This hands-on guide shows you how to get the most out of this free and powerful tool -- whether you're new to Google Analytics or have been using it for years.Google Analytics shows you how to track different market segments and analyze conversion rates, and reveals advanced techniques such as marketing-campaign tracking, a valuable feature that most people overlook. And this practical book not only provides complete code samples for web developers, it also explains the concepts behind the code to marketers, managers, and others on your team.Discover exactly how the Google Analytics system worksLearn how to configure the system to measure data most relevant to your business goalsTrack online marketing activities, including cost-per-click ads, email, and internal campaignsTrack events -- rather than page views -- on sites with features such as maps, embedded video, and widgetsConfigure Google Analytics to track enterprise data, including multiple domainsUse advanced techniques such as custom variables and CRM integration

    Meditation, breath-work, and Oriental healing arts are offered as self-reliant health management skills. A distinctive perspective on relationships and an inspirational guide to discover a passionate life purpose are featured. This book also includes a practical guide to optimize our life's master controller?the brain. In the name of comfort and security, we have created increasingly complex systems that demand our lives for their maintenance. Systems cannot answer life's most important questions?only you can. The ultimate goal of education, institutions, and expertise should be self-education. Only then will technology serve humanity rather than reign over us. Human Technology contains the principles and tools that can return us to self-mastery and the life well lived. Human Technology is a toolkit for living an authentic life.

    They get frustrated losing their scroll position; they get annoyed waiting for refresh; they struggle to reorient themselves on every new page. And the list goes on. With asynchronous JavaScript and XML, known as "Ajax," you can give them a better experience. Once users have experienced an Ajax interface, they hate to go back. Ajax is new way of thinking that can result in a flowing and intuitive interaction with the user.Ajax in Action helps you implement that thinking--it explains how to distribute the application between the client and the server (hint: use a "nested MVC" design) while retaining the integrity of the system. You will learn how to ensure your app is flexible and maintainable, and how good, structured design can help avoid problems like browser incompatibilities. Along the way it helps you unlearn many old coding habits. Above all, it opens your mind to the many advantages gained by placing much of the processing in the browser. If you are a web developer who has prior experience with web technologies, this book is for you. Purchase of the print book comes with an offer of a free PDF, ePub, and Kindle eBook from Manning. Also available is all code from the book.

    Hailed as "unsinkable, " the "Kursk" was on maneuvers when mysterious explosions rocked the sub, causing it to sink to the bottom of the sea with its 118-man crew. This in-depth look at the disaster reveals previously unreleased information from family members of the deceased as well as from government officials.

    Just four years later, Compaq was on the Fortune 500 list, and, two years after that, they had exceeded $1 billion in annual revenue. No company had ever achieved these milestones so rapidly.But few know the story behind the story. In 1982, when Compaq was founded, there was no software standardization, so every brand of personal computer required its own unique application software. Just eight years later, compatibility with the open PC standard had become ubiquitous, and it has continued to be for over two decades.This didn’t happen by accident. Cofounder and then CEO Rod Canion and his team made a series of risky and daring decisions—often facing criticism and incredulity—that allowed the open PC standard marketplace to thrive and the incredible benefits of open computing to be realized.A never-before-published insider account of Compaq’s extraordinary strategies and decisions, Open provides valuable lessons in leadership in times of crisis, management decision-making under the pressure of extraordinary growth, and the power of a unique, pervasive culture.Open tells the incredible story of Compaq’s meteoric rise from humble beginnings to become the PC industry leader in just over a decade. Along the way, Compaq helped change the face of computing while establishing the foundation for today’s world of tablets and smart phones.

    It shows readers how to step back from coding to consider design strategies and attempt to get into the head of the designer.

    This book is the most complete and up-to-date resource on Java from programming guru, Herb Schildt -- a must-have desk reference for every Java programmer.

    In a new chapter for this edition that brings the story up-to-date, Nicholas Carr revisits the dramatic new world being conjured from the circuits of the "World Wide Computer."

    As online directories replace the yellow pages, search engines replace traditional research, and news sites replace newsprint, we are in an age in which we've come to rely tremendously on the Internet--leaving behind a trail of information about ourselves as a culture and the direction in which we are headed. With surprising and practical insight, Tancer demonstrates how the Internet is changing the way we absorb information and how understanding that change can be used to our advantage in business and in life.Click analyzes the new generation of consumerism in a way no other book has before, showing how we use the Internet, and how those trends provide a wealth of market research nearly as vast as the Internet itself. Understanding how we change is integral to our success. After all, we are what we click.

    The task-based approach teaches readers how to combine HTML and CSS to create sharp and consistent Web pages.

    With this book you will learn how to tap into every Kindle Fire feature, including many of the hidden ones not discussed in other books. From setting up your Kindle Page, managing your music, watching movies, and downloading content - this book covers everything. The task based full-color format allows you to quickly and easily find the exact task you want to accomplish and walks you through it in a delightfully concise and visual manner. My Kindle Fire makes it easy for you to:• Master all the basics, fast: reading, playing, watching, browsing, and more• Tweak your Kindle Fire for quicker access and longer battery life• Sample best-seller book chapters for free• Mark up any eBook with highlights, notes, and bookmarks• Convert your personal documents for use on Kindle Fire• Discover Calibre, a powerful eBook management tool• Control even the largest music libraries• Get instant answers from Wikipedia, and from Kindle Fire’s built-in dictionary• Listen to personalized Internet radio stations created just for you• Use your Kindle Fire as a digital photo frame• Prevent unwanted subscription charges• Set up any email account to work on your Kindle Fire• Explore any web content with Amazon’s innovative Silk browser• Use Amazon Cloud to get your stuff anywhere—even if you left your Kindle at home• And much much more…Unlike many other guides which might only briefly mention or skip over some very import Kindle Fire features My Kindle Fire covers everything. Here are just a few of the things you'll find in My Kindle Fire that aren't covered in other guides: • Full coverage of Calibre, a free application for Mac or PC that helps manage your eBook library• A large number of walkthroughs for managing music playlists, including how to use cloud playlists. • How to reinstall multiple apps at once in case you reset your Kindle Fire. • Step-by-step walkthroughs on configuring all types of email accounts. • Coverage on handling attachments in your email application. • Importing contacts from your existing email application or cloud service and how you can export your contacts in order to back them up. • How to use Copy and Paste on the Kindle Fire. • How to use social networking integration with Facebook and others. • Walkthroughs on using the Gallery app, Pandora, Audible, and other popular apps. • Shows you how to access files on other computers in your house right from your Kindle Fire.

    The Google Story takes you deep inside the company's wild ride from an idea that struggled for funding in 1998 to a firm that rakes in billions in profits, making Brin and Page the wealthiest young men in America. Based on scrupulous research and extraordinary access to Google, this fast-moving narrative reveals how an unorthodox management style and culture of innovation enabled a search engine to shake up Madison Avenue and Wall Street, scoop up YouTube, and battle Microsoft at every turn. Not afraid of controversy, Google is expanding in Communist China and quietly working on a searchable genetic database, initiatives that test the founders' guiding mantra: DON'T BE EVIL.

    The Art & Science of CSS brings together a talented collection of designers who will show you how to take the building blocks of your web site's design (such as headings, navigation, forms, and more) and bring them to life with fully standards-compliant CSS.This full color book helps you to design web sites that not only work well across all browsers, are easy to maintain, and are highly accessible, but are also visually stunning.Create truly attention-grabbing headings.Discover multiple ways to present images effectively.Use background images to give your site zest.Build usable and attractive navigation.Design forms that are stylish and functional.Learn how to break away from the square box gclich.Create funky tables.And lots moreFrom the PublisherJonathan Snook, Steve Smith, Jina Bolton, Cameron Adams, and David Johnson, five of the biggest names in CSS design have joined forces to bring you The Art & Science Of CSS.Beautifully presented in full color, this book will teach you how to apply innovative CSS-based techniques to create visually stunning headings, forms, menus, navigation, backgrounds, and much more...Using The Art & Science Of CSS, you'll see just how easy it is to unleash your creative talents and design inspirational web sites with CSS.All designs in this book are visually appealing and inspiring. The CSS code used to create each of the components is included and guaranteed to be simple, efficient and cross-browser compatible.Among its many treasures, this book will show you how to: Format calendars, menus and table of contents using CSSCreate horizontal, vertical and tab-based navigation systems using CSSCreate rounded corners using CSSDesign stylish Website headingsPut together funky & artistic Website backgroundsUse CSS to render blockquotes, dates and lists in a visually appealing mannerAll designs in this book are visually appealing and inspiring. The code CSS code used to create each of the components is provided and is guaranteed to be simple, efficient and cross-browser compatible.Who Should Read This Book?This book is ideal for anyone who wants to gain the practical skills involved in using CSS to make attractive web sites, especially if you're not the type who likes to learn by memorizing a formal specification and then trying to work out which browsers implemented it completely (does anyone enjoy reading specifications?). The only knowledge you'll need to have is some familiarity with HTML. This book will give designers the skills they need to implement their ideas, and provides developers with creative inspiration through practical examples.

    Head First Ajax gives you an up-to-date perspective that lets you see exactly what you can do--and has been done--with Ajax. With it, you get a highly practical, in-depth, and mature view of what is now a mature development approach. Using the unique and highly effective visual format that has turned Head First titles into runaway bestsellers, this book offers a big picture overview to introduce Ajax, and then explores the use of individual Ajax components--including the JavaScript event model, DOM, XML, JSON, and more--as it progresses. You'll find plenty of sample applications that illustrate the concepts, along with exercises, quizzes, and other interactive features to help you retain what you've learned.Head First Ajax covers:The JavaScript event modelMaking Ajax requests with XMLHTTPREQUEST objectsThe asynchronous application modelThe Document Object Model (DOM)Manipulating the DOM in JavaScriptControlling the browser with the Browser Object ModelXHTML FormsPOST RequestsXML Syntax and the XML DOM treeXML Requests & ResponsesJSON -- an alternative to XMLAjax architecture & patternsThe Prototype LibraryThe book also discusses the server-side implications of building Ajax applications, and uses a black box approach to server-side components.Head First Ajax is the ideal guide for experienced web developers comfortable with scripting--particularly those who have completed the exercises in Head First JavaScript--and for experienced programmers in Java, PHP, and C# who want to learn client-side programming.

    People talk about it like it’s so easy. But how do you do it in a way that fits your style, protects your relationship with baby and actually works? Don’t worry, I’ll tell you. In this quick and easy guide, I’ll distill all the basics from the best resources out there on baby sleep. I skip the parent shaming and a ton of fluff that the other books are filled with, and I’ll give you the best cliff’s notes version out there so that in an hour or so you can be a sleep-expert, too. I'll explain why sleep is so important, and tell you the biggest secret out there about smooth sleep training (hint: it has nothing to do with how much crying you can tolerate). Parenting isn’t one size fits all, so I give you three solid options that can fit anyone’s paradigm and I'll walk you through a 14-day plan to revolutionize sleep for everyone. What are you waiting for? Let's get your sleep on!