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The Medieval World
Dorsey Armstrong - 2009
But what was it like to actually live in those extraordinary times? Now you can find out.These 36 lectures provide a different perspective on the society and culture of the Middle Ages - one that entrenches you in the daily human experience of living during this underappreciated era. Drawing on history, literature, the arts, technology, and science, these lectures will deepen the way you understand not only the Middle Ages but everything that came afterward: From the Renaissance, to the Enlightenment, to your own world.Filled with amazing insights, this series brings you closer than ever before to life as it was lived and felt. You'll meet the likes of William Caxton, England's first printer who not only printed and distributed a variety of works but also often had to translate them himself; learn about Hugh of Payns and the role of his Knights Templar - organized for the protection of pilgrims traveling to Jerusalem - in the creation of the first modern bank; see how communities dealt with marriage in a time when the church had not yet drawn this institution into its orbit; and much more.Rich with information and period detail (including revealing examples of medieval literature from the English, French, Norse, Icelandic, and Italian worlds), these lectures will dramatically increase your understanding of how lives in the Middle Ages were really lived.
Great World Religions: Judaism
Isaiah M. Gafni - 2003
Course Lecture TitlesWhat is Judaism?The Stages of HistoryThe Jewish LibraryThe Emergence of Rabbinic JudaismJewish WorshipPrayer and the SynagogueThe CalendarA Communal Life-CycleIndividual Life-CyclesGod and Man; God and CommunityPhilosophers and MysticsThe Legal Frameworks of JudaismHalakhaCommon Judaismor a Plurality of Judaisms?Judaism and Others
African Experience: From "Lucy" to Mandela
Kenneth P. Vickery - 2006
Finding the "Lost Continent" 2. Africa's Many Natural Environments 3. A Virtual Tour of the Great Land 4. The Cradle of Humankind 5. Crops, Cattle, Iron-Taming a Continent 6. Kinship and Community-Societies Take Shape 7. Like Nothing Else-The Ancient Nile Valley 8. Soul and Spirit-Religion in Africa 9. Ethiopia-Outpost of Christianity 10. West Africa's "Golden Age" 11. The Swahili Commercial World 12. Great Zimbabwe and the Cities of the South 13. The Atlantic Slave Trade-The Scope 14. The Atlantic Slave Trade-The Impact 15. South Africa-The Dutch Cape Colony 16. South Africa-The Zulu Kingdom 17. South Africa-The Frontier and Unification 18. South Africa-Diamonds and Gold 19. Prelude to the "Scramble for Africa" 20. European Conquest and African Resistance 21. Colonial Africa-New Realities 22. Colonial Africa-Comparisons and Change 23. The Lion Awakens-The Rise of Nationalism 24. The Peaceful Paths to Independence 25. The Congo-Promise and Pain 26. Segregation to Apartheid in South Africa 27. The Armed Struggles for Independence 28. The First Taste of Freedom 29. The Taste Turns Sour 30. The World Turns Down-The "Permanent Crisis" 31. A New Dawn? The Democratic Revival 32. The South African Miracle 33. The Unthinkable-The Rwanda Genocide 34. The New Plague-HIV/AIDS in Africa 35. Zimbabwe-Background to Contemporary Crisis 36. Africa Found
The Pagan World
Hans-Friedrich Mueller - 2020
Professor Hans-Friedrich Mueller, of Union College in Schenectady, New York, makes this ancient world come alive in 24 lectures with captivating stories of intrigue, artifacts, illustrations, and detailed descriptions from primary sources of intriguing personalities. In the ancient Mediterranean area, religion was not separate from daily life. To the contrary, religion was daily life. The many dozen gods of this ancient world were everywhere, with spirits inhabiting every crack and crevice of life. These polytheists believed they had a strict contract with their deities: If they took care of their gods, their gods would take care of them (or at least not harm them). Consequently, they built extraordinary temples to honor their deities, brought food and wine to them, sacrificed animals for them, and held sacred meals with their gods. In fact, they followed numerous rules and regulations that circumscribed almost all aspects of life both inside and outside the home - anything and everything to keep the gods happy. Consequently, the religious practices of the ancient Mediterranean make a wonderful lens through which to develop a deeper understanding of their world.
The Story of Human Language
John McWhorter - 2004
There are good reasons that language fascinates us so. It not only defines humans as a species, placing us head and shoulders above even the most proficient animal communicators, but it also beguiles us with its endless mysteries. For example: * How did different languages come to be? * Why isn’t there just a single language? * How does a language change, and when it does, is that change indicative of decay or growth? * How does a language become extinct? Dr. John McWhorter, one of America’s leading linguists and a frequent commentator on network television and National Public Radio, addresses these and other questions as he takes you on an in-depth, 36-lecture tour of the development of human language, showing how a single tongue spoken 150,000 years ago has evolved into the estimated 6,000 languages used around the world today.An accomplished scholar, Professor McWhorter is also a skilled popularizer, whose book The Power of Babel was called "startling, provocative, and remarkably entertaining," by the San Diego Union-Tribune.The London Times called him "a born teacher." And Steven Pinker, best known as the author of The Language Instinct, offered this praise for the book: "McWhorter’s arguments are sharply reasoned, refreshingly honest, and thoroughly original."Course Lecture Titles1. What Is Language? 2. When Language Began 3. How Language Changes—Sound Change 4. How Language Changes—Building New Material 5. How Language Changes—Meaning and Order 6. How Language Changes—Many Directions 7. How Language Changes—Modern English 8. Language Families—Indo-European 9. Language Families—Tracing Indo-European 10. Language Families—Diversity of Structures 11. Language Families—Clues to the Past 12. The Case Against the World’s First Language 13. The Case For the World’s First Language 14. Dialects—Subspecies of Species 15. Dialects—Where Do You Draw the Line? 16. Dialects—Two Tongues in One Mouth 17. Dialects—The Standard as Token of the Past 18. Dialects—Spoken Style, Written Style 19. Dialects—The Fallacy of Blackboard Grammar 20. Language Mixture—Words 21. Language Mixture—Grammar 22. Language Mixture—Language Areas 23. Language Develops Beyond the Call of Duty 24. Language Interrupted 25. A New Perspective on the Story of English 26. Does Culture Drive Language Change? 27. Language Starts Over—Pidgins 28. Language Starts Over—Creoles I 29. Language Starts Over—Creoles II 30. Language Starts Over—Signs of the New 31. Language Starts Over—The Creole Continuum 32. What Is Black English? 33. Language Death—The Problem 34. Language Death—Prognosis 35. Artificial Languages 36. Finale—Master Class
Plato, Socrates, and the Dialogues
Michael Sugrue - 1996
Though he never wrote down his thoughts, he had a brilliant pupil in Plato, who immortalized his teacher's legacy in 35 timeless dialogues that laid the philosophical basis for Western civilization.Professor Michael Sugrue of Princeton University brings the Socratic quest for truth alive in these lectures, which discuss ideas that are as vital today as they were 25 centuries ago. Ideas about truth, justice, love, beauty, courage, and wisdom. Ideas that can change lives and reveal the world in new ways to the true student.Professor Sugrue reveals the inner structure, action, and meaning of 17 of Plato's greatest dialogues, making this course an indispensable companion for anyone interested in philosophy in general or Platonic thought in particular.
God and Mankind: Comparative Religions
Robert A. Oden - 1991
God and Mankind: Comparative Religions by Professor Robert Oden is an ideal starting point for gaining some progress in considering these questions. And if you've been thinking about them for a while, as so many do, you will likely discover he has many fresh insights to offer you.Professor Oden, who holds degrees in Near Eastern Languages and Civilizations, and Theology, has taught at Harvard University and Dartmouth College over a long and exceptionally distinguished career as both teacher and college president.His lectures approach religious belief and ritual as possible answers to these most difficult and enduring questions, which have occupied humanity from the beginning.An Ideal Starting Point for InquiryThe lectures underscore both the unity and the diversity of religious approaches to life in a sweeping conceptual grasp.Professor Oden begins with a discussion of the nature and study of religion, distinguishing between religion as both a matter of faith and as an appropriate subject of intellectual and academic pursuit.In addition to discussing the four traditional views of religion, Professor Oden proposes another: a system of communication.This serves as a crucial conceptual framework for exploring the thoughts of Mircea Eliade, a historian of religion, philosopher, and professor at the University of Chicago, who proposed that the best way to understand religions is to examine their views of how the world came into being and how it operates on a daily basis.How Do We Reconcile Suffering and a Benevolent Deity?Professor Oden continues with an investigation of the problem of reconciling an all-powerful and benevolent deity with the suffering and evil that are part of human existence.You will also look at the dynamics of religious communities in general and the impact of the Puritan religious tradition on America.The introductory lecture lays out a framework for the study of religion, beginning with the "what" and "why" of the matter, and moving to how religions have been compared with history, science, psychology, and society.You learn that for religions such as Hinduism and Buddhism that see the world as old, salvation comes by escaping from the endless cycle of birth and rebirth. But Judaism and Christianity, however, see the world as relatively new, and the goal is to gain more chances at life, either collectively or individually.Professor Oden addresses the centrality of myth in making sense of religious cosmologies, and he places special emphasis on the birth narratives of religious heroes, particularly the unusual circumstances surrounding their conception and birth.Religious Heroes and Teachersin developing a framework for an extensive discussion of the ancient Sumerian myth, the Epic of Gilgamesh and its cosmological implications.You explore the notion of the anthropologist Arnold van Gennep, later expanded by the American anthropologist Victor Turner, that the rite of passage theme must be understood as central for religious cosmologies in general.As with Gilgamesh, this lecture looks at the stories of Moses, Jesus, Krishna, and Gautama the Buddha, unearthing in each a key point that aptly reflects the cosmology of the religion in question.Professor Oden goes into a systematic analysis of the "theodicy" problem, which is: How can an all-powerful and benevolent deity allow innocent people to suffer while often success and happiness seem to come to those who are evil? All world religions have attempted to deal with this dilemma—and five answers have been produced.The discussion of theodicy continues by examining the most famous example in the Western religious tradition—the book of Job—and two of the main sources of Christian thinking on the topic, the Apostle Paul and the 16th-century Swiss theologian, John Calvin.By way of comparison, Professor Oden also discusses the Hindu and Buddhist responses to the theodicy question, including the Hindu doctrines of karmic law and transmigration of souls, and the Buddhist teaching that life is suffering, with the only release an acceptance of the impermanence of the universe and everything in it.Ritual, Sect, and ChurchIn examining ritual, Professor Oden places special emphasis on its nature, importance, and ramifications for the religious community, and then describes the dynamics of the development of two types of religious communities: sect and church.Professor Oden moves from the comparative sociology of religion to what might be termed the religious nature of a particular society: the United States. Drawing on the work of the Harvard scholar Sacvan Bercovitch, the lecture addresses the American identity with reference to its Puritan origins.Taking the theme of America and Americans being "God's elect" and the parallels between America and ancient Israel, Professor Oden proposes an American civil religion whose themes include:The "chosen" history of AmericaA strong notion of covenant, with America's fate emblematic of the world'sThe idea that, in America, the ultimate sovereignty is not the people's, but God's.In conclusion, Professor Oden discusses four aspects of today's American identity that seem to have come directly from the Puritan tradition:An anti-intellectual bias toward individualism rather than collective experience and theoryA bias against ritualThe strongest fundamentalist tradition in the advanced industrialized worldA uniquely American anxiety over vocational and occupational calling that is not found elsewhere in the world.8 lectures | 43 minutes each1 Why Nothing Is as Intriguing as the Study of Religion2 Orienting Humanity—Religions as Spiritual Compasses3 Religious Heroes 1—Gilgamesh and the Dawn of History4 Religious Heroes 2—Moses and Jesus5 Pondering Divine Justice—Do We Suffer for Naught?6 Defending Divine Justice—Religious Accounts of Suffering7 Religious Rituals and Communities8 Bringing It All Back Home
Conspiracies & Conspiracy Theories: What We Should and Shouldn't Believe - and Why
Michael Shermer - 2019
And there is no shortage of subjects: from who really killed JFK to the truth behind 9/11. And then, there are subjects from alien invasions to the Moon landing was simulated - theories that are truly out of this world, which according to some, is flat. Many of these crazy concepts have jumped off the pages or screens to become so pervasive in our culture that thousands - even millions - subscribe to them as reality. Does the idea that millions of Americans buy into conspiracy theories feel like a ... conspiracy? Consider that: 81 percent believes more than one person was responsible for the assassination of John F. Kennedy;One-third of this country believes 9/11 was an "inside job" by the Bush administration; 21 percent believes aliens crash-landed in Roswell and are being hidden in Area 51; andSeven percent believes the Moon landing was faked. What causes people, frequently well-educated and highly regarded people, to advocate these unfounded - often disproven - ideas as reality? And more disturbing, why is the power of conspiracies so compelling - powerful enough to motivate people to act, to even participate in horrific undertakings?In this eye-opening Audible Original, Professor Michael Shermer takes you through some of the most prevalent conspiracy theories of history, giving you a foundational understanding of how and why they came about, who was likely to believe and perpetuate them, and the reality behind the beliefs. Whether you are looking for the truth that is out there; fascinated by the psychology of why people buy into conspiracy theories; or interested in how conspiracy theories shaped and were shaped, by history, this course will provide you with all the tools you need to better understand the pervasiveness of conspiracy theories in our culture.
Biological Anthropology: An Evolutionary Perspective
Barbara J. King - 2002
King (William and Mary University) delves into the story of how, why, where, and when we became human. These lectures will help you understand the forces that have shaped, and continue to shape, our species. "An evolutionary perspective on human behavior," notes Dr. King, "results in more than just knowledge about dates and sites when and where specific evolutionary milestones likely occurred." "It is also a window on the past and future of our species. An entirely new way of thinking comes into focus when we consider the human species within an evolutionary perspective."A Century of ScholarshipWhile covering these subjects in this 24-lecture series, Dr. King synthesizes the best that more than a century of scientific scholarship has to offer across a variety of disciplines. Biological anthropologists study primate anatomy and behavior both to understand evolution and to learn more about our common ancestor. Biological anthropologists are joined by molecular anthropologists to better understand hominids by studying fossils, ancient skeletal remains, and lifestyle information such as cave art and stone tools. Case Studies that Clarify Evolution and Its Power Dr. King begins by explaining key mechanisms through which evolution functions, citing famous and definitive case studies that demonstrate these forces. In one such landmark study, for example, biologists Peter and Rosemary Grant returned to the Galapagos Islands more than 100 years after Darwin's first voyage to conduct research on island finches. In 1977, a drought-induced scarcity of soft, edible seeds brought forth in the very next generation a population of finches with larger, stronger beaks capable of crushing larger, tougher seeds. Extraordinarily, in 1985, heavy rains produced a surplus of softer seeds, and natural selection produced a succeeding generation of the smaller-beaked variety. Evolution had occurred in two different directions within a decade. This "natural selection" is the theoretical tool of evolution, which helps us make sense of these facts. Why Evolution Remains Important to Us Today Perhaps the greatest measure of this theory's power is its relevance to our lives today. - Did you know that the gene which causes sickle cell anemia must be inherited from both parents to cause the disease but the disease does not occur when only a single gene is inherited? - Or that the single gene, in fact, affords protection from malaria? Or that race, a category so securely ingrained in our consciousness, is practically meaningless in biological terms? - Or how to evaluate the claim that a gene can be responsible for a certain personality trait? A Glimpse Into Our Selected Primate Heritage With an understanding of the basic mechanisms of evolutionary change in hand, the course looks at how our ancient primate ancestors adapted. Consider the anatomical features we share with monkeys, great apes, and other primates. Our large brains, grasping hands, and forward-facing eyes allowing us to perceive depth are critical to the way we function in the world. Yet the fossil record tells us that some 70 million years ago these distinctive primate features did not exist. What caused the first primates to emerge from existing mammalian populations? One proposed solution was that the appearance of insects living in the lower canopies of trees offered a plentiful food resource to those species adapted to procure it. Could depth perception and grasping ability have provided an advantage here, and hence been naturally selected? This is the function of biological anthropology: confronting the facts, then suggesting and testing possibilities. A Course as Much About the Present as the PastWith so much of evolutionary history taken up with the past, the insights gained in these lectures may tempt you to add questions of your own: - Is human evolution still a force in today's world? Hasn't our modern, mobile culture rendered evolution irrelevant? - In fact, human evolution is a stronger force than ever, interacting with human culture in complex ways. Issues such as obesity, AIDS, and genetics are all discussed. And you may well find these lectures opening your eyes to the extraordinary ways in which the biological power of natural selection is still at work in the world today. Course Lecture Titles1. What is Biological Anthropology? 2. How Evolution Works 3. The Debate Over Evolution 4. Matter Arising—New Species 5. Prosimians, Monkeys, and Apes 6. Monkey and Ape Social Behavior 7. The Mind of the Great Ape 8. Models for Human Ancestors? 9. Introducing the Hominids 10. Lucy and Company 11. Stones and Bones 12. Out of Africa 13. Who Were the Neandertals? 14. Did Hunting Make Us Human? 15. The Prehistory of Gender 16. Modern Human Anatomy and Behavior 17. On the Origins of Homo sapiens 18. Language 19. Do Human Races Exist? 20. Modern Human Variation 21. Body Fat, Diet, and Obesity 22. The Body and Mind Evolving 23. Tyranny of the Gene? 24. Evolution and Our Future
Gnosticism: From Nag Hammadi to the Gospel of Judas
David Brakke - 2015
And, though the emerging Orthodox Church eventually condemned Gnosticism as heretical, the church formed many of its most central doctrines (such as original sin, the Immaculate Conception, and even the concept of heresy) in response to Gnostic ideas.This fascinating 24-lecture course is a richly detailed guide to the theology, sacred writings, rituals, and outstanding human figures of the Gnostic movements. What we call "Gnosticism" comprised a number of related religious ideologies and movements, all of which sought "gnosis," or immediate, direct, and intimate knowledge of God. The Gnostics had many scriptures, but unlike the holy texts of other religions, Gnostic scriptures were often modified over time. Gnostic cosmology was extraordinarily intricate and multidimensional, but religious myth was simply a means to the ultimate end of gnosis.Follow Gnostic ideology and its vivid impact on Western thought through the centuries, from its role in early religions and its re-emergence in medieval spirituality to its remarkable traces in modern popular culture, from science fiction novels like Blade Runner to Hollywood films like The Matrix. In delving into the paths of gnosis, you'll discover a compelling, alternative current of religious practice in the West, and reveal Gnostic influence resonating in Western spirituality even in the present day.
The Theory of Evolution: A History of Controversy
Edward J. Larson - 2001
What makes evolution such a profoundly provocative concept, so convincing to most scientists, yet so socially and politically divisive? The Theory of Evolution: A History of Controversy is an examination of the varied elements that so often make this science the object of strong sentiments and heated debate. Professor Edward J. Larson leads you through the "evolution" of evolution, with an eye toward enhancing your understanding of the development of the theory itself and the roots of the controversies that surround it. In these lectures you will: Explore pre-Darwinian theories of the origins of life, from Genesis and the ancient Greeks to such 18th- and 19th-century scientists as Georges Cuvier and Chevalier de Lamarck Follow the life and work of Charles Darwin, and the impact of his 1859 masterpiece, On the Origin of Species. Darwin's theory of evolution by natural selection was immediately recognized as a threat to traditional religion, but was quickly accepted (the first printing of Origin of Species sold out on the first day) Examine the history of evolutionary science after Darwin-a fascinating story that includes the "rediscovery," after 35 years, of Gregor Mendel's work on genetic variation; the unearthing of prehominid, or early human, fossils by Raymond Dart in 1925 and the Leakey family in the 1950s; and the confusion created by the sensational, but later discredited, discovery of Piltdown Man-a fake evolutionary "missing link"-in 1912 Trace the history of religious objections to evolution, from those of Darwin's own time to contemporary efforts to teach creation science in American schools. This includes a detailed discussion of the famous Scopes "monkey trial," which in fact was a staged media event, designed to create publicity for the town of Dayton, Tennessee. Are Our Genes more Important than We Are? This course makes it clear that the history of controversy surrounding evolution is not limited to a dispute between science and religion. Even within the scientific community, the fine details of the theory of evolution have long been a matter of passionate dispute. In fact, in the last third of the 19th century, the principal objections were scientific, not religious. Although the fossil record was a key piece of evidence for evolution, it had gaps that could be used to argue against the theory. And both proponents and critics wondered how altruistic human qualities such as love and generosity could possibly have evolved through the competitive, often harsh, processes that Darwin described. From Professor Larson's presentation, you will learn that new ideas in evolution science have often created new controversies. For example, is it truly possible, as some scientists now maintain, that humans exist merely to ensure the survival of their genes? Such research has created disagreement among scientists about the degree to which evolution drives human behavior, and has further alienated many segments of the public. Evolution's "Dark Side": Social Darwinism In these lectures, you will review perhaps the most sinister controversy associated with the theory of evolution: social Darwinism. From the beginning, the Darwinian theory of evolution has been linked to economic and political views. Thomas Malthus's theories of population growth and competition for limited resources even inspired Darwin's thinking on natural selection. Unfortunately, later supporters of evolution carried this line of thinking too far. Beginning with Herbert Spencer, who coined the term "survival of the fittest," Darwin's ideas were used as evidence for a wide range of social beliefs, from laissez-faire capitalism to racism, colonialism, and, in perhaps the worst application, Nazism. In the United States, social Darwinism has served as a basis for the creation of IQ tests and for eugenics programs that resulted in the forced sterilization of thousands of mentally ill or retarded Americans. Unsettling Implications: The Growing Gulf Between Science and Religion During the late 19th century, largely through the efforts of scientists who sought to integrate evolutionary science with spiritual belief, evolution was widely accepted by the religious community in the United States. Today, this is hardly the case. In his last four lectures, Professor Larson examines the trends that have, since 1920, widened the gulf between science and religion. These include an increase in fundamentalist Protestantism, the weakening of liberal Protestantism as a counteracting force, and the growing power of a firmly conservative South. In the 1960s, federally funded neo-Darwinian textbooks provoked a conservative backlash. Beginning with the publication of Henry M. Morris's The Genesis Flood, efforts to gain equal time for the teaching of creation science, based on biblical teachings, gathered strength. Rebuffed by the courts, creationism continues to thrive through the increasing numbers of private Christian schools and through home schooling. The growing gulf between science and religion has unsettling implications for our society. Large segments of the American population reject the naturalism of current evolutionary thinking. Nine of 10 Americans believe in spiritual causes for life, with only 10 percent accepting the purely naturalistic explanations espoused by evolution. Strikingly, these statistics are almost exactly the opposite among the scientific community. A Pulitzer Prize-Winning Teacher As both a historian of science and a professor of law, Professor Edward J. Larson brings exceptional qualifications to this subject. His book, Summer for the Gods: The Scopes Trial and America's Continuing Debate Over Science and Religion, won the 1998 Pulitzer Prize in History. His analysis provides an invaluable perspective on the volatile history of what is arguably the single most significant idea of modern times.
Foundations of Economic Prosperity
Daniel W. Drezner - 2013
Professor Drezner takes you behind the headlines and into the debates to dispel common myths about prosperity and get at deeper truths. By taking a broad view of economics that includes psychology, sociology, political science, and history, his lectures lead you to fundamental insights about how the modern world works and a deeper understanding of the functioning of the U.S., European, Chinese, and other major economies, as well as an appreciation for the special problems faced by underdeveloped nations. You'll examine dozens of case histories that illustrate what works and doesn't work in the drive to increase economic growth. You'll also learn about intriguing examples of prosperity won or lost, including the Dutch tulip mania in 1637, the era of globalization that started in the 1850s and lasting through World War I, and Ukraine's economic missteps after the breakup of the Soviet Union. As a start on your own road to greater prosperity, take this step to invest in an unparalleled explanation of the prerequisites to achieve it.
The Ethics of Aristotle
Joseph W. Kosterski - 2001
In this meditation on Aristotle's Nicomachean Ethics, an award-winning teacher shows you the clarity and ethical wisdom of one of humanity's greatest minds.Often called "the philosopher of common sense," Aristotle offers an exquisitely balanced account of many ethical questions.Professor Koterski's aim is to provide you with a clear and thoughtful introduction to Aristotle as a moral philosopher. And he suggests ways in which this thinker from so long ago still speaks to the deep concerns of our own or any age.After absorbing some important background information designed to introduce you to Aristotle's career and general approach to the various fields of knowledge, you turn to the 10 books (today we would call them chapters) of this brief but towering work.
The History of Science: 1700-1900
Frederick Gregory - 2003
Yet, as the 1700s began, the mysteries of the universe were pondered by "natural philosophers"—the term "scientist" didn't even exist until the mid 19th century—whose explanations couldn't help but be influenced by the religious thought and political and social contexts that shaped their world.The radical ideas of the Enlightenment were especially important and influential. In this course you see how the work of these natural philosophers prepared the way for the more familiar world of science we recognize today.
How Ideas Spread
Jonah Berger - 2014
And not only is it an ever-present challenge for businesses, governments, and organizations, but it has long been a source of inquiry for psychologists, economists, and sociologists as well.Now, in How Ideas Spread, discover what researchers studying the science of social transmission have learned. Taught by Jonah Berger - a best-selling author, expert in social dynamics, and faculty member at the Wharton School - this enlightening course draws on lessons from business, social psychology, economics, and popular culture to give you the cross-disciplinary tools necessary to identify and promote contagious ideas that last.Across 12 half-hour lectures filled with absorbing stories and intriguing information, you'll learn the psychological and sociological mechanisms that lead products, ideas, and behaviors to catch on, plus specific techniques that can be applied in your personal and professional life, whatever your field or interest. Listen to one powerful case study after another to find out how to leverage three main concepts—individual psychology, social influence, and social networks—to design infectious messages. Whether you're a professional seeking guidance on crafting products and messages that grab hold, or you just want insights into how viral trends work, this course will open your eyes to the power of contagious ideas.©2014 The Great Courses (P)2014 The Teaching Company, LLC