious. These rules are as instructive and invaluable today as they were hundreds of years ago. George Washington's Rules of Civility and Decent Behavior includes the complete text of the rules, as well as famous Washington writings such as: -Farewell to the Armies speech-Inaugural Address-Retirement Address-Address at the End of His Presidency

    He has returned from his annual pilgrimage to a graveyard in Wales. Now he hopes to take refuge from his memories by heading an archeological dig in the village of Wytchlow. It is a simple project -- checking for ancient relics before a land developer levels the earth -- until a woman with an all-too-familiar face stumbles into the path of his car.Bobby Redhead bears a striking resemblance to a woman he loved and tragically lost years ago. Bobby cannot understand the emotions she evokes in Patrick, but she can sense his deep suffering. What has he done that he cannot forgive? And why is Bobby so drawn to him?As Bobby reaches out, Patrick retreats into silence and shadows, focusing obsessively on the dig. They are hunting ancient Roman mosaics, but there is something more tantalizing in the soil of Wytchlow. It is only a myth, a local folktale, a song sung one night in a pub by an otherwise mute man. The story goes that a Saxon girl called the German Queen has been buried close by. The only evidence is the old song, but it is enough to capture Patrick's imagination as nothing has in years.It has also captured the unwanted interest of a television producer fascinated with Patrick's past. Yet nothing will deter Patrick from the project -- not the television hype, nor the developer's greed, nor the bittersweet relationship of working so close to Bobby. As centuries fall away, the Saxon warrior woman lost to time is suddenly as vividly alive to Patrick as the woman standing beside him. As Patrick struggles with the unforgivable tragedy he cannot forget, he senses a connection between Bobby and the lost queen and discovers his destiny is powerfully entwined with them both. Beneath the shadows of a timeless moon, under layers of earth that have protected her secrets, can the fragile bones of a royal matriarch heal the hearts of those who would dare free her?

    Omm Sety’s EGYPT contains never-before-seen episodes from her life, and important, previously unknown details of Egyptian history. “Omm Sety was a controversial character... an example of a soul so consumed with a purpose that it focused the arc of her life - not in one incarnation only, but in at least two. She knew things she could not have known without some extraordinary extension of consciousness."– Stephen A. Schwartz, Director of Research, Rhine Research Center, Durham, North Carolina and author of Opening to the Infinite "With access to Omm Sety's secrets, diaries and riveting private conversations, the authors navigate this explosive material with elegance, sincerity, and sympathy. Readers may have trouble putting this book down once they start it."– John Anthony West, author of The Serpent in the Sky

    The new edition maintains the authors' innovative solutions to two central problems of the course: first, the text continues to focus on about 80 sites, giving students less encyclopedic detail but essential coverage of the discoveries that have produced the major insights into prehistory; second, it continues to be organized into essays on sites and concepts, allowing professors complete flexibility in organizing their courses.

    

    Army as a two-tour helicopter pilot in Vietnam. It is a true-life story of a pilot who fought for freedom and often his very life. Vietnams Saga is also a story about the meaning of life. Standing back from his war experience, Stan reflects on his ever-present faith and how it carried him through this challenging period of his life. Originally written as a legacy to Stan Corvin’s family- something that will be passed down for many generations-Vietnam Saga is now an opportunity for you to share in the legacy and the personal recollections, memories, thoughts, fears and shed tears of a decorated and dedicated American military pilot. The book also contains numerous photos.

    Recognized by one of the top talents in Nashville, it seemed the band might be on its way to a real recording career.But then Candy McAlester, their bass player, was arrested and charged with the murder of her ex-husband, her own son being the star witness against her. In desperation, the band turned to Sam to find the proof that she was innocent, and he returned to PI work to try to clear her name. Only then could he admit to himself that he'd been missing it, that he'd been craving it and the thrills and excitement that it brought along.The case took some surprising turns, and when the dust finally settled, Sam had learned one thing above everything else: being an investigator wasn't just something he had done, it was something that was part of him. No matter how things turned out on this case, Sam knew it wouldn't be his last.Or would it?

    His “Uncle” Ed Pucci, who was Frank Sinatra’s bodyguard and a close family friend, set him up with an entry level dealer’s job in Vegas. Over the next three decades, Jimmy experienced all Las Vegas had to offer. He dealt craps to famous gangsters in a private game, he interacted with John Wayne, Elvis Presley, Redd Foxx, Debbie Reynolds, Louis Prima and other celebrities. Jimmy was a confirmed bachelor who lived the high life with the ladies, although at times his carousing nearly cost him his life. He saw hundreds of thousands of dollars bet on one roll of the dice, he caught gambling cheaters and had run ins with some very nasty types. ˃˃˃ Folktales from a bygone era Jimmy’s stories are folktales from a bygone era, the 1960s, 70s and 80s when Vegas was still a relatively small town. Back in the day, the “joints” were ruled by men whose names all ended in vowels and there was a good time to be had 24/7. When It Was Great will make you laugh and touch your heart, but most of all it will take you back to the Las Vegas of yesterday, when the Rat Pack played at the Sands, Elvis headlined at the Hilton and working stiffs like Jimmy partied like there was no tomorrow. Scroll up and grab a copy today.

    No human being who stood on her decks that fateful night was alive to commemorate the event on its 100th anniversary. Their stories are with us, however, and the lessons remain. From the moment the world learned the Titanic had sunk, we wanted to know, who had survived? Those answers didn’t come until the evening of Thursday, April 18, 1912―when the Cunard liner Carpathia finally reached New York with the 706 survivors who had been recovered from Titanic’s lifeboats. Harold Bride, “Titanic’s surviving wireless operator,” relayed the story of the ship’s band. “The way the band kept playing was a noble thing. I heard it first while still we were working wireless when there was a ragtime tune for us. The last I saw of the band, when I was floating out in the sea with my lifebelt on, it was still on deck playing ‘Autumn.’ How they ever did it I cannot imagine.” There were stories of heroism―such as that of Edith Evans, who was waiting to board collapsible Lifeboat D, the last boat to leave Titanic, when she turned to Caroline Brown and said, “You go first. You have children waiting at home.” The sacrifice cost Evans her life, but as Mrs. Brown said later, “It was a heroic sacrifice, and as long as I live I shall hold her memory dear as my preserver, who preferred to die so that I might live.” There was mystery. There was bravery. There was suspense. There was cowardice. Most men who survived found themselves trying to explain how they survived when women and children had died. But mostly, there was loss. On her return to New York after picking up Titanic’s survivors, Carpathia had become known as a ship of widows. Rene Harris, who lost her husband, Broadway producer Henry Harris, in the disaster, later spoke of her loss when she said, “It was not a night to remember. It was a night to forget.” Drawing on a wealth of previously unpublished letters, memoirs, and diaries as well as interviews with survivors and family members, veteran author and writer Alan Rockwell brings to life the colorful voices and the harrowing experiences of many of those who lived to tell their story. More than 100 years after the RMS Titanic met its fatal end, the story of the tragic wreck continues to fascinate people worldwide. Though many survivors and their family members disappeared into obscurity or were hesitant to talk about what they went through, others were willing to share their experiences during the wreck and in its aftermath. This book recounts many of these first-hand accounts in graphic, compelling detail.

    First published in 1970, the book seeks to explain the causes for the 13 May 1969 riots in Kuala Lumpur.Dr Mahathir sets out his view as to why the Malays are economically backward and why they feel they must insist upon immigrants becoming real Malaysians speaking in due course nothing but Malay, as do immigrants to America or Australia speak nothing but the language of what the author calls “the definitive people”. He argues that the Malays are the rightful owners of Malaya. He also argues that immigrants are guests until properly absorbed, and that they are not properly absorbed until they have abandoned the language and culture of their past.

    This is the memoir of Joan, who started nursing in the 1940s and whose experiences took her into the Yorkshire mining pits and through the tumult of the 1984-85 miners’ strike.Joan Hart always knew what she wanted to do with her life. Born in South Yorkshire in 1932, she started her nursing training when she was 16, the youngest age girls could do so at the time. She continued working after she married and her work took her to London and Doncaster, caring for children and miners.When she took a job as a pit nurse in Doncaster in 1974, she found that in order to be accepted by the men under her care, she would have to become one of them. Most of the time rejecting a traditional nurse’s uniform and donning a baggy miner’s suit, pit boots, a hardhat and a headlamp, Joan resolved always to go down to injured miners and bring them out of the pit herself.Over 15 years Joan grew to know the miners not only as a nurse, but as a confidante and friend. She tended to injured miners underground, rescued men trapped in the pits, and provided support for them and their families during the bitter miners’ strike which stretched from March 1984 to 1985.Moving and uplifting, this is a story of one woman’s life, marriage and work; it is guaranteed to make readers laugh, cry, and smile.

    Although it is usually seen as an unqualified success, the Battle for Normandy was actually a much more closely fought affair. In The D-Day Deception the author and journalist Alex Gerlis explores whether it would have been won at all without the Allied deception operation. It was not until the 1970s that details began to emerge the Allies’ top secret and audacious deception plan. Operation Fortitude succeeded in confusing the Germans about where the Allies were going to land: would it be Normandy, or the Pas de Calais? The D-Day Deception looks at the part the deception played in the eventual Allied victory and asks to what extent it may have been helped by those in the German High Command and intelligence organizations who by 1944 wanted to see a swift end to the war. Alex Gerlis was born in Grimsby, Lincolnshire and now lives with his family in West London. He was a BBC journalist for over 25 years, leaving in 2011 to concentrate on his writing. He is the author of The Best of Our Spies, a highly acclaimed espionage thriller based on D-Day and especially the deception operation that played a big part in its success. The Best of Our Spies was published in December 2012, since when it has featured prominently in the Amazon Kindle Spy best-selling lists and has over 180 Amazon reviews.

    Though local inhabitants had known about it for century, Bingham documented and photographed the ruins of a 15th century settlement nestled along a mountain ridge above the Urubamba Valley in Peru, placed so perfectly from a defensive standpoint that it’s believed the Spanish never conquered it and may have never known about it.

    She came from what is perhaps the world's most mysterious and imaginatively-crafted chess set -- 73 carved pieces probably dating to the 1200's. The famous Chess men (and women) comprise the world's oldest complete chess set (or parts of several sets). The treasure trove was discovered 15 feet deep in the sand in Lewis in Scotland's northern Outer Hebrides in the late 19th century. Scandinavian outposts were known to be there as early as the 1200's when the pieces were probably crafted. That chess was played in the Middle Ages with such extraordinary works of art tantalizes the imagination. Who were these people whose likenesses have been so whimsically and realistically depicted that they come alive for us today? Who played the game? These kings and queens, bishops with miters on their heads, knights mounted on rather small horses and holding spears and shields, rooks with shields and a wild expression, and pawns in the shape of obelisks -- all so very human. Some of the pieces contain red stains, suggesting perhaps that the sets had some colorings unlike modern black and white pieces. "This is the first forensic account of modern research into the Chessmen," according to Ancientchess.com. The "unmasked" in the book's title refers to new controversies about their origin and about who might have owned - and lost - them - and about the trade and state of society where they were crafted.