Product-Led SEO: The Why Behind Building Your Organic Growth Strategy


Eli Schwartz
    Unfortunately, it's not always easy to know what will successfully drive traffic, leads, and sales. If you want to stand out from your competition, your SEO needs a distinctive blend of creativity and logic.Maybe you're a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility.When it comes to SEO, success often depends not on what you do but on how you do it. That is why Product-Led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. You will learn to develop your own best practices and see where most SEO strategies go astray. If your main goal is driving traffic, you are leaving sales on the table.

Your Writing Coach: From Concept to Character, from Pitch to Publication - Everything You Need to Know About Writing Novels, Non-fiction, New Media, Scripts and Short Stories


Jürgen Wolff - 2004
    Jurgen Wolff, a highly successful author with vast experience and credits from Hollywood to the BBC, shows aspiring writers how to overcome fear, get past excuses, and start writing! Featuring exercises and quotes for encouragement, Wolff explains how to hook readers and keep them engaged. He offers powerful tips on how to be productive while still being creative and how to transform your inner critic into a constructive guide to get past the dreaded writer's block. Finally, he offers advice on marketing yourself and your work and the tremendous opportunities offered by new media like the Internet and podcasts. More than just a how-to book, Your Writing Coach is a friendly companion and mentor, providing all the strategies needed to build a career as a full-time writer.

Your Guide To Scrivener


Nicole Dionisio - 2013
    Allowing you to combine the various elements that make up your writing project, from outlines to research to note, Scrivener helped author Nicole Dionisio write two novels in a single year. Our manual outlines how to use Scrivener to make your writing better, and is useful for writers of all stripes – which includes you. It is 48 hours before your dissertation is due and, despite the chaos, you are trying to complete the final edits, because it’s the only choice you have.There is one problem — and it isn’t the pile of unclean dishes housing sea-green mold and chatty-vermin that has become your sink — it is your computer and it is time. You should be going faster then this, you put your blood-shot pounding head in your hands and groan, “Why am I going so slow? This computer is brand new... what is the problem?”It isn’t your computer’s specs. It is your writing process. It is because you have not yet started using Scrivener.It is opening up a new webpage or PDF every 15 minutes to fact-check research. It is switching back and forth be- tween this research, your outline, your bibliography, and your draft. It is waiting for your files to load, bouncing be- tween them, and getting lost in the quantity of windows on your computer screen or document.Scrivener has two key features: it loads all documents at once and it has many visual organizational tools. Scrivener has optimum productivity, thus it gives writers more time to actually write and accomplish their goals.This manual outlines: -Planning your manuscript-Importing existing documents into Scrivener-Collecting your notes-Organizing files and documents within Scrivener-Keeping track of your characters for fiction writing-Bringing it all together and writing your manuscript-The editing process, including sharing with beta readers.-Publishing your masterpiece online

Healing Your Grieving Heart: 100 Practical Ideas


Alan D. Wolfelt - 1998
    Acknowledging that death is a painful, ongoing part of life, it explains how people need to slow down, turn inward, embrace their feelings of loss, and seek and accept support when a loved one dies. Each book, geared for mourning adults, teens, or children, provides ideas and action-oriented tips that teach the basic principles of grief and healing. These ideas and activities are aimed at reducing the confusion, anxiety, and huge personal void so that living their lives can begin again.